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Daria Toropchyn
По окончании данного проекта вы создадите бизнес аккаунт в Pinterest, добавите контент, сохраните его в коллекции, зададите расписание публикации контента. Ваши новые навыки пригодятся вам при создании контента в вашем Pinterest аккаунтсе с целью маркетинга или в личных целях.
Примечание. Этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.
Register for this course and see more details by visiting:
OpenCourser.com/course/fkulsn/kak
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches creating a Pinterest business account, adding content, saving it in collections, and scheduling its publication
Builds a foundation for creating content for a Pinterest account for marketing or personal purposes
Originally created for North American learners and is currently being adapted for other regions
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Save Как создать контент в Pinterest to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Как создать контент в Pinterest with these
activities:
Refresh Pinterest marketing skills
Show steps
Review essential Pinterest marketing skills and concepts to strengthen your foundation for this course.
Browse courses on
Pinterest Marketing
Show steps
-
Review key Pinterest marketing concepts
-
Review Pinterest ad formats and targeting options
-
Analyze successful Pinterest marketing campaigns
Review basic principles of social media marketing
Show steps
Refresh your knowledge of social media marketing concepts to strengthen your foundation for Pinterest marketing.
Browse courses on
Social Media Strategy
Show steps
-
Review articles and blog posts on social media marketing principles.
-
Watch videos or take online courses on social media strategy.
-
Summarize the key concepts and best practices in your own words.
Read "Pinterest Marketing" by Stephanie Liu
Show steps
Familiarize yourself with Pinterest's marketing capabilities and strategies to maximize your course outcomes.
View
Ultimate Guide to Social Media Marketing
on Amazon
Show steps
-
Purchase and read "Pinterest Marketing" by Stephanie Liu.
-
Take notes on key concepts, strategies, and case studies.
-
Summarize the main takeaways from the book.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow tutorials on Pinterest business account management
Show steps
Expand your knowledge and skills by following guided tutorials on how to effectively manage a Pinterest business account.
Show steps
-
Find relevant tutorials on Pinterest business account management
-
Follow the steps outlined in the tutorials
-
Implement what you learn in your own Pinterest business account
Practice using Pinterest analytics to track your performance
Show steps
Develop proficiency in using Pinterest analytics to measure and improve your marketing efforts.
Browse courses on
Pinterest Analytics
Show steps
-
Log in to your Pinterest business account and access the analytics dashboard.
-
Familiarize yourself with key metrics such as impressions, engagement, and conversions.
-
Analyze your data to identify areas for improvement in your Pinterest strategy.
Practice creating and scheduling Pinterest content
Show steps
Reinforce your understanding of Pinterest content creation and scheduling by completing practice exercises.
Browse courses on
Social Media Content
Show steps
-
Create different types of Pinterest content
-
Practice scheduling Pinterest content
-
Analyze the performance of your practice content
Create a Pinterest marketing plan for a specific product or service
Show steps
Apply your Pinterest marketing knowledge by creating a comprehensive marketing plan for a specific product or service.
Browse courses on
Digital Marketing Plan
Show steps
-
Define your target audience
-
Set your Pinterest marketing goals
-
Develop your Pinterest content strategy
-
Create a Pinterest advertising plan
-
Track and measure your Pinterest marketing results
Refresh Pinterest marketing skills
Show steps
Review essential Pinterest marketing skills and concepts to strengthen your foundation for this course.
Browse courses on
Pinterest Marketing
Show steps
Show steps
Show steps
- Review key Pinterest marketing concepts
- Review Pinterest ad formats and targeting options
- Analyze successful Pinterest marketing campaigns
Review basic principles of social media marketing
Show steps
Refresh your knowledge of social media marketing concepts to strengthen your foundation for Pinterest marketing.
Browse courses on
Social Media Strategy
Show steps
Show steps
Show steps
- Review articles and blog posts on social media marketing principles.
- Watch videos or take online courses on social media strategy.
- Summarize the key concepts and best practices in your own words.
Read "Pinterest Marketing" by Stephanie Liu
Show steps
Familiarize yourself with Pinterest's marketing capabilities and strategies to maximize your course outcomes.
View
Ultimate Guide to Social Media Marketing
on Amazon
Show steps
Show steps
Show steps
- Purchase and read "Pinterest Marketing" by Stephanie Liu.
- Take notes on key concepts, strategies, and case studies.
- Summarize the main takeaways from the book.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow tutorials on Pinterest business account management
Show steps
Expand your knowledge and skills by following guided tutorials on how to effectively manage a Pinterest business account.
Show steps
Show steps
Show steps
- Find relevant tutorials on Pinterest business account management
- Follow the steps outlined in the tutorials
- Implement what you learn in your own Pinterest business account
Practice using Pinterest analytics to track your performance
Show steps
Develop proficiency in using Pinterest analytics to measure and improve your marketing efforts.
Browse courses on
Pinterest Analytics
Show steps
Show steps
Show steps
- Log in to your Pinterest business account and access the analytics dashboard.
- Familiarize yourself with key metrics such as impressions, engagement, and conversions.
- Analyze your data to identify areas for improvement in your Pinterest strategy.
Practice creating and scheduling Pinterest content
Show steps
Reinforce your understanding of Pinterest content creation and scheduling by completing practice exercises.
Browse courses on
Social Media Content
Show steps
Show steps
Show steps
- Create different types of Pinterest content
- Practice scheduling Pinterest content
- Analyze the performance of your practice content
Create a Pinterest marketing plan for a specific product or service
Show steps
Apply your Pinterest marketing knowledge by creating a comprehensive marketing plan for a specific product or service.
Browse courses on
Digital Marketing Plan
Show steps
Show steps
Show steps
- Define your target audience
- Set your Pinterest marketing goals
- Develop your Pinterest content strategy
- Create a Pinterest advertising plan
- Track and measure your Pinterest marketing results
Career center
Learners who complete Как создать контент в Pinterest will develop knowledge and skills
that may be useful to these careers:
Pinterest Manager
Pinterest Manager
A Pinterest Manager is an individual responsible for planning, developing, and managing Pinterest marketing strategies. This role typically involves creating and managing Pinterest accounts, developing and scheduling pins, monitoring analytics, and collaborating with other marketing teams to promote a brand or product on Pinterest. The course "Как создать контент в Pinterest" provides a solid foundation for aspiring Pinterest Managers, equipping them with the skills necessary to create engaging content, optimize boards, and track campaign performance. By delving into the intricacies of Pinterest marketing, this course empowers individuals to develop and implement effective Pinterest strategies that drive traffic, increase brand awareness, and generate leads.
Social Media Manager
Social Media Manager
A Social Media Manager is a professional responsible for developing, implementing, and managing social media strategies across multiple platforms, including Pinterest. This role involves creating and curating content, engaging with followers, running social media campaigns, and analyzing social media data. The course "Как создать контент в Pinterest" complements the skillset of Social Media Managers by providing specialized knowledge and techniques for optimizing Pinterest marketing. By gaining expertise in Pinterest-specific content creation, scheduling, and analytics, this course empowers Social Media Managers to enhance their overall social media strategy and maximize their reach on Pinterest.
Content Creator
Content Creator
A Content Creator is an individual responsible for developing and creating engaging content across various platforms, including Pinterest. This role involves generating ideas, writing copy, shooting and editing photos and videos, and ensuring that content aligns with brand guidelines. The course "Как создать контент в Pinterest" provides Content Creators with a specialized focus on Pinterest content creation. By learning about Pinterest's unique visual format, content optimization techniques, and scheduling strategies, this course empowers Content Creators to produce high-quality pins that capture attention, drive engagement, and achieve marketing objectives.
Marketing Manager
Marketing Manager
A Marketing Manager is a professional responsible for planning, developing, and executing marketing strategies to achieve business objectives. This role typically involves conducting market research, developing marketing campaigns, managing budgets, and overseeing marketing teams. The course "Как создать контент в Pinterest" may be useful for Marketing Managers who wish to expand their knowledge and skills in Pinterest marketing. By gaining a deeper understanding of Pinterest's platform, content creation strategies, and analytics, this course can help Marketing Managers integrate Pinterest into their overall marketing mix and enhance their ability to reach target audiences.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is a professional responsible for planning, executing, and analyzing digital marketing campaigns across various channels, including Pinterest. This role involves creating and managing digital content, running digital ads, and tracking campaign performance. The course "Как создать контент в Pinterest" may be useful for Digital Marketing Specialists who wish to improve their skills in Pinterest marketing. By gaining specialized knowledge in Pinterest-specific content creation, scheduling, and analytics, this course can help Digital Marketing Specialists enhance their ability to drive traffic, generate leads, and achieve marketing goals on Pinterest.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is a professional responsible for managing the operations of an online store, including website development, product management, order fulfillment, and customer service. This role often involves developing and implementing marketing strategies to drive traffic and increase sales. The course "Как создать контент в Pinterest" may be useful for E-commerce Managers who wish to enhance their skills in Pinterest marketing for e-commerce. By gaining a deeper understanding of Pinterest's platform, content creation strategies, and analytics, this course can help E-commerce Managers create compelling pins that promote products, drive traffic to their online store, and increase sales.
Visual Merchandiser
Visual Merchandiser
A Visual Merchandiser is a creative professional responsible for designing and implementing visual displays in retail stores, showrooms, and other commercial spaces. This role involves creating visually appealing displays that showcase products, entice customers, and enhance the overall shopping experience. The course "Как создать контент в Pinterest" may be useful for Visual Merchandisers who wish to expand their skills in digital visual merchandising. By gaining knowledge in Pinterest's visual format, content optimization techniques, and scheduling strategies, this course can help Visual Merchandisers create engaging pins that showcase products, inspire customers, and drive traffic to their physical stores.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is a professional responsible for managing the public image of an organization or individual. This role typically involves developing and implementing public relations strategies, writing press releases, and managing media relations. The course "Как создать контент в Pinterest" may be useful for Public Relations Specialists who wish to enhance their skills in using Pinterest for public relations purposes. By gaining expertise in Pinterest-specific content creation, scheduling, and analytics, this course can help Public Relations Specialists create compelling pins that share news, promote events, and build relationships with key audiences.
Event Planner
Event Planner
An Event Planner is a professional responsible for planning and executing events, such as conferences, parties, and weddings. This role typically involves managing budgets, coordinating logistics, and ensuring that events run smoothly. The course "Как создать контент в Pinterest" may be useful for Event Planners who wish to promote their events on Pinterest. By gaining knowledge in Pinterest's visual format, content optimization techniques, and scheduling strategies, this course can help Event Planners create engaging pins that showcase their events, attract attendees, and drive ticket sales.
Photographer
Photographer
A Photographer is an artist who captures images using a camera. This role typically involves taking photos for various purposes, such as portraits, landscapes, and commercial products. The course "Как создать контент в Pinterest" may be useful for Photographers who wish to promote their work on Pinterest. By gaining knowledge in Pinterest's visual format, content optimization techniques, and scheduling strategies, this course can help Photographers create engaging pins that showcase their portfolio, attract clients, and drive traffic to their website.
Graphic designer
Graphic designer
A Graphic Designer is a visual artist who designs visual concepts using computer software or by hand. This role typically involves creating logos, brochures, websites, and other visual materials. The course "Как создать контент в Pinterest" may be useful for Graphic Designers who wish to create and optimize visual content for Pinterest. By gaining knowledge in Pinterest's unique visual format, content optimization techniques, and scheduling strategies, this course can help Graphic Designers produce high-quality pins that capture attention, drive engagement, and achieve marketing objectives.
Blogger
Blogger
A Blogger is an individual who writes and publishes content on a blog. This role typically involves creating written content, optimizing posts for search engines, and promoting content across multiple channels. The course "Как создать контент в Pinterest" may be useful for Bloggers who wish to promote their blog on Pinterest. By gaining knowledge in Pinterest's visual format, content optimization techniques, and scheduling strategies, this course can help Bloggers create engaging pins that showcase their content, drive traffic to their blog, and increase their readership.
Web Developer
Web Developer
A Web Developer is a professional who designs and develops websites. This role typically involves creating user interfaces, writing code, and ensuring that websites function properly. The course "Как создать контент в Pinterest" may be useful for Web Developers who wish to optimize websites for Pinterest. By gaining knowledge in Pinterest's unique visual format, content optimization techniques, and scheduling strategies, this course can help Web Developers create websites that are visually appealing, easy to navigate, and shareable on Pinterest.
For more career information including salaries, visit:
OpenCourser.com/course/fkulsn/kak
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Как создать контент в Pinterest.
Pinterest for Dummies can help you learn how to use Pinterest, even if you're a beginner. Gordon describes how to use Pinterest to share images and videos.
Save
Discover how to create memorable ideas that will connect with people. The Heath brothers provide valuable knowledge about how to make your ideas stick.
You can learn about the psychology of persuasion and how to ethically influence people. Cialdini provides psychology-based principles.
You can create a remarkable content marketing strategy with this guide. Joe Pulizzi's guide provides a comprehensive overview of content marketing.
Can help you to create clear and concise writing. Strunk and White's guide provides fundamental writing principles that are helpful for Pinterest.
Save
Can help you to create content that will ignite your marketing and business. Schaefer's strategies are helpful for Pinterest content.
This dictionary can help you to understand the language of visual communication. It includes terms and concepts related to Pinterest.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/fkulsn/kak
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Time
2 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Daria Toropchyn
Good to know
Teaches creating a Pinterest business account, adding content, saving it in collections, and scheduling its publication
Builds a foundation for creating content for a Pinterest account for marketing or personal purposes
Originally created for North American learners and is currently being adapted for other regions
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