Gérer les crises de demain from Coursera

La crise de la Covid-19 a montré la fragilité de nos environnements et l’importance qu’il y a à gérer des évènements imprévus. La littérature managériale traite depuis longtemps la gestion des situations de crise en mode curatif ou encore au travers des HRO (Hight Reliability Organizations), les organisations de haute fiabilité qui intègrent la crise dans leur fonctionnement en mode préventif.

En mobilisant entre autres des travaux sur la construction de sens de Weick, ce MOOC définit la crise comme un effondrement du sens établi et le processus de gestion consiste à reconstruire le sens de manière avec une contrainte de temps. Ce processus est présenté comme une solution à la crise et en même temps une occasion de développer la résilience organisationnelle des groupes qui devient de plus en plus importante dans un environnement VUCA.

Ce Mooc est proposé par l’ESSEC en mobilisant ses ressources pédagogiques sur le sujet avec Marie-Léandre Gomez - Professeur, Marie Kerveillant - Directrice Académique Adjointe ESSEC MGO et David Autissier, directeur exécutif des chaires ESSEC Changement et IMEO (Innovation Managériale et Excellence Opérationnelle).

En compléments des apports académiques, ce MOOC met en avant des apports de professionnels du sujet avec Matthieu Langlois – médecin réanimateur et ancien du RAID et Gaspard Gantzer –spécialiste de la communication de crise et responsable du pôle communication à la présidence de la République de 2012 à 2017.

What's inside

Syllabus

Agir en environnement incertain

Ce premier module est consacré à la notion d'incertitude. Marie Kerveillant, Ingénieure de recherche à l'ESSEC, vous expliquera à travers des exemples issus de la littérature académique mais également à travers le cas des organisations hautement fiables, comment créer des facteurs clefs de succès y compris dans un environnement incertain.

Organiser et décider en situation de crise

Dans ce module, Matthieu Langlois, CEO de Hotzone Rescue Consulting et ancien comme médecin du RAID, vous détaillera ce qu'il faut avoir préparé pour faire face au caractère imprévisible inhérent à une situation de crise et comment créer une structure simple et agile pour y faire face. Le rôle du décideur sera également pris en compte au regarde de ce contexte particulier.

Développer la résilience organisationnelle

Ce module a pour objectif de développer la résilience organisationnelle. Avec David Autissier, Directeur de la chaire ESSEC du Changement, vous verrez en quoi une crise est un effondrement de sens. Il convient de donc de recréer du sens au sein des structure en mettant en pratique la résilience organisationnelle.

Piloter la performance en zone de turbulence

Ce module est consacré spécifiquement au pilotage de la performance. Marie-Léandre Gomez, Professeure en Compta-Contrôle à l'ESSEC, vous exposera ce que l'on entend par pilotage de la performance ainsi que les caractéristiques du pilotage en période de crise. Enfin, nous évoquerons les modalités de pilotage en sortie de crise.

Communiquer en situation de crise

Ce dernier module est consacré à la communication en temps de crise. Avec Gaspard Gantzer, Président & Fondateur de Gantzer Agency, vous verrez donc pour quelles raisons il est important de communiquer en période de crise mais également quoi dire.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ce Mooc s'adresse particulièrement aux professionnels ayant à gérer des équipes et des organisations dans un contexte de crise

Ce Mooc s'adresse également aux étudiants en management, en gestion des risques et en communication de crise

Ce Mooc est dispensé par des experts reconnus dans les domaines du management de crise, de la résilience organisationnelle et de la communication

Ce Mooc est proposé par l'ESSEC, une école de commerce réputée pour son expertise dans les domaines du management et de la finance

Ce Mooc est accessible à tous, quel que soit son niveau de formation ou son expérience professionnelle

Ce Mooc est dispensé en français

Career center

Learners who complete Gérer les crises de demain will develop knowledge and skills that may be useful to these careers:

Hospital Administrator

Hospital administrators play a critical role in ensuring the smooth functioning of healthcare organizations, particularly during challenging times. The course 'Managing Tomorrow's Crises' can provide valuable insights into crisis management strategies, helping you build the skills necessary to navigate unforeseen events and maintain operational efficiency during crises. It covers topics such as decision-making in uncertain environments, resilience, and performance management in turbulent times.

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Risk Manager

Risk managers are responsible for identifying, assessing, and mitigating risks within organizations. By taking the 'Managing Tomorrow's Crises' course, you can enhance your understanding of crisis management frameworks and develop effective strategies to proactively address potential threats and minimize their impact on your organization. The course's focus on constructing meaning in the face of crises can help you develop a proactive approach to risk management.

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Crisis Communications Manager

Crisis communications managers play a crucial role in managing an organization's reputation and communicating effectively during crises. The 'Managing Tomorrow's Crises' course can enhance your understanding of crisis communication strategies, helping you develop the skills to communicate clearly, mitigate reputational damage, and maintain stakeholder confidence during challenging times.

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Emergency Management Director

Emergency management directors lead and coordinate emergency response efforts, ensuring public safety during crises. The 'Managing Tomorrow's Crises' course provides a comprehensive overview of crisis management principles, helping you develop the skills and knowledge necessary to effectively manage emergencies, mitigate their impact, and restore normalcy.

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Organizational Development Manager

Organizational development managers lead initiatives to improve organizational effectiveness and resilience. The 'Managing Tomorrow's Crises' course can provide you with valuable insights into crisis management strategies and organizational resilience principles, helping you develop the skills to build a more resilient organization, foster a sense of purpose during crises, and drive positive change.

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Business Continuity Planner

Business continuity planners develop and implement plans to ensure an organization's continued functioning during and after crises. The 'Managing Tomorrow's Crises' course can provide you with a comprehensive understanding of business continuity principles, helping you build the skills necessary to create effective plans, ensure operational resilience, and minimize downtime during crises.

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Chief Operating Officer (COO)

COOs are responsible for overseeing an organization's day-to-day operations and ensuring its smooth functioning. The 'Managing Tomorrow's Crises' course can provide you with a comprehensive understanding of crisis management principles and organizational resilience strategies, equipping you with the skills to lead your organization effectively during challenging times and foster a culture of resilience.

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Public Health Emergency Manager

Public health emergency managers lead and coordinate public health response efforts during emergencies and disasters. The 'Managing Tomorrow's Crises' course can provide you with a comprehensive understanding of crisis management and public health emergency response principles, equipping you with the skills to effectively manage public health emergencies, protect populations, and restore health services.

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Corporate Strategy Consultant

Corporate strategy consultants advise organizations on strategic planning and decision-making. By taking the 'Managing Tomorrow's Crises' course, you can enhance your understanding of crisis management and organizational resilience principles, enabling you to provide informed recommendations to clients on how to navigate uncertainty, mitigate risks, and build a more sustainable business.

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Disaster Relief Program Manager

Disaster relief program managers coordinate and manage disaster relief efforts, providing assistance to affected communities. The 'Managing Tomorrow's Crises' course can provide you with a comprehensive understanding of crisis management and disaster relief principles, equipping you with the skills to effectively coordinate resources, respond to disasters, and support communities in recovery.

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Supply Chain Manager

Supply chain managers oversee the flow of goods and services within an organization. The 'Managing Tomorrow's Crises' course can provide you with valuable insights into crisis management and supply chain resilience principles, helping you develop the skills to manage disruptions, ensure supply continuity, and minimize the impact of crises on your organization's operations.

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Human Resources Manager

Human resources managers play a critical role in managing employee relations and ensuring a positive work environment. The 'Managing Tomorrow's Crises' course can provide you with insights into crisis management and employee support principles, helping you develop the skills to support employees during challenging times, maintain morale, and facilitate organizational recovery.

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Chief Risk Officer (CRO)

CROs are responsible for managing and mitigating enterprise-wide risks. By taking the 'Managing Tomorrow's Crises' course, you can enhance your understanding of crisis management and enterprise risk management principles. It can help you develop the skills to identify and assess risks, develop mitigation strategies, and build a more resilient organization.

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Internal Auditor

Internal auditors evaluate an organization's internal controls and risk management practices. The 'Managing Tomorrow's Crises' course can provide you with a deeper understanding of crisis management and internal audit principles. It can help you enhance your ability to assess an organization's resilience, identify vulnerabilities, and make recommendations for improvement.

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Cybersecurity Analyst

Cybersecurity analysts protect organizations from cyber threats. The 'Managing Tomorrow's Crises' course may be useful for cybersecurity analysts who want to enhance their understanding of crisis management and cybersecurity risk mitigation strategies. The course provides insights into decision-making in uncertain environments and developing resilience against unforeseen events, which can be valuable in managing cybersecurity crises.

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