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Fundamentals of UX Design & Practical UX Research

Kaleb Cardenas

Unleash your creative potential in the dynamic field of UX design. Enroll now and master essential UX principles, practical research techniques, and the art of creating captivating user experiences. This course prepares you to become a UX Designer or UX Researcher in any industry. Elevate your skills and open doors to exciting opportunities. Enroll now and embark on a journey of UX innovation!

What's inside

Learning objectives

  • Master ux essentials: learn the principles, theories, and best practices that form the foundation of successful user experience design
  • Conduct practical research: gain hands-on experience in planning and executing user research, utilizing a variety of methodologies and techniques
  • Create captivating user experiences: develop the skills to craft intuitive interfaces, engaging content, and seamless user flows that leave a lasting impact
  • Understand the business value: discover how ux design contributes to business success, and learn to articulate the value of user-centered design to stakeholders
  • Cultivate a design mindset: develop a problem-solving mindset, enhance your creativity, and become a strategic thinker in the field of ux design

Syllabus

Unit 1. Prep Work:
0.1 - Laws of UX in detail
0.2 - The Gestalt Principles
1.1 - What is UX Design?
Read more
1.2 - History of UX Design
1.3 - Applications of UX Design
1.4 - Ux vs UI Design - What’s the difference?
1.2.1 - What is Design Thinking?
1.2.2 - Systemic Design Framework
1.2.3 - UX vs Design Thinking
1.2.4 - Importance of UX for Business
1.3.1 - Storytelling in UX - Why is it important?
1.3.2 - UX Case Studies
1.3.3 - How to write a Case Study
2.1 - User Research: Why is it important?
2.2 - Research in the Double Diamond Framework
2.3 - Planning User Research Effectively
2.4 - Research Participant Recruitment
2.2.1 - Understanding Different Kinds of Research
2.2.2 - Secondary Research and Mapping Techniques
2.3.3 - User Journey Maps
2.3.4 - Findings vs Insights and Problem Statements
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Unit 4. From UX Research to Design
Content Ideation
3.1.1 - From Research to Design - Content Strategy
3.1.2 - Jobs-to-be-Done vs User Stories
3.1.3 - Information Architecture - Sitemaps & Content Hierarchy
3.1.4 - User Flow Diagramming
3.1.5 - UX Writing
3.2.1 - MVPs and UX Metrics
3.2.2 - Wireframes, Wireflows, Prototypes
3.2.3 - UX Workshops: How to Ideate Collaboratively
3.2.4 - Product Onboarding Techniques
3.2.5 - Ethical Design and Dark UX
4.1.1 - Why is UI just as important as UX?
4.1.4 - Common UI Elements
4.1.5 - Colour Theory
4.1.6 - Interaction Design
4.1.7 - Typography
4.1.8 - Iconography
4.1.9 - Design Composition
4.1.10 Responsive vs Adaptive Design
Unit 2. Introduction to UX Fundamentals
Introduction to UX Design
Business Value of UX Design
Storytelling in UX
Unit 3. UX Research and Analysis
Creating a Research Plan
Research Methodologies
2.2.3 - Surveys and Interviews: Prep and Launch
Synthesis and Analysis
2.3.1 - Research Synthesis and Affinity Mapping
2.3.2 - User Personas
Content Design
Unit 5. Design Theory & Principles
Design Theory

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Focuses on the essential theory and practical skills in User Experience (UX) design, giving a comprehensive study for students new to the field
Conducted by Kaleb Cardenas, an experienced professional in the UX field
Develops a wide range of UX skills, from foundational theory to advanced research and design techniques, making it suitable for students with varying levels of experience
Teaches problem-solving and design thinking, valuable skills in various industries and roles
Covers current industry practices and methodologies in UX design, ensuring students are up-to-date with the latest approaches
Emphasizes the value of UX design in business success, providing a well-rounded understanding of the field's impact

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentals of UX Design & Practical UX Research with these activities:
Read The Design of Everyday Things
Build a strong foundation in design principles by reading this classic work on human-centered design.
Show steps
  • Read the introduction and first three chapters.
  • Take notes on the key concepts and principles discussed.
  • Apply these principles to a design project of your own.
Join a UX study group
Collaborate with other UX learners to discuss concepts, share ideas, and provide feedback on each other's work.
Browse courses on User Experience Design
Show steps
  • Find a UX study group or create your own.
  • Meet regularly to discuss UX topics.
  • Share your work with the group and receive feedback.
  • Help other group members with their UX projects.
Follow a UX design tutorial series
Expand your knowledge of UX by following a series of guided tutorials that cover different aspects of UX design.
Browse courses on User Experience Design
Show steps
  • Find a tutorial series that covers a topic you're interested in.
  • Watch the tutorials and take notes on the key concepts.
  • Complete the exercises and assignments in the tutorials.
  • Apply what you've learned to your own UX projects.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice applying UX principles to real-world scenarios
Strengthen your understanding of UX principles by applying them to real-world scenarios and receiving feedback on your work.
Browse courses on User Experience Design
Show steps
  • Identify a UX problem to solve.
  • Conduct user research to gather insights.
  • Develop a design solution that addresses the problem.
  • Test your solution with users and gather feedback.
  • Iterate on your design based on the feedback you receive.
Attend a UX workshop
Gain hands-on experience in UX design by attending a workshop led by industry experts.
Browse courses on User Experience Design
Show steps
  • Find a UX workshop that aligns with your interests.
  • Register for the workshop and attend all sessions.
  • Participate in the workshop exercises and discussions.
  • Apply what you've learned from the workshop to your own UX projects.
Create a UX portfolio
Showcase your UX skills and demonstrate your understanding of UX principles by creating a portfolio that highlights your work.
Browse courses on User Experience Design
Show steps
  • Gather examples of your best UX work.
  • Create a website or online portfolio to display your work.
  • Write case studies that describe your design process and results.
  • Get feedback on your portfolio from other UX professionals.
Participate in a UX design competition
Challenge yourself and showcase your UX skills by participating in a design competition.
Browse courses on User Experience Design
Show steps
  • Find a UX design competition that interests you.
  • Read the competition brief and understand the requirements.
  • Develop a design solution that meets the competition criteria.
  • Submit your solution and wait for the results.
  • Reflect on your experience and learn from the feedback you receive.
Mentor a junior UX designer
Enhance your understanding of UX principles and share your knowledge by mentoring a junior UX designer.
Browse courses on User Experience Design
Show steps
  • Find a junior UX designer who is willing to be mentored.
  • Set up regular meetings to discuss UX concepts and provide feedback.
  • Help your mentee develop their UX skills and knowledge.
  • Reflect on your mentoring experience and identify areas for improvement.

Career center

Learners who complete Fundamentals of UX Design & Practical UX Research will develop knowledge and skills that may be useful to these careers:
UX Researcher
UX Researchers design, conduct, and analyze research studies to understand user behavior. If you are planning a career as a UX Researcher, this course is an excellent place to begin. It covers the research skills you will need in this role. You will learn how to plan user research studies and how to analyze your data. The course also covers how to write effective research reports.
User Experience Designer
User Experience Designers plan, design, and evaluate digital products. This course on Fundamentals of UX Design & Practical UX Research is a great place to begin building a foundation in UX Design. You will learn how to use research to identify user needs. Additionally, you will learn how to create prototypes and user journeys. These are valuable skills to become a UX Designer.
UI Designer
UI Designers are responsible for the visual design of digital products. While this course is not specifically about UI Design, it will give you a strong foundation in UX Design, which is essential for UI Designers. You will learn how to create prototypes and user journeys, which are important skills for UI Designers. Additionally, the course covers the principles of design, such as color theory and typography.
Product Manager
Product Managers are responsible for all aspects of a product, from its conception to its launch and beyond. This course will help you develop the skills you need as a Product Manager, such as how to conduct market research, how to design user interfaces, and how to manage a team of developers. The course will also help you to better understand the role of UX in product development.
Content Strategist
Content Strategists are responsible for planning, creating, and managing content for digital products. If you are interested in a career as a Content Strategist, this course will help you build a foundation in UX Design. You will learn how to conduct user research, how to create user personas, and how to write effective UX copy.
Service Designer
Service Designers are responsible for designing services, which are a series of interconnected experiences that provide value to users. This course will help you develop the skills you need to become a Service Designer. You will learn how to conduct user research, how to create user personas, and how to design service blueprints.
Interaction Designer
Interaction Designers are responsible for designing the interactions between users and digital products. This course will help you develop the skills you need to become an Interaction Designer. You will learn how to design prototypes and user journeys, and you will learn how to use research to evaluate your designs.
Information Architect
Information Architects are responsible for designing the structure and organization of digital products. This course will help you build a foundation in UX Design, which is essential to Information Architects. You will learn how to create sitemaps and content hierarchies, and you will learn how to use research to evaluate your designs.
Front-End Developer
Front-End Developers are responsible for the development and maintenance of the front end of digital products. While this course is not specifically about Front-End Development, it will give you a strong foundation in UX Design, which is essential for Front-End Developers. You will learn how to create prototypes and user journeys, and you will learn how to use research to evaluate your designs.
Back-End Developer
Back-End Developers are responsible for the development and maintenance of the back end of digital products. While this course is not specifically about Back-End Development, it will give you a strong foundation in UX Design, which is essential for Back-End Developers. You will learn how to create prototypes and user journeys, and you will learn how to use research to evaluate your designs. Additionally, the course covers the principles of design, such as color theory and typography.
Design Researcher
Design Researchers are responsible for conducting research to inform the design of digital products. This course will help you develop the skills you need to become a Design Researcher. You will learn how to plan and conduct user research studies, and you will learn how to analyze your data. The course also covers how to write effective research reports.
Salesforce Administrator
Salesforce Administrators are responsible for installing, configuring, and maintaining Salesforce software. This course may be helpful if you plan on going into Salesforce Administration. It introduces you to the principles of UX Design. In this career, you will need to understand how users interact with software. This course will help you develop this understanding.
Business Analyst
Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. This course may be helpful if you plan on going into Business Analysis. It introduces you to the principles of UX Design. In this career, you will need to understand how users interact with products and services. This course will help you develop this understanding.
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data to inform decision-making. This course may be useful if you plan on going into Data Analysis. It introduces you to UX Research. In this career, you will need to use data to make decisions. This course will help you gather and interpret data effectively.
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns. This course may be helpful if you plan on going into Marketing Management. It introduces you to the principles of UX Design. In this career, you will need to understand how users interact with products and services. This course will help you develop this understanding.

Reading list

We've selected 21 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Fundamentals of UX Design & Practical UX Research.
Classic text on human-centered design, providing foundational principles for UX design and practical guidance on creating usable and enjoyable products.
Provides a comprehensive overview of UX strategy, covering topics such as user research, persona development, and information architecture. It valuable resource for anyone looking to learn more about the strategic side of UX design.
This textbook provides a comprehensive overview of UX design, covering topics such as user research, interaction design, and prototyping. It good resource for anyone looking to learn the basics of UX design.
Practical guide for UX professionals working alone or in small teams, covering topics such as research, design, and collaboration.
Guide to continuous discovery, a user-centered design process that helps organizations validate ideas and make informed decisions.
Exploration of the emotional aspects of human-product interaction, providing insights into how to design products that elicit positive emotions.
Reference guide to design principles, providing a comprehensive collection of guidelines and best practices for creating effective and visually appealing designs.
Provides insights into growth hacking, a data-driven approach to rapidly growing a user base.
Great introduction to UX design for beginners. It covers the basics of UX design, including user research, prototyping, and testing. It good resource for anyone who is new to UX design or who wants to learn more about the basics.
Comprehensive guide to usability engineering, covering principles, methods, and techniques for designing usable and effective products.
Exploration of the psychological principles underlying human-product interaction, providing insights into how to design products that are easy to use and understand.
Practical guide to designing usable products and services. It covers topics such as user research, prototyping, and testing. It good resource for anyone looking to learn more about how to design products and services that are user-centered.
Practical guide to using the value proposition canvas to create products and services that customers want. It covers topics such as customer segmentation, value proposition development, and testing. It good resource for anyone looking to learn more about how to use the value proposition canvas in their work.
Practical guide to using the sprint method to solve big problems and test new ideas. It covers topics such as problem framing, ideation, prototyping, and testing. It good resource for anyone looking to learn more about how to use the sprint method in their work.

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