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Baneen Qazi

It can be hard to know which of the many studios and builders are suitable for your business. This course will teach you what each one is capable of, so you can make an informed decision and ensure Marketing Cloud meets your business requirements.

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It can be hard to know which of the many studios and builders are suitable for your business. This course will teach you what each one is capable of, so you can make an informed decision and ensure Marketing Cloud meets your business requirements.

Marketing Cloud has so many different studios and builders that it can be hard to know which ones are suitable for your business. In this course, Interacting with Studios & Builders in Salesforce Marketing Cloud, you’ll learn what’s possible with each of these tools. First, you’ll explore extension products such as Interaction Studio and Datorama. Next, you’ll discover Marketing Cloud’s unique mobile SMS and push functionality. Finally, you’ll learn about the digital advertising offering within Marketing Cloud. When you’re finished with this course, you’ll have all the knowledge of Marketing Cloud studios and builders needed to make a decision as to which products best fit the needs of your business.

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What's inside

Syllabus

Course Overview
Understanding Marketing Cloud Engagement
Understanding Marketing Cloud Advertising and Google Analytics Integration
Understanding Marketing Cloud Customer Data Platform
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Understanding Marketing Cloud Personalization
Understanding Marketing Cloud Intelligence

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Taught by Baneen Qazi, who are recognized for their work in Marketing Automation
Develops foundational knowledge of Marketing Cloud and its capabilities
Examines specific Marketing Cloud products and their functionalities
Provides hands-on experience through interactive materials
May require prior knowledge or experience in Marketing Cloud
Covers various Marketing Cloud studio and builder functionalities

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Interacting with Studios & Builders in Salesforce Marketing Cloud with these activities:
Review using Google Analytics
Understand how Google Analytics can be used with Salesforce Marketing Cloud to provide you with valuable data about your customers.
Browse courses on Google Analytics
Show steps
  • Read the documentation on Google Analytics.
  • Create a Google Analytics account.
  • Add the Google Analytics tracking code to your website.
  • Check your Google Analytics dashboard regularly to track your results.
Collaborate on a marketing case study analysis
Engage in a collaborative peer session to analyze a real-world marketing case study, allowing you to apply your understanding and receive feedback from others.
Show steps
  • Select a marketing case study
  • Analyze the case study and identify key insights
  • Develop recommendations based on your analysis
Show all two activities

Career center

Learners who complete Interacting with Studios & Builders in Salesforce Marketing Cloud will develop knowledge and skills that may be useful to these careers:
Marketing Technologist
Marketing Technologists are responsible for managing and implementing marketing technology, including data analytics, customer relationship management (CRM), and marketing automation. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Marketing Technologists who want to advance their careers.
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns, including email marketing, social media marketing, and paid advertising. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute digital marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Digital Marketing Managers who want to advance their careers.
Marketing Analyst
Marketing Analysts are responsible for collecting, analyzing, and interpreting marketing data to help businesses make informed decisions about their marketing strategies. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to track customer data, measure the effectiveness of marketing campaigns, and generate reports. This knowledge can be invaluable for Marketing Analysts who want to advance their careers.
Paid Advertising Specialist
Paid Advertising Specialists are responsible for planning and executing paid advertising campaigns, including search engine marketing (SEM) and display advertising. This course can help you build a strong foundation in Marketing Cloud, which is a leading paid advertising platform. You'll learn how to use Marketing Cloud to create and execute paid advertising campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Paid Advertising Specialists who want to advance their careers.
Social Media Manager
Social Media Managers are responsible for planning and executing social media marketing campaigns. This course can help you build a strong foundation in Marketing Cloud, which is a leading social media marketing platform. You'll learn how to use Marketing Cloud to create and execute social media marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Social Media Managers who want to advance their careers.
Email Marketing Specialist
Email Marketing Specialists are responsible for planning and executing email marketing campaigns. This course can help you build a strong foundation in Marketing Cloud, which is a leading email marketing platform. You'll learn how to use Marketing Cloud to create and execute email marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Email Marketing Specialists who want to advance their careers.
Customer Relationship Manager (CRM)
Customer Relationship Managers (CRMs) are responsible for managing customer relationships, including sales, marketing, and customer service. This course can help you build a strong foundation in Marketing Cloud, which is a leading CRM platform. You'll learn how to use Marketing Cloud to manage customer data, track customer interactions, and automate marketing and sales processes. This knowledge can be invaluable for CRMs who want to advance their careers.
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course can help you build a strong foundation in Marketing Cloud, which is a leading data analytics platform. You'll learn how to use Marketing Cloud to collect customer data, track customer behavior, and generate reports. This knowledge can be invaluable for Data Analysts who want to advance their careers.
Marketing Automation Specialist
Marketing Automation Specialists are responsible for planning and executing marketing automation campaigns. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute marketing automation campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Marketing Automation Specialists who want to advance their careers.
Digital Marketing Strategist
Digital Marketing Strategists are responsible for developing and executing digital marketing strategies, including search engine optimization (SEO), social media marketing, and content marketing. This course can help you build a strong foundation in Marketing Cloud, which is a leading digital marketing platform. You'll learn how to use Marketing Cloud to create and execute digital marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Digital Marketing Strategists who want to advance their careers.
Marketing Director
Marketing Directors are responsible for planning and executing marketing strategies for organizations. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Marketing Directors who want to advance their careers.
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing strategies for products and services. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Product Marketing Managers who want to advance their careers.
Marketing Operations Manager
Marketing Operations Managers are responsible for planning and executing marketing operations, including marketing campaigns, marketing budgets, and marketing technology. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Marketing Operations Managers who want to advance their careers.
Business Intelligence Analyst
Business Intelligence Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course can help you build a strong foundation in Marketing Cloud, which is a leading business intelligence platform. You'll learn how to use Marketing Cloud to collect customer data, track customer behavior, and generate reports. This knowledge can be invaluable for Business Intelligence Analysts who want to advance their careers.
Salesforce Administrator
Salesforce Administrators are responsible for managing and administering Salesforce, a leading customer relationship management (CRM) platform. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform that integrates with Salesforce. You'll learn how to use Marketing Cloud to connect with Salesforce, track customer data, and automate marketing and sales processes. This knowledge can be invaluable for Salesforce Administrators who want to advance their careers.

Reading list

We've selected four books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Interacting with Studios & Builders in Salesforce Marketing Cloud.
Provides a comprehensive overview of marketing analytics. It great resource for anyone who wants to learn how to measure the effectiveness of their marketing campaigns.
Provides a practical guide to building and managing your online presence. It great resource for anyone who wants to learn how to use Marketing Cloud to improve their digital marketing efforts.
Provides a series of case studies that show how companies are using Marketing Cloud to achieve success. This book great way to learn from the experiences of others and get ideas for how you can use Marketing Cloud to grow your business.

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