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Interacting with Studios & Builders in Salesforce Marketing Cloud

It can be hard to know which of the many studios and builders are suitable for your business. This course will teach you what each one is capable of, so you can make an informed decision and ensure Marketing Cloud meets your business requirements.

Marketing Cloud has so many different studios and builders that it can be hard to know which ones are suitable for your business. In this course, Interacting with Studios & Builders in Salesforce Marketing Cloud, you’ll learn what’s possible with each of these tools. First, you’ll explore extension products such as Interaction Studio and Datorama. Next, you’ll discover Marketing Cloud’s unique mobile SMS and push functionality. Finally, you’ll learn about the digital advertising offering within Marketing Cloud. When you’re finished with this course, you’ll have all the knowledge of Marketing Cloud studios and builders needed to make a decision as to which products best fit the needs of your business.

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What's inside

Syllabus

Course Overview

Understanding Marketing Cloud Engagement

Understanding Marketing Cloud Advertising and Google Analytics Integration

Understanding Marketing Cloud Customer Data Platform

Understanding Marketing Cloud Personalization

Understanding Marketing Cloud Intelligence

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Taught by Baneen Qazi, who are recognized for their work in Marketing Automation

Develops foundational knowledge of Marketing Cloud and its capabilities

Examines specific Marketing Cloud products and their functionalities

Provides hands-on experience through interactive materials

May require prior knowledge or experience in Marketing Cloud

Covers various Marketing Cloud studio and builder functionalities

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Interacting with Studios & Builders in Salesforce Marketing Cloud with these activities:

Review using Google Analytics

Show steps

Understand how Google Analytics can be used with Salesforce Marketing Cloud to provide you with valuable data about your customers.

Browse courses on Google Analytics

Show steps

Read the documentation on Google Analytics.
Create a Google Analytics account.
Add the Google Analytics tracking code to your website.
Check your Google Analytics dashboard regularly to track your results.

Collaborate on a marketing case study analysis

Show steps

Engage in a collaborative peer session to analyze a real-world marketing case study, allowing you to apply your understanding and receive feedback from others.

Show steps

Select a marketing case study
Analyze the case study and identify key insights
Develop recommendations based on your analysis

Show all two activities

Career center

Learners who complete Interacting with Studios & Builders in Salesforce Marketing Cloud will develop knowledge and skills that may be useful to these careers:

Marketing Technologist

Marketing Technologists are responsible for managing and implementing marketing technology, including data analytics, customer relationship management (CRM), and marketing automation. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Marketing Technologists who want to advance their careers.

See salaries and explore the career path for Marketing Technologist

Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns, including email marketing, social media marketing, and paid advertising. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute digital marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Digital Marketing Managers who want to advance their careers.

See salaries and explore the career path for Digital Marketing Manager

Marketing Analyst

Marketing Analysts are responsible for collecting, analyzing, and interpreting marketing data to help businesses make informed decisions about their marketing strategies. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to track customer data, measure the effectiveness of marketing campaigns, and generate reports. This knowledge can be invaluable for Marketing Analysts who want to advance their careers.

See salaries and explore the career path for Marketing Analyst

Paid Advertising Specialist

Paid Advertising Specialists are responsible for planning and executing paid advertising campaigns, including search engine marketing (SEM) and display advertising. This course can help you build a strong foundation in Marketing Cloud, which is a leading paid advertising platform. You'll learn how to use Marketing Cloud to create and execute paid advertising campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Paid Advertising Specialists who want to advance their careers.

See salaries and explore the career path for Paid Advertising Specialist

Social Media Manager

Social Media Managers are responsible for planning and executing social media marketing campaigns. This course can help you build a strong foundation in Marketing Cloud, which is a leading social media marketing platform. You'll learn how to use Marketing Cloud to create and execute social media marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Social Media Managers who want to advance their careers.

See salaries and explore the career path for Social Media Manager

Email Marketing Specialist

Email Marketing Specialists are responsible for planning and executing email marketing campaigns. This course can help you build a strong foundation in Marketing Cloud, which is a leading email marketing platform. You'll learn how to use Marketing Cloud to create and execute email marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Email Marketing Specialists who want to advance their careers.

See salaries and explore the career path for Email Marketing Specialist

Customer Relationship Manager (CRM)

Customer Relationship Managers (CRMs) are responsible for managing customer relationships, including sales, marketing, and customer service. This course can help you build a strong foundation in Marketing Cloud, which is a leading CRM platform. You'll learn how to use Marketing Cloud to manage customer data, track customer interactions, and automate marketing and sales processes. This knowledge can be invaluable for CRMs who want to advance their careers.

See salaries and explore the career path for Customer Relationship Manager (CRM)

Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course can help you build a strong foundation in Marketing Cloud, which is a leading data analytics platform. You'll learn how to use Marketing Cloud to collect customer data, track customer behavior, and generate reports. This knowledge can be invaluable for Data Analysts who want to advance their careers.

See salaries and explore the career path for Data Analyst

Marketing Automation Specialist

Marketing Automation Specialists are responsible for planning and executing marketing automation campaigns. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute marketing automation campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Marketing Automation Specialists who want to advance their careers.

See salaries and explore the career path for Marketing Automation Specialist

Digital Marketing Strategist

Digital Marketing Strategists are responsible for developing and executing digital marketing strategies, including search engine optimization (SEO), social media marketing, and content marketing. This course can help you build a strong foundation in Marketing Cloud, which is a leading digital marketing platform. You'll learn how to use Marketing Cloud to create and execute digital marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Digital Marketing Strategists who want to advance their careers.

See salaries and explore the career path for Digital Marketing Strategist

Marketing Director

Marketing Directors are responsible for planning and executing marketing strategies for organizations. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Marketing Directors who want to advance their careers.

See salaries and explore the career path for Marketing Director

Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing strategies for products and services. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Product Marketing Managers who want to advance their careers.

See salaries and explore the career path for Product Marketing Manager

Marketing Operations Manager

Marketing Operations Managers are responsible for planning and executing marketing operations, including marketing campaigns, marketing budgets, and marketing technology. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform. You'll learn how to use Marketing Cloud to create and execute marketing campaigns, track customer data, and measure the effectiveness of your marketing efforts. This knowledge can be invaluable for Marketing Operations Managers who want to advance their careers.

See salaries and explore the career path for Marketing Operations Manager

Business Intelligence Analyst

Business Intelligence Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course can help you build a strong foundation in Marketing Cloud, which is a leading business intelligence platform. You'll learn how to use Marketing Cloud to collect customer data, track customer behavior, and generate reports. This knowledge can be invaluable for Business Intelligence Analysts who want to advance their careers.

See salaries and explore the career path for Business Intelligence Analyst

Salesforce Administrator

Salesforce Administrators are responsible for managing and administering Salesforce, a leading customer relationship management (CRM) platform. This course can help you build a strong foundation in Marketing Cloud, which is a leading marketing automation platform that integrates with Salesforce. You'll learn how to use Marketing Cloud to connect with Salesforce, track customer data, and automate marketing and sales processes. This knowledge can be invaluable for Salesforce Administrators who want to advance their careers.

See salaries and explore the career path for Salesforce Administrator

Reading list

We've selected four books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Interacting with Studios & Builders in Salesforce Marketing Cloud.

Marketing Metrics

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Provides a comprehensive overview of marketing analytics. It great resource for anyone who wants to learn how to measure the effectiveness of their marketing campaigns.

Digital Marketing

Save

Provides a practical guide to building and managing your online presence. It great resource for anyone who wants to learn how to use Marketing Cloud to improve their digital marketing efforts.

Account-Based Marketing

Save

Provides a series of case studies that show how companies are using Marketing Cloud to achieve success. This book great way to learn from the experiences of others and get ideas for how you can use Marketing Cloud to grow your business.

Account-Based Marketing: How to Target and Engage...

Hardcover

Account-Based Marketing: How to Target and Engage...

Kindle Edition

Salesforce For Dummies

Save

Provides a beginner-friendly introduction to Marketing Cloud, including its features, benefits, and use cases.

Salesforce For Dummies (For Dummies: Learning Made...

Paperback

Salesforce For Dummies (For Dummies (Business &...

Paperback

Salesforce Service Cloud For Dummies

Paperback

Salesforce For Dummies

Kindle Edition

Salesforce Service Cloud For Dummies

Kindle Edition

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Introduction to Marketing

Time

55 hours

Level

Introductory

Via

Pluralsight

Instructor

Baneen Qazi

Language

English

Good to know

Taught by Baneen Qazi, who are recognized for their work in Marketing Automation

Develops foundational knowledge of Marketing Cloud and its capabilities

Examines specific Marketing Cloud products and their functionalities

Provides hands-on experience through interactive materials

May require prior knowledge or experience in Marketing Cloud

Covers various Marketing Cloud studio and builder functionalities

Share and help others discover this course.

Facebook

Link

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