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Sramana Mitra

The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

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The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

One particular trend keeps me awake at night. Thousands upon thousands of entrepreneurs have approached us for help with their funding at a stage where their chances of getting funding is ZERO. We can’t help them, regardless of how powerful our investor connections are. We can’t help a startup get funding before they become fundable. It pains me to see how many entrepreneurs have no idea what makes a startup fundable.

So, my humble advice to all entrepreneurs: please learn to assess your own probability of getting funded.

As you may have already learned in my courses, the early stage investment ecosystem has fragmented, it’s no longer just seed and Series A. The seed part has fragmented to friends and family financing, pre-seed, seed, post-seed, small Series A, and large Series A.

In this course, we will do a deep dive into the seed stage.

If you want introductions to Angels and VCs, a fundable and validated business is a must.

A fundable business with warm introductions is the fastest way to get funded. We can introduce you to angels and VCs, if your idea is fundable and validated. Sadly, less than 1% of businesses are fundable. What that means is more than 99% of the entrepreneurs waste their energy on pitching their unfundable businesses to investors. Hugely unproductive and unhealthy.

There is a reason why savvy entrepreneurs have been using the Bootstrap First, Raise Money Later strategy.

Generation after generation of entrepreneurs have used bootstrapping to get to a fundable stage, so they can call the shots at the negotiation table with their potential investors.

I have nothing against funding. I have scores of friends who are investors and I respect their work.

But my heart belongs to entrepreneurs who are capable of doing the heavy lifting of extensive validation. That’s where we can add the most value and that’s why we are in the trenches with those true entrepreneurs every day.

This course is designed to help such entrepreneurs understand the thought process of seed investors.

The 1Mby1M courses are all heavily based on interview-based case studies on Innovation, Business Models, Go To Market Strategies, Validation Principles, and various other nuances of an entrepreneur's journey. We offer extensive opportunities for entrepreneurs to learn the lessons from the trenches from successful entrepreneurs who have done it before and Investors who support their ambition.

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What's inside

Learning objectives

  • Through in-depth interviews with active startup investors, learn why 99% of entrepreneurs that seek funding get rejected.
  • What the new innovations and business models are that investors are most likely to fund.
  • What the proof points investors look for before they write a check are.
  • When to start raising funds for your startup and go to vcs as kings, not beggars.
  • What investor-entrepreneur fit is and how to achieve it.
  • How to get warm introductions to the right investors at the right time rather than wasting time on meetings that will never convert and endure the pain of rejec
  • Show more
  • Show less

Syllabus

How Seed Investors Think About Startups

Steve Eskenazi is an Angel Investor, and we had a number of interesting trend conversations.

Introduction
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Discussing how to win the low probability game of startup fundraising.

Bruce Cleveland, Founding Partner at Wildcat Venture Partners, is one of the early employees at Oracle, as well as a co-founder of Siebel Systems. He is working on a book on The Traction Gap framework that his firm uses in its venture capital practice.

David Lambert, Managing Director at Right Side Capital Management, a firm that invests small chunks of capital in capital efficient ventures. The firm is very much in line with the Bootstrapping to Exit philosophy we’ve been discussing.

Bradley Harrison, Founder, Managing Partner at Scout Ventures, discusses how military professionals are engaging in entrepreneurship and an eco-system supporting them. Quite fascinating!

Ben Narasin, Founder and General Partner at Tenacity Venture Capital, a relatively new Seed fund.

Sumant Mandal, Co-founder and Managing Partner at March Capital. Sumant emphasized the impact of Covid on virtual companies and remote teams and discussed his investment thesis.

Tim Guleri is Managing Director at Sierra Ventures. We have a terrific discussion on Business Model Innovation and Distribution Innovation that Tim believes trumps technology innovation. We go through some excellent examples.

John Frankel is Partner at ff Venture Capital. We have an extensive discussion about Covid’s impact on the startup ecosystem, the changes we notice, so forth.

Zain Jaffer, Partner at Blue Field Capital, discusses trends in PropTech.

Julien Pham is Founder and Managing Director at Third Culture Capital (3CC), a firm focused on investing in the healthcare space.

Julien Nguyen is General Partner at IT Farm, a seed-stage fund focused on Digital Health. We explore trends in the industry, as well as what IT Farm’s sixth fund likes to invest in during this episode of our podcast.

Greg Sands, Founder and Managing Director at Costanoa Ventures, a venture firm focused on Seed and Series A investing during this episode of our podcast.

Mark Selcow, General Partner at Costanoa Ventures, talks about the firm’s primarily B-to-B investment thesis and strong penchant for investing in companies that have grown up outside the Bay Area during this episode of our podcast.

Please pick your favorite case studies from the course and run them through a validation and positioning exercise. Use the 1Mby1M Self-Assessment questionnaire and try to answer each question in it.

Here are examples of some pitches that took place during one of our free and online mentoring roundtable programs. You will find a pitch template under Resources. Once you are ready, come pitch your business idea at an upcoming 1Mby1M Roundtable.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Features interviews with angel investors and VCs, offering insights into what investors look for in early-stage startups and increasing the likelihood of securing funding
Emphasizes the importance of business validation and fundability, which are critical for securing early-stage investment and building a strong foundation for growth
Explores the fragmented early-stage investment ecosystem, helping entrepreneurs navigate the complexities of pre-seed, seed, and Series A funding rounds
Highlights the 'Bootstrap First, Raise Money Later' strategy, empowering entrepreneurs to gain leverage in negotiations with potential investors
Requires learners to assess their own probability of getting funded, which may be discouraging to some entrepreneurs who are just starting out
Suggests that less than 1% of businesses are fundable, which may deter some entrepreneurs from pursuing funding altogether

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Reviews summary

Vc insights for startup founders

According to learners, this course offers incredibly insightful interviews with seed VCs and angel investors, providing direct perspectives on what makes a startup fundable. Students appreciate Sramana Mitra's synthesis of the key takeaways, which helps tie the diverse viewpoints together. While the content is highly valuable and practical for entrepreneurs preparing to raise capital, some find the interview-heavy format less engaging than traditional courses and feel it sometimes lacks a clear step-by-step structure or exercises. Overall, it's considered a must-take course by many for gaining crucial insights into the investor mindset and reinforcing the importance of traction and bootstrapping.
Valuable insights, but lacks step-by-step structure
"I didn't feel like I learned a structured methodology, just got disparate opinions."
"Expected more actionable frameworks."
"More theoretical than I expected."
"lacks exercises or practical application steps."
Structured as interviews, less traditional lecture
"the format of just listening to interviews isn't very engaging. I prefer courses with more structured lectures or exercises."
"Some interviews felt a bit long and could have been edited down, but the insights are valuable."
"it feels more like a podcast series than a structured course."
"Mostly just long, unedited interviews."
Instructor synthesizes key takeaways effectively
"Sramana's analysis ties it all together perfectly."
"Sramana Mitra does a great job synthesizing the key takeaways from each investor interview."
"Sramana connects the dots well."
"Sramana's input is helpful, but sometimes repetitive across interviews."
Learn what VCs look for in startups
"It's helped me understand exactly what investors are looking for and how to prepare."
"I now have a much clearer picture of the 'fundability' criteria..."
"Useful perspective from inside the VC world."
"This isn't just theory; it's practical knowledge directly from the people who make the decisions. It changed my entire approach..."
Direct insights from VCs and angels
"The interviews with VCs and angel investors are incredibly insightful."
"Valuable insights from real investors. Confirmed many of my suspicions about the fundraising process."
"Absolutely brilliant. The range of investors interviewed provides a comprehensive view."
"It's crucial to hear directly from VCs."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How Seed VCs Think About Startups with Sramana Mitra with these activities:
Review Startup Valuation Methods
Refresh your understanding of startup valuation methods to better assess your company's fundability and negotiate with investors.
Browse courses on Startup Valuation
Show steps
  • Research common startup valuation techniques.
  • Compare and contrast different methods.
  • Apply these methods to sample startups.
Read 'The Lean Startup'
Understand the principles of the Lean Startup methodology to improve your startup's chances of success and attract seed investors.
Show steps
  • Read the book and take notes on key concepts.
  • Reflect on how to apply these concepts to your startup.
  • Identify areas for experimentation and validation.
Develop a Pitch Deck
Create a compelling pitch deck that highlights your startup's value proposition, market opportunity, and team to attract seed investors.
Show steps
  • Research successful pitch decks.
  • Outline your startup's key selling points.
  • Design a visually appealing presentation.
  • Practice your pitch and get feedback.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a Blog Post on Investor Perspectives
Solidify your understanding of investor perspectives by writing a blog post summarizing key insights from the course.
Show steps
  • Review course materials and identify key themes.
  • Research additional resources on investor perspectives.
  • Draft a blog post outlining key takeaways.
  • Edit and publish your blog post.
Practice Pitching with Peers
Refine your pitching skills by practicing with peers and receiving constructive feedback.
Show steps
  • Organize a peer practice session.
  • Prepare your pitch and presentation.
  • Deliver your pitch and receive feedback.
  • Provide feedback to your peers.
Read 'Venture Deals'
Gain a deeper understanding of venture capital deals and term sheets to negotiate effectively with investors.
Show steps
  • Read the book and take notes on key terms.
  • Analyze sample term sheets and identify key provisions.
  • Discuss potential negotiation strategies with peers.
Attend Startup Events
Expand your network and learn from other entrepreneurs and investors by attending startup events.
Show steps
  • Research local startup events and conferences.
  • Register for events that align with your interests.
  • Prepare an elevator pitch for your startup.
  • Network with attendees and exchange contact information.

Career center

Learners who complete How Seed VCs Think About Startups with Sramana Mitra will develop knowledge and skills that may be useful to these careers:
Entrepreneur
An Entrepreneur creates and manages their own business venture. This course examines many insights regarding the fundraising process. The course may be useful because it teaches Entrepreneurs to assess their fundability, explains what investors look for, and reveals how to avoid common mistakes in the fundraising process. This course is designed to provide Entrepreneurs with a comprehensive understanding of the seed investment landscape, which can increase their chances of securing funding and building a successful business.
Angel Investor
An Angel Investor invests personal capital in early-stage companies. The course provides insight into the reasons why a large percentage of entrepreneurs get rejected for funding, and the proof points that investors look for. The course helps those interested in becoming Angel Investors by providing them with examples of new innovations, business models, and how to get warm introductions to the right investors at the right time. The course may be useful for an Angel Investor to get a better view of the distribution innovation.
Venture Capital Associate
A Venture Capital Associate supports the investment team by conducting due diligence, analyzing market trends, and sourcing new investment opportunities. This course may be useful as it provides a direct insight into how seed VCs think about startups and what criteria they use for funding decisions. A Venture Capital Associate can utilize such knowledge to refine their evaluation process and improve their ability to identify promising ventures. The course offers in-depth discussions with active startup investors, which helps provide a useful practical understanding.
Venture Capital Analyst
A Venture Capital Analyst conducts market research, analyzes investment opportunities, and supports the investment team in evaluating startups. This course may be useful as it shares the knowledge of tech entrepreneurs, investors, and thought leaders revealing how to build a thriving business. Understanding the insights shared in this course regarding what makes a startup fundable, can give an analyst a better perspective on ventures. The course also offers a deep dive into the seed stage that helps in seeing how venture capitalists think and what they typically look for. Such knowledge is helpful for a Venture Capital Analyst to have.
Startup Consultant
A Startup Consultant advises early-stage companies on strategy, business development, and fundraising. This course may be useful for understanding the intricacies of what makes a startup attractive to investors. A consultant can leverage the course's insights into investor perspectives to guide startups in refining their business models and funding strategies. This course may be useful in helping a Startup Consultant to become deeply familiar with the fundability factors crucial for securing seed funding, as discussed in this course.
Private Equity Analyst
A Private Equity Analyst supports investment decisions by performing financial analysis and due diligence on potential acquisitions. This course may be useful as it shares insights into what investors are looking for. This information can be used to make more informed decisions about potential acquisitions. Understanding the nuances of seed investing, as covered in the course, can provide a Private Equity Analyst with the kind of knowledge needed to evaluate deals and identify promising ventures.
Business Development Manager
A Business Development Manager identifies and pursues new business opportunities, builds partnerships, and expands market reach for a company. This course may be useful because the insights on investor-entrepreneur dynamics and fundability requirements provide a valuable understanding of what investors are looking for. A Business Development Manager can use this to create attractive business plans. For one looking to build partnerships and expand their market reach, the course can provide information needed to make a company fundable.
Business Strategist
A Business Strategist develops and implements strategic plans to achieve organizational goals. This course may be useful to improve strategic thinking, particularly in the context of startups and fundraising. The knowledge from the course regarding how seed investors evaluate startups, innovative business models, and factors that contribute to fundability can refine strategies, and better align those strategies with investor expectations. This course may be useful for Business Strategists to create plans to achieve goals.
Product Manager
A Product Manager is responsible for the strategy, roadmap, and feature definition for a product. This course may be useful as it gives a view on business models and validation principles, as well as go-to-market strategies that are helpful for one looking to improve in their role as Product Manager. The course's emphasis on what investors seek helps a Product Manager align product development with market needs and investor expectations. Understanding the nuances of distribution innovation and other factors, as described by investors in the course, enables the Product Manager to make informed decisions that lead to a fundable and successful product.
Management Consultant
A Management Consultant provides advice and solutions to organizations to improve their performance and efficiency. This course may be useful as it provides many case studies that can be used to provide advice and solutions. A Management Consultant can leverage their knowledge of business models, go-to-market strategies, and investor perspectives shared in the course to help clients. They can also use their skills to help improve their clients' performance and efficiency.
Corporate Development Manager
A Corporate Development Manager identifies, evaluates, and executes strategic investments, acquisitions, and partnerships for a company. This course may be useful as the knowledge shared by investors and entrepreneurs is helpful in identifying which opportunities can be of benefit. Understanding what makes a startup fundable and attractive to investors, as covered in this course, can enable a Corporate Development Manager to make informed decisions about potential acquisitions and investments. Such knowledge will better equip them to evaluate and execute strategies.
Investment Banker
An Investment Banker advises companies on financial transactions, including mergers, acquisitions, and capital raising. This course may be useful by providing the kind of insights needed to guide startups toward fundability. Understanding the nuances of what makes a startup attractive to seed investors, as covered in the course, can help an Investment Banker better advise their clients on positioning themselves for successful funding rounds. The course may be useful to those involved in mergers and acquisitions.
Innovation Manager
An Innovation Manager fosters a culture of innovation within an organization and manages the development of new ideas and technologies. This course may be useful as it touches on many insights regarding business models and go-to-market strategies. An Innovation Manager can utilize the knowledge of what investors look for and how to validate business ideas that are shared in the course to better pick which technologies and ideas to develop. This course may be useful to build a culture of innovation.
Market Research Analyst
A Market Research Analyst studies market conditions to examine potential sales of a product or service. This course may be useful as it contains many interviews and case studies that will help the analyst understand the latest trends. A Market Research Analyst can use the knowledge of new business models and innovations from the course to conduct a more effective analysis. Also, the analyst will better understand what investors are looking for, and thus will be more informed about which ideas are worth further market research.
Chief Technology Officer
A Chief Technology Officer is responsible for overseeing all technical aspects of a company, aligning technology with business goals. This course may be useful as it can help one to better validate their business idea. The course's focus on fundability and investor expectations can guide the Chief Technology Officer in making technology decisions that support a company's financial goals and attract investment. The knowledge shared in the course can help the Chief Technology Officer guide a company.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How Seed VCs Think About Startups with Sramana Mitra.
Foundational text for understanding the lean startup methodology, which emphasizes validated learning, rapid iteration, and customer feedback. It provides a framework for assessing the fundability of a startup by focusing on building a minimum viable product (MVP) and testing assumptions. It's highly relevant to the course's focus on validation and investor perspectives, offering practical tools for entrepreneurs to increase their chances of securing funding.
Provides a comprehensive guide to venture capital financing, covering term sheets, valuation, and legal documentation. It's valuable for understanding the intricacies of venture deals and negotiating favorable terms with investors. The book is commonly used as a reference tool by entrepreneurs and investors alike. It adds more depth to the course by providing practical insights into the legal and financial aspects of fundraising.

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