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Nadia Lazarowski
Crear una presentación de ventas de aspecto profesional en Canva, utilizando recursos que permitan crear diseños atractivos y efectivos. Organizar la información de manera convincente, destacando datos relevantes para el público objetivo. Incorporar contenido multimedia como fotos, videos y gráficos.
Register for this course and see more details by visiting:
OpenCourser.com/course/gleec7/presentaciones
What's inside
Syllabus
Visión general del proyecto
Este Proyecto Guiado “Presentaciones en Canva: crea una presentación de ventas” es para estudiantes intermedios que necesiten herramientas prácticas para aplicar en áreas de ventas y marketing. En este curso de 1 hora de duración, aprenderá cómo crear una presentación desde cero siguiendo la identidad visual de una marca y organizar la información de manera convincente y efectiva para la venta. Sabrá cómo mostrar datos estadísticos, cómo presentar a un equipo y comunicar casos de éxito. Además podrá añadir recursos visuales dentro de la presentación como fotos, gráficos, formas y videos. Trabajaremos editando recursos que nos ofrece Canva. Al finalizar este proyecto podrá crear presentaciones de venta en poco tiempo, breves, persuasivas y atractivas. Para realizar este curso es necesario saber cómo crear una cuenta gratuita en Canva, cómo importar archivos desde un ordenador a una plataforma online como Canva, estar familiarizado con conceptos de márketing como “público objetivo”, “promesa de marca”, “propuesta de valor”, “caso de éxito”, “mensaje clave”.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Enseña a crear presentaciones de ventas breves, persuasivas y atractivas
Proporciona plantillas y recursos de Canva para crear diseños efectivos
Se enfoca en organizar la información de manera convincente para la audiencia objetivo
Cubre aspectos esenciales como datos estadísticos, presentación de equipo y casos de éxito
Incorpora recursos visuales como fotos, gráficos, formas y videos
Dirigido a estudiantes intermedios en áreas de ventas y marketing
Save this course
Save Presentaciones en Canva: crea una presentación de ventas to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Presentaciones en Canva: crea una presentación de ventas with these
activities:
Revisar conceptos básicos de marketing
Show steps
Repasar los principios fundamentales del marketing te permitirá comprender mejor los conceptos avanzados que se cubrirán en este curso.
Browse courses on
Marketing
Show steps
-
Repasar los principios básicos del marketing
-
Leer artículos y publicaciones de marketing
-
Asistir a seminarios o talleres sobre marketing
Explorar herramientas de diseño de Canva
Show steps
Familiarizarte con las herramientas de Canva te permitirá crear presentaciones más efectivas y atractivas.
Browse courses on
Canva
Show steps
-
Explorar las distintas herramientas de diseño de Canva
-
Realizar tutoriales o cursos sobre el uso de Canva
-
Experimentar con diferentes plantillas y recursos
Mentoría a estudiantes junior
Show steps
Convertirse en mentor te permitirá profundizar tu comprensión de los conceptos aprendidos y contribuir al crecimiento de otros estudiantes.
Show steps
-
Ofrecerse como mentor a estudiantes junior
-
Proporcionar apoyo y orientación sobre los conceptos del curso
-
Compartir recursos y materiales adicionales
Show all three activities
Revisar conceptos básicos de marketing
Show steps
Repasar los principios fundamentales del marketing te permitirá comprender mejor los conceptos avanzados que se cubrirán en este curso.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Repasar los principios básicos del marketing
- Leer artículos y publicaciones de marketing
- Asistir a seminarios o talleres sobre marketing
Explorar herramientas de diseño de Canva
Show steps
Familiarizarte con las herramientas de Canva te permitirá crear presentaciones más efectivas y atractivas.
Browse courses on
Canva
Show steps
Show steps
Show steps
- Explorar las distintas herramientas de diseño de Canva
- Realizar tutoriales o cursos sobre el uso de Canva
- Experimentar con diferentes plantillas y recursos
Mentoría a estudiantes junior
Show steps
Convertirse en mentor te permitirá profundizar tu comprensión de los conceptos aprendidos y contribuir al crecimiento de otros estudiantes.
Show steps
Show steps
Show steps
- Ofrecerse como mentor a estudiantes junior
- Proporcionar apoyo y orientación sobre los conceptos del curso
- Compartir recursos y materiales adicionales
Show all three activities
Career center
Learners who complete Presentaciones en Canva: crea una presentación de ventas will develop knowledge and skills
that may be useful to these careers:
Content Marketer
Content Marketer
Content Marketers may benefit from taking this course because it can equip them with the tools to create engaging, visually appealing presentations using images, videos, and other media. This is essential for producing successful content marketing campaigns.
Creative Director
Creative Director
This Canva course can help a Creative Director develop their skills in visual storytelling and presentation design. Creating presentations that are both visually appealing and informative is a valuable asset to any Creative Director.
Sales Representative
Sales Representative
A Sales Representative could use the skills developed in this Canva and presentation course to interact with customers and clients in order to persuade them toward a desired action or outcome. Creating presentations that can be easily understood and contain persuasive information are essential skills for Sales Representatives.
Product Manager
Product Manager
A Product Manager may find the content of this Canva course very useful. Part of the responsibilities of a Product Manager is developing product presentations, which this course can help teach through using data analysis, as well as creating visual aids that are easily understandable for audiences with varied levels of product knowledge.
Business Development Manager
Business Development Manager
This Canva course will teach skills desirable in a Business Development Manager, including producing professional-looking presentations that visually and persuasively present the company to potential clients and investors.
Art Director
Art Director
An Art Director may take this Canva course to strengthen their skillset in creating visually appealing presentations. This is an essential skill for Art Directors who want to create presentations that communicate ideas effectively and engage audiences.
Account Manager
Account Manager
An Account Manager may find that this Canva course helps them create and customize presentations tailored to specific customers. Understanding the target market and which form of outreach will be the most effective is a valuable skill for Account Managers.
Marketing Manager
Marketing Manager
A Marketing Manager may find that the Canva training in this course will be very useful in creating marketing campaigns and materials. This course teaches organizing information in a way that visually appealing and persuasive. This is an essential skill for Marketing Managers who want to engage and attract potential customers.
Sales Manager
Sales Manager
A Sales Manager might benefit from the skills of organizing information to meet the needs of your target audience, as taught in this course. Managing a diverse team of sales professionals requires the ability to organize and convey information in a way that is tailored to the needs of both individuals and the group as a whole. This course may be helpful in developing those skills.
For more career information including salaries, visit:
OpenCourser.com/course/gleec7/presentaciones
Reading list
We've selected 16 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Presentaciones en Canva: crea una presentación de ventas.
Provides a comprehensive guide to creating effective presentations. Students will learn about the principles of visual design, storytelling, and persuasive communication.
Save
Builds on the principles of Slideology and provides advanced techniques for creating visually stunning presentations that resonate with audiences.
Discusses how to present visual data in a compelling and understandable way. Students will learn how to use visuals effectively to communicate persuasive messages.
Comprehensive guide to presentation design. Students will learn about the principles of visual design, typography, and color theory. This book valuable reference for students who want to create visually appealing presentations.
Save
Provides a framework for evaluating the quality of a strategy. Students will learn how to distinguish between good and bad strategies and how to develop effective strategies for their own businesses.
Save
Explores the principles of effective communication and persuasion. Students will learn how to create presentations that are memorable, engaging, and persuasive.
Practical guide to creating effective visual communication materials, including presentations. Students will learn about the principles of visual design, typography, and color theory.
Save
Explores the role of visual thinking in problem-solving and communication. Students will learn how to use visual tools to generate ideas, solve problems, and communicate effectively.
Provides practical advice on how to communicate ideas clearly and effectively. Students will learn how to structure presentations, use visuals effectively, and engage with audiences.
Save
Provides practical advice on how to get customers for a startup. Students will learn about different marketing and sales strategies and how to measure their effectiveness.
Introduces the concept of the lean startup, which emphasizes iterative product development and customer feedback. Students will learn how to validate their business ideas quickly and cheaply.
Explores the challenges that established companies face when trying to innovate. Students will learn about the factors that can lead to disruption and how to avoid them.
Discusses the challenges of marketing and selling technology products to mainstream customers. Students will learn about the different stages of the technology adoption lifecycle and how to target each stage effectively.
Provides a practical guide to creating sketchnotes, which are visual representations of notes and ideas. Students can use sketchnotes to improve their understanding of presentations and to generate creative ideas.
Save
Provides a minimalist approach to presentation design and delivery. Students will learn how to create presentations that are clear, concise, and visually appealing.
Save
Analyzes the presentation style of Steve Jobs and identifies the key elements that made his presentations so successful. Students can learn from Jobs' techniques to improve the effectiveness of their own presentations.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/gleec7/presentaciones
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Effort
1 hora, 20 minutos
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Nadia Lazarowski
Language
Español
Good to know
Enseña a crear presentaciones de ventas breves, persuasivas y atractivas
Proporciona plantillas y recursos de Canva para crear diseños efectivos
Se enfoca en organizar la información de manera convincente para la audiencia objetivo
Cubre aspectos esenciales como datos estadísticos, presentación de equipo y casos de éxito
Incorpora recursos visuales como fotos, gráficos, formas y videos
Dirigido a estudiantes intermedios en áreas de ventas y marketing
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