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Stacey Shanklin-Langford
By the end of this course, you will create a marketing ready brand kit for a business. You will take a closer look at the free tools provided in Canva in order to create your brand kit. You will be able to incorporate a complete business style guide in order to create brand recognition as part of your multi-media marketing strategy. This course will include step by step guides to building an easily accessible style guide, creating folders for project organization, and building branded templates to add to your brand kit. You’ll have media that is ready for print or posting in your brand kit.
Read more
By the end of this course, you will create a marketing ready brand kit for a business. You will take a closer look at the free tools provided in Canva in order to create your brand kit. You will be able to incorporate a complete business style guide in order to create brand recognition as part of your multi-media marketing strategy. This course will include step by step guides to building an easily accessible style guide, creating folders for project organization, and building branded templates to add to your brand kit. You’ll have media that is ready for print or posting in your brand kit.
Read more
By the end of this course, you will create a marketing ready brand kit for a business. You will take a closer look at the free tools provided in Canva in order to create your brand kit. You will be able to incorporate a complete business style guide in order to create brand recognition as part of your multi-media marketing strategy. This course will include step by step guides to building an easily accessible style guide, creating folders for project organization, and building branded templates to add to your brand kit. You’ll have media that is ready for print or posting in your brand kit.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/gp6f0m/create
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What's inside
Syllabus
Create a Stunning Marketing Brand Kit Using Canva
By the end of this course, you will create a marketing ready brand kit for a business. You will take a closer look at the free tools provided in Canva in order to create your brand kit. You will be able to incorporate a complete business style guide in order to create brand recognition as part of your multi-media marketing strategy. This course will include step by step guides to building an easily accessible style guide, creating folders for project organization, and building branded templates to add to your brand kit. You’ll have media that is ready for print or posting in your brand kit.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Suitable for freelance marketers who want to create marketing materials using Canva
Emphasis on creating a professional and cohesive brand identity for businesses
Designed to develop practical skills in using Canva for brand building
May require a subscription to Canva to fully access its features
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Save Create a Business Marketing Brand Kit Using Canva to your list so you can find it easily later:
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Reviews summary
Canva marketing kit creation guide
Learners say this easy-to-follow guided project from instructor Stacey Shanklin-Langford will teach you how to create a business marketing brand kit with Canva. The course begins with creating a logo and business card and then helps you publish your work. Students new to Canva may find this course particularly valuable, but those with design experience may not learn much new. Still, many learners report a positive experience, especially those with little design experience.
Covers Canva features
"I really enjoyed working on and completing this guided project, but I think it would've been nice if it was a bit longer so that those like me who aren't very familiar with Canva yet could learn about the different features or tools it has some more before actually hopping on the site ourselves and creating brand kits with it."
"Although most of it was pretty standard stuff, managed to learn a few neat tricks such as saving color palettes and using them for future projects."
Experienced instructor
"The instructor was very easy to understand and follow. "
"Nicely explained, even a beginner can complete this guided project easily. My purpose in learning how to create a business marketing toolkit is accomplished. Thank you, instructor, for making this project."
Step-by-step instruction
"The discussion was very clear and this project will surely be beneficial to me in the future. Thank You for this opportunity. "
"The course is well-organized and the instructor completely explained in details, the things and steps that's needed to be done. In no time, it was muscle memory and I became better at it. Recommended even without prior knowledge to the Topic."
Good for beginners
"The perfect amount of instruction needed to fly! I really enjoyed using Canva and learning that there is stills so much more you can do with it. "
"It is very basic. If you have ever used Canva before and understand its layout, you probably know everything already but if you haven't, then it is a good course for you."
"This is a very good guided project but one thing I couldn't stand was the presenter's voice. It was very difficult to follow through with her speech, she sounded very bored."
Somewhat outdated
"The instructor didn't discuss even a little design theory. The quiz is of a totally unrelated topic--Wordpress and has 1 question only. This could have easily been a YouTube tutorial. Overall, it doesn't seem at par with the other guided projects from the Coursera Network."
"Altough the content is reasonably structured, Canva's tools are poorly ued (aligning and spacing objects manually...?) and design principles are ignored on several occasions. Also, after the logo and business card, the remaining projects are about copying and pasting, with zero explanation of each templata and medium, or any individual considerantions about any of them. Just copy and paste. Not quite up to Coursera standards."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create a Business Marketing Brand Kit Using Canva with these
activities:
Follow Tutorials on Canva's Design School
Show steps
Following tutorials on Canva's Design School will supplement your learning and provide practical guidance on specific design techniques.
Show steps
-
Browse Canva's Design School for tutorials on topics relevant to your brand kit project.
-
Follow the tutorials step-by-step to learn new design skills and techniques.
Read 'Logo Design Love' by David Airey
Show steps
Reading 'Logo Design Love' will provide you with valuable insights and best practices for creating effective logos.
View
Identity Designed: The Process: Research,...
on Amazon
Show steps
-
Read the book carefully, taking notes on key concepts and principles.
-
Apply the principles you learn to your own logo design projects.
Practice Using Canva Design Tools
Show steps
Practicing with Canva's design tools will improve your proficiency and confidence in using the software.
Browse courses on
Logo Design
Show steps
-
Explore Canva's library of templates and elements.
-
Experiment with different design elements, such as shapes, colors, and fonts.
-
Create mockups of logos, social media graphics, and other branded materials.
Three other activities
Expand to see all activities and additional details
Show all six activities
Develop a Brand Style Guide
Show steps
Creating a brand style guide will ensure consistency and alignment in your brand's visual communication.
Browse courses on
Brand Style Guide
Show steps
-
Define your brand's mission, values, and target audience.
-
Develop a comprehensive set of brand guidelines, including logo usage, color palette, typography, and imagery.
-
Create a visual style guide that showcases your brand's identity.
Attend a Brand Design Meetup
Show steps
Attending a brand design meetup will connect you with professionals in the field and expose you to diverse perspectives on brand kit design.
Browse courses on
Networking
Show steps
-
Research and identify brand design meetups in your area.
-
Attend a meetup and actively participate in discussions and networking opportunities.
-
Connect with other designers and learn about their experiences and insights.
Contribute to Canva's Brand Kit Templates
Show steps
Contributing to Canva's brand kit templates will not only enhance your design skills but also provide valuable support to the online design community.
Show steps
-
Explore and familiarize yourself with Canva's brand kit templates.
-
Create and submit your own brand kit template for consideration.
-
Provide feedback and collaborate with other designers on the Canva community forum.
Follow Tutorials on Canva's Design School
Show steps
Following tutorials on Canva's Design School will supplement your learning and provide practical guidance on specific design techniques.
Show steps
Show steps
Show steps
- Browse Canva's Design School for tutorials on topics relevant to your brand kit project.
- Follow the tutorials step-by-step to learn new design skills and techniques.
Read 'Logo Design Love' by David Airey
Show steps
Reading 'Logo Design Love' will provide you with valuable insights and best practices for creating effective logos.
View
Identity Designed: The Process: Research,...
on Amazon
Show steps
Show steps
Show steps
- Read the book carefully, taking notes on key concepts and principles.
- Apply the principles you learn to your own logo design projects.
Practice Using Canva Design Tools
Show steps
Practicing with Canva's design tools will improve your proficiency and confidence in using the software.
Browse courses on
Logo Design
Show steps
Show steps
Show steps
- Explore Canva's library of templates and elements.
- Experiment with different design elements, such as shapes, colors, and fonts.
- Create mockups of logos, social media graphics, and other branded materials.
Three other activities
Expand to see all activities and additional details
Show all six activities
Develop a Brand Style Guide
Show steps
Creating a brand style guide will ensure consistency and alignment in your brand's visual communication.
Browse courses on
Brand Style Guide
Show steps
Show steps
Show steps
- Define your brand's mission, values, and target audience.
- Develop a comprehensive set of brand guidelines, including logo usage, color palette, typography, and imagery.
- Create a visual style guide that showcases your brand's identity.
Attend a Brand Design Meetup
Show steps
Attending a brand design meetup will connect you with professionals in the field and expose you to diverse perspectives on brand kit design.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Research and identify brand design meetups in your area.
- Attend a meetup and actively participate in discussions and networking opportunities.
- Connect with other designers and learn about their experiences and insights.
Contribute to Canva's Brand Kit Templates
Show steps
Contributing to Canva's brand kit templates will not only enhance your design skills but also provide valuable support to the online design community.
Show steps
Show steps
Show steps
- Explore and familiarize yourself with Canva's brand kit templates.
- Create and submit your own brand kit template for consideration.
- Provide feedback and collaborate with other designers on the Canva community forum.
Career center
Learners who complete Create a Business Marketing Brand Kit Using Canva will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products and services. They research target markets, develop marketing strategies, and manage marketing budgets. This course can help Marketing Managers create a strong brand identity for their company and develop effective marketing collateral. Creating a brand kit is an important part of any marketing campaign, and this course can help Marketing Managers create a kit that is both visually appealing and effective.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing a company's brand. They work to create a consistent brand identity across all channels, including marketing, advertising, and public relations. This course can help Brand Managers create a comprehensive brand style guide that will ensure that all of their marketing materials are on-brand. Creating a brand kit is an essential part of any brand manager's job, and this course can help them create a kit that is both effective and easy to use.
Marketing Specialist
Marketing Specialist
Marketing Specialists develop and execute marketing campaigns to promote products and services. They work closely with marketing managers to develop and implement marketing strategies. This course can help Marketing Specialists create a strong brand identity for their company and develop effective marketing collateral. Creating a brand kit is an important part of any marketing campaign, and this course can help Marketing Specialists create a kit that is both visually appealing and effective.
Graphic designer
Graphic designer
Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as brochures, magazines, and corporate reports. This course can help Graphic Designers create branded templates that can be used to create a variety of marketing materials. Creating a brand kit is an important part of any graphic designer's job, and this course can help them create a kit that is both visually appealing and effective.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. They work with advertising agencies to develop and place ads in various media outlets. This course can help Advertising Managers create a strong brand identity for their company and develop effective advertising materials. Creating a brand kit is an important part of any advertising campaign, and this course can help Advertising Managers create a kit that is both visually appealing and effective.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for developing and executing social media campaigns. They create and manage social media content, and engage with customers on social media platforms. This course can help Social Media Managers create a strong brand identity for their company on social media. Creating a brand kit is an important part of any social media campaign, and this course can help Social Media Managers create a kit that is both visually appealing and effective.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists are responsible for managing a company's public image. They work to build relationships with the media and other stakeholders. This course can help Public Relations Specialists create a strong brand identity for their company and develop effective public relations materials. Creating a brand kit is an important part of any public relations campaign, and this course can help Public Relations Specialists create a kit that is both visually appealing and effective.
Content Creator
Content Creator
Content Creators develop and create content for various media platforms. This content can include blog posts, articles, videos, and social media posts. This course can help Content Creators create a strong brand identity for their company and develop effective content marketing materials. Creating a brand kit is an important part of any content marketing campaign, and this course can help Content Creators create a kit that is both visually appealing and effective.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists develop and execute digital marketing campaigns. They use a variety of digital marketing channels, such as search engine optimization (SEO), social media marketing, and email marketing, to reach target audiences. This course can help Digital Marketing Specialists create a strong brand identity for their company and develop effective digital marketing materials. Creating a brand kit is an important part of any digital marketing campaign, and this course can help Digital Marketing Specialists create a kit that is both visually appealing and effective.
Marketing Analyst
Marketing Analyst
Marketing Analysts collect and analyze data to measure the effectiveness of marketing campaigns. They use this data to improve the performance of marketing campaigns and to make better decisions about marketing investments. This course can help Marketing Analysts create a marketing brand kit that will help them to track and measure the success of their marketing campaigns.
Event Planner
Event Planner
Event Planners organize and manage events, such as conferences, trade shows, and corporate events. They work with clients to develop a budget, plan the event logistics, and coordinate with vendors. This course can help Event Planners create a strong brand identity for their company and develop effective event marketing materials. Creating a brand kit is an important part of any event marketing campaign, and this course can help Event Planners create a kit that is both visually appealing and effective.
Business Development Manager
Business Development Manager
Business Development Managers identify and develop new business opportunities. They work with clients to develop solutions that meet their business needs. This course may help Business Development Managers create a strong brand identity for their company and develop effective business development materials. Creating a brand kit is an important part of any business development campaign, and this course may help Business Development Managers create a kit that is both visually appealing and effective.
Sales Manager
Sales Manager
Sales Managers lead and manage sales teams. They develop sales strategies, set sales goals, and motivate and train sales teams. This course may help Sales Managers create a strong brand identity for their company and develop effective sales materials. Creating a brand kit is an important part of any sales campaign, and this course may help Sales Managers create a kit that is both visually appealing and effective.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. They develop business plans, raise capital, and manage all aspects of their businesses. This course may help Entrepreneurs create a strong brand identity for their company and develop effective marketing materials. Creating a brand kit is an important part of any business launch, and this course may help Entrepreneurs create a kit that is both visually appealing and effective.
Freelance Graphic Designer
Freelance Graphic Designer
Freelance Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as brochures, magazines, and corporate reports. This course can help Freelance Graphic Designers create a strong brand identity for their business and develop effective marketing materials. Creating a brand kit is an important part of any freelance graphic designer's business, and this course can help them create a kit that is both visually appealing and effective.
For more career information including salaries, visit:
OpenCourser.com/course/gp6f0m/create
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create a Business Marketing Brand Kit Using Canva.
A classic work on brand management, providing a conceptual framework for understanding and managing brand equity. Useful as a reference for key concepts and best practices.
Save
Comprehensive guide to logo design, covering principles, techniques, and case studies. Provides valuable insights for creating effective brand logos.
Save
Emphasizes the importance of aligning brand strategy with customer perception. Provides practical guidance on developing and managing a strong brand identity.
Save
Provides comprehensive coverage of marketing strategy, with a focus on creating a competitive advantage. Useful as a reference for key concepts and frameworks in marketing.
Practical guide to storytelling in marketing, emphasizing the importance of creating a clear and compelling brand message. Provides a step-by-step framework for developing a story that resonates with customers.
Pioneering work on the impact of the internet on marketing and branding. Provides insights into how to engage with customers in the digital age.
Save
Thought-provoking analysis of the evolution of branding and its impact on society. Provides a critical perspective on the role of brands in shaping our culture and consumption habits.
Explores the psychological principles underlying design, with a focus on creating user-friendly and engaging experiences. Provides valuable insights for designing effective marketing materials.
Comprehensive textbook on marketing principles, covering topics such as market segmentation, product positioning, and marketing channels. Useful as a reference for understanding the fundamental concepts of marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/gp6f0m/create
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Effort
2 hours
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Stacey Shanklin-Langford
Language
English
Good to know
Suitable for freelance marketers who want to create marketing materials using Canva
Emphasis on creating a professional and cohesive brand identity for businesses
Designed to develop practical skills in using Canva for brand building
May require a subscription to Canva to fully access its features
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