We may earn an affiliate commission when you visit our partners.
Course image
AWS Instructor

With Amazon Connect routing, organizations can implement intelligent and customizable omnichannel routing strategies to connect customers to agents with the most appropriate skill set.

In this course, you will learn the benefits, typical use cases, and core concepts of Amazon Connect routing. You will explore real-world implementation scenarios and identify the key considerations to enhance the customer experience and optimize contact center operations through effective routing.

Enroll now

What's inside

Syllabus

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Helps contact centers implement intelligent and customizable omnichannel routing strategies to optimize operations
Provides real-world implementation scenarios and key considerations for enhancing customer experience
Taught by AWS Instructors, who are recognized for their expertise in Amazon Connect routing

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.
Save

Reviews summary

Amazon connect routing fundamentals overview

According to learners, this course offers a clear and foundational understanding of Amazon Connect routing, making complex topics digestible. It is particularly praised for its practical demos and real-world use cases, which help solidify learning and enable immediate application. While it provides an excellent starting point for newcomers and professionals looking to implement basic routing, some more experienced AWS users find it too basic, suggesting its scope is firmly on fundamentals rather than advanced strategies. The course is generally well-structured and paced, proving highly effective for its intended audience.
Organized content with appropriate learning pace.
"The instructor's pace was just right, making complex topics digestible. Highly recommend for anyone new to Connect."
"It's well-structured and easy to follow. Perfect for professionals looking to implement or manage Amazon Connect..."
"Extremely clear and well-paced. The instructor explains everything precisely, and the labs are fantastic for practical application."
Hands-on examples greatly aid learning.
"The explanations were clear and the hands-on labs were super helpful. I feel much more confident in setting up basic routing now."
"The practical demos are a major plus. It's well-structured and easy to follow. Perfect for professionals looking to implement..."
"The demos are incredibly helpful, showing exactly how to configure routing. I've been able to apply what I learned directly to my work."
Excellent for building core understanding.
"Excellent course for getting started with Amazon Connect routing. The explanations were clear and the hands-on labs were super helpful."
"It covers the basics well and provides a solid understanding of how routing works in Amazon Connect."
"This course clarified so many concepts for me regarding Amazon Connect. The explanations of contact flows and agent routing were spot on."
Could benefit from advanced examples or troubleshooting.
"I wish there were more advanced examples or troubleshooting scenarios for real-world complexity. Still, a great starting point."
"My only minor gripe is that sometimes the diagrams could be clearer. Overall, very useful for building a foundational understanding."
"I think it could be improved with more challenges or more complex lab scenarios. Good for absolute beginners only."
Ideal for beginners, less for experienced users.
"A bit too basic for my needs, as I already have some experience with AWS. While it explains the 'fundamentals' as advertised..."
"If you're looking for deep dives into complex routing strategies or integrations, this isn't it. It's truly 'fundamentals'."
"I found this course somewhat redundant if you've already tinkered with Connect. It's very basic, and I didn't learn much new."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Amazon Connect Routing Fundamentals with these activities:
Review Amazon Connect key concepts
By reviewing the core concepts and benefits of Amazon Connect routing, you will have a solid understanding of this technology and be better prepared to grasp the details discussed in the course.
Browse courses on Amazon Connect
Show steps
  • Go through the Amazon Connect documentation
  • Read articles and blog posts about Amazon Connect routing
  • Watch videos and tutorials on Amazon Connect routing
Review Routing Concepts
By reviewing routing concepts, you can strengthen your understanding of the core principles behind Amazon Connect routing.
Show steps
  • Read the Amazon Connect Routing documentation.
  • Watch the Amazon Connect Routing training videos.
  • Practice creating and configuring routing profiles.
Explore Amazon Connect routing features and capabilities
Investigating Amazon Connect's routing features will broaden your knowledge of its capabilities and provide practical insights into its implementation.
Browse courses on Amazon Connect
Show steps
  • Go through the Amazon Connect documentation and tutorials
  • Watch videos and webinars on Amazon Connect routing
  • Attend online workshops or webinars on Amazon Connect routing
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Follow a Tutorial on Amazon Connect Routing
Following a tutorial will provide you with hands-on experience in configuring and managing Amazon Connect routing.
Show steps
  • Search for a tutorial on Amazon Connect routing.
  • Follow the steps in the tutorial to create and configure a routing profile.
  • Test your routing profile to ensure it works as expected.
Configure routing rules in Amazon Connect
Hands-on practice with configuring routing rules will enhance your understanding of how Amazon Connect's routing mechanisms operate.
Browse courses on Amazon Connect
Show steps
  • Create a new Amazon Connect instance
  • Set up routing rules for different types of customer inquiries
  • Test your routing rules and make necessary adjustments
Complete Routing Scenarios
By completing routing scenarios, you can develop your problem-solving skills and learn to make effective routing decisions.
Show steps
  • Identify a business case for Amazon Connect routing.
  • Design a routing profile based on the business case.
  • Implement the routing profile in Amazon Connect.
  • Monitor and evaluate the performance of the routing profile.
Attend an Amazon Connect routing workshop
Participating in an Amazon Connect routing workshop will provide you with hands-on experience and expert guidance, enhancing your skills and knowledge.
Browse courses on Amazon Connect
Show steps
  • Find and register for an Amazon Connect routing workshop
  • Attend the workshop and actively participate in the exercises and discussions
  • Apply what you learned in the workshop to your own Amazon Connect implementation
Design an improved routing strategy for a specific customer use case
By designing a custom routing strategy, you will apply the concepts learned in the course to a practical scenario and gain a deeper understanding of how to optimize routing for specific business needs.
Browse courses on Amazon Connect
Show steps
  • Identify a specific customer use case and business requirements
  • Analyze existing routing strategies and identify areas for improvement
  • Design a new routing strategy that addresses the identified areas for improvement
  • Present your routing strategy and its potential impact to the stakeholders
Mentor other students on Amazon Connect routing concepts
Mentoring others will reinforce your understanding of Amazon Connect routing concepts and enhance your communication and leadership skills.
Browse courses on Amazon Connect
Show steps
  • Identify opportunities to mentor other students or colleagues
  • Share your knowledge and experience in Amazon Connect routing
  • Provide guidance and support to mentees
Participate in an Amazon Connect routing hackathon
Participating in a hackathon will challenge you to apply your Amazon Connect routing knowledge in a competitive environment and drive innovation.
Browse courses on Amazon Connect
Show steps
  • Find and register for an Amazon Connect routing hackathon
  • Form a team and develop a creative routing solution
  • Submit your solution and present it to the judges

Career center

Learners who complete Amazon Connect Routing Fundamentals will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Amazon Connect Routing Fundamentals.
Coined and codified the mass customization paradigm, showing how firms replace rigid mass production with modular architectures, flexible processes, and dynamic customer-driven workflows to deliver individualized goods at near-mass-production cost.
Demonstrates how lead users modify and co-design products to fit bespoke needs faster than centralized manufacturers, laying out practical toolkits for user innovation and open customization ecosystems across software and physical goods.
Explores the shift to digital customer service and how to create seamless experiences on customers' screens. It discusses the evolution of customer expectations and the psychology driving digital interactions. This highly relevant book for understanding contemporary customer service in a digital landscape.
Outlines an executive and product playbook for scaling one-to-one digital experiences using generative AI and customer data platforms, organized around five core promises that balance relevance, channel timing, and data trust.
Presents the cognitive neuroscience behind Universal Design for Learning, equipping instructional designers to build flexible digital and classroom environments with multiple pathways for engagement, representation, and expression.
Examines how AI-driven Socratic tutors and adaptive feedback loops make individualized mastery learning viable at global scale, drawing on Khanmigo deployments to reshape pacing, formative assessment, and instructor workflows.
Takes a strategic view of customer service, emphasizing its critical role in organizational success. It covers both the big-picture strategy and tactical aspects of creating an effective service approach that drives loyalty and profitability. It's a valuable resource for managers and leaders.
This in-depth guide focuses on enterprise-level deployments and provides best practices and case studies for implementing a scalable and efficient contact center solution using Amazon Connect.
Provides a comprehensive overview of call center management, covering topics such as call routing, workforce management, and quality assurance. It is an excellent resource for anyone who wants to learn more about this topic.
Establishes value co-creation as a strategic engine where companies build flexible experience environments rather than static products, enabling customers to actively personalize offerings through continuous dialogue and transparent interaction.
Focuses on the importance of making it easy for customers to do business with you. It provides practical advice on how to reduce customer effort and improve satisfaction.
Outlines principles for businesses to consider to meet the evolving expectations of future customers. It touches on technology, personalization, and creating seamless experiences. It's a good read for professionals looking to stay ahead of trends in customer service.
Walks ML engineers through architecting production personalization pipelines from scratch, covering candidate retrieval, ranking models in JAX, streaming feature stores with Kafka, and real-time serving with FastAPI.
Explores the critical role of empathy in customer experience. It provides a framework for embedding empathy into customer experience management and design processes. It's a valuable resource for deepening the understanding of the human element in customer service.
Dismantles one-size-fits-all metrics in education and talent evaluation through the principles of jaggedness, context, and individualized pathways, arguing for competency-based learning tailored to multidimensional human profiles.
Examines the principles behind the Ritz-Carlton's legendary customer service. It focuses on leadership strategies for fostering a service culture that consistently exceeds expectations. It's a valuable resource for leaders and managers in any service-oriented industry.
Bridges statistical modeling and modern deep learning for user-centric prediction, covering matrix factorization, sequential recommendation, implicit feedback, and cold-start mitigation alongside diversity and filter-bubble tradeoffs.
Focuses on the importance of truly understanding the customer to create meaningful experiences. It provides practical methods for listening to customers, characterizing them, and embedding customer empathy throughout the organization. It includes exercises and plans for application.
This handbook offers practical, step-by-step guidance for building a customer-focused culture within an organization. It provides actionable strategies and real-world examples to help engage employees and foster a commitment to exceptional service. This useful reference tool for managers and those responsible for training.
Advocates for a customer-centric approach to business, emphasizing the importance of understanding and designing experiences from the customer's perspective. It provides practical guidance and real-world examples for fostering loyalty and improving performance by putting customers at the center.
Provides a comprehensive guide to CRM, covering its concepts, applications, and the technologies involved. It helps businesses understand how to build and maintain strong customer relationships through strategic, operational, and analytical CRM. It's a useful textbook or reference for those studying or implementing CRM systems.
Provides an in-depth look at Disney's renowned approach to customer service. It outlines their philosophy and system for consistently exceeding customer expectations. It is particularly useful for understanding how a strong service culture is built and maintained, and can be inspiring for those in the hospitality and service industries.
Provides higher-education instructors with adaptable strategies for customizing assignments, scaffolding personalized feedback, and redesigning assessments so generative AI deepens individual inquiry rather than homogenizing student work.
Presents a framework for creating exceptional customer experiences that foster loyalty and profitability. It uses storytelling and real-life examples to illustrate how to reduce friction, empower employees, and stay ahead of changing customer expectations. It's a practical guide with engaging insights.
Combines Universal Design for Learning with blended workflows to shift instructional pacing from teacher-directed lectures to student-led agency, offering concrete routines for self-paced playlists, choice boards, and formative feedback.
Demystifies collaborative filtering, content-based matching, and hybrid personalization architectures for software developers, translating user-behavior logs into actionable recommendation engines without heavy academic formalism.
Offers guidance on delivering exceptional customer service that drives loyalty and revenue. It covers effective complaint handling, communication skills, and creating a service-oriented culture. It provides practical insights for improving service delivery and profitability.
Synthesizes modern neural architectures powering industrial personalization, spanning multi-task ranking networks, embedding retrieval, generative recommendation paradigms, and end-to-end serving infrastructure at internet scale.
Provides valuable insights and practical techniques for handling challenging customer interactions. It focuses on navigating confrontational scenarios and turning negative experiences into opportunities to build stronger relationships. It's a useful resource for anyone in a customer-facing role.
While not exclusively about customer service, this book explores how to create memorable experiences that have a lasting impact. It provides insights into identifying and shaping key moments in the customer journey. It's a valuable read for understanding the psychology of experience and applying it to service design.
Equips product designers and UX researchers with pragmatic patterns for crafting adaptive AI interfaces, including copilots, dynamic search, digital twins, and value matrices that align automated personalization with human control.
Drawing on experiences from Walt Disney World, this book offers practical rules for creating a customer-centric culture. It covers essential principles for building relationships, creating memorable experiences, and driving loyalty. This can serve as a foundational text for understanding core customer service principles.
Distinguishes personalization from mere differentiation or individualization by placing learners in charge of goals, pacing, and tools, offering practical design matrices for building learner-driven digital and blended environments.
Serves as an encyclopedic reference on personalization algorithms and human-computer interaction, detailing context-aware recommendations, trust-building explanation interfaces, privacy safeguards, and offline evaluation methodologies.
Focuses on understanding and catering to the specific needs and preferences of female consumers. It provides insights into transforming the customer experience to win their business and loyalty. This valuable read for businesses looking to target a significant demographic.
Challenges uncritical enthusiasm for algorithmic personalization by exposing how opaque relevance filters narrow intellectual exposure, equipping designers and educators to build customization systems that preserve serendipity and agency.
This concise book uses a parable to illustrate the power of creating 'raving fans' – customers who are so satisfied they actively promote your business. It emphasizes the importance of identifying customer needs and consistently exceeding expectations. It's a quick and impactful read for gaining a foundational understanding of customer loyalty.
This comprehensive guide provides best practices for workforce management in contact centers and explores how Amazon Connect's workforce management capabilities can be used to optimize resource planning and scheduling.
This guide provides a comprehensive overview of quality assurance in contact centers and explores how Amazon Connect's quality assurance tools can be used to improve customer interactions and identify areas for improvement.
Provides a comprehensive overview of routing protocols, covering topics such as routing algorithms, network protocols, and traffic engineering. It is an excellent resource for anyone who wants to learn more about this topic.
Provides a comprehensive overview of call center management, including strategies and best practices that can be applied to Amazon Connect implementations for improved efficiency and effectiveness.
This comprehensive guide provides a broad overview of contact center management, including strategies and best practices that can be applied to Amazon Connect implementations for enhanced performance and customer satisfaction.
Reveals the psychological limits of unbounded customization through behavioral economics, explaining how excessive configurability triggers decision fatigue and regret so UX and curriculum designers curate meaningful, bounded choices.
Analyzes how enterprises implement customer-driven product configuration and co-design toolkits across manufacturing and digital commerce, distilling empirical lessons on solution-space design and modular postponement.
Delves into customer experience management strategies and provides insights into how Amazon Connect can be used to improve customer experience and build stronger customer relationships.
While not specific to Amazon Connect, this book offers valuable insights into the integration of AI in contact centers, including its application in Amazon Connect for improved customer experiences and agent productivity.
Explores gamification techniques in business settings and provides insights into how Amazon Connect's gamification capabilities can be used to motivate agents and enhance performance.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Here are nine courses similar to Amazon Connect Routing Fundamentals.
Capstone - Launch Your Own Business!
Most relevant
Business Process Management in Healthcare Organizations
Most relevant
Introduction to Amazon Connect and the Contact Control...
Most relevant
The Marketing Plan
Most relevant
Launch Strategy: 5 Steps to Capstone Experience
Most relevant
Amazon Connect: Creating & Managing Amazon Connect...
Most relevant
Airbnb Entrepreneur : Become the Best Listing in Town!
Most relevant
The Complete Affiliate Marketing Course
Most relevant
TOTAL: CompTIA A+ Core 1 (220-1101) Course + Exam
Most relevant

Coursera Buyer Protection & Guarantee

Verified partner policies & purchase protections

Accredited University Partner
Free Trial & Audit

7-Day Free Trial & Free Audit

7-day free trial on monthly Coursera Plus subscriptions; free audit option available on most individual courses to explore video lectures and readings at no charge.

Return & Refund Policy

14-Day Refund Guarantee

14-day refund window on annual Coursera Plus subscriptions and single-course purchases prior to certificate issuance. Monthly subscriptions do not offer refunds once billed.

Buyer Protections

Verified Academic & Industry Partner

Accredited university and industry certifications (e.g. Stanford, Google, IBM, Yale), secure SSL payment processing, and verifiable digital certificate links.

Key Purchase Protections
14-day refund window on annual Coursera Plus and single courses
7-day free trial on monthly Coursera Plus subscriptions
Free course audit option for lectures and readings
Verified certificates from top universities & companies
OpenCourser Verified Partner Policy details last reviewed: 2026-10-22
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser