Academia de Empreendedorismo from edX

Tem havido uma crescente consciência do papel que o espírito empreendedor desempenha no incentivo à inovação e criatividade.

Inventores, criadores, artistas e empreendedores estão a acelerar os desafios da inovação, utilizando a sua energia e engenho, curiosidade e criatividade para um futuro melhor. Mentes inovadoras, enérgicas e criativas estão a ajudar a impulsionar as mudanças de que precisamos para um mundo mais sustentável.

Passo a passo, @s melhores professor@s de diferentes Faculdades da NOVA partilham conceitos básicos de empreendedorismo e convidam fundador@s de startups a partilharem os seus exemplos.

Este curso procura, assim, trazer o conhecimento da Universidade NOVA de Lisboa a todos aqueles que pretendem saber mais sobre empreendedorismo e, quem sabe, dar um novo passo nas suas vidas.

What you'll learn

Perceber o que é o empreendedorismo e a importância das equipas no sucesso dos projetos.
Conhecer princípios de marketing.
Compreender conceito de proposta de valor, produto mínimo viável e Lean start-up.
Fazer um plano de negócios, a importância da gestão financeira nos primeiros anos de uma start-up e como financiar o vosso projeto.
Conhecer princípios legais na constituição de empresa e propriedade intelectual.
Saber como fazer um pitch adequado a cada audiência.

What's inside

Learning objectives

Perceber o que é o empreendedorismo e a importância das equipas no sucesso dos projetos.
Conhecer princípios de
.
Compreender conceito de proposta de valor, produto mínimo viável e
Fazer um plano de negócios, a importância da gestão financeira nos primeiros anos de uma

e como financiar o vosso projeto.
Conhecer princípios legais na constituição de empresa e propriedade intelectual.
Saber como fazer um
adequado a cada audiência.

Perceber o que é o empreendedorismo e a importância das equipas no sucesso dos projetos.
Conhecer princípios de
.
Compreender conceito de proposta de valor, produto mínimo viável e
Fazer um plano de negócios, a importância da gestão financeira nos primeiros anos de uma
e como financiar o vosso projeto.
Conhecer princípios legais na constituição de empresa e propriedade intelectual.
Saber como fazer um
adequado a cada audiência.

Syllabus

Módulo 1: O processo de empreendedorismo e equipas de alto desempenho com Prof. Pedro Neves (NOVA SBE) e Profª Susana Carvalho e Silva (NOVA FCSH) Módulo 2: Princípios de Marketing com Prof. António Marinho Torres (NOVA SBE) Módulo 3: Proposta de Valor com Prof. Rogério Puga-Leal (NOVA SST) Módulo 4: Plano de negócios e Financiamento com Prof. Paulo Soares de Pinho (NOVA SBE) Módulo 5: Aspetos Jurídicos & Propriedade Intelectual com Sérgio Henriques (NOVA SSL) Modulo 6: Pitch com Ana Sofia Esteves (NOVA SST)

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ensina os fundamentos do empreendedorismo, que é um conhecimento valioso para empreendedores em potencial

Aborda conceitos de marketing, proposta de valor, produto mínimo viável e Lean start-up, que são essenciais para o sucesso de startups

Oferece insights sobre planejamento de negócios, gestão financeira e financiamento de startups, aspectos cruciais para empreendedores

Inclui módulos sobre aspectos jurídicos e propriedade intelectual, fornecendo conhecimento fundamental para empreendedores

Ensina técnicas de apresentação (pitch) adequadas para diferentes públicos, uma habilidade essencial para empreendedores

Abrange uma ampla gama de tópicos relacionados ao empreendedorismo, tornando-o adequado para indivíduos com vários níveis de experiência

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Academia de Empreendedorismo with these activities:

Revise business plan creation basics

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Revisiting business plan creation will allow you to enter this course with a renewed understanding of foundational concepts.

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Review notes and materials from previous coursework in business plan creation
Complete practice exercises or case studies on business plan development

Solve marketing case studies

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Applying marketing knowledge through case studies will enhance your problem-solving abilities and understanding of real-world marketing scenarios.

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Identify a marketing case study relevant to the course material
Analyze the case study and identify the marketing problem or opportunity
Develop and evaluate potential marketing solutions

Exercícios de marketing

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Resolva exercícios e estudos de caso para fortalecer sua compreensão dos princípios de marketing.

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Trabalhe em problemas de prática do livro didático ou recursos online
Analise campanhas de marketing de empresas reais
Simule cenários de marketing e crie estratégias

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Join a study group to discuss course concepts

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Engaging in discussions with peers will foster a deeper understanding of the course material through diverse perspectives and collaborative learning.

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Find or form a study group with other course participants
Choose a topic or concept from the course material to discuss
Share insights, ask questions, and engage in constructive discussions

Storyboard para Ideia de Negócios

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Crie um storyboard para visualizar e desenvolver sua ideia de negócio.

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Descreva os principais pontos de contato e o fluxo do cliente
Identifique os principais recursos e requisitos necessários
Crie um protótipo ou uma maquete do seu produto ou serviço
Compartilhe seu storyboard e receba feedback

Connect with entrepreneurs or business professionals for guidance

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Seeking guidance from experienced individuals can provide valuable insights, support, and inspiration throughout your entrepreneurial journey.

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Identify potential mentors who align with your interests and goals
Reach out to mentors and request their guidance and support
Prepare for meetings with mentors and ask thoughtful questions

Develop a business plan for a potential startup

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Creating a business plan for a startup will provide you with practical experience in applying the concepts learned in the course.

Browse courses on Business Plan Development

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Identify a business opportunity or problem to address
Conduct market research and analysis
Develop a business model and strategy
Create a financial plan and projections
Present your business plan to receive feedback and refine your ideas

Exercícios de Pitching

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Pratique suas habilidades de pitching para se preparar para apresentações e solicitações de financiamento.

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Prepare um argumento de venda para sua ideia de negócio
Pratique seu argumento de venda em frente a um espelho ou com um público simulado
Receba feedback e refine seu argumento de venda

Write a blog post summarizing key course concepts

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Writing a blog post requires you to synthesize and explain key concepts, reinforcing your understanding and helping others learn.

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Choose a specific topic or concept from the course material
Research and gather relevant information to support your writing
Write a clear and engaging blog post that explains the topic in a structured manner

Career center

Learners who complete Academia de Empreendedorismo will develop knowledge and skills that may be useful to these careers:

Entrepreneur

Entrepreneurs are individuals who start and run their own businesses. This course empowers learners with the knowledge and skills needed to launch and grow their own ventures. By learning about topics such as opportunity identification, business planning, and financial management, learners can increase their chances of success as entrepreneurs.

See salaries and explore the career path for Entrepreneur

Startup Founder

Startup founders are individuals who establish and lead new businesses, often in high-growth industries. This course equips learners with the knowledge and skills needed to navigate the challenges of starting and growing a startup. By learning about topics such as team building, fundraising, and customer acquisition, learners can increase their chances of success as startup founders.

See salaries and explore the career path for Startup Founder

Product Manager

Product managers oversee the development and launch of new products and services. This course covers key aspects of product management, including market research, product design, and go-to-market strategy. By gaining a deep understanding of user needs and market dynamics, learners can develop products that meet the needs of customers and drive business success.

See salaries and explore the career path for Product Manager

Innovation Manager

Innovation managers are responsible for developing and implementing innovation strategies within organizations. This course in entrepreneurship can help learners build a strong foundation in innovation principles, creative problem-solving, and change management. By understanding the processes and challenges involved in bringing new ideas to market, learners can contribute to the success of their organizations by driving innovation and growth.

See salaries and explore the career path for Innovation Manager

Venture Capitalist

Venture capitalists provide funding to early-stage businesses with high growth potential. This course offers a comprehensive overview of the venture capital industry, including investment criteria, due diligence, and portfolio management. By understanding the principles and practices of venture capital, learners can make informed investment decisions and support the growth of innovative startups.

See salaries and explore the career path for Venture Capitalist

Business Development Manager

Business development managers identify and develop new business opportunities for their companies. This course in entrepreneurship can provide learners with the skills and knowledge needed to succeed in this field by providing a foundation in business model development, customer acquisition, and sales. By understanding the challenges and opportunities of starting and growing a business, learners can better support their companies' business development efforts.

See salaries and explore the career path for Business Development Manager

Corporate Innovation Manager

Corporate innovation managers are responsible for driving innovation within established organizations. This course can provide learners with the tools and techniques needed to succeed in this role by offering insights into disruptive technologies, open innovation, and corporate venturing. By embracing the principles of entrepreneurship and innovation, learners can contribute to the growth and success of their organizations.

See salaries and explore the career path for Corporate Innovation Manager

Business Analyst

Business analysts identify and analyze business needs and develop solutions to improve efficiency and productivity. This course provides learners with a strong understanding of business processes, data analysis, and problem-solving. By leveraging the principles of entrepreneurship and innovation, learners can develop innovative solutions that drive business success.

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Marketing Manager

Marketing managers develop and execute marketing campaigns to promote products and services. This course offers a comprehensive overview of marketing principles, including customer segmentation, market research, and advertising. By learning how to create and implement effective marketing strategies, learners can increase brand awareness and generate leads for their businesses.

See salaries and explore the career path for Marketing Manager

Nonprofit Executive Director

Nonprofit executive directors lead and manage nonprofit organizations, often in the areas of social services, education, and healthcare. This course may be helpful for learners who aspire to lead nonprofits, as it covers topics such as fundraising, stakeholder management, and financial sustainability. By understanding the principles and practices of entrepreneurship and innovation, learners can develop effective strategies to achieve their organization's mission and create positive social impact.

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Project Manager

Project managers lead and manage projects, often in the context of innovation and new product development. This course provides a foundation in entrepreneurship principles, project planning, and financial management, which are all essential skills for project managers. By understanding the principles of lean start-up and customer validation, learners can develop and execute projects that are more likely to succeed.

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Technology Transfer Manager

Technology transfer managers facilitate the transfer of technologies from research institutions to commercial applications. This course may be useful for learners who are interested in this field, as it provides an overview of intellectual property protection, technology licensing, and commercialization strategies. By understanding the principles and practices of technology transfer, learners can contribute to the successful commercialization of innovative technologies.

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Consultant

Consultants help businesses identify and solve problems, including those related to innovation, creativity, and growth. This course is designed to help learners understand the fundamentals of entrepreneurship and develop the skills needed to succeed in this field. By learning about concepts such as value proposition, minimum viable product, and lean start-up, learners can gain valuable insights into the process of bringing new products and services to market. Additionally, the course covers legal and financial considerations, which are essential knowledge for consultants working with businesses of all sizes.

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Angel Investor

Angel investors are individuals who provide funding to early-stage businesses, often in exchange for equity. This course may be useful for learners who are interested in becoming angel investors, as it provides insights into the investment process, risk assessment, and portfolio management. By understanding the principles and practices of angel investing, learners can make informed investment decisions and support the growth of innovative startups.

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Policy Analyst

Policy analysts research and analyze public policies, often focusing on issues related to innovation, economic development, and social welfare. This course may be useful for learners who are interested in working as policy analysts, as it provides an overview of policy analysis methods, stakeholder engagement, and policy implementation. By understanding the principles and practices of entrepreneurship and innovation, learners can contribute to the development of policies that support economic growth and social well-being.

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Academia de Empreendedorismo

What you'll learn

What's inside

Learning objectives

Syllabus

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Activities

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