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Digital Trends

AI, Metaverse, Persuasive Tech & Blockchain

Martin Hilbert

4.7

Based on 15 ratings

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Martin Hilbert

Embark on a transformative journey through the digital landscape with our comprehensive course on Digital Transformation and Persuasive Technologies. Explore the intricate dynamics of social media business models and the profound impacts of artificial intelligence on user behavior. Learn to balance risks and benefits while analyzing the attention economy and algorithmic persuasion prevalent in today's digital world. Delve into the future digital age, uncovering the potential of AI, the Metaverse, and Blockchain technology. Discover the transformative power of blockchain in revolutionizing information storage and property rights systems, alongside practical applications like cryptocurrency and smart contracts. Gain insights into the evolution of the web and its implications for digital interactions. Join us in mastering the essentials of digital transformation and prepare to thrive in the evolving digital landscape!

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What's inside

Syllabus

Getting Started & The Social Media Business Model

After this module, you will be able to discuss the business model of social media and its potential impacts on user well-being and societal dynamics. You will explore the increasing role of artificial intelligence and persuasive technologies in shaping user behavior on social media platforms and examine strategies to balance risks and benefits associated with these technologies. You'll be able to explore how the attention economy has evolved beyond attention, focusing on the users’ persuasion of preset goals and be able to explore the operational structure of persuasive technologies, focusing on the dynamic of persuasion prevalent in social media, to understand how algorithms utilize user data for targeted behavioral changes and personalized advertising.

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what should give you pause

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Uncovers the influence of artificial intelligence on human behavior

Develops an understanding of the power dynamics within the attention economy

Emphasizes ethical considerations in the design of persuasive technologies

Explores innovative technologies such as the Metaverse and Blockchain, empowering learners with knowledge of emergent trends

Provides a multi-modal learning experience with a combination of readings, discussions, and hands-on labs

Requires no prerequisites, making it accessible to a wide range of learners

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Reviews summary

Essential digital trends for professionals

According to students, this course offers a largely positive and comprehensive overview of cutting-edge digital trends. Learners particularly appreciate its ability to demystify complex concepts like AI, the Metaverse, persuasive technologies, and Blockchain, making them accessible. The course provides valuable insights into social media business models and the practical implications of these technologies for various industries. While some note its breadth over depth, many find it an excellent starting point for understanding the evolving digital landscape and its impact on user behavior and future innovations.

Content reflects the latest developments in digital technologies.

"The content felt remarkably current, which is crucial for a course on digital trends."

"I was impressed by how up-to-date the content was, especially regarding recent advancements in LLMs and Web3."

"This course provides insights into truly cutting-edge trends."

Instructor effectively explains complex topics with clarity.

"The instructor's explanations were always clear and concise, making potentially dry topics engaging."

"The course is well-structured and easy to follow."

"The instructors broke down complex concepts into digestible chunks."

Offers valuable insights applicable to real-world scenarios.

"I appreciated the modules on persuasive technologies and social media business models, as they offered actionable insights for my marketing role."

"The practical applications discussed, like NFTs and smart contracts, were well-explained and relevant."

"I learned so much about the attention economy and algorithmic persuasion, concepts I can immediately apply."

Covers key emerging technologies in an accessible way.

"This course provided me with an excellent overview of the most critical digital trends shaping our future, from AI to blockchain."

"It's truly a solid foundation for a broad understanding of these complex subjects."

"I gained a solid foundation from completing this course and feel more prepared for the digital future."

Provides broad understanding, less for deep dives.

"While it covered many topics, I sometimes wished for more in-depth exploration of specific AI or blockchain concepts."

"It felt more like a summary than an in-depth learning experience. Good for absolute beginners though."

"If you want to dive deep into, say, specific AI models, you'll need other resources."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain with these activities:

Organize and Review Course Materials

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Prepare for and reinforce learning by organizing and reviewing the materials from the course.

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Gather and organize course notes, assignments, and materials
Review and summarize key concepts and theories
Create a personal knowledge base or study guide for future reference

Read 'Persuasive Technology: Using Computers to Change What We Think and Do'

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Gain insights into the psychological principles and design patterns underlying persuasive technologies.

View Persuasive Technology on Amazon

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Read the book and highlight key concepts
Summarize and present the main ideas of the book to the class

Attend an Industry Conference on Web Technologies

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Stay updated with the latest innovations and connect with professionals in the field of web technologies.

Browse courses on Web Technologies

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Research and identify relevant industry conferences
Attend sessions, workshops, and keynote speeches
Network with attendees and exchange knowledge

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Concept Drills

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Reinforce understanding of social media platform models and their impact on societal dynamics.

Browse courses on Social Media

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Solve ten practice problems on the dynamics of social media business models
Discuss and compare your findings with peers in a study group

Design a Social Media Campaign

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Apply algorithmic principles and persuasive technologies to create a persuasive social media campaign.

Browse courses on Social Media Marketing

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Choose a specific target audience and define campaign objectives
Research and analyze successful social media campaigns
Develop a content strategy that leverages persuasive techniques
Create and execute your social media campaign
Monitor and evaluate campaign performance, optimizing it based on insights

Explore AI Neural Network Architectures

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Build a deeper understanding of how different AI architectures function and their applications.

Browse courses on Artificial Intelligence

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Identify and describe the different types of neural networks
Follow tutorials to implement and train different neural network architectures
Experiment with different parameters and compare the performance of various architectures

Participate in a Blockchain Hackathon

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Develop practical skills in implementing blockchain solutions and contribute to real-world projects.

Browse courses on Blockchain

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Join a hackathon team or form your own
Ideate and develop a blockchain-based solution to a specific problem
Build a prototype and present your solution to a panel of judges

Develop a Digital Twin Prototype

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Enhance understanding of digital twins by building a functional prototype.

Browse courses on Digital Twins

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Identify a suitable use case and define the scope of the prototype
Gather real-world data and design a system architecture
Build and connect the digital twin components
Validate and refine the prototype through testing and feedback

Career center

Learners who complete Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain.

Artificial Intelligence

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The definitive benchmark textbook of modern artificial intelligence, rigorously unifying search algorithms, probabilistic reasoning, knowledge representation, and machine learning into an elegant, coherent agent-based framework.

Artificial Intelligence: A Modern Approach

Hardcover

$$$$

Deep Learning

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A monumental foundational text establishing the mathematical, algorithmic, and statistical principles of modern deep neural networks, from linear algebra and optimization to convolutional and sequence modeling architectures.

Deep Learning (Adaptive Computation and Machine...

Hardcover

$$$

Deep Learning (Adaptive Computation and Machine...

Kindle Edition

$$$

Hands-On Machine Learning with Scikit-Learn, Keras,...

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Provides an exceptionally practical, code-first curriculum that guides engineers from end-to-end data preprocessing and traditional regression pipelines to production deep learning models and generative neural networks.

Digital Trends

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What's inside

Syllabus

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Reviews summary

Essential digital trends for professionals

Activities

Career center

Reading list

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