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Martin Hilbert
Embark on a transformative journey through the digital landscape with our comprehensive course on Digital Transformation and Persuasive Technologies. Explore the intricate dynamics of social media business models and the profound impacts of artificial intelligence on user behavior. Learn to balance risks and benefits while analyzing the attention economy and algorithmic persuasion prevalent in today's digital world. Delve into the future digital age, uncovering the potential of AI, the Metaverse, and Blockchain technology. Discover the transformative power of blockchain in revolutionizing information storage and property rights systems, alongside practical applications like cryptocurrency and smart contracts. Gain insights into the evolution of the web and its implications for digital interactions. Join us in mastering the essentials of digital transformation and prepare to thrive in the evolving digital landscape!
Register for this course and see more details by visiting:
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What's inside
Syllabus
Getting Started & The Social Media Business Model
After this module, you will be able to discuss the business model of social media and its potential impacts on user well-being and societal dynamics. You will explore the increasing role of artificial intelligence and persuasive technologies in shaping user behavior on social media platforms and examine strategies to balance risks and benefits associated with these technologies. You'll be able to explore how the attention economy has evolved beyond attention, focusing on the users’ persuasion of preset goals and be able to explore the operational structure of persuasive technologies, focusing on the dynamic of persuasion prevalent in social media, to understand how algorithms utilize user data for targeted behavioral changes and personalized advertising.
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Syllabus
Getting Started & The Social Media Business Model
After this module, you will be able to discuss the business model of social media and its potential impacts on user well-being and societal dynamics. You will explore the increasing role of artificial intelligence and persuasive technologies in shaping user behavior on social media platforms and examine strategies to balance risks and benefits associated with these technologies. You'll be able to explore how the attention economy has evolved beyond attention, focusing on the users’ persuasion of preset goals and be able to explore the operational structure of persuasive technologies, focusing on the dynamic of persuasion prevalent in social media, to understand how algorithms utilize user data for targeted behavioral changes and personalized advertising.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Uncovers the influence of artificial intelligence on human behavior
Develops an understanding of the power dynamics within the attention economy
Emphasizes ethical considerations in the design of persuasive technologies
Explores innovative technologies such as the Metaverse and Blockchain, empowering learners with knowledge of emergent trends
Provides a multi-modal learning experience with a combination of readings, discussions, and hands-on labs
Requires no prerequisites, making it accessible to a wide range of learners
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Reviews summary
Essential digital trends for professionals
According to students, this course offers a largely positive and comprehensive overview of cutting-edge digital trends. Learners particularly appreciate its ability to demystify complex concepts like AI, the Metaverse, persuasive technologies, and Blockchain, making them accessible. The course provides valuable insights into social media business models and the practical implications of these technologies for various industries. While some note its breadth over depth, many find it an excellent starting point for understanding the evolving digital landscape and its impact on user behavior and future innovations.
Content reflects the latest developments in digital technologies.
"The content felt remarkably current, which is crucial for a course on digital trends."
"I was impressed by how up-to-date the content was, especially regarding recent advancements in LLMs and Web3."
"This course provides insights into truly cutting-edge trends."
Instructor effectively explains complex topics with clarity.
"The instructor's explanations were always clear and concise, making potentially dry topics engaging."
"The course is well-structured and easy to follow."
"The instructors broke down complex concepts into digestible chunks."
Offers valuable insights applicable to real-world scenarios.
"I appreciated the modules on persuasive technologies and social media business models, as they offered actionable insights for my marketing role."
"The practical applications discussed, like NFTs and smart contracts, were well-explained and relevant."
"I learned so much about the attention economy and algorithmic persuasion, concepts I can immediately apply."
Covers key emerging technologies in an accessible way.
"This course provided me with an excellent overview of the most critical digital trends shaping our future, from AI to blockchain."
"It's truly a solid foundation for a broad understanding of these complex subjects."
"I gained a solid foundation from completing this course and feel more prepared for the digital future."
Provides broad understanding, less for deep dives.
"While it covered many topics, I sometimes wished for more in-depth exploration of specific AI or blockchain concepts."
"It felt more like a summary than an in-depth learning experience. Good for absolute beginners though."
"If you want to dive deep into, say, specific AI models, you'll need other resources."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain with these
activities:
Organize and Review Course Materials
Show steps
Prepare for and reinforce learning by organizing and reviewing the materials from the course.
Show steps
-
Gather and organize course notes, assignments, and materials
-
Review and summarize key concepts and theories
-
Create a personal knowledge base or study guide for future reference
Read 'Persuasive Technology: Using Computers to Change What We Think and Do'
Show steps
Gain insights into the psychological principles and design patterns underlying persuasive technologies.
View
Persuasive Technology
on Amazon
Show steps
-
Read the book and highlight key concepts
-
Summarize and present the main ideas of the book to the class
Attend an Industry Conference on Web Technologies
Show steps
Stay updated with the latest innovations and connect with professionals in the field of web technologies.
Browse courses on
Web Technologies
Show steps
-
Research and identify relevant industry conferences
-
Attend sessions, workshops, and keynote speeches
-
Network with attendees and exchange knowledge
Five other activities
Expand to see all activities and additional details
Show all eight activities
Concept Drills
Show steps
Reinforce understanding of social media platform models and their impact on societal dynamics.
Browse courses on
Social Media
Show steps
-
Solve ten practice problems on the dynamics of social media business models
-
Discuss and compare your findings with peers in a study group
Design a Social Media Campaign
Show steps
Apply algorithmic principles and persuasive technologies to create a persuasive social media campaign.
Browse courses on
Social Media Marketing
Show steps
-
Choose a specific target audience and define campaign objectives
-
Research and analyze successful social media campaigns
-
Develop a content strategy that leverages persuasive techniques
-
Create and execute your social media campaign
-
Monitor and evaluate campaign performance, optimizing it based on insights
Explore AI Neural Network Architectures
Show steps
Build a deeper understanding of how different AI architectures function and their applications.
Browse courses on
Artificial Intelligence
Show steps
-
Identify and describe the different types of neural networks
-
Follow tutorials to implement and train different neural network architectures
-
Experiment with different parameters and compare the performance of various architectures
Participate in a Blockchain Hackathon
Show steps
Develop practical skills in implementing blockchain solutions and contribute to real-world projects.
Browse courses on
Blockchain
Show steps
-
Join a hackathon team or form your own
-
Ideate and develop a blockchain-based solution to a specific problem
-
Build a prototype and present your solution to a panel of judges
Develop a Digital Twin Prototype
Show steps
Enhance understanding of digital twins by building a functional prototype.
Browse courses on
Digital Twins
Show steps
-
Identify a suitable use case and define the scope of the prototype
-
Gather real-world data and design a system architecture
-
Build and connect the digital twin components
-
Validate and refine the prototype through testing and feedback
Organize and Review Course Materials
Show steps
Prepare for and reinforce learning by organizing and reviewing the materials from the course.
Show steps
Show steps
Show steps
- Gather and organize course notes, assignments, and materials
- Review and summarize key concepts and theories
- Create a personal knowledge base or study guide for future reference
Read 'Persuasive Technology: Using Computers to Change What We Think and Do'
Show steps
Gain insights into the psychological principles and design patterns underlying persuasive technologies.
View
Persuasive Technology
on Amazon
Show steps
Show steps
Show steps
- Read the book and highlight key concepts
- Summarize and present the main ideas of the book to the class
Attend an Industry Conference on Web Technologies
Show steps
Stay updated with the latest innovations and connect with professionals in the field of web technologies.
Browse courses on
Web Technologies
Show steps
Show steps
Show steps
- Research and identify relevant industry conferences
- Attend sessions, workshops, and keynote speeches
- Network with attendees and exchange knowledge
Five other activities
Expand to see all activities and additional details
Show all eight activities
Concept Drills
Show steps
Reinforce understanding of social media platform models and their impact on societal dynamics.
Browse courses on
Social Media
Show steps
Show steps
Show steps
- Solve ten practice problems on the dynamics of social media business models
- Discuss and compare your findings with peers in a study group
Design a Social Media Campaign
Show steps
Apply algorithmic principles and persuasive technologies to create a persuasive social media campaign.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Choose a specific target audience and define campaign objectives
- Research and analyze successful social media campaigns
- Develop a content strategy that leverages persuasive techniques
- Create and execute your social media campaign
- Monitor and evaluate campaign performance, optimizing it based on insights
Explore AI Neural Network Architectures
Show steps
Build a deeper understanding of how different AI architectures function and their applications.
Browse courses on
Artificial Intelligence
Show steps
Show steps
Show steps
- Identify and describe the different types of neural networks
- Follow tutorials to implement and train different neural network architectures
- Experiment with different parameters and compare the performance of various architectures
Participate in a Blockchain Hackathon
Show steps
Develop practical skills in implementing blockchain solutions and contribute to real-world projects.
Browse courses on
Blockchain
Show steps
Show steps
Show steps
- Join a hackathon team or form your own
- Ideate and develop a blockchain-based solution to a specific problem
- Build a prototype and present your solution to a panel of judges
Develop a Digital Twin Prototype
Show steps
Enhance understanding of digital twins by building a functional prototype.
Browse courses on
Digital Twins
Show steps
Show steps
Show steps
- Identify a suitable use case and define the scope of the prototype
- Gather real-world data and design a system architecture
- Build and connect the digital twin components
- Validate and refine the prototype through testing and feedback
Career center
Learners who complete Digital Trends: AI, Metaverse, Persuasive Tech & Blockchain will develop knowledge and skills
that may be useful to these careers:
For more career information including salaries, visit:
OpenCourser.com/course/hhdtx1/digital
Reading list
We haven't picked any books for this reading list yet.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/hhdtx1/digital
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Rating
4.7
Effort
9 hours to complete
Level
Introductory
Via
Coursera
Institution
University of California, Davis
Instructor
Martin Hilbert
Language
English
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