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Michael Gordon

Do you have an idea that could help solve a societal problem? Are you wondering if starting a social enterprise is the best way to go forward? You are thinking about becoming a social entrepreneur!

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Do you have an idea that could help solve a societal problem? Are you wondering if starting a social enterprise is the best way to go forward? You are thinking about becoming a social entrepreneur!

In this course, you’ll critically examine what makes for a good idea, and whether that idea requires starting a new business. You’ll craft a personal immersion plan while considering different ways to create impact. You’ll explore the personal challenges and connections to your life’s purpose before deciding to commit to becoming a social entrepreneur.

Each week, you’ll see and hear from 11 real-life social entrepreneurs, working around the world, and sharing the lessons they’ve learned as well as the mistakes they’ve made and how you can overcome them. Among their experiences are: providing clean water in India and the Dominican Republic, warming premature babies without incubators, improving education in Africa and Detroit, and providing affordable fresh food to low-income residents of Los Angeles. Ultimately, you’ll be able to decide whether your idea is necessary for the world, and if starting a social enterprise is the right path for you. This course is based on the book “Becoming a Social Entrepreneur: Starting Out, Scaling Up and Staying True” by Michael Gordon.

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Syllabus

Introduction
Welcome to the course! You'll receive an introduction to the course structure and tools you'll use throughout each week. You'll meet the social entrepreneurs who will be sharing their stories in this course, and begin to think about what it means to be a social entrepeneur.
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Immersion
In this week, you'll learn more about immersion and what it takes to be fully integrated into a problem and its context before you can begin to solve it. You'll also work on your own immersion plan.
Ideas
In this week, you'll take a critical look at your own ideas and the ideas of others. What makes a good idea, and why is it worth pursuing?
Be Ready for the Challenge
This week, you'll reflect on the idea of 'necessity' and dive more deeply into your own ecosystem mapping. You'll also spend time hearing from the social entrepreneurs on their own personal challenges.
You, Social Entrepreneur
This week, you'll learn more about what your own needs and the support you will need moving forward with your idea.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines personal challenges of social entrepreneurship
Taught by Michael Gordon, widely recognized for his expertise in social entrepreneurship
Emphasizes the importance of understanding the societal problem and its context before starting a social enterprise
Shares lessons learned and mistakes made by real-life social entrepreneurs, providing valuable insights for learners considering this path
Based on the book "Becoming a Social Entrepreneur: Starting Out, Scaling Up and Staying True" by Michael Gordon, an established expert in the field
Guides learners through a self-assessment process to determine if social entrepreneurship is the right path for them

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Reviews summary

Powerful introduction to social entrepreneurship

According to students, this well-structured and informative course provides an excellent introduction to social entrepreneurship that inspires learners to make a difference. Its real-world examples and practical insights empower learners with the knowledge and confidence to create positive social change. While the course is flexible and accessible, students emphasize that dedication and practice are crucial for success in this field.
Offers flexible learning options and is accessible to learners.
"great insights, eye opening examples from those who dared to venture"
"flexible to the core - but its just the beginning - lots of practice is essential"
"A great course so that you can have a macro view of the problems that are difficult to understand undertake socially."
Features real-life stories from social entrepreneurs.
"The stories from the Social Entrepreneurs were so inspiring and they gave great insight into what it takes to be a Social Entrepreneur."
"This course was very insightful and included a lot of different social entrepreneurs who were eager to share their story."
"I was inspired to continue my work and felt a sense of vindication in my current efforts."
Provides practical knowledge and skills for social entrepreneurship.
"Insightful and practical."
"I was able to learn new skills and techniques to achieve more impact and to be better organised"
"It will allow you to understand the importance of not only your personal mission, but your overall impact on society."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Becoming a Social Entrepreneur: Getting Started with these activities:
Read Becoming a Social Entrepreneur
Gain insights and inspiration from Michael Gordon's firsthand experience starting and scaling social enterprises.
Show steps
  • Purchase or borrow the book.
  • Read the introduction and first chapter to get an overview.
  • Take notes on key concepts and examples.
  • Identify a social problem you're passionate about.
Create a Resource Binder
Organize course materials, notes, and research to create a valuable reference for future use.
Show steps
  • Gather course materials, including handouts, slides, and notes.
  • Review and organize the materials by topic.
  • Create a binder or digital folder to store the materials.
  • Regularly update the binder with new resources and insights.
Develop an Immersion Plan
Define a problem, conduct research, and engage with stakeholders to build a solid foundation for your social enterprise.
Browse courses on Immersion
Show steps
  • Choose a social problem you want to address.
  • Research the problem and its root causes.
  • Identify and interview stakeholders, including beneficiaries and potential partners.
  • Develop a plan for ongoing research and learning.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write an Idea Critique Essay
Evaluate your own and others' ideas for social enterprises, identifying strengths, weaknesses, and potential for scaling.
Browse courses on Critical Thinking
Show steps
  • Select an idea for a social enterprise.
  • Research and analyze the problem it addresses.
  • Identify the target audience and their needs.
  • Critique the idea based on its potential for impact, feasibility, and sustainability.
  • Present your critique in an essay.
Explore Social Impact Case Studies
Learn from the experiences of successful social enterprises, identifying best practices and gaining insights into potential challenges.
Browse courses on Case Studies
Show steps
  • Identify and select relevant case studies.
  • Analyze the case studies, focusing on the problem addressed, solution implemented, and impact achieved.
  • Extract key lessons and insights.
  • Apply the learnings to your own social enterprise idea.
Attend Social Enterprise Networking Events
Connect with other social entrepreneurs, learn from their experiences, and explore potential partnerships.
Show steps
  • Research and identify relevant networking events.
  • Register and attend the events.
  • Network with other attendees, sharing ideas and experiences.
  • Follow up with potential connections after the event.
Host a Social Impact Design Workshop
Facilitate a hands-on workshop to develop innovative solutions to social problems, fostering collaboration and creativity.
Show steps
  • Plan the workshop by defining the goals, target audience, and activities.
  • Secure a venue and materials.
  • Recruit participants from diverse backgrounds.
  • Lead the workshop, facilitating discussions and guiding participants through the design process.
  • Evaluate the workshop and gather feedback for improvement.

Career center

Learners who complete Becoming a Social Entrepreneur: Getting Started will develop knowledge and skills that may be useful to these careers:
Social Entrepreneur
Becoming a Social Entrepreneur: Getting Started develops the skills and knowledge to become a Social Entrepreneur. This course will help you critically examine an idea that could help solve a societal problem, and whether starting a social enterprise is the best way to go forward. You'll critically examine what makes for a good idea, and whether that idea requires starting a new business.
Nonprofit Manager
Becoming a Social Entrepreneur: Getting Started can be beneficial for those aspiring to be Nonprofit Managers. It introduces the personal challenges and connections to one's life's purpose before deciding to commit to becoming a social entrepreneur. You'll craft a personal immersion plan while considering different ways to create impact.
Program Manager
Becoming a Social Entrepreneur: Getting Started may be helpful for those pursuing a career as a Program Manager. Through immersion, this course teaches you what it takes to be fully integrated into a problem and its context before you can begin to solve it. It helps build a foundation for managing complex social programs.
Consultant
Becoming a Social Entrepreneur: Getting Started can be valuable for individuals seeking a career as a Consultant. This course helps you take a critical look at your own ideas and the ideas of others, as well as reflect on the idea of 'necessity' and dive more deeply into your own ecosystem mapping.
Social Worker
Social Workers may benefit from taking Becoming a Social Entrepreneur: Getting Started. This course introduces you to 11 real-life social entrepreneurs, working around the world, and sharing the lessons they've learned, which can provide valuable insights for those working in the social work field.
Policy Analyst
Becoming a Social Entrepreneur: Getting Started may be beneficial for Policy Analysts. This course critically examines what makes for a good idea, and whether that idea requires starting a new business. It discusses the personal challenges and connections to one's life's purpose before deciding to commit to becoming a social entrepreneur.
Community Organizer
Becoming a Social Entrepreneur: Getting Started may be helpful for those pursuing a career as a Community Organizer. It introduces you to 11 real-life social entrepreneurs, working around the world, and sharing the lessons they've learned as well as the mistakes they've made and how you can overcome them.
Grant Writer
Grant Writers may find Becoming a Social Entrepreneur: Getting Started beneficial. This course helps examine whether your idea is necessary for the world, and if starting a social enterprise is the right path for you. It introduces you to the personal challenges and connections to your life's purpose as a social entrepreneur.
Fundraising Manager
Becoming a Social Entrepreneur: Getting Started may be relevant for those aspiring to be Fundraising Managers. This course helps you reflect on different ways to create impact, and provides an understanding of the challenges and rewards of starting and running a social enterprise.
Marketing Manager
Becoming a Social Entrepreneur: Getting Started may be helpful for aspiring Marketing Managers. It explores the personal challenges of starting and running a social enterprise, and provides insights into the unique marketing strategies and challenges faced by social entrepreneurs.
Business Analyst
Business Analysts may find Becoming a Social Entrepreneur: Getting Started beneficial. It critically examines what makes for a good idea, and whether that idea requires starting a new business. You'll craft a personal immersion plan while considering different ways to create impact.
Data Analyst
Becoming a Social Entrepreneur: Getting Started may be of some help to Data Analysts. This course introduces you to 11 real-life social entrepreneurs, working around the world, and sharing the lessons they've learned, providing valuable insights into data collection and analysis in the social impact sector.
Operations Manager
Becoming a Social Entrepreneur: Getting Started may provide some insights for Operations Managers. You'll learn more about immersion and what it takes to be fully integrated into a problem and its context before you can begin to solve it.
Product Manager
Becoming a Social Entrepreneur: Getting Started may be of some help to Product Managers. It explores the personal challenges of starting and running a social enterprise, and provides insights into the unique product development strategies.
Software Engineer
Becoming a Social Entrepreneur: Getting Started may be helpful for Software Engineers interested in the intersection of technology and social impact. It introduces the personal challenges and connections to one's life's purpose before deciding to commit to becoming a social entrepreneur.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Becoming a Social Entrepreneur: Getting Started.
Provides a practical guide to starting and running a social enterprise.
Explores the power of social entrepreneurship to solve some of the world's biggest problems.
Discusses the challenges faced by large, established companies when they try to innovate. It provides insights into why these companies often fail to adapt to new technologies and markets.
Provides a simple framework for evaluating the quality of a strategy. It can help entrepreneurs to develop more effective strategies for their businesses.
Provides a contrarian view of the startup world. It argues that entrepreneurs should focus on creating new markets rather than competing in existing ones.

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