We may earn an affiliate commission when you visit our partners.

How to use Automation to Send Emails with Mailchimp

In this project-based course, you will learn how to create your first automated email using MailChimp.You will learn to use an automation tool from Mailchimp to send emails to newly added subscribers. You will learn to create a signup form in Mailchimp and we will automate the process so that whenever a new user subscribes to the email list , he/she will receive the email immediately.By the end of this project, you will create a fully automatic process to ensure that people who sign up through the form receive an automated response.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Enroll now

Or subscribe to Coursera Plus

And get unlimited access to Coursera

What's inside

Syllabus

Project Overview

In this project-based course, you will learn how to create your first automated email using MailChimp.You will learn to use an automation tool from Mailchimp to send emails to newly added subscribers. You will learn to create a signup form in Mailchimp and we will automate the process so that whenever a new user subscribes to the email list , he/she will receive the email immediately. By the end of this project, you will create a fully automatic process to ensure that people who sign up through the form receive an automated response.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Tailored to beginners, this course provides a solid foundation in creating automated emails using MailChimp

Suitable for learners in the North America region, this course provides a targeted experience

Save this course

Save How to use Automation to Send Emails with Mailchimp to your list so you can find it easily later:

Save

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to use Automation to Send Emails with Mailchimp with these activities:

Configure Your Signup Form

Show steps

Set up a signup form that will allow people to subscribe to your email list, ensuring that your emails reach the right audience.

Show steps

Create a MailChimp form
Customize the form design
Integrate your form into your website or social media

Create an Automated Email Campaign

Show steps

By setting up a project that will create an automated email campaign, you can test and solidify skills related to creating and automating emails, and ensure consistency in messaging.

Show steps

Define the goal of your campaign
Create a target audience
Design your email template
Set up your automation
Test and launch your campaign

Create and Send Manual Emails

Show steps

Reinforce your understanding of how to use MailChimp by creating and sending manual emails to your subscribers.

Show steps

Compose your email content
Create and segment your email list
Send your email campaign

One other activity

Expand to see all activities and additional details

Show all four activities

Create an Automated Email Sequence

Show steps

Enhance your email marketing strategy by creating a series of automated emails that nurture your subscribers and driveconversions.

Show steps

Plan your email sequence
Set up your email automation in MailChimp
Monitor and optimize your email sequence

Career center

Learners who complete How to use Automation to Send Emails with Mailchimp will develop knowledge and skills that may be useful to these careers:

Marketing Automation Specialist

Marketing Automation Specialists are responsible for planning, executing, and measuring email marketing campaigns. They use software like Mailchimp to automate email sending, track results, and improve campaign performance. This course provides a solid foundation in Mailchimp, which is a valuable skill for Marketing Automation Specialists. By taking this course, you will learn how to create automated email campaigns that will help you reach more customers and grow your business.

See salaries and explore the career path for Marketing Automation Specialist

Email Marketing Manager

Email Marketing Managers are responsible for developing and executing email marketing strategies. They use data to track campaign performance and make improvements over time. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as an Email Marketing Manager.

See salaries and explore the career path for Email Marketing Manager

Digital Marketing Specialist

Digital Marketing Specialists use a variety of online marketing channels to reach target audiences. They use email marketing as one of their key channels. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Digital Marketing Specialist.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Consultant

Marketing Consultants help businesses develop and implement marketing strategies. They use a variety of tools and techniques to help businesses reach their target audiences. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Marketing Consultant.

See salaries and explore the career path for Marketing Consultant

Content Marketing Manager

Content Marketing Managers are responsible for developing and executing content marketing strategies. They use email marketing as one of their key channels to distribute content. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Content Marketing Manager.

See salaries and explore the career path for Content Marketing Manager

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies. They use email marketing as one of their key channels to promote content and engage with followers. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Social Media Manager.

See salaries and explore the career path for Social Media Manager

Salesforce Administrator

Salesforce Administrators are responsible for managing and maintaining Salesforce, a customer relationship management (CRM) software. They may use Mailchimp to automate email communications with customers. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Salesforce Administrator.

See salaries and explore the career path for Salesforce Administrator

Customer Relationship Manager

Customer Relationship Managers (CRMs) are responsible for building and maintaining relationships with customers. They may use Mailchimp to automate email communications with customers. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Customer Relationship Manager.

See salaries and explore the career path for Customer Relationship Manager

Product Marketing Manager

Product Marketing Managers are responsible for developing and executing marketing strategies for products. They may use Mailchimp to automate email communications with customers. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Product Marketing Manager.

See salaries and explore the career path for Product Marketing Manager

Business Analyst

Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. They may use Mailchimp to automate email communications with customers. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Business Analyst.

See salaries and explore the career path for Business Analyst

Data Analyst

Data Analysts are responsible for collecting, cleaning, and analyzing data. They may use Mailchimp to automate email communications with customers. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Data Analyst.

See salaries and explore the career path for Data Analyst

Software Engineer

Software Engineers are responsible for designing, developing, and maintaining software applications. They may use Mailchimp to automate email communications with customers. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Software Engineer.

See salaries and explore the career path for Software Engineer

Web Developer

Web Developers are responsible for designing and developing websites. They may use Mailchimp to automate email communications with customers. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Web Developer.

See salaries and explore the career path for Web Developer

Graphic designer

Graphic Designers are responsible for creating visual content for a variety of purposes. They may use Mailchimp to automate email communications with customers. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Graphic Designer.

See salaries and explore the career path for Graphic designer

Project Manager

Project Managers are responsible for planning, executing, and closing projects. They may use Mailchimp to automate email communications with stakeholders. This course provides a good overview of Mailchimp, a popular email marketing platform. By taking this course, you will learn how to create automated email campaigns, segment your audience, and track your results. These skills will help you succeed as a Project Manager.

See salaries and explore the career path for Project Manager

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to use Automation to Send Emails with Mailchimp.

Web Marketing All-in-One For Dummies

Save

Provides a beginner-friendly introduction to email marketing. It great resource for anyone who is new to email marketing or who wants to brush up on the basics.

How to use Automation to Send Emails with Mailchimp

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

Share

Similar courses