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Complete WhatsApp Marketing Course

Megs Hollis

Ever wondered what Whatsapp for Business does and how you can use it to explode your small business? In this masterclass, I will take you through the key functionality in Whatsapp for Business and what it means from a mobile marketing standpoint. I have witnessed the meteoric growth of this app over the last two years, with the immense interest evident from the people who find and engage with my content on Youtube.

This course covers:

Read more

Ever wondered what Whatsapp for Business does and how you can use it to explode your small business? In this masterclass, I will take you through the key functionality in Whatsapp for Business and what it means from a mobile marketing standpoint. I have witnessed the meteoric growth of this app over the last two years, with the immense interest evident from the people who find and engage with my content on Youtube.

This course covers:

  • Whatsapp Statuses

  • Away & Greeting Messages

  • Whatsapp for Business Benefits

  • Whatsapp API 

  • How to built a bot using a bot builder

I am confident that the more people who know about Whatsapp for Business and its powerful arsenal of tools it offers, the more widespread it will become.

FUN FACTS: 

  • WhatsApp has 2 billion active users worldwide.

  • WhatsApp is ranked as the most used mobile messenger app in the world.

  • More than 100 billion messages are sent each day on WhatsApp.

  • The average WhatsApp user on Android spends 38 minutes per day on the app.

  • India has the most WhatsApp monthly active users (390.1 million).

CLASS PROJECT:

Set up a Whatsapp for Business profile and trial it for your small business to see what feedback you get from consumers

Enroll now

What's inside

Learning objectives

  • Understand the full scope of possibilities with marketing using whatsapp
  • Appreciate the difference between whatsapp and whatsapp for business
  • Uncover the opportunities of the whatsapp api
  • Learn to build your own bot (no coding experience required!)

Syllabus

Introduction

Ever wondered what Whatsapp for Business does and how you can use it to explode your small business? In this masterclass, I will take you through the key functionality in Whatsapp for Business and what it means from a mobile marketing standpoint. I have witnessed the meteoric growth of this app over the last two years, with the immense interest evident from the people who find and engage with my content on Youtube. I am confident that the more people who know about Whatsapp for Business and its powerful arsenal of tools it offers, the more widespread it will become.

Read more
The Origins of Whatsapp
Whatsapp For Business
Whatsapp for Business Overview
Whatsapp for Business' Benefits
Getting set up with Whatsapp for Business
Whatsapp Web
Whatsapp Labels
Whatsapp Catalog, Collections & Whatsapp Pay
Beginner's Guide to Whatsapp Statuses
Creative Whatsapp Status Tutorial
Whatsapp Greeting Messages, Away Messages & Quick Replies
Whatsapp vs. Signal & Telegram
Link QR Code
Whatsapp Stickers
WhatsApp's API & Bot Builder
Whatsapp's API
WhatsApp's Messaging Policies
Buildabot Demo
Your Assignment & Thank you for Joining

Set up a Whatsapp for Business profile and trial it for your small business to see what feedback you get from consumers.

Thank You

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores WhatsApp for Business, which can help small businesses engage with customers and potentially increase sales
Teaches how to build a WhatsApp bot without coding experience, making it accessible to those with limited technical skills
Examines WhatsApp's messaging policies, which are crucial for businesses to understand to avoid violating terms of service
Includes a class project to set up a WhatsApp for Business profile and trial it, offering practical experience and feedback
Covers WhatsApp statuses, away messages, and quick replies, which are useful for automating customer interactions and providing information
Discusses WhatsApp's API, which may require additional technical knowledge or resources to fully utilize for advanced marketing strategies

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Complete WhatsApp Marketing Course with these activities:
Review Mobile Marketing Fundamentals
Refresh your understanding of mobile marketing principles to better grasp WhatsApp's role in the broader marketing landscape.
Browse courses on Mobile Marketing
Show steps
  • Review articles and blog posts on mobile marketing strategies.
  • Summarize key concepts and trends in mobile marketing.
  • Identify how WhatsApp marketing fits into the overall mobile marketing mix.
Read 'Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising'
Gain a broader understanding of mobile marketing by reading a comprehensive book on the subject.
View Putting Knowledge to Work on Amazon
Show steps
  • Obtain a copy of the book 'Mobile Marketing'.
  • Read the book and take notes on key concepts and strategies.
  • Relate the concepts in the book to WhatsApp marketing.
Develop a WhatsApp Marketing Campaign Outline
Create a detailed outline for a WhatsApp marketing campaign to apply the course concepts in a practical scenario.
Show steps
  • Define the target audience and campaign objectives.
  • Design sample WhatsApp messages and content.
  • Plan the campaign timeline and budget.
  • Outline metrics for measuring campaign success.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a WhatsApp Business Profile Guide
Develop a comprehensive guide on setting up and optimizing a WhatsApp Business profile to share with other small business owners.
Show steps
  • Document the steps for creating a WhatsApp Business profile.
  • Explain how to use features like catalogs and quick replies.
  • Provide tips for creating an engaging profile.
Explore WhatsApp API Tutorials
Follow online tutorials to gain hands-on experience with the WhatsApp API and its capabilities.
Show steps
  • Find tutorials on integrating WhatsApp API with different platforms.
  • Follow the steps in the tutorials to build a simple integration.
  • Experiment with different API features and functionalities.
Build a Simple WhatsApp Chatbot
Create a basic chatbot using a bot builder platform to automate customer interactions on WhatsApp.
Show steps
  • Choose a bot builder platform compatible with WhatsApp.
  • Design the chatbot's conversation flow and responses.
  • Integrate the chatbot with your WhatsApp Business account.
  • Test the chatbot and refine its performance.
Contribute to a WhatsApp Marketing Open Source Project
Contribute to an open-source project related to WhatsApp marketing to gain practical experience and collaborate with other developers.
Show steps
  • Find an open-source project related to WhatsApp marketing.
  • Identify areas where you can contribute, such as bug fixes or documentation.
  • Submit your contributions to the project.

Career center

Learners who complete Complete WhatsApp Marketing Course will develop knowledge and skills that may be useful to these careers:
Small Business Owner
A small business owner manages all aspects of running a business, from operations to marketing. This course directly benefits a small business owner by teaching them how to utilize WhatsApp’s powerful tools to connect with customers, generate sales, and build loyal customers. The course's emphasis on WhatsApp Business features, such as statuses, away messages, and the WhatsApp API, can be directly implemented to improve customer engagement. The bot-building section simplifies the automation of customer interactions, improving a business’s efficiency. This course is a great fit for any owner looking to leverage mobile marketing and WhatsApp in particular.
See salaries and explore the career path for Small Business Owner
Mobile Marketing Specialist
A mobile marketing specialist strategizes and implements marketing campaigns using mobile platforms. This role includes analyzing user behavior, creating engaging content, and optimizing mobile channels for maximum impact. This course directly applies, as it explores the functionalities of WhatsApp for Business, a crucial platform for mobile marketing. The course's coverage of WhatsApp statuses, away messages, and the WhatsApp API are directly aligned to the work of a mobile marketing specialist. The course’s insights into WhatsApp's messaging policies also helps to create ethical marketing campaigns, while the bot builder section helps to automate and scale engagement. Those seeking a mobile marketing specialist role should take this course to understand the power of WhatsApp for mobile based marketing.
See salaries and explore the career path for Mobile Marketing Specialist
Digital Marketing Manager
A digital marketing manager develops and executes strategies across various digital channels. This involves overseeing marketing campaigns, analyzing data, and ensuring brand consistency online. This course helps a digital marketing manager understand how WhatsApp for Business can be leveraged as a new approach for business communication and marketing outreach. The course’s coverage of WhatsApp statuses, away messages, and the WhatsApp API provides practical skills to expand a business’s digital presence. The course’s section on bot building is useful for automating repetitive tasks, and its discussion on WhatsApp’s messaging policies ensures campaigns adhere to guidelines. This course may be helpful for anyone seeking to elevate their digital marketing strategy via WhatsApp.
See salaries and explore the career path for Digital Marketing Manager
Customer Engagement Specialist
A customer engagement specialist focuses on building and maintaining relationships with customers through various channels. This includes creating personalized interactions and ensuring customer satisfaction. This course provides the skills to improve customer engagement by way of WhatsApp for Business. The course's coverage of WhatsApp statuses, away & greeting messages, and the WhatsApp API are directly relevant. The bot-building section is useful for automating interactions and scaling support. The information on WhatsApp’s messaging policies helps ensure that interactions are both effective and ethical. This course may be useful for anyone seeking to improve their customer engagement.
See salaries and explore the career path for Customer Engagement Specialist
Social Media Manager
A social media manager manages content and engagement strategies across different social media platforms. This includes creating posts, analyzing performance, and interacting with the online community. This course introduces WhatsApp for business as a powerful tool in a social media manager's arsenal. The course’s coverage of WhatsApp statuses, greeting messages, and the WhatsApp API enhances a social media manager's ability to directly engage with an audience and create relevant content. The bot builder section of the course allows for automation and scaling of engagement, and the course as a whole provides a valuable understanding of a less traditional social media approach. Those in social media management roles may find this course useful to expand their toolkit.
See salaries and explore the career path for Social Media Manager
Sales Representative
A sales representative is responsible for generating leads, building client relationships, and closing sales. This course helps a sales representative leverage WhatsApp for Business in their outreach and communication. The course covers WhatsApp statuses, away messages, and the WhatsApp API, all of which can be used to build rapport with potential clients. Additionally, the bot-building section allows for automated follow-ups and lead qualification, saving on time and maximizing efficiency. This course may be useful for those wanting to leverage WhatsApp for sales.
See salaries and explore the career path for Sales Representative
Marketing Consultant
A marketing consultant provides strategic guidance to businesses to enhance their marketing efforts. This involves analyzing market trends, developing marketing plans, and advising on best practices. This course helps a marketing consultant understand WhatsApp Business functionalities to recommend to clients. The course's insights into WhatsApp statuses, away & greeting messages, and the WhatsApp API allows a consultant to integrate new strategies into their marketing plans. The course’s practical approach, particularly the bot-building section, provides a consultant with practical and useful knowledge they can then share with their clients. This course may be useful for marketing consultants looking to broaden their strategy recommendations.
See salaries and explore the career path for Marketing Consultant
Marketing Coordinator
A marketing coordinator supports marketing campaigns by implementing marketing strategies. This involves managing projects, tracking results, and assisting with day-to-day operations. This course helps a marketing coordinator understand the potential of WhatsApp for Business and how it can integrate into marketing efforts. The course's training on WhatsApp statuses, away messages, and the WhatsApp API provides practical skills for marketing projects. The bot building aspect of this course is useful for automating tasks and improving efficiency. This course may be useful for marketing coordinators seeking to refine their skills.
See salaries and explore the career path for Marketing Coordinator
Brand Manager
A brand manager oversees the image and messaging of a brand, implementing campaigns that are aligned with the company's vision. This role involves market analysis and strategy development. This course aids a brand manager by teaching them how to leverage WhatsApp for Business to connect to audiences, communicate brand values, and provide customer support. The course's modules on WhatsApp statuses, messaging policies, away messages and the WhatsApp API are applicable to this role. Additionally, the bot building section of the course is useful for creating automated customer service approaches. Brand managers may find that this course provides them with a new skill.
See salaries and explore the career path for Brand Manager
E-commerce Manager
An ecommerce manager oversees the online sales and marketing aspects of a business. This involves optimizing websites, managing online campaigns, and analyzing sales data. This course helps an ecommerce manager leverage WhatsApp for Business to reach customers on mobile devices. The course's insights on WhatsApp statuses, away messages, and the WhatsApp API provides techniques for improving engagement and sales. The course's approach to bot building is also useful for automating customer interactions. This course may be useful for ecommerce managers seeking to grow and optimize their business via WhatsApp.
See salaries and explore the career path for E-commerce Manager
Business Development Representative
A business development representative focuses on generating leads and creating new business opportunities. This course helps a business development rep leverage WhatsApp for Business to improve outreach and client communication. The focus of the course on WhatsApp statuses, the WhatsApp API, and messaging policies all offer strategies to use the platform to connect with potential clients. Also, the bot building aspects help automate follow ups and lead qualification, saving time and maximizing efficiency. This course may be helpful for a business development representative seeking to expand their communication toolkit.
See salaries and explore the career path for Business Development Representative
Content Creator
A content creator develops engaging material for various platforms, including social media, websites, and blogs. This involves ideation, creation, and optimization of content. This course helps a content creator understand how to leverage WhatsApp for content distribution and engagement. The course’s coverage of WhatsApp statuses, away messages, and other features allows a content creator to tailor content for WhatsApp, while the WhatsApp API can be explored to create unique engagement opportunities. Also, the section on bot building helps with audience engagement. This course may be useful for any content creator looking to expand to other platforms.
See salaries and explore the career path for Content Creator
Digital Strategist
A digital strategist develops a company's digital plans, and they also oversee the implementation of those plans. This role helps ensure that a company is making use of technology and online tools for business development. This course may help a digital strategist understand how WhatsApp may be used to further a business' digital presence. The course’s coverage of WhatsApp statuses, greeting messages, and the WhatsApp API helps a digital strategist integrate new systems into their plans. The course’s section on bot building may be useful for building customer engagement. This course may be useful for digital strategists looking to include WhatsApp marketing into their toolkit.
See salaries and explore the career path for Digital Strategist
Public Relations Specialist
A public relations specialist manages communication between an organization and its public. This involves creating press releases, managing media relations, and maintaining brand reputation. This course helps a public relations specialist understand how to leverage WhatsApp for business communication. The training on WhatsApp statuses, away messages, and the WhatsApp API provides new ways to maintain communication, especially for small businesses. Additionally, the bot building section helps build effective customer relationships through automated responses. This course may be a helpful tool for PR specialists seeking to improve communication with the public via a different approach.
See salaries and explore the career path for Public Relations Specialist
Communications Specialist
A communications specialist manages internal and external communications for an organization. This involves creating content, managing communication channels, and ensuring consistent messaging. This course will help communications specialists understand the functionality of WhatsApp for business and how it can integrate into a company's communications plan. The course's coverage of WhatsApp statuses, away messages, and the WhatsApp API provides specific and actionable methods for communication. The bot building aspect of the course is useful for scaling outreach and for automating repetitive communication tasks. This course may be helpful for anyone in the communications field looking to expand their skillset.
See salaries and explore the career path for Communications Specialist

Reading list

We've selected one books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Complete WhatsApp Marketing Course.
Cover image
Putting Knowledge to Work
Save
Provides a comprehensive overview of mobile marketing strategies and tactics. It covers various aspects of mobile marketing, including SMS marketing, mobile advertising, and mobile apps. It is useful for understanding the broader context of WhatsApp marketing and how it fits into the overall mobile marketing landscape. This book is more valuable as additional reading to provide a broader context.
Putting Knowledge to Work
Paperback
Check
Putting Knowledge to Work
Kindle Edition
Check

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Effort
1.5 total hours
Via
Udemy
Instructor
Megs Hollis
Language
English
Good to know
Explores WhatsApp for Business, which can help small businesses engage with customers and potentially increase sales
Teaches how to build a WhatsApp bot without coding experience, making it accessible to those with limited technical skills
Examines WhatsApp's messaging policies, which are crucial for businesses to understand to avoid violating terms of service
Includes a class project to set up a WhatsApp for Business profile and trial it, offering practical experience and feedback
Covers WhatsApp statuses, away messages, and quick replies, which are useful for automating customer interactions and providing information
Discusses WhatsApp's API, which may require additional technical knowledge or resources to fully utilize for advanced marketing strategies
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