YouTube Marketing with Dekker from Udemy

Master YouTube marketing with a former Global Brand Manager for PlayStation & Vice President of Marketing for a Google accelerator startup.

Learn the secrets of YouTube fame from marketing superstar Dekker Fraser. He has over 1/2 million enrollments. His brands were reviewed by top influencers including the #1 YouTuber PewDiePie. His colleagues include a YouTuber who suddenly hit Dekker is regularly solicited for brand partnership deals, partnerships, and more.

Dekker is the author of numerous marketing books, was a college digital marketing instructor & has an MBA from the #1-ranked business school for marketing, Philip Kotler's Kellogg School of Management.

The following course presents evidence-based advice on how you too can become famous through YouTube marketing.

Learn how to become a famous influencer through YouTube or grow your corporate brand.

YouTube Marketing Course Udemy (Key Topics for YouTube Marketing & Advertising):

YouTube marketing
YouTube automation
YouTube SEO
YouTube advertising / ads
YouTube video editing
YouTube optimization
YouTube audience growth
How to become famous on YouTube
How to advertise and generate sales through YouTube advertising
The science of fame
How to grow your channel quickly
Secrets of YouTube superstars I know personally
Organic & paid growth
YouTube marketing mistakes
How to master YouTube as the second largest search engine

What's inside

Learning objectives

Youtube marketing
Youtube seo

Youtube video editing
Youtube audience growth

Youtube marketing
Youtube seo
Youtube video editing
Youtube audience growth

Syllabus

AI Video Generation

InVideo: Generate Videos in Minutes with AI

Advice from The YouTube Formula

Advice from the YouTube Formula 1

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Taught by an instructor with experience as a Global Brand Manager and VP of Marketing, which lends credibility to the marketing strategies presented

Explores YouTube SEO, video editing, and audience growth, which are essential for optimizing channel performance and attracting viewers

Includes sections on AI video generation, which may be useful for learners looking to streamline content creation and experiment with new technologies

Examines YouTube advertising campaign creation, A/B testing, and video auditing, which are valuable skills for maximizing ad performance and ROI

Covers topics like personal branding and influencer marketing, which are useful for learners aiming to establish a strong online presence and build relationships

Features advice from marketing books and business leaders, which may provide learners with diverse perspectives and strategies for success

Reviews summary

Analysis based on course description

Based on the course description and syllabus, learners might expect a broad exploration of YouTube marketing, covering topics from AI video generation and YouTube advertising to personal branding and the science of fame. The course draws heavily on the instructor's background and lessons from various marketing books. However, without actual student reviews, it is difficult to determine if the course content meets expectations, whether the breadth of topics leads to sufficient depth in key areas like YouTube SEO or video editing, or how concepts related to scaling with multiple accounts are presented or perceived. The focus appears suitable for those interested in both growing a corporate brand and aspiring influencers.

Draws heavily from external marketing texts.

"The syllabus mentions lessons taken directly from several marketing books."

"I noticed topics referencing authors like Byron Sharp and Alex Hermozi."

"This approach could provide strong foundational concepts from established literature."

Targets personal influence growth.

"A significant portion seems dedicated to becoming a famous influencer and gaining 'reach'."

"The course specifically mentions teaching the 'science of fame' and influencer secrets."

"This perspective might appeal more to individuals than large corporations."

Explores a wide range of YouTube aspects.

"The course covers many different areas, from technical SEO to personal branding."

"I see modules on advertising, monetization, and even generating videos with AI."

"It touches on organic growth, paid methods, and influencer strategies."

Leverages extensive industry experience.

"Learning from an instructor with experience at major companies like PlayStation seems valuable."

"The instructor's background in marketing and publishing gives credibility to the advice offered."

"An MBA from a top marketing school suggests a strong theoretical foundation."

Includes discussion of anti-detect browsers.

"The mention of 'scaling with multiple accounts' and 'anti-detect browsers' stands out."

"I am curious about the ethical implications or necessity of discussing certain tools."

"This specific topic feels unusual compared to standard marketing course content."

Extensive breadth may limit detail.

"With so many topics, I worry some critical areas might not be covered in enough depth."

"Detailed technical aspects of YouTube SEO or advanced ad targeting might require additional resources."

"It's possible that complex topics like video editing might only get a brief overview."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in YouTube Marketing with Dekker with these activities:

Review 'YouTube Secrets'

Show steps

Gain a foundational understanding of YouTube growth strategies before starting the course.

View Putting Knowledge to Work on Amazon

Show steps

Obtain a copy of 'YouTube Secrets'.
Read the chapters on channel optimization and SEO.
Take notes on key strategies and tactics.

Practice Basic Video Editing

Show steps

Improve video editing skills to create engaging content for YouTube.

Show steps

Download a free video editing software (e.g., DaVinci Resolve, OpenShot).
Follow a tutorial on basic editing techniques (cuts, transitions, audio adjustments).
Create a short practice video using stock footage or personal recordings.

Brainstorm YouTube Video Ideas

Show steps

Generate a list of potential video topics relevant to your niche or brand.

Show steps

Identify your target audience and their interests.
Research trending topics and keywords in your niche.
Brainstorm at least 10 video ideas based on your research.

Four other activities

Expand to see all activities and additional details

Show all seven activities

YouTube SEO Keyword Research

Show steps

Practice identifying relevant keywords for YouTube videos to improve search rankings.

Browse courses on YouTube SEO

Show steps

Use keyword research tools (e.g., Google Keyword Planner, TubeBuddy) to find relevant keywords.
Analyze keyword search volume and competition.
Create a list of target keywords for your video ideas.

Optimize a YouTube Video Description

Show steps

Apply SEO principles to optimize a video description for better visibility.

Browse courses on YouTube SEO

Show steps

Select a previously uploaded YouTube video.
Rewrite the video description using target keywords and a compelling summary.
Add relevant hashtags and links to related content.

Create a YouTube Channel Strategy

Show steps

Develop a comprehensive strategy for growing a YouTube channel.

Show steps

Define your channel's niche and target audience.
Outline your content pillars and video schedule.
Plan your channel's branding and visual identity.
Set measurable goals for channel growth and engagement.

Review 'Jab, Jab, Jab, Right Hook'

Show steps

Learn about effective social media storytelling to improve YouTube content.

View #AskGaryVee: One Entrepreneur's Take on... on Amazon

Show steps

Obtain a copy of 'Jab, Jab, Jab, Right Hook'.
Read the chapters on storytelling and social media strategy.
Identify key takeaways applicable to YouTube marketing.

Career center

Learners who complete YouTube Marketing with Dekker will develop knowledge and skills that may be useful to these careers:

YouTube Content Creator

A YouTube Content Creator develops and produces videos for the YouTube platform, aiming to build an audience and potentially monetize their content. This course is directly relevant as it covers key areas such as YouTube SEO, video editing, and audience growth, as well as how to become famous utilizing the platform. The course's focus on growing a channel quickly and the secrets of YouTube superstars provides invaluable insights. The material on video editing, YouTube optimization, and effective advertising strategies would directly apply to this role. A content creator would find the course indispensable, given the focus on both organic and paid growth strategies.

See salaries and explore the career path for YouTube Content Creator

Social Media Manager

A Social Media Manager is responsible for planning, implementing, and monitoring a company's social media strategy. This often involves managing a YouTube channel. This course is particularly helpful because it delves deep into YouTube marketing, including SEO, advertising, and audience growth. The sections on YouTube automation and optimization are directly applicable to the core responsibilities of a Social Media Manager. The course’s emphasis on generating sales through advertising and the science of fame make it an ideal resource for anyone focused on maximizing impact on social media, particularly on the YouTube platform. The emphasis on paid growth strategies is also especially useful.

See salaries and explore the career path for Social Media Manager

Influencer Marketing Specialist

An Influencer Marketing Specialist develops and manages influencer campaigns. Given the course is focused on how to become a famous influencer it is very relevant to this role. The course’s insights into becoming famous on YouTube, growing a channel, and understanding the science of fame offer an insider perspective into what makes influencers successful. The course sections on collaborations, partnerships, and viral strategies will directly benefit those managing influencer relationships. A specialist will find the material on building reach and understanding audience behavior particularly valuable as it will help in strategic campaign execution.

See salaries and explore the career path for Influencer Marketing Specialist

Digital Marketing Specialist

A Digital Marketing Specialist helps develop and implement digital marketing strategies across various online channels. This role could involve managing YouTube marketing campaigns. This course is very relevant given its focus on YouTube advertising, optimization and audience growth. The course will be of particular use to someone focused on boosting a brand's visibility and engagement through YouTube. The course's teachings on YouTube SEO, video editing, and how to grow a channel quickly are vital for a Digital Marketing Specialist aiming to leverage YouTube for marketing purposes. The course's material on YouTube analytics would also help someone in this role measure the success of campaigns.

See salaries and explore the career path for Digital Marketing Specialist

Advertising Specialist

An Advertising Specialist develops and implements advertising campaigns to promote products or services. This course's teaching on YouTube advertising will be particularly useful for this role. The course specifically covers YouTube ad types, objectives, and campaign subtypes, as well as how to generate sales through advertising. The course's insights on targeting, placements, and A/B testing on YouTube help an Advertising Specialist to devise more effective campaigns. The material on auditing and optimizing ad campaigns is also directly applicable to this specialization, making the course a valuable resource.

See salaries and explore the career path for Advertising Specialist

Marketing Consultant

A Marketing Consultant provides expert advice to businesses on marketing strategies and implementation. Considering the course is taught by a former Global Brand Manager and Vice President of Marketing, it holds unique relevance. The course’s deep dive into YouTube marketing, including SEO, advertising, and audience growth, would prove highly beneficial for a consultant advising clients on YouTube strategies. The material on leveraging partnerships and collaborations to grow reach and the lessons from blockbuster marketing campaigns would be especially valuable. The knowledge shared is directly actionable, enabling a consultant to provide practical recommendations, and not simply abstract advice.

See salaries and explore the career path for Marketing Consultant

Brand Manager

A Brand Manager is responsible for overseeing all aspects of a particular brand, including its marketing and advertising strategies. This role would benefit greatly from the course as it covers YouTube marketing, advertising, and how to grow a corporate brand on YouTube. In particular, the course emphasizes the science of fame and understanding how to boost reach, making it very useful for a Brand Manager focused on increasing brand visibility through YouTube. The course’s focus on both organic and paid growth strategies is particularly relevant. The material on marketing laws and viral tracking can help in shaping effective brand campaigns.

See salaries and explore the career path for Brand Manager

Content Strategist

A Content Strategist develops a cohesive plan for creating, publishing, and managing content. If this includes video content, this person could benefit from this course. This course provides information on YouTube optimization, content creation, and channel growth, which are all aspects of content strategy. The course's emphasis on understanding audience and reach is critical for any strategist seeking to maximize the impact of video content. The course's content on viral marketing, collaborations, and understanding what makes videos effective can help a Content Strategist in creating content that is aligned with the goals of an organization. The course's focus on both organic and paid growth is particularly relevant.

See salaries and explore the career path for Content Strategist

Marketing Coordinator

A Marketing Coordinator works to support the implementation of marketing campaigns and activities. These responsibilities may include helping manage or create video content for social media platforms such as YouTube. This course helps build a strong foundation in YouTube marketing including channel optimization, SEO, advertising, and audience growth. These are all areas that a Marketing Coordinator may assist with. Further, the course focuses on best practices for growing a brand or personal profile on YouTube, which is critical for effective marketing efforts. The course also covers practical knowledge such as YouTube analytics. These aspects can help someone who wishes to enter Marketing.

See salaries and explore the career path for Marketing Coordinator

SEO Specialist

An SEO Specialist optimizes content to improve search engine rankings. While the role typically encompasses web SEO, this course's emphasis on YouTube SEO makes it relevant. The course includes key topics such as YouTube SEO, optimization, and keyword research, which are fundamental to this role, but within the specific context of YouTube. The course helps to understand how to optimize videos for better search visibility, reaching a broader audience, and driving channel growth. An SEO Specialist looking to expand their skillset specifically within the YouTube space would benefit from the specialized knowledge presented in this course.

See salaries and explore the career path for SEO Specialist

Communications Specialist

A Communications Specialist is responsible for managing an organization's message across various platforms. This role could involve supporting YouTube content production. This course is helpful as it covers YouTube marketing and optimization. The course's emphasis on viral marketing and reaching a large audience is particularly relevant. A communications professional will find the course’s focus on personal branding and how to create a strong presence on YouTube particularly valuable. The course's teachings on audience growth and engagement are directly applicable to the communication strategies of a company or individual.

See salaries and explore the career path for Communications Specialist

Video Editor

A Video Editor assembles raw footage into a polished, coherent video by choosing shots, adding sound, and creating transitions. This role requires a deep understanding of the technical aspects of video editing. While this course is primarily centered on YouTube marketing, it includes a module on YouTube video editing. The course's content in this area would help support the technical skills needed in the role of a Video Editor. Additionally, the emphasis on how to create engaging content could enhance the creative aspects of a Video Editor's role. The course also focuses on YouTube channel growth and reach, which is vital to understanding video impact.

See salaries and explore the career path for Video Editor

Public Relations Specialist

A Public Relations Specialist manages the public image of an organization or individual. This role can involve leveraging various media channels, including YouTube, to build brand awareness. This course has usefulness as it includes information on YouTube marketing, and focuses on building a following or 'fame'. This can help a Public Relations Specialist become more capable in using YouTube to reach a target audience. The course content focused on understanding how to use the YouTube algorithm to maximize reach may be helpful to those concerned with building a brand. The course also includes information that is relevant to building personal brands.

See salaries and explore the career path for Public Relations Specialist

E-commerce Specialist

An E-commerce Specialist manages a company's online sales channels, which may include using YouTube to drive sales. This course is helpful as it covers YouTube advertising and generating sales through the platform. The course’s emphasis on YouTube marketing, channel optimization, and advertising techniques is useful for somebody in this role. The course also covers how to optimize advertising campaigns for conversions directly on YouTube. An E-commerce Specialist seeking to leverage video marketing to boost sales could find the course useful. The course’s marketing laws and advertising tips are also relevant.

See salaries and explore the career path for E-commerce Specialist

Business Development Representative

A Business Development Representative generates leads and seeks new business opportunities. This role can utilize YouTube content for promotional or marketing purposes. The course may help a Business Development Representative learn ways to expand awareness using the video platform. The course covers YouTube growth strategies, advertising, and audience analytics. The knowledge on using YouTube to build a strong brand presence would be beneficial to lead generation efforts. The course also touches on personal branding, and how to grow a personal profile which could also be of use in this role.

See salaries and explore the career path for Business Development Representative

YouTube Marketing with Dekker

What's inside

Learning objectives

Syllabus

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Reviews summary

Analysis based on course description

Activities

Career center

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