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Liana Gross Furini,
Jen Crompton,
John Triggs,
Matt Bailey,
Erica Reid,
Benjamin Kepner,
Dawn Raquel Jensen,
Daniel Kob,
and
Anke Audenaert
Take Udacity's Social Media Marketing Course and learn about planning, leveraging organic and paid advertisements, and creating effective content for multiple platforms.
Prerequisite details
To optimize your success in this program, we've created a list of prerequisites and recommendations to help you prepare for the curriculum. Prior to enrolling, you should have the following knowledge:
- A/B testing
- Marketing fundamentals
You will also need to be able to communicate fluently and professionally in written and spoken English.
Register for this course and see more details by visiting:
OpenCourser.com/course/jotzv4/social
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What's inside
Syllabus
Social media is a major component of any marketing strategy. Find out how this course can help you navigate this vital , and ever-changing world.
Read more
Syllabus
Social media is a major component of any marketing strategy. Find out how this course can help you navigate this vital , and ever-changing world.
Read more
First, it’s important to understand the social media landscape. Plan your approach with the help of two popular frameworks and align your strategy with the customer journey.
In this lesson, you learn how to develop or adapt content for social media, how to make your content match the platform you choose, and how to create content that audiences will share.
Discover how social media advertising works and dive into the current landscape.
Facebook is a powerful social media platform with a massive audience worldwide. Gain hands on experience by setting up your Facebook advertising account and explore campaign objectives.
You're now ready to run an ad on Facebook. Merge campaign objectives, audience targeting, the elements of an ad, and analyze its performance.
The final project will be to create a social media organic and paid strategy for the PYUR Skincare brand.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores multiple strategies, frameworks, and platforms, providing a comprehensive understanding of social media marketing
Taught by industry experts with extensive experience in social media marketing
Covers organic and paid advertising, providing a well-rounded approach to social media marketing
Develops skills in content creation, audience targeting, and campaign analysis, which are highly relevant to social media marketing roles
Requires proficiency in A/B testing and marketing fundamentals, which may limit accessibility for complete beginners
Assumes fluency in written and spoken English, which may be a barrier for non-native English speakers
Save this course
Save Social Media Marketing to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Social Media Marketing with these
activities:
Read Social Media Marketing: A Comprehensive Guide
Show steps
Provides a strong foundational understanding of social media marketing principles and best practices.
View
Digital Marketing
on Amazon
Show steps
-
Read Chapters 1-4
-
Take notes on key concepts
-
Complete the end-of-chapter exercises
-
Discuss the book with a classmate or colleague
Show all one activities
Read Social Media Marketing: A Comprehensive Guide
Show steps
Provides a strong foundational understanding of social media marketing principles and best practices.
View
Digital Marketing
on Amazon
Show steps
Show steps
Show steps
- Read Chapters 1-4
- Take notes on key concepts
- Complete the end-of-chapter exercises
- Discuss the book with a classmate or colleague
Show all one activities
Career center
Learners who complete Social Media Marketing will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers plan, organize, and execute social media strategies for businesses. They develop and implement content strategies, manage social media accounts, and analyze data to measure the success of their campaigns. This course will help you build a foundation in social media marketing and provide you with the skills you need to succeed in this role. You will learn how to develop a social media strategy, create engaging content, and measure the success of your campaigns.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. They develop and implement strategies to increase brand awareness, generate leads, and drive sales. This course will help you build a foundation in digital marketing and provide you with the skills you need to succeed in this role. You will learn how to develop a digital marketing strategy, create engaging content, and measure the success of your campaigns.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning and executing content marketing campaigns. They develop and implement strategies to create and distribute content that is valuable, relevant, and engaging. This course will help you build a foundation in content marketing and provide you with the skills you need to succeed in this role. You will learn how to develop a content marketing strategy, create engaging content, and measure the success of your campaigns.
Social Media Specialist
Social Media Specialist
Social Media Specialists are responsible for managing social media accounts for businesses. They create and publish content, engage with followers, and monitor social media trends. This course will help you build a foundation in social media marketing and provide you with the skills you need to succeed in this role. You will learn how to develop a social media strategy, create engaging content, and measure the success of your campaigns.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and executing brand strategies. They work to create a consistent brand identity across all channels, including social media. This course will help you build a foundation in brand management and provide you with the skills you need to succeed in this role. You will learn how to develop a brand strategy, create engaging content, and measure the success of your campaigns.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns. They develop and implement strategies to increase brand awareness, generate leads, and drive sales. This course will help you build a foundation in marketing and provide you with the skills you need to succeed in this role. You will learn how to develop a marketing strategy, create engaging content, and measure the success of your campaigns.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of their organization. They develop and implement strategies to communicate with the media and the public. This course will help you build a foundation in public relations and provide you with the skills you need to succeed in this role. You will learn how to develop a public relations strategy, create engaging content, and measure the success of your campaigns.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. They develop and implement strategies to reach target audiences and drive sales. This course will help you build a foundation in advertising and provide you with the skills you need to succeed in this role. You will learn how to develop an advertising strategy, create engaging content, and measure the success of your campaigns.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. They develop and implement sales strategies to achieve sales goals. This course will help you build a foundation in sales management and provide you with the skills you need to succeed in this role. You will learn how to develop a sales strategy, create engaging content, and measure the success of your campaigns.
Customer Relationship Manager (CRM)
Customer Relationship Manager (CRM)
Customer Relationship Managers (CRMs) are responsible for managing relationships with customers. They develop and implement strategies to build customer loyalty and drive sales. This course will help you build a foundation in customer relationship management and provide you with the skills you need to succeed in this role. You will learn how to develop a CRM strategy, create engaging content, and measure the success of your campaigns.
Product Manager
Product Manager
Product Managers are responsible for planning and executing product development strategies. They work with engineers and designers to develop new products and features. This course may be useful for Product Managers who want to learn more about social media marketing and how to use it to promote their products.
Market Researcher
Market Researcher
Market Researchers are responsible for collecting and analyzing data on consumer behavior. They use this data to help businesses understand their target markets and develop effective marketing campaigns. This course may be useful for Market Researchers who want to learn more about social media marketing and how to use it to conduct research.
User Experience (UX) Designer
User Experience (UX) Designer
User Experience (UX) Designers are responsible for designing the user interface and experience of websites and apps. They work to ensure that users can easily and intuitively interact with these products. This course may be useful for UX Designers who want to learn more about social media marketing and how to use it to improve the user experience of their products.
Web Developer
Web Developer
Web Developers are responsible for designing and developing websites and apps. They work to ensure that these products are functional, reliable, and easy to use. This course may be useful for Web Developers who want to learn more about social media marketing and how to use it to promote their websites and apps.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data. They use this data to help businesses understand their performance and make better decisions. This course may be useful for Data Analysts who want to learn more about social media marketing and how to use it to analyze the performance of their campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/jotzv4/social
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Social Media Marketing.
Save
Comprehensive guide to social media marketing, covering all aspects of the topic in detail.
Provides a practical guide to social media marketing, with a focus on using data to track and measure results. It would be a valuable resource for students who want to learn more about the analytics of social media marketing.
Provides a step-by-step guide to creating and executing a successful social media marketing plan.
As an academic textbook, this book not only provides context for the course, but it also provides supplementary knowledge that builds a strong foundational understanding for planning a social media marketing strategy. However, since this book is an academic text, learners may find it challenging to read.
Save
Provides a comprehensive guide to measuring the ROI of social media marketing. It would be a valuable resource for students who want to learn more about the financial impact of social media marketing.
Save
Provides a practical guide to social media marketing, with a focus on the tools and techniques of social media marketing. It would be a valuable resource for students who want to learn more about the practical aspects of social media marketing.
Save
Delves into the science behind why some products, ideas, and content become popular. It valuable resource for learners who are particularly interested in developing shareable social media content.
Save
Provides a comprehensive overview of the latest trends in social media marketing. It would be a valuable resource for students who want to learn more about the future of social media marketing.
Save
Cautionary tale for internet users, providing insight into how media is used to shape and manipulate perceptions. It provides background information for learners new to the wide reach of social media and its potential influence on consumers.
Save
Remains the go-to resource for permission marketing and provides context for learners in understanding the techniques that businesses use to target and build relationships with customers.
Introduces the concept of social media marketing and covers the basics of the most common social networks. It useful resource for beginners to the field.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/jotzv4/social
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Effort
4 weeks
Level
Introductory
Via
Udacity
Instructors
Liana Gross Furini
Jen Crompton
John Triggs
Matt Bailey
Erica Reid
Benjamin Kepner
Dawn Raquel Jensen
Daniel Kob
Anke Audenaert
Language
English
Good to know
Explores multiple strategies, frameworks, and platforms, providing a comprehensive understanding of social media marketing
Taught by industry experts with extensive experience in social media marketing
Covers organic and paid advertising, providing a well-rounded approach to social media marketing
Develops skills in content creation, audience targeting, and campaign analysis, which are highly relevant to social media marketing roles
Requires proficiency in A/B testing and marketing fundamentals, which may limit accessibility for complete beginners
Assumes fluency in written and spoken English, which may be a barrier for non-native English speakers
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