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Liana Gross Furini,
Jen Crompton,
John Triggs,
Matt Bailey,
Erica Reid,
Benjamin Kepner,
Dawn Raquel Jensen,
Daniel Kob,
and
Anke Audenaert
Take Udacity's Social Media Marketing Course and learn about planning, leveraging organic and paid advertisements, and creating effective content for multiple platforms.
Prerequisite details
To optimize your success in this program, we've created a list of prerequisites and recommendations to help you prepare for the curriculum. Prior to enrolling, you should have the following knowledge:
- A/B testing
- Marketing fundamentals
You will also need to be able to communicate fluently and professionally in written and spoken English.
Register for this course and see more details by visiting:
OpenCourser.com/course/jotzv4/social
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What's inside
Syllabus
Social media is a major component of any marketing strategy. Find out how this course can help you navigate this vital , and ever-changing world.
Read more
Syllabus
Social media is a major component of any marketing strategy. Find out how this course can help you navigate this vital , and ever-changing world.
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Explores multiple strategies, frameworks, and platforms, providing a comprehensive understanding of social media marketing
Taught by industry experts with extensive experience in social media marketing
Covers organic and paid advertising, providing a well-rounded approach to social media marketing
Develops skills in content creation, audience targeting, and campaign analysis, which are highly relevant to social media marketing roles
Requires proficiency in A/B testing and marketing fundamentals, which may limit accessibility for complete beginners
Assumes fluency in written and spoken English, which may be a barrier for non-native English speakers
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Reviews summary
Practical social media marketing foundations
According to learners, this course provides a solid foundation in social media marketing, particularly excelling in its focus on Facebook advertising. Many appreciate the practical, hands-on approach, with clear lectures and actionable steps. The final project is highly valued for its ability to cement understanding. While generally seen as a positive learning experience, some note that the content can feel a bit slow for experienced marketers or that the depth for platforms beyond Facebook might be limited for advanced learners. Updates are crucial in this dynamic field, and some older feedback pointed to outdated content, though recent reviews suggest continued relevance for foundational skills.
Prior marketing and A/B testing knowledge is crucial for success.
"I found that having a background in marketing fundamentals really helped me grasp the concepts faster."
"If you don't have marketing fundamentals, I think you might struggle with some concepts."
"I can confirm that the prerequisites are important for success in this program."
Excellent for foundational knowledge, potentially basic for advanced users.
"As a beginner with basic marketing knowledge, this course was incredibly helpful for me."
"I felt this course was a good starting point, but for intermediate or advanced learners, it might feel too superficial."
"Some parts felt a little basic for my existing knowledge, but I know it's great for a solid foundation."
Practical project helped consolidate and apply learning effectively.
"The practical project truly tied everything together for me, cementing my knowledge."
"I found the final project challenging yet rewarding, feeling confident to apply these skills afterward."
"For me, the final project really helped put all the learned concepts into perspective."
Well-organized lectures and content, easy to follow and understand.
"The content on strategy and content creation was well-structured and easy to understand."
"I appreciated how clear and easy to follow the lectures were; they were incredibly helpful."
"The course felt well-structured and delivered effectively on its promise."
Strong practical training on setting up Facebook ad campaigns.
"The section on Facebook advertising was particularly strong, providing actionable steps."
"The hands-on exercises really demystified ad campaigns for me."
"I found the practical application of Facebook ads invaluable, feeling fully equipped to run campaigns."
Strong in fundamentals, but some feel it needs updates for broader platforms.
"Parts of this course felt outdated to me given how quickly social media trends evolve."
"I really wish there was more content on newer platforms like TikTok or updated LinkedIn strategies."
"I found the course needs significant updates to stay relevant, particularly beyond Meta's platforms."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Social Media Marketing with these
activities:
Read Social Media Marketing: A Comprehensive Guide
Show steps
Provides a strong foundational understanding of social media marketing principles and best practices.
View
Digital Marketing
on Amazon
Show steps
-
Read Chapters 1-4
-
Take notes on key concepts
-
Complete the end-of-chapter exercises
-
Discuss the book with a classmate or colleague
Show all one activities
Read Social Media Marketing: A Comprehensive Guide
Show steps
Provides a strong foundational understanding of social media marketing principles and best practices.
View
Digital Marketing
on Amazon
Show steps
Show steps
Show steps
- Read Chapters 1-4
- Take notes on key concepts
- Complete the end-of-chapter exercises
- Discuss the book with a classmate or colleague
Show all one activities
Career center
Learners who complete Social Media Marketing will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
Social Media Managers plan, organize, and execute social media strategies for businesses. They develop and implement content strategies, manage social media accounts, and analyze data to measure the success of their campaigns. This course will help you build a foundation in social media marketing and provide you with the skills you need to succeed in this role. You will learn how to develop a social media strategy, create engaging content, and measure the success of your campaigns.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. They develop and implement strategies to increase brand awareness, generate leads, and drive sales. This course will help you build a foundation in digital marketing and provide you with the skills you need to succeed in this role. You will learn how to develop a digital marketing strategy, create engaging content, and measure the success of your campaigns.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning and executing content marketing campaigns. They develop and implement strategies to create and distribute content that is valuable, relevant, and engaging. This course will help you build a foundation in content marketing and provide you with the skills you need to succeed in this role. You will learn how to develop a content marketing strategy, create engaging content, and measure the success of your campaigns.
Social Media Specialist
Social Media Specialist
Social Media Specialists are responsible for managing social media accounts for businesses. They create and publish content, engage with followers, and monitor social media trends. This course will help you build a foundation in social media marketing and provide you with the skills you need to succeed in this role. You will learn how to develop a social media strategy, create engaging content, and measure the success of your campaigns.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and executing brand strategies. They work to create a consistent brand identity across all channels, including social media. This course will help you build a foundation in brand management and provide you with the skills you need to succeed in this role. You will learn how to develop a brand strategy, create engaging content, and measure the success of your campaigns.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns. They develop and implement strategies to increase brand awareness, generate leads, and drive sales. This course will help you build a foundation in marketing and provide you with the skills you need to succeed in this role. You will learn how to develop a marketing strategy, create engaging content, and measure the success of your campaigns.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of their organization. They develop and implement strategies to communicate with the media and the public. This course will help you build a foundation in public relations and provide you with the skills you need to succeed in this role. You will learn how to develop a public relations strategy, create engaging content, and measure the success of your campaigns.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. They develop and implement strategies to reach target audiences and drive sales. This course will help you build a foundation in advertising and provide you with the skills you need to succeed in this role. You will learn how to develop an advertising strategy, create engaging content, and measure the success of your campaigns.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. They develop and implement sales strategies to achieve sales goals. This course will help you build a foundation in sales management and provide you with the skills you need to succeed in this role. You will learn how to develop a sales strategy, create engaging content, and measure the success of your campaigns.
Customer Relationship Manager (CRM)
Customer Relationship Manager (CRM)
Customer Relationship Managers (CRMs) are responsible for managing relationships with customers. They develop and implement strategies to build customer loyalty and drive sales. This course will help you build a foundation in customer relationship management and provide you with the skills you need to succeed in this role. You will learn how to develop a CRM strategy, create engaging content, and measure the success of your campaigns.
Product Manager
Product Manager
Product Managers are responsible for planning and executing product development strategies. They work with engineers and designers to develop new products and features. This course may be useful for Product Managers who want to learn more about social media marketing and how to use it to promote their products.
Market Researcher
Market Researcher
Market Researchers are responsible for collecting and analyzing data on consumer behavior. They use this data to help businesses understand their target markets and develop effective marketing campaigns. This course may be useful for Market Researchers who want to learn more about social media marketing and how to use it to conduct research.
User Experience (UX) Designer
User Experience (UX) Designer
User Experience (UX) Designers are responsible for designing the user interface and experience of websites and apps. They work to ensure that users can easily and intuitively interact with these products. This course may be useful for UX Designers who want to learn more about social media marketing and how to use it to improve the user experience of their products.
Web Developer
Web Developer
Web Developers are responsible for designing and developing websites and apps. They work to ensure that these products are functional, reliable, and easy to use. This course may be useful for Web Developers who want to learn more about social media marketing and how to use it to promote their websites and apps.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data. They use this data to help businesses understand their performance and make better decisions. This course may be useful for Data Analysts who want to learn more about social media marketing and how to use it to analyze the performance of their campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/jotzv4/social
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Social Media Marketing.
Save
Comprehensive guide to social media marketing, covering all aspects of the topic in detail.
Provides a practical guide to social media marketing, with a focus on using data to track and measure results. It would be a valuable resource for students who want to learn more about the analytics of social media marketing.
Provides a step-by-step guide to creating and executing a successful social media marketing plan.
As an academic textbook, this book not only provides context for the course, but it also provides supplementary knowledge that builds a strong foundational understanding for planning a social media marketing strategy. However, since this book is an academic text, learners may find it challenging to read.
Save
Provides a comprehensive guide to measuring the ROI of social media marketing. It would be a valuable resource for students who want to learn more about the financial impact of social media marketing.
Save
Provides a practical guide to social media marketing, with a focus on the tools and techniques of social media marketing. It would be a valuable resource for students who want to learn more about the practical aspects of social media marketing.
Save
Delves into the science behind why some products, ideas, and content become popular. It valuable resource for learners who are particularly interested in developing shareable social media content.
Save
Provides a comprehensive overview of the latest trends in social media marketing. It would be a valuable resource for students who want to learn more about the future of social media marketing.
Save
Cautionary tale for internet users, providing insight into how media is used to shape and manipulate perceptions. It provides background information for learners new to the wide reach of social media and its potential influence on consumers.
Save
Remains the go-to resource for permission marketing and provides context for learners in understanding the techniques that businesses use to target and build relationships with customers.
Introduces the concept of social media marketing and covers the basics of the most common social networks. It useful resource for beginners to the field.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/jotzv4/social
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Effort
4 weeks
Level
Introductory
Via
Udacity
Instructors
Liana Gross Furini
Jen Crompton
John Triggs
Matt Bailey
Erica Reid
Benjamin Kepner
Dawn Raquel Jensen
Daniel Kob
Anke Audenaert
Language
English
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