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كيفية إنشاء لوحة تحليلات التسويق باستخدام منصة هاب سبوت

في هذه الدورة التدريبية القائمة على المشروع و التي تستغرق ساعة واحدة ، ستتعرف على نظام ادارة علاقات العملاء من ثم ستتعرف على منصة هاب سبوت و أهمية استخدامها، وستتعلم كيفية انشاء جهات اتصال في هاب سبوت، إضافة إلى التعرف على مركز التسويق في هاب سبوت، وتعلم كيفية إنشاء لوحة تسويقية في هاب سبوت.

في نهاية هذه الدورة، ستصبح قادراً على إنشاء لوحة تحليلات التسويق الخاصة بك.

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What's inside

Syllabus

Module 1

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores CRM and HubSpot, which are standard in marketing

Develops essential marketing skills and knowledge

Builds a solid foundation for beginners in marketing analytics dashboards

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in كيفية إنشاء لوحة تحليلات التسويق باستخدام منصة هاب سبوت with these activities:

Review Fundamentals of CRM

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Brush up on foundational CRM concepts to strengthen your understanding of HubSpot's capabilities.

Browse courses on Customer Relationship Management

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Explore HubSpot's Marketing Hub

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Familiarize yourself with the Marketing Hub's features and functionality through guided tutorials.

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Navigate the HubSpot Marketing Hub Interface
Understand the Key Concepts of Inbound Marketing

Build a Sample Contact List

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Create a sample contact list to practice managing and segmenting contacts in HubSpot.

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Import a List of Contacts
Create Custom Contact Properties and Segment Your List

Four other activities

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Set Up a Marketing Campaign

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Create a marketing campaign to test your understanding of HubSpot's marketing automation capabilities.

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Define Your Campaign Goals
Create Email and Landing Page Content
Set Up Workflows and Triggers

Develop a Marketing Analytics Dashboard

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Create a comprehensive dashboard to track and analyze your marketing performance in HubSpot.

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Identify Key Marketing Metrics
Design and Build Your Dashboard

Form a Study Group with Classmates

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Collaborate with peers to reinforce concepts and provide mutual support throughout the course.

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Recruit a Group of 3-5 Classmates
Set Regular Meeting Times and Agendas

Complete Hands-on Practice Exercises

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Reinforce your understanding by completing practical exercises provided in the course or on HubSpot Academy.

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Access Practice Exercises from the Course Platform
Work through Exercises and Test Your Skills

Career center

Learners who complete كيفية إنشاء لوحة تحليلات التسويق باستخدام منصة هاب سبوت will develop knowledge and skills that may be useful to these careers:

Marketing Analyst

The course's emphasis on creating marketing analytics dashboards aligns with the responsibilities of a marketing analyst. By learning to use HubSpot's marketing analytics tools, you'll gain valuable skills for tracking, measuring, and analyzing marketing campaign performance. This knowledge can help you make data-driven decisions and optimize marketing strategies, which are essential skills for success as a marketing analyst.

See salaries and explore the career path for Marketing Analyst

Digital Marketing Specialist

The course provides a solid foundation for digital marketing specialists who want to enhance their knowledge of marketing analytics. By learning to create dashboards using HubSpot's platform, you'll gain hands-on experience with industry-leading tools. This course can help you build a strong understanding of marketing metrics, campaign measurement, and performance optimization, which are crucial skills for success in digital marketing.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Manager

The course helps marketing managers develop analytical skills that are essential for effective campaign planning and execution. Understanding how to create dashboards in HubSpot allows you to track key metrics, monitor campaign progress, and identify areas for improvement. This knowledge can empower you to make informed decisions, optimize marketing ROI, and demonstrate the value of your marketing efforts to stakeholders.

See salaries and explore the career path for Marketing Manager

Data Analyst

This course may be useful for aspiring data analysts who want to gain experience with marketing data analytics. By learning to use HubSpot's analytics tools, you'll develop a foundation in data collection, analysis, and visualization. This knowledge can be valuable in a data analyst role, where you will be responsible for extracting insights from data and communicating them effectively.

See salaries and explore the career path for Data Analyst

CRM Manager

The course provides a basic understanding of customer relationship management (CRM) and the use of HubSpot as a CRM platform. For individuals aspiring to become CRM managers, this course can help build a foundation for managing customer data, tracking interactions, and improving customer relationships. However, it's important to note that additional training and experience in CRM best practices and industry-specific knowledge may be necessary for success in this role.

See salaries and explore the career path for CRM Manager

Social Media Manager

The course provides a brief overview of HubSpot's marketing tools, including social media management features. While it may not directly prepare you for a social media manager role, it can provide a basic understanding of how to integrate social media marketing into your overall marketing strategy. Understanding how to track and analyze social media performance using HubSpot's tools can be beneficial for individuals who want to enhance their social media marketing skills.

See salaries and explore the career path for Social Media Manager

Content Marketer

The course touches on the importance of content marketing and how it can be used to attract and engage customers. While it does not provide in-depth training on content creation or strategy, it can offer a basic understanding of how to measure the effectiveness of content marketing efforts. This knowledge can be useful for content marketers who want to demonstrate the ROI of their campaigns and optimize their content for better results.

See salaries and explore the career path for Content Marketer

Email Marketing Specialist

The course briefly mentions email marketing and how to track email campaign performance using HubSpot. While it does not provide comprehensive training in email marketing, it can offer a basic understanding of the role of email in marketing and how to measure its effectiveness. This knowledge can be useful for email marketing specialists who want to improve their campaign results and demonstrate their impact on overall marketing goals.

See salaries and explore the career path for Email Marketing Specialist

Web Analyst

The course provides a basic understanding of marketing analytics and how to track website traffic and performance using HubSpot's tools. While it may not fully prepare you for a web analyst role, it can provide a foundation for understanding website analytics and how to use data to improve website performance.

See salaries and explore the career path for Web Analyst

Market Researcher

The course provides a brief overview of the importance of market research and how to use HubSpot's tools to collect and analyze customer data. While it does not offer comprehensive training in market research methods or data analysis techniques, it can offer a basic understanding of how to conduct market research and how to use data to inform marketing decisions.

See salaries and explore the career path for Market Researcher

Business Analyst

The course may be useful for business analysts who want to gain a basic understanding of marketing analytics and how to use HubSpot's tools to track key metrics. While it does not provide in-depth training in business analysis techniques or industry-specific knowledge, it can offer a foundation for understanding the role of marketing analytics in business decision-making.

See salaries and explore the career path for Business Analyst

Product Manager

The course briefly mentions the role of product management and how marketing analytics can be used to inform product development and marketing strategies. While it does not provide specific training in product management or product development, it can offer a basic understanding of how marketing analytics can contribute to the success of a product.

See salaries and explore the career path for Product Manager

Sales Manager

The course touches on the importance of aligning sales and marketing efforts and how marketing analytics can be used to improve sales performance. While it does not provide specific training in sales management or sales techniques, it can offer a basic understanding of how marketing analytics can contribute to sales success.

See salaries and explore the career path for Sales Manager

Entrepreneurship

The course provides a brief overview of the importance of marketing analytics for entrepreneurs who want to track the success of their businesses. While it does not offer comprehensive training in entrepreneurship or business management, it can offer a basic understanding of how marketing analytics can help entrepreneurs make informed decisions and improve their chances of success.

See salaries and explore the career path for Entrepreneurship

Project Manager

The course may be useful for project managers who want to gain a basic understanding of marketing analytics and how it can be used to track project progress and measure outcomes. While it does not provide specific training in project management or project planning, it can offer a foundation for understanding the role of marketing analytics in project management.

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Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in كيفية إنشاء لوحة تحليلات التسويق باستخدام منصة هاب سبوت.

Search Engine Optimization For Dummies

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Provides a comprehensive overview of search engine optimization (SEO) analytics, with a focus on using data to improve SEO decision-making. It valuable resource for anyone who wants to learn more about how to use data to grow their business.

كيفية إنشاء لوحة تحليلات التسويق باستخدام منصة هاب سبوت

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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