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Athanasia Lampraki,
Evangelia Katsikea,
and
Tana Licsandru
In this course, you will focus on the implementation and practice of a connected digital marketing strategy.
By the end of this course, you will have developed your understanding of key topics such as:
Read more
In this course, you will focus on the implementation and practice of a connected digital marketing strategy.
By the end of this course, you will have developed your understanding of key topics such as:
Read more
In this course, you will focus on the implementation and practice of a connected digital marketing strategy.
By the end of this course, you will have developed your understanding of key topics such as:
Marketing automation and conflict in online communities, the sales funnel, search engine marketing and management, Search Engine Optimization (SEO), Paid search marketing, online partnerships and
affiliate marketing.
You will have the opportunity to discuss email marketing and mobile messaging, viral marketing, direct marketing and traffic building with your fellow learners.
Throughout the course, you will be prompted to consider how the topics relate to a company or brand of your choosing. You will be asked to analyse how successfully the company has implemented these topics and identify areas that can be improved.
In the end-of-course assignment, you will relate your knowledge in a real-life context with an analysis of a company’s successful digital marketing strategy.
Completing this course will count towards your learning in the Digital Consumer Search and Marketing Specialization.
Register for this course and see more details by visiting:
OpenCourser.com/course/kdvwxi/reimagining
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What's inside
Syllabus
Week 1
This week focuses on how to deliver a cohesive digital consumer experience through marketing automation. You will study the challenges associated with marketing automation as well as conflict in online communities. You will then focus on the role and different stages of the sales funnel. The week finishes with recommendations about the content of each different stage of the sales funnel.
Read more
Syllabus
Week 1
This week focuses on how to deliver a cohesive digital consumer experience through marketing automation. You will study the challenges associated with marketing automation as well as conflict in online communities. You will then focus on the role and different stages of the sales funnel. The week finishes with recommendations about the content of each different stage of the sales funnel.
Read more
Week 2
This week focuses on Search Engine Marketing and search engine ranking factors. You will look specifically at how to manage and implement Search Engine Optimization (SEO) and Paid Search Marketing (PSM). Finally, you will study online public relations and influencer relationship management aspects.
Week 3
This week focuses on different types of online partnerships. In this respect, the focus is on affiliate marketing and the different types of affiliate marketing. Moreover, attention is devoted to how to manage affiliate marketing and the advantages and disadvantages of affiliate marketing. Focus paid on online sponsorships and display advertising as well as on the pros and cons of online ads. The week finishes with a discussion of programmatic advertising and how to better plan and manage digital ad campaigns.
Week 4
This week commences with email marketing and mobile messaging and continues with a discussion on social media and viral marketing. Attention is devoted to the offline promotion and how it can support e-commerce and mobile marketing activities. The week finishes with a discussion of direct marketing and traffic building.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Covers key topics in digital marketing, including marketing automation, sales funnel, and online partnerships
Taught by instructors with expertise in digital marketing
Provides opportunities to apply knowledge to real-life scenarios
Part of a specialization, allowing learners to develop a comprehensive understanding of digital consumer search and marketing
Notably lacks depth in some areas
May not be suitable for individuals with no prior experience in digital marketing
Save this course
Save Reimagining Consumer Experience to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Reimagining Consumer Experience with these
activities:
Review Email Marketing Principles
Show steps
Reviewing core principles will ensure you understand the framework of this course.
Browse courses on
Email Marketing
Show steps
-
Read the introductory chapter of a book on email marketing
-
Review notes from a previous course or online resource on email marketing methods
-
Take a practice quiz on email marketing concepts
Review Digital Marketing Fundamentals
Show steps
Reviewing the fundamentals of digital marketing will set the stage for success in this course.
Browse courses on
Digital Marketing
Show steps
-
Revisit core concepts such as target audience identification
-
Familiarize yourself with key digital marketing channels
-
Refresh your understanding of digital marketing metrics
Practice SEO Keyword Research
Show steps
SEO Keyword Research is a crucial activity to start the course with.
Browse courses on
Search Engine Optimization (SEO)
Show steps
-
Identify relevant keywords for your target audience
-
Use keyword research tools to find long-tail keywords
-
Analyze your current website's SEO performance
Six other activities
Expand to see all activities and additional details
Show all nine activities
Join a Digital Marketing Study Group
Show steps
Participating in a Digital Marketing Study Group can be an excellent way to expand your knowledge and enhance your skills.
Browse courses on
Digital Marketing
Show steps
-
Find a study group that meets your needs
-
Attend study group meetings regularly
-
Actively participate in study group discussions
Attend a Digital Marketing Workshop
Show steps
Digital Marketing Workshops empower you to acquire new skills, enhance existing skills, and network with industry professionals.
Browse courses on
Digital Marketing
Show steps
-
Research and identify relevant digital marketing workshops
-
Register for the workshop that aligns with your learning objectives
-
Attend the workshop and actively engage in the sessions
-
Network with other attendees and industry experts
Create a Social Media Marketing Plan
Show steps
Creating a Social Media Marketing Plan can help you to implement a sound and effective social media strategy.
Browse courses on
Social Media Marketing
Show steps
-
Define your social media goals and objectives
-
Identify your target audience on social media
-
Choose the right social media platforms for your business
-
Develop a content calendar for your social media
-
Track and measure your social media results
Volunteer for a Digital Marketing Agency
Show steps
Volunteering for a Digital Marketing Agency can be an incredible opportunity to learn from experienced professionals and contribute to real-world projects.
Browse courses on
Digital Marketing
Show steps
-
Identify digital marketing agencies in your area
-
Contact the agencies and inquire about volunteering opportunities
-
Attend volunteer training provided by the agency
-
Work on digital marketing projects under the guidance of experienced professionals
Develop a Personal Digital Marketing Plan
Show steps
Developing a Personal Digital Marketing Plan can assist you in building a strong online presence and achieving your career goals.
Browse courses on
Digital Marketing
Show steps
-
Define your personal brand and value proposition
-
Identify your target audience
-
Develop a content strategy to engage your audience
-
Choose the right digital marketing channels for your plan
-
Set goals and metrics to track your progress
Develop a Digital Marketing Campaign Proposal
Show steps
A well-written Digital Marketing Campaign Proposal can give you a competitive edge in the marketplace.
Browse courses on
Digital Marketing
Show steps
-
Define the objectives of your digital marketing campaign
-
Identify your target audience
-
Develop a creative strategy for your campaign
-
Choose the right digital marketing channels
-
Set a budget for your campaign
-
Track and measure your campaign results
Review Email Marketing Principles
Show steps
Reviewing core principles will ensure you understand the framework of this course.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Read the introductory chapter of a book on email marketing
- Review notes from a previous course or online resource on email marketing methods
- Take a practice quiz on email marketing concepts
Review Digital Marketing Fundamentals
Show steps
Reviewing the fundamentals of digital marketing will set the stage for success in this course.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Revisit core concepts such as target audience identification
- Familiarize yourself with key digital marketing channels
- Refresh your understanding of digital marketing metrics
Practice SEO Keyword Research
Show steps
SEO Keyword Research is a crucial activity to start the course with.
Browse courses on
Search Engine Optimization (SEO)
Show steps
Show steps
Show steps
- Identify relevant keywords for your target audience
- Use keyword research tools to find long-tail keywords
- Analyze your current website's SEO performance
Six other activities
Expand to see all activities and additional details
Show all nine activities
Join a Digital Marketing Study Group
Show steps
Participating in a Digital Marketing Study Group can be an excellent way to expand your knowledge and enhance your skills.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Find a study group that meets your needs
- Attend study group meetings regularly
- Actively participate in study group discussions
Attend a Digital Marketing Workshop
Show steps
Digital Marketing Workshops empower you to acquire new skills, enhance existing skills, and network with industry professionals.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Research and identify relevant digital marketing workshops
- Register for the workshop that aligns with your learning objectives
- Attend the workshop and actively engage in the sessions
- Network with other attendees and industry experts
Create a Social Media Marketing Plan
Show steps
Creating a Social Media Marketing Plan can help you to implement a sound and effective social media strategy.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Define your social media goals and objectives
- Identify your target audience on social media
- Choose the right social media platforms for your business
- Develop a content calendar for your social media
- Track and measure your social media results
Volunteer for a Digital Marketing Agency
Show steps
Volunteering for a Digital Marketing Agency can be an incredible opportunity to learn from experienced professionals and contribute to real-world projects.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Identify digital marketing agencies in your area
- Contact the agencies and inquire about volunteering opportunities
- Attend volunteer training provided by the agency
- Work on digital marketing projects under the guidance of experienced professionals
Develop a Personal Digital Marketing Plan
Show steps
Developing a Personal Digital Marketing Plan can assist you in building a strong online presence and achieving your career goals.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Define your personal brand and value proposition
- Identify your target audience
- Develop a content strategy to engage your audience
- Choose the right digital marketing channels for your plan
- Set goals and metrics to track your progress
Develop a Digital Marketing Campaign Proposal
Show steps
A well-written Digital Marketing Campaign Proposal can give you a competitive edge in the marketplace.
Browse courses on
Digital Marketing
Show steps
Show steps
Show steps
- Define the objectives of your digital marketing campaign
- Identify your target audience
- Develop a creative strategy for your campaign
- Choose the right digital marketing channels
- Set a budget for your campaign
- Track and measure your campaign results
Career center
Learners who complete Reimagining Consumer Experience will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning, executing, and analyzing digital marketing campaigns. This course can help you develop the skills you need to be successful in this role, such as understanding how to use marketing automation, search engine optimization (SEO), and paid search marketing. You will also learn how to track and measure the results of your campaigns so that you can optimize them for success.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
An SEO Specialist is responsible for improving the visibility of a website in search engine results pages (SERPs). This course can help you develop the skills you need to be successful in this role, such as understanding how to conduct keyword research, optimize website content, and build backlinks. You will also learn how to track and measure the results of your SEO campaigns so that you can optimize them for success.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for creating and distributing content that attracts and engages a target audience. This course can help you develop the skills you need to be successful in this role, such as understanding how to create high-quality content, promote it through social media and other channels, and track the results of your campaigns. You will also learn how to use data to inform your content strategy.
Social Media Marketer
Social Media Marketer
A Social Media Marketer is responsible for creating and executing social media campaigns that achieve business goals. This course can help you develop the skills you need to be successful in this role, such as understanding how to use social media platforms, create engaging content, and track the results of your campaigns. You will also learn how to use data to inform your social media strategy.
Email Marketing Specialist
Email Marketing Specialist
An Email Marketing Specialist is responsible for creating and executing email marketing campaigns that achieve business goals. This course can help you develop the skills you need to be successful in this role, such as understanding how to create effective email campaigns, segment your audience, and track the results of your campaigns. You will also learn how to use data to inform your email marketing strategy.
Marketing Automation Specialist
Marketing Automation Specialist
A Marketing Automation Specialist is responsible for implementing and managing marketing automation systems. This course can help you develop the skills you need to be successful in this role, such as understanding how to use marketing automation software, create automated campaigns, and track the results of your campaigns. You will also learn how to use data to inform your marketing automation strategy.
Affiliate Marketing Manager
Affiliate Marketing Manager
An Affiliate Marketing Manager is responsible for developing and managing affiliate marketing programs. This course can help you develop the skills you need to be successful in this role, such as understanding how to find and recruit affiliates, create affiliate marketing materials, and track the results of your campaigns. You will also learn how to use data to inform your affiliate marketing strategy.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of an organization. This course can help you develop the skills you need to be successful in this role, such as understanding how to build relationships with the media, create press releases, and manage crisis situations. You will also learn how to use data to inform your public relations strategy.
Digital Project Manager
Digital Project Manager
A Digital Project Manager is responsible for planning, executing, and managing digital projects. This course can help you develop the skills you need to be successful in this role, such as understanding how to use project management software, create project plans, and track the progress of your projects. You will also learn how to use data to inform your project management strategy.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for managing the day-to-day operations of an e-commerce website. This course can help you develop the skills you need to be successful in this role, such as understanding how to create and manage product listings, process orders, and track the performance of your website. You will also learn how to use data to inform your e-commerce strategy.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data. This course can help you develop the skills you need to be successful in this role, such as understanding how to use data analysis software, create data visualizations, and communicate your findings. You will also learn how to use data to inform your decision-making.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business processes and identifying opportunities for improvement. This course can help you develop the skills you need to be successful in this role, such as understanding how to use business analysis techniques, create business process models, and communicate your findings. You will also learn how to use data to inform your business analysis.
Management Consultant
Management Consultant
A Management Consultant is responsible for providing advice to businesses on how to improve their performance. This course may be useful for developing the skills you need to be successful in this role, such as understanding how to analyze business processes, identify opportunities for improvement, and communicate your findings. However, it is important to note that a master's or PhD is typically required for this role.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products. This course may be useful for developing the skills you need to be successful in this role, such as understanding how to conduct market research, create product specifications, and manage product launches. However, it is important to note that a bachelor's degree in a technical field is typically required for this role.
Software Engineer
Software Engineer
A Software Engineer is responsible for designing, developing, and maintaining software applications. This course may be useful for developing the skills you need to be successful in this role, such as understanding how to use software development tools, create software applications, and test software. However, it is important to note that a bachelor's degree in computer science or a related field is typically required for this role.
For more career information including salaries, visit:
OpenCourser.com/course/kdvwxi/reimagining
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Reimagining Consumer Experience.
Provides a comprehensive overview of digital marketing, covering the key topics that are addressed in this course.
Provides a theoretical framework for understanding the experience economy, which is an important concept for this course.
Provides a comprehensive overview of the digital consumer, which is an important topic for this course.
Save
Provides a comprehensive overview of the changing customer landscape, which is an important topic for this course.
Save
Provides a practical guide to traction, which is an important topic for this course.
Provides a practical guide to value proposition design, which is an important topic for this course.
Provides a comprehensive overview of the lean startup methodology, which is an important topic for this course.
Save
Provides a comprehensive overview of viral marketing, which key topic covered in this course.
Provides a comprehensive guide to direct marketing, which key topic covered in this course.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/kdvwxi/reimagining
Share
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Effort
4 weeks of study, 4 hours per week
Level
Introductory
Via
Coursera
Institution
Queen Mary University of London
Instructors
Athanasia Lampraki
Evangelia Katsikea
Tana Licsandru
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
Nederlands
Svenska
Pусский
Türkçe
Polski
Ελληνικά
українська мова
Bahasa Indonesia
ไทย
қазақша
tiếng Việt
This course belongs to a
collection
called
Digital Consumer Search and Marketing. It's comprised of four courses:
- Reshaping Consumer Search
- Sensing Consumer Insights
- Foundations of Digital Consumer Search and Marketing
- Reimagining Consumer Experience (viewing)
Good to know
Covers key topics in digital marketing, including marketing automation, sales funnel, and online partnerships
Taught by instructors with expertise in digital marketing
Provides opportunities to apply knowledge to real-life scenarios
Part of a specialization, allowing learners to develop a comprehensive understanding of digital consumer search and marketing
Notably lacks depth in some areas
May not be suitable for individuals with no prior experience in digital marketing
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