Innovar from Coursera

La innovación ha cobrado una importancia significativa en las corporaciones de hoy, y con frecuencia es vista como un motor importante de crecimiento y éxito en una organización. En este curso introductorio, usted aprenderá sobre el significado, la importancia, el proceso e impacto de la innovación. Aunque la palabra innovación se describe más comúnmente como el proceso de convertir las ideas en productos o servicios que aportan valor al público, la palabra innovación tiene múltiples definiciones, y hablaremos sobre lo que significa en los mundos de negocios, diseño e ingeniería.

Aprenderemos sobre un nuevo modelo de innovación llamado Innovación Estratégica Integral, que se puede usar por los individuos y las organizaciones interesadas en generar pensamientos fuera de lo establecido para transformar la forma de pensar de tema de costumbre al pensamiento creativo. Cubriremos en detalle todos los pasos del proceso de innovación. Comenzando con identificar a los problemas que necesitan soluciones innovadoras, investigar y analizar, generar conceptos, seleccionar soluciones prometedoras e implementarlas, hablaremos de una variedad de herramientas que se pueden usar durante cada paso del proceso.

Los aprendices dejarán el curso con un entendimiento profundo de lo que es la innovación y cómo pueden utilizar las herramientas y técnicas de innovación en su propio trabajo.

What's inside

Syllabus

Módulo: ¿Qué es la Innovación?

Este módulo introduce la estructura del curso y las estrategias para el éxito. Este módulo presenta múltiples definiciones de innovación, cada una ilustrada por ejemplos concretos y explicaciones y enfatizan cinco áreas importantes.

Módulo: Marco de Referencia de la Innovación

Éste módulo introduce el Marco de Referencia que abarca diferentes aspectos de la innovación. Además, éste módulo explica los criterios claves y necesarios para crear una Estrategia Comprensiva de la Innovación. Cada concepto es explicado por medio de ejemplos concretos y entrevistas a experto(s).

Módulo: Innovación de Productos y Servicios

Éste módulo presenta dos áreas del Marco de Referencia de la Innovación: Innovación de productos e Innovación de servicio. Cada área incluye definiciones, descripciones de conceptos y subconceptos y ejemplos concretos. Además, este módulo muestra la innovación basándose en cómo es vista en diversas profesiones y contextos (Eric Fields).

Módulo: Experiencia de Marcas e Innovación de Modelos de Negocios

Este módulo presenta dos nuevas áreas del Marco de Referencia de la Innovación: Innovación por Medio de la Experiencia de Marcas y la Innovación de los Modelos de Negocios. Cada área incluye definiciones, descripciones de los conceptos y subconceptos y algunos ejemplos concretos. Además, este módulo demuestra lo que es la innovación en diversos conceptos y áreas laborales (Isabela Sá).

Módulo: Innovación Sostenible e Innovación de Procesos Internos

Este módulo presenta las últimas dos áreas del Marco de Referencia de la Innovación: La Innovación Sostenible y la Innovación de Procesos Internos. Cada área incluye definiciones, descripciones de los conceptos y subconceptos, al igual que ejemplos concretos. Además, este módulo provee la oportunidad de analizar las noticias actuales en el área de la innovación. Este módulo concluye con un panel de discusión relacionado a cuán importante es la innovación para ti.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explica claramente la importancia de la innovación para el crecimiento de una organización

Presenta un modelo de innovación integral y detallado que puede ser aplicado por individuos y organizaciones

Cubre todos los pasos del proceso de innovación, desde la identificación de problemas hasta la implementación de soluciones

Proporciona herramientas y técnicas prácticas que los estudiantes pueden utilizar en su propio trabajo

Está dirigido por un instructor experimentado en el campo de la innovación

Requiere que los estudiantes completen tareas y participen en discusiones, lo que fomenta el aprendizaje activo

Reviews summary

Foundation in innovation theory

This course provides a strong foundation to understand innovation for individuals and organizations, presenting a clear framework and relevant tools to guide innovation efforts. It emphasizes the value of adopting a comprehensive approach to innovation and explores various aspects, including product, service, brand experience, business model, sustainability, and internal processes innovation. The course aims to enable learners to leverage innovation techniques and tools effectively in their work.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Innovar with these activities:

Revise Concepts in Innovation

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Warm up your memory on the key concepts of innovation before diving into the course materials.

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Review the course syllabus and make note of key terms and concepts.
Revisit any previous coursework or notes on innovation.
Take practice questions or quizzes to test your baseline knowledge.

Identify Innovation Types

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Reinforce your understanding of the various types of innovation and their characteristics.

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Gather examples of different types of innovation from various industries.
Analyze the examples and identify the key characteristics of each type of innovation.
Create a table or infographic summarizing the different types of innovation.

Follow a Tutorial on Design Thinking

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Enhance your innovation process by learning and applying design thinking principles.

Browse courses on Design Thinking

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Find a reputable tutorial on design thinking.
Follow the steps outlined in the tutorial.
Reflect on your experience and identify how you can integrate design thinking into your own approach to innovation.

Four other activities

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Read 'The Innovator's Dilemma' by Clayton Christensen

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Gain insights into the challenges and opportunities of innovation in established organizations and markets.

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Read the book thoroughly and take notes on key concepts.
Identify examples of the 'innovator's dilemma' in real-world companies.
Discuss the book's implications for your own approach to innovation.

Design a 'Business Model Canvas' for an Innovative Product/Service

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Apply your knowledge of innovation to develop a business model for a novel product or service.

Browse courses on Business Models

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Identify a problem or opportunity in the market.
Brainstorm ideas for a new product or service that addresses the problem or opportunity.
Create a preliminary business model canvas that outlines the key elements of your business model.
Share your canvas with others for feedback and refinement.

Volunteer as an Innovation Mentor

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Share your knowledge and contribute to others' innovation journeys, while solidifying your own understanding.

Browse courses on Innovation

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Contact an organization that supports innovation or entrepreneurship and inquire about volunteering opportunities.
Attend training sessions or workshops on mentoring or innovation.
Meet with your mentees and share your experiences and expertise.
Provide feedback and support to your mentees as they develop their own innovative ideas.

Develop an Innovation Strategy for a Mock Business

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Apply your understanding of innovation to the practical task of developing a comprehensive innovation strategy.

Browse courses on Innovation Strategy

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Identify the key strategic objectives of your mock business.
Analyze the current innovation landscape and identify opportunities for innovation.
Develop a plan outlining the specific innovation initiatives that will be undertaken.
Create a budget and timeline for implementing your innovation strategy.
Present your innovation strategy to a mock board of directors or investors for feedback.

Career center

Learners who complete Innovar will develop knowledge and skills that may be useful to these careers:

Innovation Consultant

Innovation Consultants work with businesses and organizations to develop and implement new products, services, and processes. The course, Innovar, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you about the different types of innovation, the innovation process, and the tools and techniques that can be used to drive innovation. You will also learn how to create a culture of innovation within an organization.

See salaries and explore the career path for Innovation Consultant

Design Thinking Facilitator

Design Thinking Facilitators help teams to use design thinking to solve problems and develop new solutions. The course, Innovar, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you about the design thinking process, the tools and techniques that can be used to facilitate design thinking workshops, and how to create a culture of innovation within an organization.

See salaries and explore the career path for Design Thinking Facilitator

Service Designer

Service Designers are responsible for the design and development of services. The course, Innovar, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you about the service design process, the different types of innovation, and the tools and techniques that can be used to drive innovation. You will also learn how to create a culture of innovation within an organization.

See salaries and explore the career path for Service Designer

Product Manager

Product Managers are responsible for the development and management of products. The course, Innovar, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you about the product development process, the different types of innovation, and the tools and techniques that can be used to drive innovation. You will also learn how to create a culture of innovation within an organization.

See salaries and explore the career path for Product Manager

Business Analyst

Business Analysts work with businesses and organizations to identify and solve problems. The course, Innovar, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you about the different types of innovation, the innovation process, and the tools and techniques that can be used to drive innovation. You will also learn how to create a culture of innovation within an organization.

See salaries and explore the career path for Business Analyst

Marketing Manager

Marketing Managers are responsible for the development and execution of marketing campaigns. The course, Innovar, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you about the different types of innovation, the innovation process, and the tools and techniques that can be used to drive innovation. You will also learn how to create a culture of innovation within an organization.

See salaries and explore the career path for Marketing Manager

Entrepreneur

Entrepreneurs start and run their own businesses. The course, Innovar, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you about the different types of innovation, the innovation process, and the tools and techniques that can be used to drive innovation. You will also learn how to create a culture of innovation within an organization.

See salaries and explore the career path for Entrepreneur

Innovation Strategist

Innovation Strategists develop and implement strategies for innovation within organizations. The course, Innovar, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you about the different types of innovation, the innovation process, and the tools and techniques that can be used to drive innovation. You will also learn how to create a culture of innovation within an organization.

See salaries and explore the career path for Innovation Strategist

Research and Development Manager

Research and Development Managers oversee the research and development of new products and services. The course, Innovar, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you about the different types of innovation, the innovation process, and the tools and techniques that can be used to drive innovation. You will also learn how to create a culture of innovation within an organization.

See salaries and explore the career path for Research and Development Manager

Design Engineer

Design Engineers design and develop new products and services. The course, Innovar, can help you develop the skills and knowledge necessary to be successful in this role. The course will teach you about the different types of innovation, the innovation process, and the tools and techniques that can be used to drive innovation. You will also learn how to create a culture of innovation within an organization.

See salaries and explore the career path for Design Engineer

Software Developer

Software Developers develop and maintain software applications. The course, Innovar, may be useful for Software Developers who want to learn more about the innovation process and how to drive innovation within their organizations.

See salaries and explore the career path for Software Developer

Industrial Designer

Industrial Designers design and develop products and services for mass production. The course, Innovar, may be useful for Industrial Designers who want to learn more about the innovation process and how to drive innovation within their organizations.

See salaries and explore the career path for Industrial Designer

User Experience Designer

User Experience Designers design and develop user interfaces for products and services. The course, Innovar, may be useful for User Experience Designers who want to learn more about the innovation process and how to drive innovation within their organizations.

See salaries and explore the career path for User Experience Designer

Technical Writer

Technical Writers create documentation for technical products and services. The course, Innovar, may be useful for Technical Writers who want to learn more about the innovation process and how to drive innovation within their organizations.

See salaries and explore the career path for Technical Writer

Mechanical Engineer

Mechanical Engineers design and develop mechanical products and systems. The course, Innovar, may be useful for Mechanical Engineers who want to learn more about the innovation process and how to drive innovation within their organizations.

See salaries and explore the career path for Mechanical Engineer

Innovar

What's inside

Syllabus

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Reviews summary

Foundation in innovation theory

Activities

Career center

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