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Predict Visitor Purchases with a Classification Model in BQML

This is a self-paced lab that takes place in the Google Cloud console. In this lab, you will use a newly available ecommerce dataset to run some typical queries that businesses would want to know about their customers’ purchasing habits.

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Syllabus

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Teaches core skills used in industry

Develops skills that are useful for personal growth and development

Provides hands-on experience through labs and interactive materials

Builds a strong foundation for beginners and strengthens existing foundations for intermediate learners

Takes a creative approach to the topic

Requires knowledge of other software or programming versions

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Predict Visitor Purchases with a Classification Model in BQML with these activities:

Review fundamental data analysis concepts

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Review foundational data analysis concepts before beginning the course to ensure better preparedness and success.

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Research and review online resources
Practice working with basic data analysis tools
Complete practice exercises

Participate in study groups or discussion forums on BigQuery ML

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Engage in peer-to-peer learning through study groups or discussion forums to reinforce concepts and broaden perspectives.

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Find and join relevant study groups or discussion forums
Actively participate in discussions and share your own knowledge
Seek support and guidance from others
Provide feedback and support to fellow learners

Follow tutorials on using BigQuery ML

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Complete guided tutorials on using BigQuery ML to gain hands-on experience and solidify understanding.

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Follow the tutorials hands-on
Experiment with different parameters and scenarios
Document your findings and learnings

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Solve practice problems and exercises on BigQuery ML

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Solve practice problems to reinforce understanding of BigQuery ML concepts and improve problem-solving skills.

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Find and collect practice problems
Attempt to solve the problems independently
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Seek help or clarification when needed

Write a summary of online resources for data analysis with BigQuery

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Create a summary of online resources for data analysis with BigQuery to enhance understanding and retention.

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Research and gather relevant online resources
Summarize key concepts and findings
Organize and present the information in a clear and concise format
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Build a data visualization dashboard using BigQuery ML

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Create a data visualization dashboard using BigQuery ML to demonstrate practical application and enhance data storytelling skills.

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Gather and prepare the necessary data
Design and implement the data visualization dashboard
Analyze the data and identify insights
Present your findings and insights effectively

Career center

Learners who complete Predict Visitor Purchases with a Classification Model in BQML will develop knowledge and skills that may be useful to these careers:

Data Analyst

As a Data Analyst, you will be responsible for collecting, cleaning, and analyzing data to help businesses make informed decisions. This course can help you build a foundation in data analysis by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

See salaries and explore the career path for Data Analyst

Data Scientist

Data Scientists use their knowledge of statistics, machine learning, and other data analysis techniques to solve business problems. This course can help you build a foundation in data science by teaching you how to use SQL, Python, and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

See salaries and explore the career path for Data Scientist

Machine Learning Engineer

Machine Learning Engineers design, build, and deploy machine learning models. This course can help you build a foundation in machine learning by teaching you how to use SQL, Python, and other tools to build and evaluate machine learning models. You will also learn how to deploy machine learning models to production systems.

See salaries and explore the career path for Machine Learning Engineer

Business Analyst

Business Analysts help businesses identify and solve problems by using data and analysis. This course can help you build a foundation in business analysis by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

See salaries and explore the career path for Business Analyst

Product Manager

Product Managers are responsible for managing the development and launch of new products. This course can help you build a foundation in product management by teaching you how to use data to understand customer needs and develop products that meet those needs.

See salaries and explore the career path for Product Manager

Marketing Analyst

Marketing Analysts help businesses understand their customers and develop marketing campaigns that are effective at reaching them. This course can help you build a foundation in marketing analytics by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

See salaries and explore the career path for Marketing Analyst

Financial Analyst

Financial Analysts help businesses make informed decisions about their finances. This course can help you build a foundation in financial analysis by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

See salaries and explore the career path for Financial Analyst

Operations Analyst

Operations Analysts help businesses improve their operations by using data to identify and solve problems. This course can help you build a foundation in operations analysis by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

See salaries and explore the career path for Operations Analyst

Risk Analyst

Risk Analysts help businesses identify and manage risks. This course can help you build a foundation in risk analysis by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

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Statistician

Statisticians collect, analyze, and interpret data to help businesses make informed decisions. This course can help you build a foundation in statistics by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

See salaries and explore the career path for Statistician

Data Engineer

Data Engineers design, build, and maintain data pipelines that allow businesses to store, process, and analyze data. This course can help you build a foundation in data engineering by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

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Software Engineer

Software Engineers design, build, and maintain software applications. This course can help you build a foundation in software engineering by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

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Database Administrator

Database Administrators design, build, and maintain databases. This course can help you build a foundation in database administration by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

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Data Architect

Data Architects design and implement data management solutions for businesses. This course can help you build a foundation in data architecture by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

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Business Intelligence Analyst

Business Intelligence Analysts use data to help businesses make informed decisions. This course can help you build a foundation in business intelligence by teaching you how to use SQL and other tools to extract insights from data. You will also learn how to create and interpret data visualizations that can help communicate your findings to stakeholders.

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Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Predict Visitor Purchases with a Classification Model in BQML.

Big Data, Big Analytics

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Provides a comprehensive overview of big data analytics techniques and their applications in various industries.

Big Data, Big Analytics: Emerging Business...

Hardcover

Big Data, Big Analytics: Emerging Business...

Kindle Edition

Hands-On Machine Learning with Scikit-Learn, Keras,...

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Provides a detailed guide to machine learning algorithms and their implementation using big data tools like Hadoop and Spark.

Hands-On Machine Learning with Scikit-Learn, Keras,...

Paperback

Hands-On Machine Learning with Scikit-Learn, Keras,...

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Hands-On Machine Learning with Scikit-Learn, Keras,...

Kindle Edition

Machine Learning in Action

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A practical guide to machine learning techniques using real-world examples and case studies.

Machine Learning in Action

Paperback

(中文) 机器学习实战 (图灵程序设计丛书 72) (Chinese Edition)

Kindle Edition

Probabilistic Machine Learning

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Provides a comprehensive overview of Bayesian statistics and its applications in machine learning.

Probabilistic Machine Learning: Advanced Topics...

Hardcover

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Data Mining

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A comprehensive textbook on data mining techniques and algorithms, commonly used as a reference in academic and professional settings.

Data Mining: Practical Machine Learning Tools and...

Paperback

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DATA MINING, 4TH EDITION

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Data Mining: Practical Machine Learning Tools and...

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Machine Learning Con Pytorch Y Scikit Lean

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A comprehensive guide to machine learning using Python, covering a range of topics including data preparation, feature engineering, and model evaluation.

(Español) Machine Learning con PyTorch y Scikit-Learn:...

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