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Gabriel Valles
El proyecto guiado "Power BI para Principiantes: Informes de Marketing" tiene como objetivo brindar a los participantes una introducción práctica, accesible al análisis y visualización de información mediante el uso de la herramienta de Business Intelligence (BI) llamada Power BI, de Microsoft. En este proyecto, los participantes aprenderán a utilizar Power BI para transformar datos brutos en informes y paneles interactivos, lo que les permitirá descubrir patrones, tendencias y obtener valiosos conocimientos a partir de los datos. A lo largo del proyecto, se desarrollarán habilidades clave que les permitirán trabajar con datos, prepararlos para su visualización, diseñar informes, segmentar los diferentes valores traídos en la fuente inicial de datos y compartir sus resultados de manera efectiva.
Register for this course and see more details by visiting:
OpenCourser.com/course/m1svfu/power
What's inside
Syllabus
Visión general del proyecto
El proyecto guiado "Power BI para Principiantes: Informes de Marketing" tiene como objetivo brindar a los participantes una introducción práctica, accesible al análisis y visualización de información mediante el uso de la herramienta de Business Intelligence (BI) llamada Power BI, de Microsoft. En este proyecto, los participantes aprenderán a utilizar Power BI para transformar datos brutos en informes y paneles interactivos, lo que les permitirá descubrir patrones, tendencias y obtener valiosos conocimientos a partir de los datos. A lo largo del proyecto, se desarrollarán habilidades clave que les permitirán trabajar con datos, prepararlos para su visualización, diseñar informes, segmentar los diferentes valores traídos en la fuente inicial de datos y compartir sus resultados de manera efectiva.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Se enfoca en la creación de informes de marketing, lo que es relevante para los profesionales de esta área
Enseña a utilizar Power BI, una herramienta ampliamente utilizada en el análisis de datos
Desarrolla habilidades en el trabajo con datos, preparación de datos y visualización de datos, que son esenciales para el análisis de datos
Está dirigido a principiantes, lo que lo hace accesible para aquellos que desean iniciarse en el análisis de datos
Tiene un enfoque práctico, lo que permite a los participantes aplicar los conocimientos adquiridos
Requiere que los participantes tengan conocimientos previos de Power BI
Save this course
Save Power BI para Principiantes: Informes de Marketing to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Power BI para Principiantes: Informes de Marketing with these
activities:
Organize Course Resources
Show steps
Keep your course materials organized to facilitate easy access and review.
Browse courses on
Organization
Show steps
-
Create a dedicated folder or notebook for course materials
-
Categorize and label materials (e.g., lectures, readings, assignments)
-
Digitize or scan physical materials for easy storage and access
Read and summarize the book "Power BI for Dummies" by Adam Wilcock
Show steps
Summarizing the key concepts in a book on Power BI will provide you with a solid foundation for the course.
Browse courses on
Power BI
Show steps
-
Read chapters 1-3 to gain an overview of Power BI and its capabilities.
-
Read chapters 4-6 to learn about data preparation and modeling in Power BI.
-
Read chapters 7-9 to learn about creating visualizations and reports.
Watch the Microsoft Learn tutorials on Power BI
Show steps
These tutorials provide a structured and comprehensive introduction to Power BI, which can help you build a strong foundation for the course.
Browse courses on
Power BI
Show steps
-
Watch the "Introduction to Power BI" tutorial.
-
Watch the "Data Preparation and Modeling in Power BI" tutorial.
-
Watch the "Creating Visualizations and Reports in Power BI" tutorial.
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Revise Basic Statistics Concepts
Show steps
Review the fundamentals of statistics to strengthen your understanding of data analysis and visualization techniques.
Browse courses on
Statistics
Show steps
-
Review statistical measures (mean, median, mode, range, standard deviation, variance)
-
Refresh probability concepts (conditional probability, Bayes' theorem)
-
Practice solving statistical problems involving hypothesis testing and regression analysis
Complete the Power BI Quickstart tutorial
Show steps
Completing this tutorial will provide you with hands-on experience using Power BI, which is essential for success in this course.
Browse courses on
Power BI
Show steps
-
Follow the steps in the tutorial to import data into Power BI Desktop.
-
Create a simple report using a table and a chart.
-
Publish your report to the Power BI service.
Attend a virtual Power BI meetup or conference
Show steps
Attending a Power BI meetup or conference will allow you to connect with other people who are interested in the same topic, which can help you learn from others and stay up-to-date on the latest trends.
Browse courses on
Power BI
Show steps
-
Research upcoming Power BI meetups or conferences in your area.
-
Register for an event that interests you.
-
Attend the event and participate in the discussions.
Enroll in a Power BI workshop or training course
Show steps
Taking a Power BI workshop or training course will provide you with structured and focused learning, which can help you develop the skills you need to succeed in this course.
Browse courses on
Power BI
Show steps
-
Research Power BI workshops or training courses in your area.
-
Enroll in a course that meets your needs and schedule.
-
Attend the workshop or training course.
Form a study group with other students in the course
Show steps
Forming a study group will allow you to collaborate with other students, share knowledge, and support each other through the course.
Browse courses on
Power BI
Show steps
-
Reach out to other students in the course and introduce yourself.
-
Suggest forming a study group and discuss possible meeting times.
-
Meet regularly to discuss the course material, work on assignments, and prepare for exams.
Peer Discussions
Show steps
Engage with peers to discuss course concepts, share insights, and provide feedback.
Browse courses on
Collaboration
Show steps
-
Join or create a study group to connect with other learners
-
Participate in online forums or discussion boards
-
Collaborate on small projects or assignments
Explore Power BI Tutorials
Show steps
Delve deeper into Power BI's features and functionalities through guided tutorials.
Browse courses on
Power BI
Show steps
-
Follow official Microsoft tutorials on Power BI basics and data visualization
-
Explore third-party resources for advanced techniques (e.g., DAX, Power Query)
-
Practice creating interactive reports and dashboards using sample datasets
Data Manipulation Exercises
Show steps
Sharpen your data manipulation skills through practical exercises.
Browse courses on
Data Manipulation
Show steps
-
Import and clean raw data from various sources (CSV, Excel, SQL)
-
Transform data using Power BI's built-in functions (merge, filter, sort)
-
Create calculated columns and measures to derive insights
-
Practice optimizing data models for performance and efficiency
Create a blog post or article on a Power BI topic
Show steps
Creating a blog post or article will allow you to synthesize your knowledge of Power BI and share it with others, which can help you retain the information.
Browse courses on
Power BI
Show steps
-
Choose a topic that you are interested in and that is relevant to the course.
-
Research the topic and gather information from credible sources.
-
Write a draft of your blog post or article.
-
Edit and proofread your work.
-
Publish your blog post or article.
Volunteer with a non-profit organization that uses Power BI
Show steps
Volunteering with a non-profit organization will allow you to apply your Power BI skills in a real-world setting, which can help you gain valuable experience.
Browse courses on
Power BI
Show steps
-
Research non-profit organizations in your area that use Power BI.
-
Contact the organization and inquire about volunteering opportunities.
-
Complete the organization's volunteer training program.
-
Start volunteering and using your Power BI skills to help the organization.
Marketing Campaign Report
Show steps
Apply your Power BI skills to create a comprehensive marketing campaign report that analyzes key metrics and provides actionable insights.
Browse courses on
Marketing Analytics
Show steps
-
Define the scope of the report and identify relevant data sources
-
Design and develop interactive reports and dashboards to visualize key metrics
-
Analyze data and identify trends, patterns, and areas for improvement
-
Create actionable recommendations based on the insights derived from the data
-
Present the report to stakeholders and explain the findings and recommendations
Organize Course Resources
Show steps
Keep your course materials organized to facilitate easy access and review.
Browse courses on
Organization
Show steps
Show steps
Show steps
- Create a dedicated folder or notebook for course materials
- Categorize and label materials (e.g., lectures, readings, assignments)
- Digitize or scan physical materials for easy storage and access
Read and summarize the book "Power BI for Dummies" by Adam Wilcock
Show steps
Summarizing the key concepts in a book on Power BI will provide you with a solid foundation for the course.
Browse courses on
Power BI
Show steps
Show steps
Show steps
- Read chapters 1-3 to gain an overview of Power BI and its capabilities.
- Read chapters 4-6 to learn about data preparation and modeling in Power BI.
- Read chapters 7-9 to learn about creating visualizations and reports.
Watch the Microsoft Learn tutorials on Power BI
Show steps
These tutorials provide a structured and comprehensive introduction to Power BI, which can help you build a strong foundation for the course.
Browse courses on
Power BI
Show steps
Show steps
Show steps
- Watch the "Introduction to Power BI" tutorial.
- Watch the "Data Preparation and Modeling in Power BI" tutorial.
- Watch the "Creating Visualizations and Reports in Power BI" tutorial.
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Revise Basic Statistics Concepts
Show steps
Review the fundamentals of statistics to strengthen your understanding of data analysis and visualization techniques.
Browse courses on
Statistics
Show steps
Show steps
Show steps
- Review statistical measures (mean, median, mode, range, standard deviation, variance)
- Refresh probability concepts (conditional probability, Bayes' theorem)
- Practice solving statistical problems involving hypothesis testing and regression analysis
Complete the Power BI Quickstart tutorial
Show steps
Completing this tutorial will provide you with hands-on experience using Power BI, which is essential for success in this course.
Browse courses on
Power BI
Show steps
Show steps
Show steps
- Follow the steps in the tutorial to import data into Power BI Desktop.
- Create a simple report using a table and a chart.
- Publish your report to the Power BI service.
Attend a virtual Power BI meetup or conference
Show steps
Attending a Power BI meetup or conference will allow you to connect with other people who are interested in the same topic, which can help you learn from others and stay up-to-date on the latest trends.
Browse courses on
Power BI
Show steps
Show steps
Show steps
- Research upcoming Power BI meetups or conferences in your area.
- Register for an event that interests you.
- Attend the event and participate in the discussions.
Enroll in a Power BI workshop or training course
Show steps
Taking a Power BI workshop or training course will provide you with structured and focused learning, which can help you develop the skills you need to succeed in this course.
Browse courses on
Power BI
Show steps
Show steps
Show steps
- Research Power BI workshops or training courses in your area.
- Enroll in a course that meets your needs and schedule.
- Attend the workshop or training course.
Form a study group with other students in the course
Show steps
Forming a study group will allow you to collaborate with other students, share knowledge, and support each other through the course.
Browse courses on
Power BI
Show steps
Show steps
Show steps
- Reach out to other students in the course and introduce yourself.
- Suggest forming a study group and discuss possible meeting times.
- Meet regularly to discuss the course material, work on assignments, and prepare for exams.
Peer Discussions
Show steps
Engage with peers to discuss course concepts, share insights, and provide feedback.
Browse courses on
Collaboration
Show steps
Show steps
Show steps
- Join or create a study group to connect with other learners
- Participate in online forums or discussion boards
- Collaborate on small projects or assignments
Explore Power BI Tutorials
Show steps
Delve deeper into Power BI's features and functionalities through guided tutorials.
Browse courses on
Power BI
Show steps
Show steps
Show steps
- Follow official Microsoft tutorials on Power BI basics and data visualization
- Explore third-party resources for advanced techniques (e.g., DAX, Power Query)
- Practice creating interactive reports and dashboards using sample datasets
Data Manipulation Exercises
Show steps
Sharpen your data manipulation skills through practical exercises.
Browse courses on
Data Manipulation
Show steps
Show steps
Show steps
- Import and clean raw data from various sources (CSV, Excel, SQL)
- Transform data using Power BI's built-in functions (merge, filter, sort)
- Create calculated columns and measures to derive insights
- Practice optimizing data models for performance and efficiency
Create a blog post or article on a Power BI topic
Show steps
Creating a blog post or article will allow you to synthesize your knowledge of Power BI and share it with others, which can help you retain the information.
Browse courses on
Power BI
Show steps
Show steps
Show steps
- Choose a topic that you are interested in and that is relevant to the course.
- Research the topic and gather information from credible sources.
- Write a draft of your blog post or article.
- Edit and proofread your work.
- Publish your blog post or article.
Volunteer with a non-profit organization that uses Power BI
Show steps
Volunteering with a non-profit organization will allow you to apply your Power BI skills in a real-world setting, which can help you gain valuable experience.
Browse courses on
Power BI
Show steps
Show steps
Show steps
- Research non-profit organizations in your area that use Power BI.
- Contact the organization and inquire about volunteering opportunities.
- Complete the organization's volunteer training program.
- Start volunteering and using your Power BI skills to help the organization.
Marketing Campaign Report
Show steps
Apply your Power BI skills to create a comprehensive marketing campaign report that analyzes key metrics and provides actionable insights.
Browse courses on
Marketing Analytics
Show steps
Show steps
Show steps
- Define the scope of the report and identify relevant data sources
- Design and develop interactive reports and dashboards to visualize key metrics
- Analyze data and identify trends, patterns, and areas for improvement
- Create actionable recommendations based on the insights derived from the data
- Present the report to stakeholders and explain the findings and recommendations
Career center
Learners who complete Power BI para Principiantes: Informes de Marketing will develop knowledge and skills
that may be useful to these careers:
Data Analyst
Data Analyst
Data Analysts translate raw data into digestible reports and visualizations to help businesses make informed decisions. This course will help you develop the skills necessary to become a successful Data Analyst. You will learn how to use Power BI, a powerful business intelligence tool, to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of data analysis concepts and techniques. This course can help you prepare for a career as a Data Analyst by providing you with the foundational knowledge and skills you need to be successful.
Business Intelligence Analyst
Business Intelligence Analyst
Business Intelligence Analysts use data to help businesses make better decisions. They work with business leaders to identify key performance indicators (KPIs) and develop reports and dashboards that track these KPIs. This course will help you develop the skills necessary to become a successful Business Intelligence Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of business intelligence concepts and techniques.
Marketing Analyst
Marketing Analyst
Marketing Analysts use data to help businesses understand their customers and make better marketing decisions. They work with marketing teams to develop and implement marketing campaigns, and they track the results of these campaigns to measure their effectiveness. This course will help you develop the skills necessary to become a successful Marketing Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of marketing analytics concepts and techniques.
Financial Analyst
Financial Analyst
Financial Analysts use data to help businesses make financial decisions. They work with financial managers to develop and implement financial plans, and they track the results of these plans to measure their effectiveness. This course will help you develop the skills necessary to become a successful Financial Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of financial analysis concepts and techniques.
Operations Analyst
Operations Analyst
Operations Analysts use data to help businesses improve their operations. They work with operations managers to identify areas for improvement, and they develop and implement solutions to improve efficiency and productivity. This course will help you develop the skills necessary to become a successful Operations Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of operations analysis concepts and techniques.
Project Manager
Project Manager
Project Managers use data to help businesses plan and execute projects. They work with project teams to develop project plans, and they track the progress of projects to ensure that they are on track. This course will help you develop the skills necessary to become a successful Project Manager. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of project management concepts and techniques.
Data Scientist
Data Scientist
Data Scientists use data to build models and make predictions. They work with businesses to identify and solve problems using data. This course will help you develop the skills necessary to become a successful Data Scientist. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of data science concepts and techniques.
Machine Learning Engineer
Machine Learning Engineer
Machine Learning Engineers use data to build and train machine learning models. They work with businesses to develop and implement machine learning solutions to solve problems. This course will help you develop the skills necessary to become a successful Machine Learning Engineer. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of machine learning concepts and techniques.
Computer Programmer
Computer Programmer
Computer Programmers write and maintain computer programs. They work with businesses to develop and implement software solutions to meet their needs. This course may be useful for those interested in becoming a Computer Programmer. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of programming concepts and techniques.
Software Engineer
Software Engineer
Software Engineers design, develop, and maintain software applications. They work with businesses to develop and implement software solutions to meet their needs. This course may be useful for those interested in becoming a Software Engineer. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of data analysis concepts and techniques.
Database Administrator
Database Administrator
Database Administrators manage and maintain databases. They work with businesses to ensure that their databases are running smoothly and that their data is secure. This course may be useful for those interested in becoming a Database Administrator. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of database management concepts and techniques.
IT Project Manager
IT Project Manager
IT Project Managers plan and manage IT projects. They work with businesses to develop and implement IT solutions to meet their needs. This course may be useful for those interested in becoming an IT Project Manager. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of project management concepts and techniques.
Web Developer
Web Developer
Web Developers design and develop websites. They work with businesses to create websites that meet their needs. This course may be useful for those interested in becoming a Web Developer. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of data visualization concepts and techniques.
Systems Analyst
Systems Analyst
Systems Analysts design and implement computer systems. They work with businesses to develop and implement systems that meet their needs. This course may be useful for those interested in becoming a Systems Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of system analysis concepts and techniques.
Business Analyst
Business Analyst
Business Analysts identify and solve business problems. They work with businesses to develop and implement solutions to improve their operations. This course may be useful for those interested in becoming a Business Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of business analysis concepts and techniques.
For more career information including salaries, visit:
OpenCourser.com/course/m1svfu/power
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Power BI para Principiantes: Informes de Marketing.
Este libro ofrece una exploración en profundidad del análisis de datos con Power BI. Cubre temas avanzados como el análisis de series temporales, modelado predictivo y visualización de datos. Es una lectura complementaria valiosa para aquellos que buscan ampliar sus conocimientos en el análisis de datos.
Save
Este libro se centra en crear paneles interactivos con Power BI. Ofrece técnicas prácticas y ejemplos para ayudar a los lectores a diseñar y desarrollar paneles efectivos que comuniquen información de manera clara y atractiva.
Save
Este libro proporciona una guía completa para la visualización de datos con Power BI. Cubre principios de diseño, técnicas de visualización y mejores prácticas para crear visualizaciones efectivas que comuniquen información de manera clara y atractiva.
Este libro clásico proporciona una base sólida en el modelado de datos dimensionales, un concepto fundamental en Power BI. Ofrece información sobre cómo diseñar y desarrollar almacenes de datos que admitan análisis efectivos.
Este libro se centra específicamente en la visualización de datos en Power BI, proporcionando técnicas y mejores prácticas para crear informes y paneles efectivos.
Esta guía rápida proporciona una descripción general concisa de las funcionalidades y características clave de Power BI. Es un recurso útil para lectores que buscan una introducción rápida al software antes de profundizar en el curso.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/m1svfu/power
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Effort
50 minutos
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Gabriel Valles
Language
Español
Good to know
Se enfoca en la creación de informes de marketing, lo que es relevante para los profesionales de esta área
Enseña a utilizar Power BI, una herramienta ampliamente utilizada en el análisis de datos
Desarrolla habilidades en el trabajo con datos, preparación de datos y visualización de datos, que son esenciales para el análisis de datos
Está dirigido a principiantes, lo que lo hace accesible para aquellos que desean iniciarse en el análisis de datos
Tiene un enfoque práctico, lo que permite a los participantes aplicar los conocimientos adquiridos
Requiere que los participantes tengan conocimientos previos de Power BI
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