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Power BI para Principiantes

Informes de Marketing

Gabriel Valles

El proyecto guiado "Power BI para Principiantes: Informes de Marketing" tiene como objetivo brindar a los participantes una introducción práctica, accesible al análisis y visualización de información mediante el uso de la herramienta de Business Intelligence (BI) llamada Power BI, de Microsoft. En este proyecto, los participantes aprenderán a utilizar Power BI para transformar datos brutos en informes y paneles interactivos, lo que les permitirá descubrir patrones, tendencias y obtener valiosos conocimientos a partir de los datos. A lo largo del proyecto, se desarrollarán habilidades clave que les permitirán trabajar con datos, prepararlos para su visualización, diseñar informes, segmentar los diferentes valores traídos en la fuente inicial de datos y compartir sus resultados de manera efectiva.

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What's inside

Syllabus

Visión general del proyecto
El proyecto guiado "Power BI para Principiantes: Informes de Marketing" tiene como objetivo brindar a los participantes una introducción práctica, accesible al análisis y visualización de información mediante el uso de la herramienta de Business Intelligence (BI) llamada Power BI, de Microsoft. En este proyecto, los participantes aprenderán a utilizar Power BI para transformar datos brutos en informes y paneles interactivos, lo que les permitirá descubrir patrones, tendencias y obtener valiosos conocimientos a partir de los datos. A lo largo del proyecto, se desarrollarán habilidades clave que les permitirán trabajar con datos, prepararlos para su visualización, diseñar informes, segmentar los diferentes valores traídos en la fuente inicial de datos y compartir sus resultados de manera efectiva.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Se enfoca en la creación de informes de marketing, lo que es relevante para los profesionales de esta área
Enseña a utilizar Power BI, una herramienta ampliamente utilizada en el análisis de datos
Desarrolla habilidades en el trabajo con datos, preparación de datos y visualización de datos, que son esenciales para el análisis de datos
Está dirigido a principiantes, lo que lo hace accesible para aquellos que desean iniciarse en el análisis de datos
Tiene un enfoque práctico, lo que permite a los participantes aplicar los conocimientos adquiridos
Requiere que los participantes tengan conocimientos previos de Power BI

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Activities

Coming soon We're preparing activities for Power BI para Principiantes: Informes de Marketing. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Power BI para Principiantes: Informes de Marketing will develop knowledge and skills that may be useful to these careers:
Data Analyst
Data Analysts translate raw data into digestible reports and visualizations to help businesses make informed decisions. This course will help you develop the skills necessary to become a successful Data Analyst. You will learn how to use Power BI, a powerful business intelligence tool, to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of data analysis concepts and techniques. This course can help you prepare for a career as a Data Analyst by providing you with the foundational knowledge and skills you need to be successful.
Business Intelligence Analyst
Business Intelligence Analysts use data to help businesses make better decisions. They work with business leaders to identify key performance indicators (KPIs) and develop reports and dashboards that track these KPIs. This course will help you develop the skills necessary to become a successful Business Intelligence Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of business intelligence concepts and techniques.
Marketing Analyst
Marketing Analysts use data to help businesses understand their customers and make better marketing decisions. They work with marketing teams to develop and implement marketing campaigns, and they track the results of these campaigns to measure their effectiveness. This course will help you develop the skills necessary to become a successful Marketing Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of marketing analytics concepts and techniques.
Financial Analyst
Financial Analysts use data to help businesses make financial decisions. They work with financial managers to develop and implement financial plans, and they track the results of these plans to measure their effectiveness. This course will help you develop the skills necessary to become a successful Financial Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of financial analysis concepts and techniques.
Operations Analyst
Operations Analysts use data to help businesses improve their operations. They work with operations managers to identify areas for improvement, and they develop and implement solutions to improve efficiency and productivity. This course will help you develop the skills necessary to become a successful Operations Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of operations analysis concepts and techniques.
Project Manager
Project Managers use data to help businesses plan and execute projects. They work with project teams to develop project plans, and they track the progress of projects to ensure that they are on track. This course will help you develop the skills necessary to become a successful Project Manager. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of project management concepts and techniques.
Data Scientist
Data Scientists use data to build models and make predictions. They work with businesses to identify and solve problems using data. This course will help you develop the skills necessary to become a successful Data Scientist. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of data science concepts and techniques.
Machine Learning Engineer
Machine Learning Engineers use data to build and train machine learning models. They work with businesses to develop and implement machine learning solutions to solve problems. This course will help you develop the skills necessary to become a successful Machine Learning Engineer. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of machine learning concepts and techniques.
Computer Programmer
Computer Programmers write and maintain computer programs. They work with businesses to develop and implement software solutions to meet their needs. This course may be useful for those interested in becoming a Computer Programmer. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of programming concepts and techniques.
Software Engineer
Software Engineers design, develop, and maintain software applications. They work with businesses to develop and implement software solutions to meet their needs. This course may be useful for those interested in becoming a Software Engineer. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of data analysis concepts and techniques.
Database Administrator
Database Administrators manage and maintain databases. They work with businesses to ensure that their databases are running smoothly and that their data is secure. This course may be useful for those interested in becoming a Database Administrator. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of database management concepts and techniques.
IT Project Manager
IT Project Managers plan and manage IT projects. They work with businesses to develop and implement IT solutions to meet their needs. This course may be useful for those interested in becoming an IT Project Manager. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of project management concepts and techniques.
Web Developer
Web Developers design and develop websites. They work with businesses to create websites that meet their needs. This course may be useful for those interested in becoming a Web Developer. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of data visualization concepts and techniques.
Systems Analyst
Systems Analysts design and implement computer systems. They work with businesses to develop and implement systems that meet their needs. This course may be useful for those interested in becoming a Systems Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of system analysis concepts and techniques.
Business Analyst
Business Analysts identify and solve business problems. They work with businesses to develop and implement solutions to improve their operations. This course may be useful for those interested in becoming a Business Analyst. You will learn how to use Power BI to connect to data sources, clean and transform data, and create interactive reports and dashboards. In addition, you will gain a strong understanding of business analysis concepts and techniques.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Power BI para Principiantes: Informes de Marketing.
Este libro ofrece una exploración en profundidad del análisis de datos con Power BI. Cubre temas avanzados como el análisis de series temporales, modelado predictivo y visualización de datos. Es una lectura complementaria valiosa para aquellos que buscan ampliar sus conocimientos en el análisis de datos.
Este libro se centra en crear paneles interactivos con Power BI. Ofrece técnicas prácticas y ejemplos para ayudar a los lectores a diseñar y desarrollar paneles efectivos que comuniquen información de manera clara y atractiva.
Este libro proporciona una guía completa para la visualización de datos con Power BI. Cubre principios de diseño, técnicas de visualización y mejores prácticas para crear visualizaciones efectivas que comuniquen información de manera clara y atractiva.
Este libro clásico proporciona una base sólida en el modelado de datos dimensionales, un concepto fundamental en Power BI. Ofrece información sobre cómo diseñar y desarrollar almacenes de datos que admitan análisis efectivos.
Este libro se centra específicamente en la visualización de datos en Power BI, proporcionando técnicas y mejores prácticas para crear informes y paneles efectivos.
Esta guía rápida proporciona una descripción general concisa de las funcionalidades y características clave de Power BI. Es un recurso útil para lectores que buscan una introducción rápida al software antes de profundizar en el curso.

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