إجراء بحث تجربة المستخدم واختبار المفاهيم المبكرة from Coursera

إجراء بحث تجربة المستخدم واختبار المفاهيم المبكرة هي الدورة الرابعة في برنامج الشهادة والتي ستزودك بالمهارات التي تحتاجها للتقدم إلى وظائف المبتدئين في مجال تصميم تجربة المستخدم (UX). في هذه الدورة، ستتعلم كيفية التخطيط وإجراء دراسة قابلية الاستخدام لجمع الملاحظات حول التصميمات. بعد ذلك، ستقوم بتعديل تصميماتك منخفضة الدقة بناءً على الرؤى المستمدة من بحثك.

سيعمل مصممو تجربة المستخدم والباحثون الحاليون في Google كمدربين لك، وستكمل الأنشطة العملية التي تحاكي سيناريوهات تصميم تجربة المستخدم في العالم الحقيقي. يجب أن يكون المتعلمون الذين يكملون الدورات السبع في برنامج الشهادة مؤهلين للتقدم بطلب للحصول على وظائف مصممي تجربة المستخدم المبتدئين.

بنهاية هذه الدورة، ستكون قادرًا على:

- التخطيط لدراسة بحث تجربة المستخدم، والتي تتضمن خلفية المشروع، وأهداف البحث، وأسئلة البحث، ومؤشرات الأداء الرئيسية، والمنهجية، والمشاركين، والنص.

- شرح أهمية احترام الخصوصية وبيانات المستخدم.

- إجراء دراسة قابلية الاستخدام الخاضعة للإشراف وغير خاضعة للإشراف.

- تدوين الملاحظات أثناء إجراء دراسة قابلية الاستخدام.

- إنشاء مخططات تقارب لتجميع البيانات وتحليلها.

- تجميع الملاحظات من البحث والتوصل إلى رؤى.

- تطوير مهارات عرض مقنعة لاستخدامها في مشاركة رؤى مستمدة من البحث.

- تعديل التصميمات منخفضة الدقة بناءً على الرؤى المستمدة من البحث.

- استمر في تصميم تطبيق جوال لتضمينه في ملفك الشخصي المهني.

لتحقيق النجاح في هذه الدورة، يجب عليك إكمال الدورات الثلاث السابقة في برنامج الشهادة. أو يجب أن تتوفر لديك القدرة على إجراء بحث المستخدم للإبلاغ عن إنشاء خرائط التعاطف، والشخصيات، وقصص المستخدم، وخرائط رحلة المستخدم، وبيانات المشكلات، وعروض القيمة؛ بالإضافة إلى القدرة على إنشاء إطارات شبكية ونماذج أوّلية منخفضة الدقة على الورق وفي Figma.

What's inside

Syllabus

التخطيط لدراسات بحث تجربة المستخدم

تعرف على كيفية التخطيط لدراسة بحث تجربة المستخدم! توجد سبعة عناصر يجب أن تتضمنها خطتك وهي: خلفية المشروع، وأهداف البحث، وأسئلة البحث، ومؤشرات الأداء الرئيسية، والمنهجية، والمشاركين، والنص أو الأسئلة التي ستطرحها على المشاركين. ستستكشف كل عنصر من هذه العناصر بالتفصيل، وستقوم بإعداد خطة البحث الخاصة بك لاختبار التصاميم التي أعددتها في الدورة السابقة من برنامج الشهادة. ستتعلم أيضًا كيفية احترام خصوصية المستخدم وبياناته عند إجراء بحث تجربة المستخدم.

إجراء بحث باستخدام دراسات قابلية الاستخدام

يُعد إجراء بحث مع المشاركين للحصول على ملاحظات حول تصميماتك أمرًا بالغ الأهمية. في هذا الجزء من الدورة التدريبية، ستقوم بإجراء دراسة قابلية الاستخدام، وهي طريقة بحث تقيّم مدى سهولة إكمال المشاركين للمهام الأساسية في تصميم ما. ستستكشف أيضًا كيفية تقليل التحيز وكيف تكون شموليًا عند إجراء دراسات قابلية الاستخدام. وستقوم بتدوين الملاحظات أثناء مراقبة المشاركين في دراسة قابلية الاستخدام.

تحليل وتجميع/توليف نتائج البحوث

بعد إجراء دراسة قابلية الاستخدام، سيكون لديك الكثير من ملاحظات المشاركين. في هذا الجزء من الدورة، ستقوم بتحليل وتجميع/توليف جميع الملاحظات التي حصلت عليها من بحثك. ستقوم بجمع البيانات والملاحظات في مكان واحد، وتنظيم البيانات باستخدام مخطط تقارب، والعثور على الموضوعات، والتوصل إلى رؤى قابلة للتنفيذ.

مشاركة الرؤى المستمدة من البحث لوضع تصميمات أفضل

حان وقت التألق وخروج عملك الشاق إلى النور! أنت على استعداد لمشاركة الرؤى المستمدة من بحثك والترويج لها. في هذا الجزء من الدورة، ستتعرف على تقنيات تقديم الرؤى إلى جماهير مختلفة، وستعمل على تحسين مهارات العرض التقديمي لجذب انتباه جمهورك. بالإضافة إلى ذلك، ستقوم بتكرار تصميماتك، مما يعني إجراء مراجعات لإنشاء تصميمات جديدة ومحسنة، بناءً على الرؤى المستمدة من بحثك.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

تُقدِّم أساسًا متينًا للمبتدئين في مجال تصميم تجربة المستخدم

مُصممة جيدًا للطلاب ذوي الخلفيات المتنوعة، بما في ذلك أولئك الذين لديهم القليل من الخبرة في تصميم تجربة المستخدم والذين يتطلعون إلى التقدم في حياتهم المهنية

تعتمد على دراسات الحالة الواقعية، مما يوفر للطلاب سياقًا عمليًا لتطبيق مهاراتهم

تُدرِّس تقنيات البحث المستخدمة في الصناعة، مثل دراسات قابلية الاستخدام، مما يضمن أن يتعلم الطلاب المهارات الضرورية للنجاح في هذا المجال

تتضمن مشاريع عملية تتيح للطلاب تطبيق مهاراتهم والتعلم من خلال التجربة

يُقدِّم شهادات عند الانتهاء، والتي يمكن أن تكون مفيدة في إثبات المهارات والكفاءات للمُوظفين المحتملين

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in إجراء بحث تجربة المستخدم واختبار المفاهيم المبكرة with these activities:

Review UX Design Fundamentals

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Establish a solid foundation in UX design principles, ensuring you have the necessary background knowledge to succeed in the course.

Browse courses on UX Design

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Revisit key concepts of UX design, including human-centered design, user research, and information architecture.
Review methods for conducting user research, such as interviews, surveys, and usability testing.
Practice applying UX design thinking to real-world problems.

UX Research Techniques

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Enhance your practical skills in conducting effective UX research to gather valuable insights and inform your design decisions.

Browse courses on UX Research

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Explore different UX research techniques, including surveys, interviews, and usability testing.
Learn how to design and conduct user surveys and analyze the results.
Practice conducting usability testing sessions and analyzing the data to identify areas for improvement.

Design Low-Fidelity Prototype

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Apply your knowledge to create a tangible representation of your design ideas, enabling you to test and refine them before development.

Browse courses on Prototyping

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Sketch out ideas and create wireframes to represent the structure and layout of your design.
Create a low-fidelity prototype using tools like Figma or Adobe XD.
Conduct user testing with the prototype to gather feedback and identify usability issues.

Four other activities

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UX Design Critique

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Collaborate with peers to provide and receive constructive feedback on UX designs, enhancing your critical thinking and communication skills.

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Present your UX design concepts to your peers for feedback.
Actively participate in reviewing and critiquing the designs of other peers.
Incorporate feedback and suggestions to improve your own design solutions.

Usability Testing Exercises

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Reinforce your understanding of usability testing methodologies and data analysis techniques through practical exercises.

Browse courses on Usability Testing

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Participate in usability testing sessions as both a participant and an observer.
Analyze usability testing data to identify patterns and areas for improvement.
Practice writing usability test reports and presenting findings to stakeholders.

UX Design Resources

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Enhance your knowledge by探索ing a curated collection of UX design resources, including articles, videos, and case studies.

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Research and collect valuable UX design resources from reputable sources.
Organize and categorize the resources based on topics or themes.
Share your compilation with others to contribute to the UX design community.

UX Design Challenge

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Push your skills to the limit by participating in a UX design challenge, allowing you to apply your knowledge in a real-world setting.

Browse courses on Innovation

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Identify a specific UX design challenge or problem to address.
Conduct thorough user research and analysis to understand the target audience and their needs.
Develop innovative UX design solutions and create a prototype for evaluation.
Present your solution to a panel of judges or the public for feedback and recognition.

Career center

Learners who complete إجراء بحث تجربة المستخدم واختبار المفاهيم المبكرة will develop knowledge and skills that may be useful to these careers:

Product Manager

Product Managers are responsible for the overall development and success of a product. This course will provide you with the skills you need to conduct user research studies, and to analyze and interpret the results. This will be helpful for a Product Manager, because it will help to understand user needs and behaviors, and to make informed decisions about product development.

See salaries and explore the career path for Product Manager

UX Designer

UX Designers are responsible for designing the user experience of products and services. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This will be helpful for a UX Designer because it will teach you how to conduct research with users, which is an essential skill for designing products and services that are easy to use and enjoyable.

See salaries and explore the career path for UX Designer

UX Researcher

UX Researchers are responsible for conducting research to understand user needs and behaviors, and to evaluate the usability of products and services. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This course will help build a foundation for a career as a UX Researcher by providing you with the skills and knowledge needed to conduct user research and evaluate the usability of products and services.

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Web Developer

Web Developers are responsible for designing and developing websites. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This will be helpful for a Web Developer, because it will teach you how to conduct research with users, which can help you to design and develop websites that are easy to use and meet the needs of your users.

See salaries and explore the career path for Web Developer

Mobile App Developer

Mobile App Developers are responsible for designing and developing mobile applications. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This will be helpful for a Mobile App Developer, because it will teach you how to conduct research with users, which can help you to design and develop mobile applications that are easy to use and meet the needs of your users.

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User Experience Writer

User Experience Writers are responsible for writing content for websites, apps, and other user interfaces. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This course will teach you how to conduct research with users, which can help you to write content that is easy to understand and meets the needs of your users.

See salaries and explore the career path for User Experience Writer

Market Researcher

Market Researchers are responsible for conducting research to understand consumer behavior and trends. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This course will teach you how to conduct research with users, which is a valuable skill for a Market Researcher.

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Product Designer

Product Designers are responsible for designing the overall look and feel of products and services. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This course will teach you how to conduct research with users, which can help you to design products and services that are visually appealing and meet the needs of your users.

See salaries and explore the career path for Product Designer

Interaction Designer

Interaction Designers are responsible for designing the interactions between users and products and services. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This course will teach you how to conduct research with users, which can help you to design interactions that are easy to use and enjoyable.

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Information Architect

Information Architects are responsible for designing the structure and organization of websites, apps, and other information systems. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This course will teach you how to conduct research with users, which can help you to design information systems that are easy to use and meet the needs of your users.

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Service Designer

Service Designers are responsible for designing the overall experience of services. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This course will teach you how to conduct research with users, which can help you to design services that are easy to use and meet the needs of your users.

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Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This course will teach you how to collect, analyze, and interpret data, which is a valuable skill for a Data Analyst.

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Human Factors Engineer

Human Factors Engineers are responsible for designing products and systems to be safe and easy to use. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This course will teach you how to conduct research with users, which can help you to design products and systems that are user-centered.

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Cognitive Psychologist

Cognitive Psychologists are responsible for studying the mind and how it works. This course will provide you with the skills you need to plan and conduct user research studies, and to analyze and interpret the results. This course will teach you how to conduct research with users, which can help you to understand how users think and learn.

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Industrial Designer

Industrial Designers are responsible for designing the physical appearance of products. This course may be useful for an Industrial Designer, because it will teach you how to conduct research with users, which can help you to design products that are visually appealing and meet the needs of your users.

See salaries and explore the career path for Industrial Designer