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University of Maryland Faculty

Programs fail before they start, and there is a good reason for that. The relationships amongst portfolios, programs, and projects are not understood well nor is the role of programs in achieving change aspirations.

Today nearly 70% of Digital Transformation programs fail and the reasons seem to be addressed as a guessing game;

The likelihood of being in the 30% successful bucket hinges on the leadership qualities of the program team and the clear program vision and purpose supported by value-driven roadmaps.

Read more

Programs fail before they start, and there is a good reason for that. The relationships amongst portfolios, programs, and projects are not understood well nor is the role of programs in achieving change aspirations.

Today nearly 70% of Digital Transformation programs fail and the reasons seem to be addressed as a guessing game;

The likelihood of being in the 30% successful bucket hinges on the leadership qualities of the program team and the clear program vision and purpose supported by value-driven roadmaps.

In this course, you will learn key program management principles, leadership skills, roles, mechanics, and supporting cultural attributes. This will provide you, over four weeks, the foundational understanding of the program management and program lifecycle role in executing strategies, successfully driving initiatives, developing an exploring mindset, and uncovering program management fundamental templates and toolsets, such as the Work Breakdown Structure, and skill sets, such as customer focus, applied in the real world.

Syllabus

Week 1: The first week starts with understanding the value of programs in the delivery of charters’ strategic outcomes from individual projects with excellence. A case example, coupled with a focus on the role of the conductor, will be used in learning how to drive and tailor the delivery of programs to achieve speed and quality of decisions and simulate complexity for better quality customer-centered solutions and outputs.

Week 2: The second week explores the future changemakers and how world organizations use change management in achieving strategic results from related projects, and how change management and excellence models cover the gaps leaders miss when they tackle change programs such as digital transformation or new product introductions. The week also covers insights shared in PMWJ publication on the value of integrated decision-making and a model of digital transformation that combines culture, systems, and people attributes.

Week 3: The third week gets into the importance of the role of the program sponsor as the driver for the big picture and the clear mission of the PMO. Program management needs will be best uncovered with the application of tiers of stakeholders in organizing a program’s focus. Connected program goals, project interdependencies, and the developed mindset and discipline needed for program leaders to think again for a change, will directly link to achieving business objectives.

Week 4: The last week pivots to look at how getting to an end-2-end joint vision and clear strategic goals can inspire focus and commitment to the strategic plan and achieving program value. The program management office builds on the principles and methodologies of the project management institute. Successful programs will rely not only on effective cost management but also on how empathy and human connection are critical ingredients to the integrated program way of working, and the course finishes with tips for context validation’s role in programs success.

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What's inside

Syllabus

Week 1 - Connecting to Purpose
Week 2 - Achieving Change
Week 3 - Creating Focus
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Explores the relationships between portfolios, programs, and projects, which is essential for understanding strategic change initiatives
Covers program management principles, leadership skills, roles, and mechanics, providing a foundational understanding for executing strategies
Examines the role of the program sponsor and the importance of the PMO, which is critical for aligning programs with business objectives
Develops skills in using program management templates and toolsets, such as the Work Breakdown Structure, which are applied in real-world scenarios
Requires learners to understand the value of programs in delivering strategic outcomes, which may necessitate prior exposure to project management concepts
Highlights the importance of empathy and human connection in program management, which may be overlooked in traditional project management methodologies

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Reviews summary

Program management: strategic foundation

According to learners, this course offers a strong foundation in program management, particularly emphasizing its strategic role within organizations. Students praise the course for providing a clear understanding of how programs drive strategic change and the relationship between portfolios, programs, and projects. The content is often described as practical and relevant to real-world scenarios, although a few reviewers note it can sometimes lean theoretical. It's seen as a beneficial starting point for those new to formal program management principles, but may be less in-depth for highly experienced professionals.
Best for beginners/intermediate learners.
"Ideal for someone new to formal program management or looking to bridge the gap from project management."
"While great for foundational knowledge, experienced program managers might find some sections basic."
"It's a good starting point, but don't expect deep dives into complex, niche areas."
"Valuable for those needing an introduction to the strategic side of program management."
Content is applicable to real work.
"I found the content very relevant to my work and could immediately apply some of the concepts learned."
"Case examples and real-world application tips were particularly helpful."
"The discussion of toolsets and skill sets provided practical insights."
"Learned practical approaches for stakeholder management and integrated decision-making."
Provides a solid basis in key concepts.
"Provides a really solid foundation for Program Management for those new to it."
"This course gave me a clear understanding of the fundamental principles and lifecycle of program management."
"Learned the core mechanics and concepts essential for anyone starting in or transitioning to program management."
"Excellent overview of the program management domain and its various facets."
Highlights program management's strategic importance.
"I appreciated the course's focus on how program management links directly to strategic goals and drives organizational change."
"The material clearly explained the strategic value of programs and their relationship with portfolio and project management."
"This course effectively demonstrated how program managers are key players in achieving strategic objectives."
"It helped me understand the bigger picture of program management beyond just project execution."
Sometimes focuses more on theory than practice.
"A bit more theoretical than I expected, could use more hands-on examples."
"While the strategic overview is good, I was hoping for more tactical, practical guidance."
"Some concepts felt abstract without enough concrete application scenarios."
"Could benefit from more detailed case studies showing theory in action."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Program Management Fundamentals: Driving Strategic Change with these activities:
Review 'The Power of Moments'
Learn how to create impactful moments within your program to drive engagement and achieve strategic goals.
Show steps
  • Read the book 'The Power of Moments'.
  • Identify key principles for creating impactful moments.
  • Brainstorm how to apply these principles to your program.
Review Project Management Fundamentals
Reinforce your understanding of project management principles as a foundation for program management.
Browse courses on Project Management
Show steps
  • Review your notes from previous project management courses.
  • Complete practice quizzes on project management concepts.
  • Identify areas where your knowledge is weak.
Develop a Stakeholder Communication Plan
Practice creating a communication plan to ensure effective stakeholder engagement throughout the program lifecycle.
Show steps
  • Identify all key stakeholders for a sample program.
  • Determine their communication needs and preferences.
  • Create a communication matrix outlining frequency, method, and content.
  • Get feedback on your plan from peers or mentors.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Program Roadmap Visualization
Visualize a program roadmap to illustrate the sequence of projects and their interdependencies.
Show steps
  • Define the scope and objectives of a sample program.
  • Identify the individual projects within the program.
  • Map out the dependencies between projects.
  • Create a visual representation of the program roadmap using a tool like Gantt chart software.
Review 'Leading Change'
Understand the principles of leading change to effectively manage program implementation.
Show steps
  • Read the book 'Leading Change'.
  • Summarize Kotter's eight-step change process.
  • Relate each step to the challenges of program management.
Write a Blog Post on Program Management Best Practices
Solidify your understanding of program management by writing about best practices and sharing your insights.
Show steps
  • Choose a specific program management topic.
  • Research best practices and real-world examples.
  • Write a blog post summarizing your findings.
  • Share your blog post on social media or professional networks.
Mentor Junior Project Managers
Reinforce your knowledge by mentoring others in project management principles and practices.
Show steps
  • Volunteer to mentor junior project managers in your organization.
  • Provide guidance and support on their projects.
  • Share your knowledge and experience.

Career center

Learners who complete Program Management Fundamentals: Driving Strategic Change will develop knowledge and skills that may be useful to these careers:
Program Manager
A program manager oversees large, complex initiatives, ensuring they align with strategic goals, much like what one learns in this course. This role requires understanding program lifecycles, developing roadmaps, and driving change, all of which are addressed in the course. The program manager also benefits from the leadership skill development that this course offers. The emphasis on program vision, purpose and value-driven roadmaps helps a program manager successfully guide interdisciplinary teams in delivering complex programs. This course’s focus on the Work Breakdown Structure and the importance of customer-centered solutions directly aligns with this role.
Change Management Consultant
A change management consultant helps organizations navigate transitions effectively, which this course touches upon. This role involves assessing the impact of change, developing strategies, and ensuring smooth adoption, all of which relate to the course's content on driving change programs and integrated decision making. A change management consultant will be able to leverage the insights shared on how to address missed gaps when tackling transformation. The course's focus on empathy and human connection is directly relevant for a consultant facilitating organizational change.
Project Portfolio Manager
A project portfolio manager is responsible for the oversight of numerous projects and how they align with strategic objectives. This course explores the relationship between portfolios, programs, and projects, which is essential for this role. The learning around program lifecycles also benefits the project portfolio manager. The course’s exploration of program management principles, leadership skills and the value of strategic charters all enhance the project portfolio manager’s ability to prioritize initiatives and maximize their contribution to the organization.
Strategic Initiatives Lead
A strategic initiatives lead is responsible for driving key strategic projects and programs within an organization. This course helps professionals in this role by providing a deeper understanding of program lifecycles, strategic alignment, and change management. The focus on value-driven roadmaps and program vision from the course is directly relevant. Additionally, a strategic initiative lead can leverage the information about the importance of program sponsors, and how to best organize program focus, skills and knowledge directly related to the role.
Business Transformation Manager
A business transformation manager guides organizations through significant changes, such as digital transformations. This course covers how to address failed digital transformation programs. The course specifically explores using change management to achieve strategic results, which is a core aspect of this role. Furthermore, topics such as integrated decision-making and the combination of culture, systems, and people are highly relevant to the business transformation manager. The focus on end-to-end vision and strategic goals from the course also aligns with a business transformation manager’s responsibilities.
Operations Manager
An operations manager oversees day to day operations, often working on initiatives to improve processes and efficiency. This course helps by providing a background in program management principles, leadership skills, and the mechanics of driving change. The course’s exploration of how to successfully drive initiatives is highly relevant to the operations manager. An operations manager can leverage the course’s discussion on value-driven roadmaps and developing a customer focus to improve their operational efficiency and customer experience.
Product Manager
A product manager guides the development and launch of new products. This course may be useful due to its coverage of the program lifecycle, leadership skills, and change management. While the product manager’s work is focused on specific products, they can apply this course's principles on strategic alignment and customer-centered solutions. The skills in developing a clear vision and purpose along with techniques derived from the Work Breakdown Structure would help a product manager bring successful products to market.
Management Consultant
A management consultant advises organizations on improving their performance, which may require understanding program management and strategic change. This course provides insight on these topics, including leadership skills and how to drive strategic initiatives. While a management consultant works across various areas of a business, the course's focus on delivering strategic outcomes, change management, and integrated decision-making may be useful. The emphasis on empathy and human connection from the course is also relevant to a consultant working with diverse teams.
Project Coordinator
A project coordinator supports project managers and teams, often involved in the program lifecycle. This course may be helpful to understand how individual projects fit into the broader program and strategic objectives. While a project coordinator focuses on project support, the course's principles in program management and team leadership from this course would help a project coordinator better understand their role and contribute to the success of projects. Learning about the Work Breakdown Structure is also directly applicable for this job.
Business Analyst
A business analyst identifies business needs and recommends solutions. This course may be useful because it addresses strategy implementation, change management, and program lifecycles. The business analyst can take the knowledge about the importance of the value of programs and how to drive strategy. The focus on understanding the program goals and the need for a customer-centered mindset are useful for a business analyst’s goal of improving business processes and outcomes.
Team Lead
A team lead manages a team of individuals toward a common goal, and this course may be useful in understanding how they can align team efforts with broader strategic goals and initiatives, while leading through change. The course's emphasis on understanding the program lifecycle, leadership skills, and the value of a customer focus may help team leads make better decisions. The course's exploration of the value of programs in achieving strategic outcomes and the importance of empathy and human connections is relevant for a team lead.
Process Improvement Specialist
A process improvement specialist focuses on streamlining and optimizing organizational processes, and this course may be useful by providing an understanding of change management and program implementation. Although the role is not about program management, the knowledge around strategic alignment, effective cost management and the importance of change initiatives will be a useful foundation for the process improvement specialist. The focus on understanding customer needs and how to build roadmaps can also be leveraged by this role.
Implementation Specialist
An implementation specialist is responsible for deploying new systems or processes. This course may be useful as it touches upon the management of strategic projects, and how to drive initiatives forward. The course’s emphasis on program roadmaps and understanding the role of the program sponsor are all valuable to the implementation specialist. The understanding of the importance of empathy and human connections can help them facilitate the adoption of new systems or processes effectively.
Training and Development Specialist
A training and development specialist designs and delivers training programs, and this course may be useful to learn how to translate strategic program goals into actionable training content. The course’s focus on leadership skills, and how to drive initiatives may provide insights for designing more impactful training programs. By understanding the program lifecycle, a training specialist can better align training with organizational goals, and the lessons on program vision and purpose can help them communicate the value of training initiatives to participants.
Executive Assistant
An executive assistant provides support to executive-level management. This course may be helpful in understanding the strategic objectives and initiatives that executives are focused on. This can help them better understand their executive's goals and priorities. Though the executive assistant’s role is not specifically management, the lessons on project roadmaps, strategic goal setting, and program lifecycle can provide an essential context for daily work.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Program Management Fundamentals: Driving Strategic Change.
Provides a comprehensive framework for leading organizational change. It outlines an eight-step process for successfully implementing change initiatives. The book is highly relevant to the course, particularly Week 2's topic on 'Achieving Change', as it provides practical guidance on overcoming resistance to change and fostering a culture of adaptability. It commonly used textbook in business schools and by industry professionals.
Explores how to create memorable and impactful experiences. It provides valuable insights into understanding how moments shape our perceptions and drive change. The concepts discussed in this book can be directly applied to program management to enhance stakeholder engagement, improve team morale, and create a more positive and effective program environment. It is especially useful for Week 1's topic on 'Connecting to Purpose' and Week 4's topic on 'Driving Integration'.

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