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Daniel Russell
Get the most out of your search engine skills!
Read more
Get the most out of your search engine skills!
Read more
Get the most out of your search engine skills!
While searching on the Internet is easy and fast, it’s not intuitive or straightforward. This course, Power Searching With Google, covers everything you need to know to become a power searcher, someone who can find information quickly, effectively and accurately.
This course will cover everything from search basics (how to make an effective query), up through advanced search tips and search feature methods (using operators like intext: filetype: and site: to narrow your search), along with ways to determine if what you’re finding is credible. Each unit covers a fundamental aspect of online search, teaching you to be more guided and precise in your online research.
Your instructor, Daniel Russell, has been on the inside of the Google Search engineering team since 2005. His research on how people use online search tools to find what they seek gets translated into effective tips and tricks everyone should know.
Register for this course and see more details by visiting:
OpenCourser.com/course/mutse5/power
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What's inside
Learning objectives
- How to create an effective query, , including how to choose the right keywords
- The inside story of how google creates its index and serves up good results to your query
- How to use all of the advanced operators, , including how to read the inside of a url to your advantage
- How to determine if a site is credible or not
- Ways to use image searches to find examples of things you need (in ways you haven’t heard about)
- How to use google scholar, the repository of peer-reviewed scholarly information
- How to use google books for more than extracting a quote from a famous author
- How to create an effective query, , including how to choose the right keywords
- The inside story of how google creates its index and serves up good results to your query
- How to use all of the advanced operators, , including how to read the inside of a url to your advantage
- How to determine if a site is credible or not
- Ways to use image searches to find examples of things you need (in ways you haven’t heard about)
- How to use google scholar, the repository of peer-reviewed scholarly information
- How to use google books for more than extracting a quote from a famous author
Syllabus
Lesson 1
1.1 Introduction
1.2 Tools menu, filtering by color and image type
1.3 How search works
Read more
Syllabus
Lesson 1
1.1 Introduction
1.2 Tools menu, filtering by color and image type
1.3 How search works
Read more
1.4 Art of keyword choice
1.5 Word order matters
1.6 Shortcut for finding text on a webpage
Lesson 2
2.1 Suggestions as you type and Related searches
2.2 From idea to understanding Using define:
2.3 Different modes of content: Web, News, Images, Shopping, Videos
2.4 Reading the SERP: Lateral Browsing
2.5 Google Scholar and Google Patents
Lesson 3
3.1 How the web is organized (and why you need to know)
Deep web vs. Visible web
3.2 Filetype: operator
3.3 Minus operator
3.4 The OR operator and Using double quotes
3.5 In-text operator and Advanced Google search
4.1 Search by image
4.2 Shortcuts: weather, flight information, and time
4.3 Use Google's calculator for conversions
4.4 Date range limiting
Lesson 5
4.5 Using Advanced Search to limit by region/language & Google Translate
5.1 Understanding ranking/verifying via image search and multiple perspectives
5.2 Data changes depending on question asked/Confirmation bias
5.3 Verifying quotations using Google Books
5.4 Who owns a website?
5.5 Common misconceptions in online search
Lesson 6
6.1 Combining search methods
6.2 How to think broadly in your searching
6.3 After the class: How to stay on top of things
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Advances the skills of intermediate learners
Addresses a highly relevant topic in academia
Taught by Daniel Russell, a tenured researcher within the Google Search engineering team
Offers a comprehensive study of how to use search tools and become a power seacher
Provides a strong foundation for beginners in understanding the basics of search
Requires the use of technology with internet access
Save this course
Save Power Searching with Google to your list so you can find it easily later:
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Reviews summary
Learn advanced techniques
According to students, this course will help improve skills in searching the internet, including both basic skills and advanced techniques. It can be completed quickly if only focusing on the activity sections or more comprehensively if the video sections are watched as well. Overall, students appreciate the value of the search tips learned in this course.
Those with some search experience can skip the videos and focus on the activity sections to learn more quickly.
"Fast track for those who already know several search tricks: most course sections have a video part and an activity part."
"Skip the video part and focus on the search tips given in the activity part."
Learn the basics of searching the internet along with advanced techniques to refine and broaden search results.
"This course learns you not only the basics but also creative ways to narrow or broaden your search"
Learn how to use image search, date range, and filters in searches and how to check the credibility of search results.
"how to use image search, date range, filters and more in your search"
Students recommend this course as a good use of time to learn about search techniques.
"Taking this course is time well spent."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Power Searching with Google with these
activities:
Review Basic Search Techniques
Show steps
Brush up on basic search techniques to strengthen your foundation for the course.
Show steps
-
Review online resources or tutorials on basic search techniques.
-
Practice using basic search operators and keywords.
-
Evaluate your search results and refine your queries as needed.
Follow Tutorials on Google Search Features
Show steps
Explore Google Search tutorials to gain a better understanding of its advanced features and capabilities.
Browse courses on
Image Search
Show steps
-
Search for tutorials on Google Search features.
-
Follow the tutorials and complete any exercises.
-
Apply what you've learned to your own searches.
Practice Queries
Show steps
Explore search engine queries in Google by testing them out on your own.
Browse courses on
Google Search
Show steps
-
Create a list of search queries.
-
Run the queries and evaluate the results.
-
Repeat the process with different queries.
Three other activities
Expand to see all activities and additional details
Show all six activities
Form a Study Group
Show steps
Meet with other students to discuss search strategies, share tips, and work on exercises together.
Show steps
-
Find a group of students to form a study group.
-
Determine a meeting schedule.
-
Choose topics to discuss and work on.
Connect with Google Search Experts
Show steps
Reach out to professionals in the field of search engine engineering for guidance and support.
Show steps
-
Identify potential mentors through online communities or industry events.
-
Craft a personalized message introducing yourself and requesting mentorship.
-
Follow up with potential mentors and build relationships.
Participate in Search-Related Contests
Show steps
Test your search skills and gain recognition by participating in search-related contests or hackathons.
Browse courses on
Search Engine Optimization
Show steps
-
Research and identify relevant contests or hackathons.
-
Form a team or work individually on a contest submission.
-
Develop and refine your search strategies and techniques.
-
Submit your work and present it to a panel of judges.
Review Basic Search Techniques
Show steps
Brush up on basic search techniques to strengthen your foundation for the course.
Show steps
Show steps
Show steps
- Review online resources or tutorials on basic search techniques.
- Practice using basic search operators and keywords.
- Evaluate your search results and refine your queries as needed.
Follow Tutorials on Google Search Features
Show steps
Explore Google Search tutorials to gain a better understanding of its advanced features and capabilities.
Browse courses on
Image Search
Show steps
Show steps
Show steps
- Search for tutorials on Google Search features.
- Follow the tutorials and complete any exercises.
- Apply what you've learned to your own searches.
Practice Queries
Show steps
Explore search engine queries in Google by testing them out on your own.
Browse courses on
Google Search
Show steps
Show steps
Show steps
- Create a list of search queries.
- Run the queries and evaluate the results.
- Repeat the process with different queries.
Three other activities
Expand to see all activities and additional details
Show all six activities
Form a Study Group
Show steps
Meet with other students to discuss search strategies, share tips, and work on exercises together.
Show steps
Show steps
Show steps
- Find a group of students to form a study group.
- Determine a meeting schedule.
- Choose topics to discuss and work on.
Connect with Google Search Experts
Show steps
Reach out to professionals in the field of search engine engineering for guidance and support.
Show steps
Show steps
Show steps
- Identify potential mentors through online communities or industry events.
- Craft a personalized message introducing yourself and requesting mentorship.
- Follow up with potential mentors and build relationships.
Participate in Search-Related Contests
Show steps
Test your search skills and gain recognition by participating in search-related contests or hackathons.
Browse courses on
Search Engine Optimization
Show steps
Show steps
Show steps
- Research and identify relevant contests or hackathons.
- Form a team or work individually on a contest submission.
- Develop and refine your search strategies and techniques.
- Submit your work and present it to a panel of judges.
Career center
Learners who complete Power Searching with Google will develop knowledge and skills
that may be useful to these careers:
Search Engine Optimizer (SEO) Specialist
Search Engine Optimizer (SEO) Specialist
Search Engine Optimizer (SEO) Specialists are responsible for improving the visibility and ranking of websites in search results. By understanding how search engines work, you can learn how to optimize websites for relevant keywords and phrases. This can lead to increased traffic and conversions, which can benefit businesses of all sizes. This course teaches you how to do just that, and can help you develop the skills you need to succeed in this exciting and in-demand field.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing marketing campaigns that reach target audiences through digital channels. By understanding how search engines work, you can learn how to create effective search engine marketing campaigns that can reach a large number of potential customers. This course teaches you how to do just that, and can help you develop the skills you need to succeed in this exciting and in-demand field.
Information Security Analyst
Information Security Analyst
The ability to verify the credibility of websites is a valuable skill for Information Security Analysts, who are responsible for protecting an organization's data and systems from cyber attacks. By understanding how search engines work, you can learn how to find credible information about, for example, the latest security threats and how to protect against them. This course teaches you how to do just that, and can help you develop the skills you need to succeed in this exciting and in-demand field.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for creating and managing social media content that engages target audiences and promotes brand awareness. By understanding how search engines work, you can learn how to create content that is optimized for relevant keywords and phrases. This can lead to increased traffic and conversions, which can benefit businesses of all sizes. This course teaches you how to do just that, and can help you develop the skills you need to succeed in this exciting and in-demand field.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for creating and distributing content that is valuable, relevant, and engaging to target audiences. By understanding how search engines work, you can learn how to create content that is optimized for relevant keywords and phrases. This can lead to increased traffic and conversions, which can benefit businesses of all sizes. This course teaches you how to do just that, and can help you develop the skills you need to succeed in this exciting and in-demand field.
Business Analyst
Business Analyst
Business Analysts are responsible for analyzing business needs and recommending solutions to improve efficiency and productivity. By understanding how search engines work, you can learn how to find credible information about, for example, industry best practices and new technologies. This course teaches you how to do just that, and can help you develop the skills you need to succeed in this exciting and in-demand field.
Data Analyst
Data Analyst
Data Analysts are responsible for collecting, cleaning, and analyzing data to help businesses make informed decisions. By understanding how search engines work, you can learn how to find credible information about, for example, data analysis techniques and tools. This course teaches you how to do just that, and can help you develop the skills you need to succeed in this exciting and in-demand field.
Web Developer
Web Developer
Web Developers leverage search engine optimization (SEO) to help maximize the visibility of the websites they design and develop. By understanding how search engines work, you can learn how to improve a website's ranking in search results. This can lead to increased traffic and conversions, which can benefit businesses of all sizes. For example, this course teaches how to find credible information and websites, as well as how to use search engine operators to narrow your search results and find exactly what you're looking for. This is a valuable skill for Web Developers who need to be able to find accurate information about, for example, web development best practices, or how to debug a website's code.
Market Research Analyst
Market Research Analyst
Market Research Analysts are responsible for collecting, analyzing, and interpreting market data to help businesses make informed decisions. By understanding how search engines work, you can learn how to find credible information about, for example, consumer trends and market opportunities. This course teaches you how to do just that, and can help you develop the skills you need to succeed in this exciting and in-demand field.
Systems Analyst
Systems Analyst
Systems Analysts design and implement computer systems. This course can help systems analysts learn how to find credible information about, for example, new technologies and best practices. This can help you stay up-to-date on the latest technologies and best practices.
Computer Programmer
Computer Programmer
Computer programmers write and maintain code for software applications. This course can help computer programmers learn how to find credible information about, for example, new programming languages and frameworks. This can help you stay up-to-date on the latest technologies and best practices.
Information Technology Manager
Information Technology Manager
Information Technology Managers plan and implement information technology systems. This course can help information technology managers learn how to find credible information about, for example, new technologies and best practices. This can help you stay up-to-date on the latest technologies and best practices.
Network Administrator
Network Administrator
Network administrators manage and maintain computer networks. This course can help network administrators learn how to find credible information about, for example, new networking technologies and best practices. This can help you stay up-to-date on the latest technologies and best practices.
Database Administrator
Database Administrator
Database administrators manage and maintain databases. This course can help database administrators learn how to find credible information about, for example, new database technologies and best practices. This can help you stay up-to-date on the latest technologies and best practices.
Software Engineer
Software Engineer
Software engineers design, develop, and maintain software applications. This course can help software engineers learn how to find credible information about, for example, new programming languages and frameworks. This can help you stay up-to-date on the latest technologies and best practices.
For more career information including salaries, visit:
OpenCourser.com/course/mutse5/power
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Power Searching with Google.
Save
Provides an in-depth look at SEO strategies, techniques, and best practices. It valuable reference for anyone who wants to improve their search engine rankings. While the book is more geared towards SEO professionals, those interested in gaining a thorough understanding of SEO may find this useful.
Save
Provides a comprehensive overview of Google search, including advanced search techniques, tips, and tricks. While the information in this book is available online, having it in book form can be useful for quick reference.
Provides a comprehensive overview of Google search for educators. It covers a wide range of topics, including how to use Google search to find information for lesson plans, how to use Google search to create interactive lessons, and how to use Google search to track student progress.
Save
Provides a comprehensive overview of Google search for everyone. It covers a wide range of topics, including how to use Google search to find information, how to use Google search to learn new things, and how to use Google search to stay connected with friends and family.
Provides a comprehensive overview of Google search for developers. It covers a wide range of topics, including how to use Google search to find information for development projects, how to use Google search to learn new programming languages, and how to use Google search to troubleshoot code.
Provides a comprehensive overview of Google search for journalists. It covers a wide range of topics, including how to use Google search to find information for stories, how to use Google search to verify information, and how to use Google search to promote stories.
Save
Provides a comprehensive overview of Google search for businesses. It covers a wide range of topics, including how to use Google search to find information for business decisions, how to use Google search to market your business, and how to use Google search to track your business's performance.
Good introduction to SEO for those with little to no experience. It covers the basics of SEO and is easy to read and understand. It is also a good starting point for those who want to learn more about SEO.
For those who have little or no experience with SEO, this good introduction to the topic and can serve as a starting point for further learning. It is easy to read and understand.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/mutse5/power
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Effort
4 to 6 hours per week for 3 weeks
Level
Introductory
Via
edX
Institution
Google
Instructor
Daniel Russell
Language
English
Transcript
English
This course belongs to a
collection
called
Power Searching with Google. It's comprised of two courses:
- Power Searching with Google (viewing)
- Advanced Power Searching With Google
Good to know
Advances the skills of intermediate learners
Addresses a highly relevant topic in academia
Taught by Daniel Russell, a tenured researcher within the Google Search engineering team
Offers a comprehensive study of how to use search tools and become a power seacher
Provides a strong foundation for beginners in understanding the basics of search
Requires the use of technology with internet access
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