Crea Diseños de Marketing en Redes Sociales con Canva from Coursera

Este proyecto guiado es para aquellas personas interesadas en mejorar su imagen o su emprendimiento en redes sociales a partir de una herramienta accesible como Canva. Además, vamos a comprender herramientas de diseño, utilización de plantillas, elementos y textos.

Este proyecto le proporcionará la capacidad de crear posteos y storys para redes sociales utilizando Canva, que combina la flexibilidad del diseño de plantillas con la capacidad de edición del mismo. Saber diseñar imágenes para redes sociales con canva te abre una gran posibilidad de crecer profesionalmente, puede ser un acercamiento al mundo laboral del diseño ¡especialmente en campos prometedores como publicidad, marketing digital o community manager!

Canva es un software y sitio web de diseño gráfico simplificado. Es accesible y utilizado del mismo modo por diseñadores como por personas que no forman parte del mundo del diseño. Sus herramientas se pueden utilizar tanto para el diseño web como para los medios de impresión y gráficos.

What's inside

Syllabus

Visión general del proyecto

Al final de este proyecto, creará diseños de imágenes utilizando Canva. A lo largo de las tareas, podrá editar fotografías, utilizar tipografías, colocar elementos de diseño y contenido y finalmente, su publicación en redes sociales. Este proyecto guiado es para aquellas personas interesadas en mejorar su imagen o su emprendimiento en redes sociales a partir de una herramienta accesible como Canva. Además, vamos a comprender herramientas de diseño, utilización de plantillas, elementos y textos. Este proyecto le proporcionará la capacidad de crear posteos y storys para redes sociales utilizando Canva, que combina la flexibilidad del diseño de plantillas con la capacidad de edición del mismo. Saber diseñar imágenes para redes sociales con canva te abre una gran posibilidad de crecer profesionalmente, puede ser un acercamiento al mundo laboral del diseño ¡especialmente en campos prometedores como publicidad, marketing digital o community manager! Canva es un software y sitio web de diseño gráfico simplificado. Es accesible y utilizado del mismo modo por diseñadores como por personas que no forman parte del mundo del diseño. Sus herramientas se pueden utilizar tanto para el diseño web como para los medios de impresión y gráficos. La temática del diseño que vamos a realizar es acerca de una renovación estética de una marca de indumentaria, por eso se implementó un estilo rústico y relacionado con el "street art". Los colores seleccionados son contrastantes y gracias a ello funcionan muy bien con el fondo con textura rústica. En los textos, se eligieron frases alegóricas que buscan comunicar que se trata de indumentaria cómoda, colorida y con mucho estilo! Animate a diseñar conmigo estas piezas de diseño muy interesantes!

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Teaches key elements of using the design website Canva to create material for use on social media

Well suited for beginners to intermediate learners who want to create and share designs on social media

Suitable as an introduction to design principles and tools for non-designers

Course is accessible, potentially useful those in roles related to graphic design, marketing, or community management

Does not appear to provide hands-on labs or interactive components

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crea Diseños de Marketing en Redes Sociales con Canva with these activities:

Explore Canva's Typography Options

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Gain a deeper understanding of typography by following tutorials.

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Watch a tutorial on Canva's typography features.
Experiment with different fonts, sizes, and colors.

Practice Editing Photos in Canva

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Refine your photo editing skills in Canva by practicing on your own.

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Import a photo into Canva.
Use the editing tools to adjust the brightness, contrast, and saturation.
Crop and resize the photo.

Create Social Media Designs using Canva

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Finalize your understanding by applying the skills you've learned in Canva by designing your own social media graphics.

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Choose a social media platform and create a new design.
Edit photos, add text, and use design elements.
Finalize your design and save it as an image file.

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Design a Social Media Post for a Brand

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Demonstrate your Canva skills by creating a captivating social media post for a brand or organization.

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Research the brand and its target audience.
Brainstorm ideas for a visually appealing post.
Design the post using Canva's templates and elements.
Write engaging copy for the post.

Share Your Canva Designs for Feedback

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Engage with peers, share your Canva designs, and receive valuable feedback to enhance your designs further.

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Join a study group or online community.
Share your Canva designs with the group.
Provide feedback on your peers' designs.

Participate in a Canva Design Contest

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Challenge yourself and showcase your Canva skills by participating in a design contest.

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Find a relevant Canva design contest.
Create a compelling design that meets the contest requirements.
Submit your design and wait for the results.

Career center

Learners who complete Crea Diseños de Marketing en Redes Sociales con Canva will develop knowledge and skills that may be useful to these careers:

Graphic designer

As a Graphic Designer, you will be responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course will help you build a foundation in graphic design and develop the skills you need to create effective and visually appealing designs for a variety of media, including social media.

See salaries and explore the career path for Graphic designer

Marketing Specialist

Marketing Specialists develop and execute marketing campaigns to promote products or services. They use a variety of marketing channels, including social media, to reach target audiences and achieve marketing goals. This course will help you develop the skills you need to create effective and engaging social media content that will help you reach your target audience and promote your brand.

See salaries and explore the career path for Marketing Specialist

Social Media Manager

Social Media Managers are responsible for creating and managing social media content for businesses and organizations. They use a variety of social media platforms to engage with audiences, build relationships, and promote products or services. This course will help you develop the skills you need to create effective and engaging social media content that will help you reach your target audience and achieve your marketing goals.

See salaries and explore the career path for Social Media Manager

Content Writer

Content Writers create written content for a variety of purposes, including websites, blogs, social media, and marketing materials. This course will help you develop the skills you need to create effective and engaging written content that will help you reach your target audience and achieve your marketing goals.

See salaries and explore the career path for Content Writer

Digital Marketing Specialist

Digital Marketing Specialists use digital marketing channels, such as social media, search engine optimization (SEO), and email marketing, to promote products or services. This course will help you develop the skills you need to create effective and engaging digital marketing campaigns that will help you reach your target audience and achieve your marketing goals.

See salaries and explore the career path for Digital Marketing Specialist

Brand Manager

Brand Managers are responsible for developing and managing the brand identity of a company or organization. They work to create a consistent brand experience across all touchpoints, including social media. This course will help you develop the skills you need to create and manage a strong brand identity for your company or organization.

See salaries and explore the career path for Brand Manager

Public Relations Specialist

Public Relations Specialists manage the public image of a company or organization. They work to build and maintain positive relationships with the media, customers, and other stakeholders. This course will help you develop the skills you need to create and implement effective public relations campaigns.

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Event Planner

Event Planners plan and execute events, such as conferences, trade shows, and parties. They work to create a memorable and successful event experience for guests. This course will help you develop the skills you need to plan and execute successful events that will help you achieve your marketing goals.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve sales goals. They develop and implement sales strategies, and work to build relationships with customers. This course may help you develop the skills you need to lead and motivate your sales team to success.

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Customer Service Representative

Customer Service Representatives provide support to customers, answer questions, and resolve complaints. They work to build and maintain positive relationships with customers. This course may help you develop the skills you need to provide excellent customer service.

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Office Manager

Office Managers oversee the day-to-day operations of an office. They work to create a productive and efficient work environment for employees. This course may help you develop the skills you need to manage an office efficiently.

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Human Resources Manager

Human Resources Managers oversee the human resources function of a company or organization. They work to recruit, hire, and develop employees, and to create a positive and productive work environment. This course may help you develop the skills you need to manage human resources effectively.

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Financial Analyst

Financial Analysts analyze financial data to make recommendations about investments and business decisions. They work to help companies and organizations make informed financial decisions. This course may help you develop the skills you need to analyze financial data and make sound investment decisions.

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Software Engineer

Software Engineers design, develop, and maintain software systems. They work to create software that is efficient, reliable, and user-friendly. This course may help you develop the skills you need to design and develop software systems.

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Data Scientist

Data Scientists use data to solve business problems. They work to collect, analyze, and interpret data to help businesses make better decisions. This course may help you develop the skills you need to collect, analyze, and interpret data.

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Crea Diseños de Marketing en Redes Sociales con Canva

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