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Questionnaire Design for Social Surveys

Frederick Conrad, Ph.D. and Frauke Kreuter, Ph.D.

This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

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What's inside

Syllabus

Introduction and Unit 1: Overview of Standardized Interviewing

Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions

Unit 2: Response Process

Comprehension; Retrieval; Judgment; Response

Unit 3: Asking Factual Questions

Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality

Unit 4: Measuring Attitudes

Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects

Unit 5: Testing Questionnaires

Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques

Unit 6: Putting It All Together

The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Taught by Frauke Kreuter, Ph.D. and Frederick Conrad, Ph.D., who are recognized for their work in survey methodology

Develops foundational skills and expertise for designing effective questionnaires, which is core for social scientists

Covers comprehensive aspects of questionnaire design, including response process, attitude measurement, and testing techniques

Students may need to come in with some foundational knowledge in social science research methods

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Reviews summary

Well-received questionnaire design course

Learners say that this comprehensive course gives them a strong foundation in questionnaire design. The knowledgeable instructors provide engaging assignments and clear lectures that are easy to follow and apply to practical situations. The course is well-received by learners who report that the informative content has greatly improved their skills.

Learners appreciate the instructors.

"The lecturers were fantastic, very knowledgeable"

"Excellent content; excellent professors; everything was comprehensive"

"The instructors are nice but they use slides, no other kind of material. I rated the course with 4 stars because the content is worthy."

Learners highly value the assignments.

"very valuable content. will recommend to my colleagues as well"

"I did learn a lot of theoretical and practical skills for creating my own questionnaire"

"Very technical but easy to follow, and great evidence offered to give the rationale for the guidance on best practices."

Learners are enthusiastic about this course.

"An amazing course!"

"Excellent content; excellent professors; everything was comprehensive"

"Straightforward lectures with excellent information."

The lectures are a bit outdated.

"The course offers a lot of insights for a beginner, but the way it is taught is a little outdated."

"Videos could be a bit more appealing."

"A bit disappointed. Lectures are kind of boring"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Questionnaire Design for Social Surveys with these activities:

Review Basic Statistics

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Ensure you have a solid understanding of basic statistical concepts to support data analysis.

Browse courses on Statistics

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Identify areas where you need a refresher
Review textbooks, online materials, or take a refresher course
Practice solving problems and interpreting data

Compile a Resource List on Questionnaires

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Build a collection of valuable resources to support your learning.

Browse courses on Questionnaires

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Identify relevant resources (articles, websites, tools)
Gather and organize the resources
Create a document or online repository for the resources

Read 'Questionnaire Design' by A. Dillman, J. Smyth, and L. Christian

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Gain a comprehensive understanding of questionnaire design from an authoritative source.

View Internet, Phone, Mail, and Mixed-Mode Surveys:... on Amazon

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Purchase or borrow the book
Read the book thoroughly
Take notes and highlight important passages

Five other activities

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Follow Tutorials on Questionnaire Best Practices

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Supplement your learning with practical guidance from online tutorials.

Browse courses on Questionnaires

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Search for reliable tutorials on questionnaire best practices
Follow the tutorials and take notes
Apply what you learn to your own questionnaire design

Practice Response Types

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Reinforce your understanding of the different types of questions you can use.

Browse courses on Questionnaires

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Review the different question types
Create practice questions for each type
Answer the practice questions yourself

Attend a Research Conference

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Connect with researchers and experts in the field of questionnaires.

Browse courses on Questionnaires

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Identify a relevant conference to attend
Register for the conference and submit an abstract
Attend presentations and engage in discussions
Network with other attendees

Attend a Questionnaire Design Workshop

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Deepen your understanding of questionnaire design and get feedback from experts.

Browse courses on Questionnaires

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Research and identify a relevant workshop
Register for the workshop
Attend the workshop and actively participate
Implement what you learned in your own survey design

Design and Implement a Questionnaire

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Put your learning into practice by creating and implementing your own questionnaire.

Browse courses on Questionnaires

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Identify your research question and objectives
Determine the appropriate type of questionnaire
Design the questionnaire using best practices
Collect data from your target population
Analyze the data and draw conclusions

Career center

Learners who complete Questionnaire Design for Social Surveys will develop knowledge and skills that may be useful to these careers:

Survey Researcher

Survey Researchers plan and carry out surveys to collect data on topics such as public opinion, consumer behavior, and market research. The data they collect is used to inform decision-making in business, government, and other organizations. This course would be helpful for Survey Researchers because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data.

See salaries and explore the career path for Survey Researcher

Market Researcher

Market Researchers study market conditions, consumer behavior, and industry trends to help businesses make informed decisions about product development, marketing campaigns, and pricing strategies. This course would be helpful for Market Researchers because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data on consumer behavior.

See salaries and explore the career path for Market Researcher

Public Opinion Researcher

Public Opinion Researchers study public opinion on a variety of topics, including political issues, social issues, and consumer trends. The data they collect is used to inform decision-making in government, business, and other organizations. This course would be helpful for Public Opinion Researchers because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data on public opinion.

See salaries and explore the career path for Public Opinion Researcher

Social Scientist

Social Scientists study human behavior and society. They use a variety of methods to collect data, including surveys, interviews, and experiments. This course would be helpful for Social Scientists because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data on human behavior.

See salaries and explore the career path for Social Scientist

Data Analyst

Data Analysts collect, clean, and analyze data to help businesses and organizations make informed decisions. This course would be helpful for Data Analysts because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data.

See salaries and explore the career path for Data Analyst

Business Analyst

Business Analysts study business processes and systems to identify areas for improvement. They use a variety of tools and techniques to collect data, including surveys, interviews, and observations. This course would be helpful for Business Analysts because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data on business processes.

See salaries and explore the career path for Business Analyst

User Experience Researcher

User Experience Researchers study how users interact with products and services. They use a variety of methods to collect data, including surveys, interviews, and usability testing. This course would be helpful for User Experience Researchers because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data on user experience.

See salaries and explore the career path for User Experience Researcher

Information Architect

Information Architects design and organize websites and other digital products. They use a variety of methods to collect data, including surveys, interviews, and user testing. This course would be helpful for Information Architects because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data on user behavior.

See salaries and explore the career path for Information Architect

Interaction Designer

Interaction Designers design the way that users interact with products and services. They use a variety of methods to collect data, including surveys, interviews, and usability testing. This course would be helpful for Interaction Designers because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data on user experience.

See salaries and explore the career path for Interaction Designer

Survey Manager

Survey Managers oversee the design, implementation, and analysis of surveys. They work with clients to determine the research objectives and develop a sampling plan. This course would be helpful for Survey Managers because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data.

See salaries and explore the career path for Survey Manager

Data Collection Manager

Data Collection Managers oversee the collection of data for research studies. They work with data collectors to ensure that the data is collected accurately and efficiently. This course would be helpful for Data Collection Managers because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data.

See salaries and explore the career path for Data Collection Manager

Qualitative Researcher

Qualitative Researchers use qualitative research methods to collect data on human behavior and society. This course would be helpful for Qualitative Researchers because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data.

See salaries and explore the career path for Qualitative Researcher

Quantitative Researcher

Quantitative Researchers use quantitative research methods to collect data on human behavior and society. This course may be helpful for Quantitative Researchers because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data.

See salaries and explore the career path for Quantitative Researcher

Research Assistant

Research Assistants help researchers with a variety of tasks, including collecting data, analyzing data, and writing reports. This course may be helpful for Research Assistants because it covers the basic elements of designing and evaluating questionnaires, which are essential for collecting accurate and reliable data.

See salaries and explore the career path for Research Assistant

Data Entry Clerk

Data Entry Clerks enter data into computer systems. This course may be helpful for Data Entry Clerks because it covers the basic elements of designing and evaluating questionnaires, which are essential for understanding the data that they are entering.

See salaries and explore the career path for Data Entry Clerk

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Questionnaire Design for Social Surveys.

Survey Methodology

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It covers all the basic methods of questionnaire construction, from designing the questionnaire to evaluating its effectiveness.

Questionnaire Design for Social Surveys

What's inside

Syllabus

Good to know

Save this course

Reviews summary

Well-received questionnaire design course

Activities

Career center

Reading list

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