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Vincent Vermeulen

New in 2021. FREE social media planner for bnb operators with 150+ ideas to post on social media and over 100 hashtags you can use to increase your following.

Why not earn some extra income by opening a bed and breakfast. In this training we take you step by step through the process of opening your business.

You get 3 courses in 1:

  • Opening and running your bed and breakfast

  • Giving great service

  • Personal development by building self confidence

Read more

New in 2021. FREE social media planner for bnb operators with 150+ ideas to post on social media and over 100 hashtags you can use to increase your following.

Why not earn some extra income by opening a bed and breakfast. In this training we take you step by step through the process of opening your business.

You get 3 courses in 1:

  • Opening and running your bed and breakfast

  • Giving great service

  • Personal development by building self confidence

You get a good view on your financials even before opening your doors and we will tell you in detail what to look for and avoid when you are buying an existing bnb or starting a brand new one.

With our marketing section you will be ready to start promoting your business right from the start, since that is the question we get the most: how do I get started? How will people know that we exist. It is not that hard, there are only bnb’s that know how to do it and bnb’s who don’t know.

Next to on demand videos, you will receive numerous documents to get you started straight away. This course will make sure you do not make the same mistakes others have made in the past.

Enroll now

What's inside

Learning objectives

  • You will know what to do to open your bed and breakfast in a few weeks time
  • You will know the pitfalls in the industry and therefore avoid mistakes others have made in the past

Syllabus

Introduction

In this lecture we welcome you and explain how the course is structured and what you can expect.

Quick win 1: social media calendar planner with over 150 ideas
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You can download the financial plan here. To get the numbers file (Apple), download and unzip the zip file

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Includes a social media planner with over 150 ideas, which can help new owners establish an online presence and attract potential guests
Provides checklists for buying a building or an existing bed and breakfast, offering practical guidance during the initial stages of setting up the business
Covers topics like food safety and creating a HACCP plan, which are essential for ensuring compliance with health regulations in the food service industry
Features a section on personal development by building self-confidence, which can be valuable for individuals who may feel apprehensive about starting their own business
Includes an automated timesheet to help operators manage their time, which can be useful for those new to running a business and juggling multiple responsibilities
Teaches marketing secrets for bed and breakfasts, which may be useful for those who are unfamiliar with marketing and promotion in the hospitality industry

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Reviews summary

Practical guide to starting a b&b

According to learners, this course provides a highly practical and step-by-step guide for anyone looking to open a bed and breakfast. Students appreciate the comprehensive coverage, ranging from business planning and financials to marketing and guest service. Many found the included checklists, financial templates, and quick wins like the social media planner particularly useful and actionable. While some found the sections on personal development less central to the core business aspects, the overall sentiment is strongly positive, with reviewers highlighting the course's ability to demystify the process and provide a solid foundation.
Includes guest service and personal development.
"The parts on service and self-confidence were interesting, although less about the business setup."
"While the service section is relevant for running a B&B, the self-confidence part felt a bit separate."
"I found the tips on offering great service very useful for the hospitality side."
"Some sections felt more like personal development than direct business advice."
Provides a solid but basic financial overview.
"The financial section is a good starting point, but I might need more detailed guidance."
"It helps you think about costs and break-even, which is crucial for planning."
"Good for understanding the basics, but doesn't dive into complex financial modeling."
"I liked the downloadable financial plan, it's a great template to adapt."
Excellent introduction for newcomers.
"As someone completely new to this, the course broke everything down in an easy-to-understand way."
"This is perfect if you have no idea where to start with a B&B business."
"It assumes no prior knowledge and builds everything from the ground up."
"I felt confident taking the first steps after completing this course."
Covers a wide range of essential topics.
"It covers everything from the business plan to marketing and even handling guests."
"I was surprised by how much ground this course covers, it feels truly complete."
"Learning about marketing specifically for a B&B was incredibly helpful."
"The course touches on financials, operations, and service - a great overview."
Provides actionable steps and valuable tools.
"This course is full of practical advice and helpful checklists that I can actually use."
"I really appreciated the financial planning template - it made thinking about costs much easier."
"The social media planner is a fantastic bonus; it gives me so many ideas to start promoting."
"This course gave me a clear roadmap of what I need to do to get started."
"I feel like I have the tools now to really plan and execute opening my B&B."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to start your bed and breakfast, the complete guide with these activities:
Review Basic Accounting Principles
Strengthen your understanding of financial statements and break-even analysis, which are crucial for managing a bed and breakfast.
Show steps
  • Review key accounting terms and concepts.
  • Practice creating basic financial statements.
  • Analyze sample break-even scenarios.
Read 'Hospitality 101: The Foundational Guide to the Hospitality Industry'
Broaden your understanding of the hospitality industry with a foundational guide.
Show steps
  • Read the book, focusing on customer service and operations.
  • Identify key takeaways applicable to running a B&B.
  • Reflect on how the book's principles can improve your B&B's guest experience.
Read 'Setting Up and Running a Bed & Breakfast: How to Maximize Your Return on Investment'
Gain a deeper understanding of the practical aspects of running a B&B by reading a comprehensive guide.
Show steps
  • Read the book, taking notes on key concepts.
  • Identify areas where the book's advice aligns with or differs from the course material.
  • Consider how you can apply the book's insights to your own B&B plans.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow Online Tutorials on Food Safety and Hygiene
Ensure compliance with food safety regulations by completing online tutorials and certifications.
Show steps
  • Search for reputable online food safety tutorials.
  • Complete the tutorials and obtain any necessary certifications.
  • Implement the learned practices in your B&B's kitchen.
Create a Cleaning Schedule
Ensure cleanliness and hygiene by creating a detailed cleaning schedule for your B&B.
Show steps
  • Identify all areas that need cleaning.
  • Determine the frequency of cleaning for each area.
  • Create a schedule that is easy to follow.
Design a Sample Welcome Book
Practice creating a welcome book that enhances the guest experience and provides essential information.
Show steps
  • Gather information about local attractions and services.
  • Write informative and engaging descriptions.
  • Design the layout and choose appropriate images.
  • Proofread and edit the content.
Develop a Sample Marketing Plan
Solidify your understanding of B&B marketing by creating a detailed marketing plan for a hypothetical or real B&B.
Show steps
  • Define your target audience and ideal guest profile.
  • Research your local market and competitors.
  • Develop a marketing strategy including online and offline channels.
  • Create a budget and timeline for your marketing activities.

Career center

Learners who complete How to start your bed and breakfast, the complete guide will develop knowledge and skills that may be useful to these careers:
Bed And Breakfast Owner
A bed and breakfast owner manages all aspects of a lodging establishment, from marketing and guest services to facility maintenance and financial management. This course directly addresses the responsibilities of a bed and breakfast owner by providing a step by step guide to opening and running this particular business. The course also helps build self confidence which is critical when running a business with customer interaction on a daily basis. The course covers topics crucial for success such as business plan development, marketing strategies, room preparation, guest service techniques, and financial analysis, all directly relevant to a bed and breakfast owner. The course's content on marketing, rate setting, and financial planning can help prospective owners avoid common industry pitfalls.
Innkeeper
An innkeeper manages the daily operations of a small lodging establishment, often residing on the premises. This course is a strong fit for an innkeeper because it provides a thorough breakdown of how to run a bed and breakfast. The course includes sections on the various responsibilities of an innkeeper including guest relations, daily service, financial considerations and marketing. The course covers specific details on the skills needed to excel in the role, from setting up rooms and offering excellent service to handling day to day operational tasks.
Hospitality Manager
A hospitality manager oversees the daily operations of a lodging business, ensuring high standards of guest service and satisfaction. This course helps those aspiring to be a hospitality manager by focusing on key areas, such as service, guest relations, and facility upkeep. The course includes modules on the specifics of how to offer great service, techniques for impressing guests, and the practical skills required for day to day management. Training in areas like handling complaints and housekeeping allows a hospitality manager to respond effectively to customer needs and maintain the quality of the establishment. Aspiring hospitality managers who lack experience would find the detailed practical aspects of this course to be particularly useful.
Guest Services Manager
A guest services manager ensures that guests have a positive experience during their stay at a lodging establishment. This course provides training on multiple aspects of guest interaction, including how to provide excellent service, handle complaints effectively, and maintain guest satisfaction. Those who want to be guest service managers will likely find sections on etiquette, communication techniques, and offering amazing service particularly useful. The course includes training in guest relations, such as how to use powerful language and an eye for detail, both important skills for a guest services manager.
Small Business Owner
A small business owner is responsible for all facets of a business, from conception to daily operations. This course may be useful since it offers a framework for starting any small business, using a bed and breakfast as an example. The course covers business planning, marketing, and financial management, providing a general overview of the various roles in running a business including customer service and daily operations. The course may be particularly helpful for those new to business ownership since it includes a social media planner and a timesheet to automate tasks, which can be applied regardless of the type of business.
Operations Manager
An operations manager is responsible for overseeing the daily activities and efficiency of a business. This course may be useful because it provides useful insights into the daily operations of a bed and breakfast, including scheduling, housekeeping, and service protocols. The course provides practical knowledge on how to organize daily tasks to maximize efficiency, create cleaning schedules, and organize laundry, all of which may be helpful for an operations manager. The course also includes elements of personnel management, such as offering amazing services and handling customer complaints, which may provide insights for this role.
Restaurant Manager
A restaurant manager oversees the daily operations of a restaurant, ensuring smooth service and customer satisfaction. This course may be helpful for a restaurant manager since it covers breakfast preparation, food safety, and service skills. The course includes guidance on menu planning with ideas on what to serve, practical skills in hospitality, and food safety regulations, all of which are useful in a restaurant setting. The course also contains practical skills around customer interaction and general hospitality practices, which are key in this role.
Marketing Coordinator
A marketing coordinator assists in the implementation of marketing strategies and campaigns for a business. This course may be useful for a marketing coordinator because it provides practical strategies for marketing a bed and breakfast. The course introduces successful marketing tactics and provides a free social media planner, which is valuable for someone planning and executing marketing campaigns. This course includes a marketing plan and discusses how to promote a business. A marketing coordinator would greatly benefit from this knowledge in their role.
Customer Service Representative
A customer service representative interacts directly with customers to address inquiries, resolve issues, and ensure satisfaction. This course may be helpful by providing a detailed look at customer relations within a bed and breakfast setting. The course helps build skills in communication, problem solving, and offering excellent service. The course also covers topics like handling complaints and using service oriented language, all of which are important in customer service. The course content on client interaction can help a customer service representative improve their ability to satisfy and retain clients.
Housekeeping Supervisor
A housekeeping supervisor manages a team of housekeepers and ensures that a lodging establishment is clean and well-maintained. This course may be helpful since it provides insight into the specific cleanliness standards required and provides practical cleaning tips. The course discusses general housekeeping responsibilities, including schedules and hygiene. Those who want to be a housekeeping supervisor may find the detailed cleaning tips useful in their role.
Social Media Manager
A social media manager is responsible for creating and executing social media strategies across different platforms. This course may be useful for a social media manager because it includes a social media planner with content ideas, which may help with strategy.The course introduces marketing for bed and breakfasts and includes a variety of tools and tactics. A social media manager who is looking for creative social media content may find this section beneficial. The course may be helpful as it relates to marketing and attracting customers for a particular business.
Event Planner
An event planner organizes and coordinates events, ensuring all aspects run smoothly. Although this course focuses on the operations of a bed and breakfast, it may be useful for an event planner by providing insight into hospitality and service management. The course's emphasis on creating a welcoming environment and delivering excellent service may be useful for an event planner looking to apply hospitality standards to their own events. The course may additionally help an event planner understand the practical skills required for managing events involving food, service, and client interaction.
Concierge
A concierge provides personalized services to guests, assisting with reservations, information, and special requests, primarily in hotels or resorts. This course may be helpful for a concierge because it provides training on all aspects of service in a lodging setting. The course goes over the ins and outs of providing great customer service, creating a welcoming environment, handling special requests and building customer relationships. Although the setting is a bed and breakfast, many of the skills in guest relations are transferable to a concierge role.
Real Estate Investor
A real estate investor acquires, manages, and sells properties for profit. This course may be helpful by providing information about the hospitality industry and how to evaluate a property for use as a bed and breakfast which is useful for real estate investors. The course provides a checklist for purchasing a building and discusses what to consider when buying an existing bed and breakfast. This course can help real estate investors make informed decisions when looking at new properties.
Business Consultant
A business consultant provides expert advice and guidance to organizations to improve performance and efficiency. This course may be helpful for a business consultant because it provides an overview of different aspects of running a service oriented business. The course covers business planning, marketing, and financial management with a bed and breakfast as a business model. The course's content on how to manage a business could be helpful for a consultant who needs a general understanding of this area to better advise their clients.

Reading list

We've selected one books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to start your bed and breakfast, the complete guide.
Provides a comprehensive guide to all aspects of running a successful bed and breakfast. It covers topics such as business planning, marketing, operations, and customer service. It valuable resource for both aspiring and current B&B owners, offering practical advice and real-world examples. This book adds depth to the course by providing detailed insights into maximizing profitability and managing day-to-day operations.

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