التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب from Coursera

في نهاية هذه الدورة، سيتعرف المتعلمون على كيفية استخدام الموقع يوتيوب للترويج لأعمالهم التجارية وشركاتهم الصغيرة. سيتعرفون على كيفية إنشاء قناة يوتيوب جدابة إحترافية ومتخصصة باستخدام حساب Gmail، وكيفية تخصيص قناتهم لجذب الجمهور المناسب والمقصود بدلك عملاء المستقبل ,وطريقة نشر مقاطع الفيديوالخاصة بمنتجك أو الخدمات المقدمة من طرف مشروعك (كالاعلانات، تقييمات المنتج أو تعليقات من زبنائك الأوفياء)، وكيفية التعاون مع القنوات الأخرى لتحسين الوصول إلى العملاء، وكيفية التفاعل مع المتلقي لجذب انتباهه لتقييم مدى فعالية قناتك في ترويج منتجك أو خدماتك. وتحديد نقاط ضعفك وما يمكنك تحسينه.

استخدام تحليلات يوتيوب: باستعمالك لهذه الوسيلة يكون لك كيفية التعرف على متتبعيك و معلوماتهم الديموغرافية.

ملاحظة: تعمل هذه الدورة التدريبية بشكل أفضل للمتعلمين المقيمين في منطقة أمريكا الشمالية. نعمل حاليًا على توفير نفس التجربة في مناطق أخرى.

What's inside

Syllabus

التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

إنشاء قناة يوتيوب لتسويق المشاريع الصغيرة

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a foundation for individuals seeking to leverage YouTube for small business marketing

Introduces learners to essential concepts and strategies for YouTube marketing, making it suitable for beginners

Empowers learners to establish a professional YouTube channel to promote their businesses

Offers practical guidance on creating engaging video content that resonates with target audiences

Covers best practices for collaborating with other channels to expand reach and build relationships

Provides insights into YouTube analytics, enabling learners to track and measure the effectiveness of their marketing efforts

Reviews summary

مفيد للمسوقين الجدد

يقدم هذا المساق دورة تعليمية مفيدة للمبتدئين في التسويق لمشاريعهم الصغيرة عبر منصة (يوتيوب). يوفر المساق معلومات واضحة عن كيفية إنشاء قناة يوتيوب جذابة، ونشر مقاطع الفيديو، والتفاعل مع المشاهدين، وتحليل بيانات الأداء لتحديد نقاط الضعف وتحسينها.

تحليل الأداء لتحديد نقاط الضعف

مفيد للمبتدئين في مجال التسويق

معلومات واضحة وسهلة الفهم

"شكرا"

"That Is very important "

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب with these activities:

Review the basics of marketing and branding

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Refresh your understanding of marketing and branding concepts to effectively promote your channel and connect with your target audience.

Browse courses on Marketing

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Review key marketing theories and models
Analyze successful branding campaigns

Review basic video editing skills

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Strengthen your foundational video editing skills to enhance your ability to create engaging content for your YouTube channel.

Browse courses on Video Editing

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Rewatch tutorials on video editing software
Practice basic editing techniques, such as trimming, splicing, and adding transitions
Experiment with different video effects and filters

Experiment with different video formats and styles

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Develop your video creation skills by experimenting with various formats, such as tutorials, interviews, vlogs, and short-form videos.

Browse courses on Video Production

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Identify different video formats and styles
Plan and create videos in different formats
Analyze the performance of your videos and make adjustments

Four other activities

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Create a YouTube channel trailer

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Design a captivating trailer that introduces your channel's purpose, showcases your content, and attracts potential subscribers.

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Brainstorm the key message and value proposition of your channel
Gather relevant footage and clips
Edit the footage to create a visually appealing and informative trailer
Add a clear call-to-action to encourage viewers to subscribe

Explore YouTube's analytics and insights

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Gain insights into your channel's performance, audience demographics, and engagement metrics to optimize your content strategy.

Browse courses on YouTube Analytics

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Access and navigate YouTube Studio
Analyze key metrics like views, subscribers, and watch time
Identify trends and patterns in your audience's behavior

Compile a list of resources for YouTube marketing

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Gather a comprehensive collection of tools, articles, and videos to support your YouTube marketing efforts.

Browse courses on Digital Marketing

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Research and identify relevant resources
Categorize and organize the resources
Share the compilation with other YouTube creators and your audience

Collaborate with other YouTube creators

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Connect and exchange ideas with other YouTube creators to expand your network, gain inspiration, and explore opportunities for collaboration.

Browse courses on Networking

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Attend virtual or in-person networking events
Join online communities and forums for YouTube creators
Reach out to creators in your niche and propose collaborations

Career center

Learners who complete التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب will develop knowledge and skills that may be useful to these careers:

Social Media Manager

You will help create and disseminate YouTube content. This course goes well beyond content creation, by teaching you how to analyze your audience and how to make your content more widely appealing. This course may be useful to help you make a career pivot into social media management.

See salaries and explore the career path for Social Media Manager

Marketing Communications Specialist

In this role, you will help develop and implement marketing campaigns that are designed to reach a specific audience. This course will help you refine your target market, and teach you how to use data to determine the efficacy of your campaigns.

See salaries and explore the career path for Marketing Communications Specialist

Public Relations Specialist

PR specialists craft the public-facing image of organizations. They use media relations, social media, and other promotional activities to do so. This course will teach you how to refine your message and present it in a way that will most resonate with your audience.

See salaries and explore the career path for Public Relations Specialist

Media Buyer

You will be responsible for purchasing advertising space and time from media outlets. This course will teach you how to use YouTube Analytics to better understand your audience, so you can make more informed decisions about where to buy media.

See salaries and explore the career path for Media Buyer

Digital Marketing Manager

You will help lead a team to develop and implement digital marketing campaigns. You will be expected to stay abreast of the latest digital marketing trends and technologies. This course will help you gain the skills you need to successfully manage a digital marketing campaign, from developing a strategy, to analyzing results.

See salaries and explore the career path for Digital Marketing Manager

Marketing Analyst

You will collect and analyze marketing data to measure the effectiveness of marketing campaigns. You will use this data to make recommendations on how to improve the marketing strategy. This course will teach you how to use YouTube Analytics to collect and analyze data, so you can make better recommendations.

See salaries and explore the career path for Marketing Analyst

Video Producer

You may be responsible for developing and producing video content for a variety of platforms including YouTube. This course will teach you the basics of video production, and help you learn how to create engaging videos that will appeal to your target audience.

See salaries and explore the career path for Video Producer

Content Creator

You could be responsible for writing blog posts, creating videos, or developing other types of content. This course will teach you how to create engaging content that will appeal to your target audience.

See salaries and explore the career path for Content Creator

Brand Manager

As a brand manager, you will be responsible for developing and managing a brand's identity. This course will teach you how to develop a brand strategy that will help you differentiate your products or services from your competitors.

See salaries and explore the career path for Brand Manager

Advertising Copywriter

You will write persuasive ad copy for a variety of media outlets, such as YouTube. This course will teach you how to write effective ad copy, that will motivate viewers to take action.

See salaries and explore the career path for Advertising Copywriter

Marketing Consultant

As a marketing consultant, you will advise businesses on how to improve their marketing strategies. This course will teach you how to develop and implement a marketing plan that will help your clients achieve their marketing goals.

See salaries and explore the career path for Marketing Consultant

Account Manager

Account managers work closely with clients to ensure that their needs are met. This course will teach you how to build strong relationships with clients, and how to resolve any issues that may arise.

See salaries and explore the career path for Account Manager

Business Development Manager

You will be responsible for generating new business leads and building relationships with potential clients. This course will teach you how to develop a business development strategy, and how to identify and target potential clients.

See salaries and explore the career path for Business Development Manager

Marketing Research Analyst

You will conduct market research to help businesses understand their customers and their needs. This course will teach you how to collect and analyze market research data, and how to make recommendations based on your findings.

See salaries and explore the career path for Marketing Research Analyst

Digital Marketing Specialist

You will be responsible for developing and implementing digital marketing campaigns. This course will teach you the basics of digital marketing, and help you learn how to develop and implement effective digital marketing campaigns.

See salaries and explore the career path for Digital Marketing Specialist

التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

What's inside

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Reviews summary

مفيد للمسوقين الجدد

Activities

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