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Launching Your Freelancing Business
Tatiana Mulry
Tatiana Mulry
The third course in the Building Your Freelancing Career specialization will help learners get their business plan ready to be public-facing and start finding work. The course will cover topics such as how to set boundaries with projects, how to build a public-facing portfolio and materials, and how to present one's work.
Read more
The third course in the Building Your Freelancing Career specialization will help learners get their business plan ready to be public-facing and start finding work. The course will cover topics such as how to set boundaries with projects, how to build a public-facing portfolio and materials, and how to present one's work.
Read more
The third course in the Building Your Freelancing Career specialization will help learners get their business plan ready to be public-facing and start finding work. The course will cover topics such as how to set boundaries with projects, how to build a public-facing portfolio and materials, and how to present one's work.
CalArtians who do not see a "Sponsored by CalArts" notice when enrolling are encouraged to access this course and the specialization by joining through the Coursera for CalArts program linked in the course/specialization FAQ.
Register for this course and see more details by visiting:
OpenCourser.com/course/nz7snx/launching
What's inside
Syllabus
Course Overview
This course will cover the major aspects of launching your business. You'll learn how to tell the world about what you do and why they should do business with you as a freelancer. In this first section, you'll review the course overview and student expectations. You'll also meet some special members of our community of freelancers who will give you practical insights.
Read more
Syllabus
Course Overview
This course will cover the major aspects of launching your business. You'll learn how to tell the world about what you do and why they should do business with you as a freelancer. In this first section, you'll review the course overview and student expectations. You'll also meet some special members of our community of freelancers who will give you practical insights.
Read more
Your brand promise
In this section, you will learn and think about how will you present your freelancing business to the world? What will you offer that is unique and different? What will your communication approach be?
The Customer Journey
How does a stranger become a customer? We'll walk through the stages of the customer journey so that you can understand the gradual process of nurturing a lead and get better at closing deals. Much of this learning comes from talking to potential customers!
Automate everything
Businesses that do well tend to create systems and repeatable processes to maintain high quality and lower costs. In this section, you'll identify opportunities to create a more streamlined business.
You can always get better as a freelancer
As you handle more and more customers, you'll want to keep improving. Find ways to streamline the delivery of your services and manage your reputation so that you can attract and handle more customers.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches learners how to transition from freelance ideation to freelance business
Provides insights and frameworks for developing a strong brand identity and value proposition
Covers the customer journey and sales pipeline, helping learners understand how to convert leads into paying clients
Offers practical advice on systematizing business processes and automating tasks, promoting efficiency and cost savings
Emphasizes continuous improvement and growth, encouraging learners to refine their services and enhance their offerings over time
Involves guest contributions from experienced freelancers, providing valuable real-world perspectives
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Save Launching Your Freelancing Business to your list so you can find it easily later:
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Career center
Learners who complete Launching Your Freelancing Business will develop knowledge and skills
that may be useful to these careers:
Freelance Writer
Freelance Writer
Freelance Writers create written content for a variety of clients. This can include website content, blog posts, articles, marketing materials, and more. This course would help build a strong foundation for a career as a Freelance Writer by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Graphic Designer
Freelance Graphic Designer
Freelance Graphic Designers create visual content for their clients. This can include logos, branding, marketing materials, and more. This course would help build a strong foundation for a career as a Freelance Graphic Designer by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Web Developer
Freelance Web Developer
Freelance Web Developers design and develop websites for their clients. This course would help build a strong foundation for a career as a Freelance Web Developer by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Videographer
Freelance Videographer
Freelance Videographers capture and edit videos for their clients. This can include promotional videos, event videography, product videos, and more. This course would help build a strong foundation for a career as a Freelance Videographer by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Photographer
Freelance Photographer
Freelance Photographers capture and edit images for their clients. This can include portraits, event photography, product photography, and more. This course would help build a strong foundation for a career as a Freelance Photographer by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Social Media Manager
Freelance Social Media Manager
Freelance Social Media Managers manage social media accounts for their clients. This can include posting content, engaging with followers, and running social media ads. This course would help build a strong foundation for a career as a Freelance Social Media Manager by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Business Consultant
Freelance Business Consultant
Freelance Business Consultants help their clients with a variety of business-related tasks. This can include business planning, financial analysis, and operations management. This course would help build a strong foundation for a career as a Freelance Business Consultant by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Marketing Consultant
Freelance Marketing Consultant
Freelance Marketing Consultants help their clients develop and implement marketing strategies. This can include market research, campaign planning, and execution. This course would help build a strong foundation for a career as a Freelance Marketing Consultant by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Project Manager
Freelance Project Manager
Freelance Project Managers plan and execute projects for their clients. This can include managing timelines, budgets, and resources. This course would help build a strong foundation for a career as a Freelance Project Manager by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Data Analyst
Freelance Data Analyst
Freelance Data Analysts collect, analyze, and interpret data for their clients. This can include data mining, statistical analysis, and data visualization. This course would help build a strong foundation for a career as a Freelance Data Analyst by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Data Scientist
Freelance Data Scientist
Freelance Data Scientists apply scientific methods to data in order to extract insights and make predictions. This course may be helpful in building a strong foundation for a career as a Freelance Data Scientist by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Software Engineer
Freelance Software Engineer
Freelance Software Engineers design, develop, and maintain software applications for their clients. This course may be helpful in building a strong foundation for a career as a Freelance Software Engineer by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Machine Learning Engineer
Freelance Machine Learning Engineer
Freelance Machine Learning Engineers design, develop, and maintain machine learning models for their clients. This course may be helpful in building a strong foundation for a career as a Freelance Machine Learning Engineer by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Artificial Intelligence Engineer
Freelance Artificial Intelligence Engineer
Freelance Artificial Intelligence Engineers design, develop, and maintain artificial intelligence systems for their clients. This course may be helpful in building a strong foundation for a career as a Freelance Artificial Intelligence Engineer by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
Freelance Blockchain Developer
Freelance Blockchain Developer
Freelance Blockchain Developers design, develop, and maintain blockchain applications for their clients. This course may be helpful in building a strong foundation for a career as a Freelance Blockchain Developer by teaching how to set boundaries with projects, build a public-facing portfolio and materials, and present one's work effectively.
For more career information including salaries, visit:
OpenCourser.com/course/nz7snx/launching
Reading list
We've selected five books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Launching Your Freelancing Business.
Save
This comprehensive guide covers a wide range of topics, from starting and structuring your freelance business to developing a marketing strategy and managing finances.
Promotes an iterative approach to developing and launching products or services, emphasizing the importance of testing assumptions and gathering feedback from potential customers.
Focuses on the importance of likeability in building strong relationships and gaining support from clients and other stakeholders.
Save
While not directly related to freelancing, this book offers a fresh perspective on career exploration and personal development, encouraging readers to design a life that aligns with their values and goals.
While not directly related to freelancing, this book offers valuable lessons on creativity, collaboration, and building a successful organization, principles that can be applied to a freelance business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/nz7snx/launching
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Level
Intermediate
Via
Coursera
Institution
California Institute of the Arts
Instructor
Tatiana Mulry
Language
English
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This course belongs to a
collection
called
Building Your Freelancing Career. It's comprised of five courses:
- Plan a Successful Freelancing Business
- Building Your Freelancing Career Capstone
- Making Money as a Freelancer
- Protect and Grow Your Freelancing Business
- Launching Your Freelancing Business (viewing)
Good to know
Teaches learners how to transition from freelance ideation to freelance business
Provides insights and frameworks for developing a strong brand identity and value proposition
Covers the customer journey and sales pipeline, helping learners understand how to convert leads into paying clients
Offers practical advice on systematizing business processes and automating tasks, promoting efficiency and cost savings
Emphasizes continuous improvement and growth, encouraging learners to refine their services and enhance their offerings over time
Involves guest contributions from experienced freelancers, providing valuable real-world perspectives
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