Plan a Successful Freelancing Business from Coursera

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Syllabus

Course & Specialization Overview

This Specialization helps you improve your professional skills as a freelancer, solopreneur, or new business owner. Each course focuses on a new set of skills that build upon previous courses' learnings to strengthen your understanding of the fundamentals of designing and running a freelancing business. Course 1 is all about planning - we will explore your interests, skills, and talents in the context of market conditions and customer needs to design a valuable service offering.

Getting Started with Freelancing

Let's dive into the fundamentals of freelancing as career option, meet some successful entrepreneurs who started freelancing businesses, and examine whether or not freelancing is a fit for your goals.

Designing Your Dream Business

Multi-talented people often want to "boil the ocean" or take on too much when they start freelancing. In this module, you'll consider different freelancing directions and decide which is the best fit for your goals. Let's create a motivating vision of your dream business!

Develop Your Service in Four Steps

Now that you have taken a personal assessment of your interests, and have a vision for your freelancing business, it is time to design the details that will make your service offerings attractive to customers.

What Goes Into a Solid Business Plan

Many businesses fail, partially because they fail to plan. In this module, you'll tackle the challenge of describing your business in a business plan and deepen your learning by critiquing your peers' business plans.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces students to the freelancing business model

Teaches the entrepreneurial skills necessary for planning and running a freelance business

Helps students develop a business plan for their freelance business or start-up

Provides step-by-step guidance on developing a service offering

Focuses on foundational skills and knowledge for starting a freelance business

Taught by an experienced freelance entrepreneur, Tatiana Mulry

Career center

Learners who complete Plan a Successful Freelancing Business will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns to promote products or services. This course may be useful for those seeking to work in this field as it provides insights into developing a business plan and understanding market conditions. Additionally, the course's emphasis on defining a unique value proposition and target audience can be valuable for creating effective marketing campaigns.

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Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities. This course may be helpful for those seeking to enter this field as it provides guidance on defining a business's goals, identifying market opportunities, and developing a competitive advantage. The course's focus on building a strong business plan can also be beneficial for those looking to secure funding or partnerships.

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Sales Manager

A Sales Manager is responsible for leading and managing a team of sales professionals. This course may be helpful for those seeking to work in this field as it provides insights into developing a sales strategy, managing customer relationships, and closing deals. Additionally, the course's emphasis on understanding customer needs and developing a compelling value proposition can be valuable for sales professionals.

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Product Manager

A Product Manager is responsible for managing the development and launch of new products or services. This course may be helpful for those seeking to enter this field as it provides guidance on defining product requirements, conducting market research, and developing a product roadmap. Additionally, the course's focus on understanding customer needs and developing a strong value proposition can be beneficial for product managers.

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Project Manager

A Project Manager is responsible for planning, executing, and closing projects. This course may be helpful for those seeking to work in this field as it provides insights into developing a project plan, managing resources, and tracking progress. Additionally, the course's emphasis on defining project scope, budget, and timeline can be valuable for project managers.

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Operations Manager

An Operations Manager is responsible for overseeing the day-to-day operations of a business. This course may be helpful for those seeking to enter this field as it provides guidance on developing operational processes, managing inventory, and ensuring quality control. Additionally, the course's focus on efficiency and cost-effectiveness can be valuable for operations managers.

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Marketing Consultant

A Marketing Consultant provides advice and guidance to businesses on marketing strategies and campaigns. This course may be useful for those seeking to work in this field as it provides insights into developing marketing plans, conducting market research, and managing marketing budgets. Additionally, the course's emphasis on understanding customer needs and developing a compelling value proposition can be valuable for marketing consultants.

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Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying areas for improvement. This course may be useful for those seeking to enter this field as it provides guidance on gathering and analyzing data, developing recommendations, and presenting findings. Additionally, the course's emphasis on problem-solving and critical thinking can be valuable for business analysts.

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Entrepreneur

An Entrepreneur is someone who starts and runs their own business. This course may be helpful for those seeking to become entrepreneurs as it provides guidance on developing a business plan, identifying target markets, and securing funding. Additionally, the course's emphasis on defining a unique value proposition and building a strong brand can be valuable for entrepreneurs.

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Freelance Writer

A Freelance Writer provides written content for businesses and individuals. This course may be useful for those seeking to work in this field as it provides guidance on developing a portfolio, finding clients, and setting rates. Additionally, the course's emphasis on developing a strong writing style and understanding different content formats can be valuable for freelance writers.

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Freelance Graphic Designer

A Freelance Graphic Designer creates visual content for businesses and individuals. This course may be useful for those seeking to work in this field as it provides guidance on developing a portfolio, finding clients, and setting rates. Additionally, the course's emphasis on developing a strong design portfolio and understanding different design principles can be valuable for freelance graphic designers.

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Freelance Web Developer

A Freelance Web Developer builds and maintains websites for businesses and individuals. This course may be useful for those seeking to work in this field as it provides guidance on developing a portfolio, finding clients, and setting rates. Additionally, the course's emphasis on developing a strong web development portfolio and understanding different web technologies can be valuable for freelance web developers.

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Freelance Photographer

A Freelance Photographer provides photography services for businesses and individuals. This course may be useful for those seeking to work in this field as it provides guidance on developing a portfolio, finding clients, and setting rates. Additionally, the course's emphasis on developing a strong photography portfolio and understanding different photography techniques can be valuable for freelance photographers.

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Freelance Videographer

A Freelance Videographer provides videography services for businesses and individuals. This course may be useful for those seeking to work in this field as it provides guidance on developing a portfolio, finding clients, and setting rates. Additionally, the course's emphasis on developing a strong videography portfolio and understanding different videography techniques can be valuable for freelance videographers.

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Freelance Editor

A Freelance Editor provides editing services for businesses and individuals. This course may be useful for those seeking to work in this field as it provides guidance on developing a portfolio, finding clients, and setting rates. Additionally, the course's emphasis on developing a strong editing portfolio and understanding different editing techniques can be valuable for freelance editors.

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