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Sramana Mitra

In India as well, the early stage investment ecosystem has fragmented, it’s no longer just seed and Series A. The seed part has fragmented to friends and family financing, pre-seed, seed, post-seed, small Series A, and large Series A.

In this course, we will do a deep dive into startup financing in India.

What is the difference between pre-seed, post-seed and pre-Series A? This is not so simple anymore to understand. For entrepreneurs who are seeking financing for the first time, it’s not easy to understand where they fit in.

Read more

In India as well, the early stage investment ecosystem has fragmented, it’s no longer just seed and Series A. The seed part has fragmented to friends and family financing, pre-seed, seed, post-seed, small Series A, and large Series A.

In this course, we will do a deep dive into startup financing in India.

What is the difference between pre-seed, post-seed and pre-Series A? This is not so simple anymore to understand. For entrepreneurs who are seeking financing for the first time, it’s not easy to understand where they fit in.

There is a lot of competition to get into some of the deals for Series A (and Series B). Clearly there is a lot of companies in that pool that are not getting to Series A. Only a percentage of those are really the hot companies. The hot companies, by definition, are few and far between, which is why there is such a competition. There are a lot of companies in the middle.

Then there are the stranded businesses that don’t deserve Series A. That is irrelevant, because there are a lot of companies that do get seed investments and don’t really pan out. They shouldn’t be raising more money. That is not of concern to me because it makes sense that they shouldn’t get to Series A. But still, there is a big number of startups in the middle. They’re not the hottest companies, but they are good solid companies. Many of those are falling in the Series A crunch as well.

To keep up with the evolving nuances of startup financing, this course shares how several of the investors I’ve spoken with view the startup ecosystem in India. You will also learn what kind of validation they are looking for in a startup before getting into a deal during our in-depth conversations.

To raise money from investors in India, you also need to get a clear sense of the trends, what people are investing in, why, how, what metrics are needed to qualify.

We deal with all that and more in this course.

The 1Mby1M courses are all heavily based on interview-based case studies on Innovation, Business Models, Go To Market Strategies, Validation Principles, and various other nuances of an entrepreneur's journey. We offer extensive opportunities for entrepreneurs to learn the lessons from the trenches from successful entrepreneurs who have done it before and Investors who support their ambition.

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What's inside

Learning objectives

  • Through in-depth interviews with prominent indian investors, learn their thoughts on how investors think about startups in india.
  • What investor-entrepreneur fit is and how to look for it before looking for funding.
  • Why 99% of entrepreneurs who seek funding get rejected by vcs.
  • Why traditional vcs only invest in hyper-growth startups.
  • What some of the key considerations are for investors when they evaluate startups.
  • How entrepreneurs can best position themselves for success while building startups.
  • What some of the common mistakes are that entrepreneurs make when pitching their startups to vcs.
  • What the fastest way is to find the relevant source of funding when building a startup in india.

Syllabus

Learn how investors in India think about and analyze startups.
Introduction
How Do Investors Think About Startups In India?

Discussing how to win the low probability game of startup fundraising.

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Jishnu Bhattacharjee is Managing Director at Nexus Venture Partners, a fundamentals – focused firm. Jishnu takes us through several examples of how the firm is thinking about investing in startups. Excellent conversation.

Sasha Mirchandani, Managing Partner of Kae Capital, an early stage venture fund. Sasha is also a co-founder of Mumbai Angels. This conversation is from 2016 and the next lecture is our more recent conversation. There are lessons to learn from both discussions.

Here, Sasha re-emphasized two points that we have heard before: Indian VCs only invest in India-facing B-to-C ventures and global B-to-B startups. India-facing B-to-B is not a sector that gets any investment, although we have covered exceptions like Knowlarity here that have received significant funding.

We discussed the issue of the lack of exits in India, as well as the missing late-stage funding for B-to-C ventures facing the Indian market. Global B-to-B ventures pretty much routinely start in India, but move to California or some other US location after Series A. Thus, they can tap into the global capital pool, and are unconstrained by late stage funding availability in India.

Those of you who are working out of India would do well to keep these key points in mind.

Let me refer you to Mahesh Murthy’s provocative article, Is Venture Capital Killing Indian Startups? Mahesh raises the question whether in a relatively slow-growth market like India, you can build companies within the US venture capital timeline. The article is worth reading for the valid questions it raises.

My discussions with many Indian investors, will all point you to one conclusion: most Indian VCs are aware of the fact that India is a slow-growth market, and they’re trying to tap into global growth rates, US-scale adoption when it comes to B-to-B tech companies.

In B-to-C, especially e-commerce, there is a massive gating item restricting growth: lack of acceptance of credit card transactions online. When this will change, we don’t know. If it does change, there will be massive acceleration. Until then, Mahesh Murthy’s question remains a valid one.

Sasha Mirchandani, Founder and Managing Director, Kae Capital, an early stage fund focused on India. I’ve known Sasha for over a decade, and we discussed the evolution of the Indian startup industry at length.

Mohanjit Jolly, Partner at Iron Pillar, and a long-time player in the Indian startup ecosystem discusses Exit options for Indian startups and other topics.

Anirudh Damani is Managing Partner at Artha Venture Fund. We had a terrific discussion on the Indian Startup Ecosystem and its trends.

Padmaja Ruparel, Co-founder, Indian Angel Network (IAN), and Founding Partner, IAN Fund. This is from our conversation in 2017 and the next lecture will be a more recent discussion.

Padmaja has been a key player in shaping India’s nascent startup eco-system. Must listen to interview for those interested in Indian startups and the funding trends.

Padmaja Ruparel, Co-founder, Indian Angel Network and Founding Partner, IAN Fund. The Indian startup eco-system has grown tremendously, and IAN has contributed heavily in that evolution. We did have some technical difficulties, but still worth a listen.

I'm also providing my first interview with Padmaja from 2010 as an external recource. So interesting to compare all three conversations and appreciate how much the Indian startup industry has grown over the past decade.

Rahul Chandra, Managing Director at Arkam Ventures, is a veteran of the Indian Venture Capital industry. This discussion spans historical context to current Unicorn mania. Great analysis!

Deepak Gupta, Founding Partner at WEH Ventures, discussing his fund’s pre-seed and seed funding strategy for Indian startups.

Dr. Aniruddha Malpani, Founder of Malpani Ventures, is an active angel investor in Indian startups for the past decade. Wonderful conversation.

Eva Yazhari, General Partner at Beyond Capital Ventures, discusses Impact Investing in Africa and India.

Krishnakumar Natarajan, Co-founder of Mela Ventures, and former CEO of MindTree, discusses the Indian Venture ecosystem.

Kanwaljit Singh is Founder of Fireside Ventures, a fund focused on building consumer brands in India. This is an excellent podcast interview about the nascent opportunity that, I expect, will be a major, worldwide phenomenon in the coming years.

Anirudh Suri, Founding Partner at India Internet Fund, talks about the funding trends in the Indian startup market during this podcast interview.

Brij Bhasin, Principal and India Investment Lead at Rebright Partners, which is a Japanese venture capital firm, discusses their India strategy. The podcast interview encompasses broader trends in the Indian startup market.

Please pick your favorite case studies from the course and run them through a validation and positioning exercise. Use the 1Mby1M Self-Assessment questionnaire and try to answer each question in it.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Shares insights from Indian investors, offering a practical understanding of their evaluation processes and key considerations when assessing startups, which is valuable for entrepreneurs seeking funding
Explores the nuances of startup financing stages in India, such as pre-seed, post-seed, and pre-Series A, which helps entrepreneurs better understand where they fit in the funding landscape
Features interview-based case studies on innovation, business models, and go-to-market strategies, providing entrepreneurs with lessons from successful peers and investors, which is helpful for entrepreneurs
Includes conversations dating back to 2016, which may not reflect the current funding landscape and trends in the rapidly evolving Indian startup ecosystem, so learners should be aware of the context
Focuses on the perspectives of venture capitalists, potentially overlooking alternative funding sources like angel investors, crowdfunding, or government grants, which may limit the scope of funding options explored
Examines the reasons why many startups fail to secure Series A funding, which may be discouraging for some entrepreneurs, especially those in the early stages of building their ventures

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Reviews summary

Vc thinking on indian startups

According to learners, this course offers extremely valuable insights into how Venture Capitalists think about startups in India. Students appreciate the in-depth interviews with various investors, which provide actionable intelligence and different perspectives on fundraising nuances specific to the Indian ecosystem. Sramana Mitra is seen as an excellent moderator who effectively ties the content together. While the content is highly praised, some learners note inconsistent production quality, particularly with audio issues in some older interviews. Overall, the course is highly recommended for Indian founders seeking funding.
Based on conversations with VCs.
"The interviews are very useful..."
"detailed conversations with VCs..."
"The varied perspectives from different VCs is a major plus."
Specific insights for the Indian market.
"relevant to the Indian market..."
"insights on the Indian market specifically."
"Extremely valuable course for Indian founders."
Sramana ties content together effectively.
"Sramana's commentary ties it together well."
"Sramana is an excellent moderator."
Offers deep look into investor thinking.
"give you a peek inside how investors think..."
"provide actionable intelligence on what investors are looking for..."
"deep dive into the nuances of fundraising in India."
Some audio/video inconsistencies.
"Some audio issues in older interviews..."
"the production quality, especially audio, is inconsistent..."
"others are hard to listen to."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How VCs Think About Startups in India w Sramana Mitra with these activities:
Review Key Startup Metrics
Reinforce your understanding of essential startup metrics to better evaluate investment opportunities discussed in the course.
Show steps
  • Identify the key startup metrics discussed in the course materials.
  • Research the formulas and definitions for each metric.
  • Calculate these metrics for sample startups based on provided data.
Review 'The Lean Startup'
Understand the Lean Startup methodology to better grasp the investor's perspective on efficient startup growth.
Show steps
  • Read 'The Lean Startup' focusing on the core principles.
  • Identify examples of Lean Startup principles in the course's case studies.
  • Discuss how Lean Startup principles influence VC investment decisions.
Compile a List of Active Indian VCs
Research and compile a list of active venture capital firms investing in Indian startups to better understand the funding landscape.
Show steps
  • Research active VC firms in India using online resources.
  • Compile a list including their investment focus and stage.
  • Categorize VCs based on sector and investment size.
  • Analyze the trends in VC investment in India.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Analyze a Startup Pitch Deck
Critically analyze a real-world startup pitch deck from an Indian startup, applying the principles learned in the course to assess its investment potential.
Show steps
  • Find a publicly available pitch deck from an Indian startup.
  • Evaluate the pitch deck based on the criteria discussed in the course.
  • Assess the startup's market opportunity and competitive landscape.
  • Determine the startup's potential for hyper-growth.
Attend a Startup Pitch Event
Attend a startup pitch event (online or in-person) to observe how startups present their ideas and how investors react.
Show steps
  • Find a local or online startup pitch event.
  • Attend the event and observe the startup pitches.
  • Note the questions asked by investors and their reactions.
  • Reflect on the strengths and weaknesses of each pitch.
Review 'Zero to One'
Explore the contrarian thinking of Peter Thiel to understand how investors value innovation and market dominance.
Show steps
  • Read 'Zero to One' focusing on the concepts of monopoly and innovation.
  • Compare Thiel's ideas with the perspectives of the Indian investors in the course.
  • Discuss how Thiel's principles apply to the Indian startup ecosystem.
Mentor Aspiring Entrepreneurs
Share your knowledge and insights by mentoring aspiring entrepreneurs in India, helping them refine their business models and pitch decks.
Show steps
  • Find aspiring entrepreneurs through online platforms or local communities.
  • Review their business models and pitch decks.
  • Provide constructive feedback and guidance.
  • Share insights from the course and your own experiences.

Career center

Learners who complete How VCs Think About Startups in India w Sramana Mitra will develop knowledge and skills that may be useful to these careers:
Venture Capital Analyst
A venture capital analyst focuses on evaluating potential investment opportunities in startups, a job this course directly addresses. These analysts conduct due diligence, market research, and financial modeling to assess the viability and growth potential of early-stage companies. The course provides insights into how venture capitalists in India think about startups, including the metrics they use to evaluate them and the trends they are investing in. This knowledge helps a Venture Capital Analyst understand the investor's perspective, enabling them to better identify and evaluate promising startups. Learning how investors assess startups in India can enable a prospective analyst to excel in their role.
Angel Investor
Angel investors provide capital for startups, often in exchange for equity. This course provides angel investors with insights into the Indian startup ecosystem. This course describes how other investors think about startups in India, what metrics they use to evaluate them, and what trends they are investing in. This knowledge helps angel investors make informed decisions about which startups to invest in. By understanding the nuances of the Indian market and the perspectives of other investors, angel investors can improve their chances of success.
Startup Consultant
A startup consultant advises early-stage companies on various aspects of their business, including fundraising strategies. This course equips someone looking to become a startup consultant with knowledge of the Indian startup ecosystem. Startup consultants help entrepreneurs understand the nuances of pre-seed, post-seed, and pre-Series A funding. This course may be useful because it provides a deep dive into startup financing in India, helping consultants guide their clients on how to position themselves for success when seeking funding. By understanding what investors look for and the common mistakes entrepreneurs make, a startup consultant can help startups navigate the fundraising process more effectively.
Business Development Manager
A Business Development Manager identifies and pursues new business opportunities for a company, and understanding startup funding is crucial for growth. This course can help a Business Development Manager to understand the Indian startup ecosystem. It may also be useful for you to gain insights into the kind of validation investors are looking for in a startup before getting into a deal. Knowing what investors look for may help you better position your company for potential partnerships with startups that have secured funding.
Investment Banker
Investment bankers advise companies on raising capital through various means, including venture capital. This course may be helpful to an investment banker because it provides a detailed look at the Indian startup financing landscape. An investment banker can leverage the knowledge of how investors think about startups in India, what metrics they use, and what trends they are following. This course shares insights into the differences between funding stages, and the challenges startups face in securing funding, which may help investment bankers to effectively advise their clients on the best strategies for raising capital.
Private Equity Associate
Private equity associates analyze investment opportunities, conduct due diligence, and support investment decisions. This course may be useful for private equity associates who are interested in the Indian startup market. This course may help those associates understand how venture capitalists in India assess early-stage companies and the challenges they face in securing funding. This enables them to better evaluate potential investment opportunities and make informed decisions. Learning about the perspectives of investors and the specific dynamics of the Indian market may also help them identify promising startups and maximize returns.
Corporate Strategist
A corporate strategist helps a company develop and execute its long-term strategic plans, and understanding industry trends is essential for this role. This course may prove helpful for a corporate strategist, particularly those interested in the Indian market. It may help to provide valuable insights into the Indian startup ecosystem, including funding trends, investor perspectives, and the challenges faced by early-stage companies. Learning from the interviews with prominent Indian investors, a corporate strategist can gain a better understanding of the competitive landscape and identify potential opportunities for growth and innovation.
Product Manager
A product manager is responsible for the strategy, roadmap, and feature definition of a product or product line, and understanding market trends is important to success. This course may be helpful to product managers, particularly those working in the Indian market or for companies targeting Indian consumers. The course provides insights into the Indian startup ecosystem, including funding trends, investor preferences, and the challenges faced by early-stage companies. Learning from the interviews with prominent Indian investors, product managers can gain a better understanding of consumer needs and preferences, inform product development decisions, and create products that resonate with the Indian market.
Market Research Analyst
A market research analyst studies market conditions to examine potential sales of a product or service. The course can provide background into how companies in India get funding. The course may be useful in becoming familiar with current market conditions, as the course focuses on investors' plans for investing in the India market. Learning from the interviews with prominent Indian investors, market research analysts can gain a better understanding of the competitive landscape.
Financial Analyst
A Financial Analyst analyzes financial data within a company or organization. The course may be useful to a financial analyst as it provides background into how Indian startups are funded. The course focuses on investors' plans for investing for the Indian market. Learning from the interviews with prominent Indian investors, financial analysts can gain a better understanding of the financial decisions made by companies.
Chief Executive Officer
A Chief Executive Officer is the highest-ranking executive in a company, whose primary responsibilities include making major corporate decisions and overseeing the operations and resources of a company. The course provides insight into how startups are funded in India. Understanding the different methods of funding can help a Chief Executive Officer make informed choices regarding their company's financial future. Learning from the interviews with prominent Indian investors, Chief Executive Officers can gain a better understanding of how to fund their own startups.
Chief Financial Officer
A Chief Financial Officer manages the financial risks of a corporation. The course provides insight into how startups are funded in India. Understanding the different methods of funding can aid the evaluation of financial risks for the financial health of a corporation. Learning from the interviews with prominent Indian investors, Chief Financial Officers can gain a better understanding of the financial decisions that will impact their companies.
Business Intelligence Analyst
Business Intelligence Analysts interpret data and transform it into insights that drive business decisions. This course may be helpful to a business intelligence analyst, as it provides an overview into how startups are funded in India. Understanding the different methods of funding can influence the gathering of data. Learning from the interviews with prominent Indian investors, business intelligence analysts can gain a better understanding of the kinds of data to examine.
Management Consultant
Management consultants assist organizations with improving their performance and efficiency. This course may be helpful to a management consultant, as it provides an overview into how startups are funded in India. Understanding the different methods of funding can influence the improvement of a startup's performance. Learning from the interviews with prominent Indian investors, management consultants can gain a better understanding of how to improve a startup company's efficiencies.
Actuary
Actuaries analyze the financial costs of risk and uncertainty. This course may be helpful to an actuary, as it provides an overview into how startups are funded in India. Understanding the different methods of funding can influence the assessment of risk. Learning from the interviews with prominent Indian investors, business intelligence analysts can gain a better understanding of the kinds of risks that startups face.

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How VCs Think About Startups in India w Sramana Mitra.
While not specific to India, "The Lean Startup" provides a foundational understanding of building startups using validated learning and iterative development. The principles of lean methodology are universally applicable and can help entrepreneurs in India avoid common pitfalls and build more resilient businesses. valuable resource for understanding the core principles of building a successful startup, regardless of the geographic location.

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