فن رواية قصة البيانات | The Art of Data Storytelling from Coursera

تعتبر الأرقام بمثابة حقائق ذات تأثير جوهري على المتلقي، وكلما زادت دقتها، زادت قدرته على اتخاذ قرارات فعّالة، لكن الأرقام في حد ذاتها مجرد بيان أو إحصاء، فهي تحتاج إلى طريقة مناسبة لسردها وعرضها كي تحقق أقصى فائدة ممكنة، ومن هنا أصبح العامل الفارق في نجاح أو فشل مؤسسات الأعمال، ليس امتلاك البيانات الدقيقة فحسب، بل امتد الأمر ليشمل تحديد واختيار الطريقة المناسبة لعرضها ونشرها بالصورة التي تناسب طبيعتها من ناحية ومستوى إدراك المتلقي لها من ناحية أخرى.

ومع تزايد هذه الأهمية، ظهرت في آفاق عالم الأعمال اتجاهات حديثة للتعامل مع البيانات بصورة مناسبة تحقق الغرض المرجو منها، بل وأصبح من الممكن عرض وتمثيل مختلف البيانات في صورة رواية أو قصة، وهذا ما يُعرف بسرد البيانات بالأسلوب القصصي (Data Storytelling).

هذه الدورة هي دورة تمهيدية؛ فهي تلقي الضوء على أساسيات الموضوع بشكل عام بهدف التعريف به وبمحاوره الأساسية التي يجب الإلمام بها.

إذا كنت من المهتمين بفهم فن رواية قصة البيانات، أو كان مجال عملك يتطلب توظيف ذلك في سياق عملك، فهذه الدورة ستكون مثالية لإغناء خبرتك وتطوير مهاراتك بشكل فعال ومؤثر.

حيث ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: فهم عوامل النجاح الأساسية اللازمة لجعل رواية قصة البيانات أكثر فاعلية، فهم الأنواع المختلفة من الرسوم البيانية المناسبة للهدف من عرض البيانات، فهم الاعتبارات الأساسية اللازمة لتمثيل البيانات باستخدام الرسوم البيانية، التعرف على المكونات الأساسية التي يعتمد عليها هذا أسلوب رواية قصة البيانات، شرح مفهوم سرد البيانات بالأسلوب القصصي ومدى أهميته.

What's inside

Syllabus

فن رواية قصة البيانات

ستزودك هذه الدورة باطلاع واسع ودقيق على مجموعة من المحاور المتعلقة بهذا الموضوع، مثل: فهم عوامل النجاح الأساسية اللازمة لجعل رواية قصة البيانات أكثر فاعلية، فهم الأنواع المختلفة من الرسوم البيانية المناسبة للهدف من عرض البيانات، فهم الاعتبارات الأساسية اللازمة لتمثيل البيانات باستخدام الرسوم البيانية، التعرف على المكونات الأساسية التي يعتمد عليها هذا أسلوب رواية قصة البيانات، شرح مفهوم سرد البيانات بالأسلوب القصصي ومدى أهميته.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

دورة مناسبة للمهتمين بفهم فن رواية قصة البيانات أو أولئك الذين يتطلب مجال عملهم توظيف ذلك في سياق عملهم

تُعرفك الدورة على مجموعة واسعة من المحاور المتعلقة برواية قصة البيانات، بما في ذلك فهم عوامل النجاح الأساسية اللازمة لجعلها أكثر فاعلية، وفهم أنواع الرسوم البيانية المناسبة للهدف من عرض البيانات، وفهم الاعتبارات اللازمة لتمثيل البيانات باستخدام الرسوم البيانية، والتعرف على المكونات الأساسية التي يعتمد عليها أسلوب رواية قصة البيانات، وشرح مفهوم سرد البيانات بالأسلوب القصصي ومدى أهميته

تُقدم الدورة إطلالة شاملة ودقيقة على أساسيات موضوع سرد البيانات بالأسلوب القصصي بشكل عام، بهدف التعريف به وبمحاوره الأساسية

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in فن رواية قصة البيانات | The Art of Data Storytelling with these activities:

Review Data Storytelling Principles

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Reinforce your understanding of the foundational principles of data storytelling, including key concepts, benefits, and best practices.

Browse courses on Data Storytelling

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Revisit course materials from previous data analysis or visualization courses.
Read industry articles and blog posts on data storytelling techniques.

Practice data analysis techniques

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Practicing data analysis techniques will help you refresh your skills and prepare you for the hands-on activities in the course

Browse courses on Data Analysis

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Load and clean a dataset using Python or another programming language
Perform exploratory data analysis to identify patterns and trends
Create visualizations to represent the data clearly and effectively

Review statistics

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Reviewing basic statistics will help you better understand concepts such as null hypothesis, p-values, and confidence intervals

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Review notes and textbooks from previous statistics courses
Complete practice problems on topics such as probability, distributions, and hypothesis testing

Nine other activities

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Explore Data Visualization Tools

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Gain practical experience with different data visualization tools to enhance your ability to effectively represent data.

Browse courses on Data Visualization Tools

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Identify and select reputable data visualization software or online platforms.
Follow guided tutorials or online courses to learn the basics of the chosen tool.
Experiment with different chart types, color schemes, and layout options.

Follow tutorials on data storytelling techniques

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Following tutorials on data storytelling techniques will introduce you to the concepts and best practices for effectively communicating data insights

Browse courses on Data Storytelling

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Search for tutorials on data storytelling using platforms like Coursera, Udemy, or YouTube
Choose a tutorial that aligns with your learning goals and skill level
Complete the tutorial and apply the techniques to your own data projects

Practice Creating Data Visualizations

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Develop your proficiency in creating compelling data visualizations by engaging in hands-on practice.

Browse courses on Data Visualization

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Gather real-world or sample datasets relevant to your field of interest.
Use the data visualization tools learned in previous activities to create various chart types.
Analyze the effectiveness of the visualizations and make improvements based on best practices.

Solve data storytelling exercises and case studies

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Solving data storytelling exercises and case studies will help you apply the techniques you learn and develop your critical thinking skills

Browse courses on Data Storytelling

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Find data storytelling exercises and case studies online or in textbooks
Analyze the data, identify key insights, and develop a compelling narrative
Present your findings to a small group or write a report summarizing your analysis

Engage in Peer Feedback on Data Visualizations

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Gain valuable insights and improve your data visualization skills by sharing your work with peers and receiving constructive feedback.

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Create a data visualization using the tools and techniques learned in the course.
Share your visualization with a peer or group of peers for feedback.
Provide and receive constructive criticism on the effectiveness, clarity, and impact of the visualization.

Create a data storytelling presentation

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Creating a data storytelling presentation will allow you to synthesize your knowledge, apply the techniques you have learned, and develop your presentation skills

Browse courses on Data Storytelling

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Choose a dataset and identify a compelling story to tell
Analyze the data, identify key insights, and develop a narrative
Create visual aids and slides to support your presentation
Practice your presentation and deliver it to an audience

Volunteer with organizations that use data storytelling

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Volunteering with organizations that use data storytelling will provide you with hands-on experience and allow you to contribute to social good

Browse courses on Data Storytelling

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Identify organizations that align with your interests and have data storytelling initiatives
Contact the organizations and inquire about volunteer opportunities
Participate in data storytelling projects and assist with data analysis, visualization, or communication

Contribute to open-source data storytelling projects

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Contributing to open-source data storytelling projects will allow you to learn from others, contribute to the community, and develop your technical skills

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Identify open-source data storytelling projects on platforms like GitHub
Read the project documentation and identify areas where you can contribute
Fork the project repository and make your changes
Submit a pull request and collaborate with the project maintainers

Develop a Data Storytelling Project

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Apply the knowledge and skills gained throughout the course by developing a comprehensive data storytelling project that showcases your mastery of the subject.

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Define a real-world problem or opportunity that can be addressed through data storytelling.
Gather and analyze data relevant to the problem or opportunity.
Develop a data visualization and narrative that effectively communicates the insights and recommendations.
Present your project to an audience, such as classmates, industry professionals, or stakeholders.

Career center

Learners who complete فن رواية قصة البيانات | The Art of Data Storytelling will develop knowledge and skills that may be useful to these careers:

Data Visualization Specialist

Specializing in Data Visualization, you will focus on transforming complex data into visual representations that communicate insights and drive decision-making. The Art of Data Storytelling will help develop your proficiency in creating engaging and persuasive visualizations, enabling you to showcase your expertise and elevate your contributions to the team.

See salaries and explore the career path for Data Visualization Specialist

Data Journalist

Data Journalists use data to tell stories and inform the public. The Art of Data Storytelling will provide you with the skills to effectively gather, analyze, and present data in a compelling and accessible way, enabling you to create impactful data-driven stories that engage audiences and drive social change.

See salaries and explore the career path for Data Journalist

Data Analyst

As a Data Analyst, you will have a deep understanding of the use of data and statistics to improve business outcomes and make effective decisions. The Art of Data Storytelling will help build a foundation for presenting and communicating complex data in a clear and engaging way, enhancing your value to a team and increasing your ability to help decision-makers understand and act on crucial data-driven insights.

See salaries and explore the career path for Data Analyst

Marketing Analyst

Marketing Analysts leverage data to understand consumer behavior, evaluate marketing campaigns, and optimize marketing strategies. The Art of Data Storytelling will help you convey data-driven insights to stakeholders, enabling you to demonstrate the effectiveness of marketing campaigns, justify marketing decisions, and drive business growth.

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Risk Analyst

In the role of Risk Analyst, you will use data and analysis to identify, assess, and mitigate risks. The Art of Data Storytelling will complement your risk management skills by enabling you to effectively communicate risk assessments and recommendations to stakeholders, ensuring a clear understanding of risks and enhancing decision-making.

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Data Librarian

Data Librarians manage and organize data collections, ensuring their accessibility and preservation. The Art of Data Storytelling will provide you with the skills to understand data structures and metadata, and effectively communicate the value and relevance of data collections to researchers and other stakeholders.

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Data Scientist

In the role of Data Scientist, you will use your expertise in math, statistics, and programming to solve complex business problems. The Art of Data Storytelling complements your technical skills by teaching you how to effectively communicate your findings to both technical and non-technical stakeholders, increasing your impact and enabling you to drive more informed decision-making.

See salaries and explore the career path for Data Scientist

Business Analyst

A Business Analyst bridges the gap between business stakeholders and technical teams. The Art of Data Storytelling will help you effectively communicate data-driven insights and recommendations to non-technical stakeholders, enabling you to drive informed decision-making, improve business processes, and deliver value to the organization.

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Information Architect

Information Architects design and organize the structure and content of websites and other digital products. The Art of Data Storytelling will provide you with the skills to understand user behavior and present information in a clear and effective way, enabling you to create user-centric designs that meet the needs of audiences and drive business outcomes.

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Financial Analyst

Financial Analysts provide insights and recommendations to support investment decisions and financial planning. The Art of Data Storytelling will help you effectively communicate complex financial data and analysis to clients and stakeholders, enabling you to build credibility, gain trust, and drive informed financial decisions.

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Technical Writer

Technical Writers create and maintain technical documentation, such as user manuals, white papers, and help articles. The Art of Data Storytelling will help you present technical information in a clear and engaging way, enabling you to create effective documentation that supports users and enhances product adoption.

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Management Consultant

As a Management Consultant, you will help clients solve complex business problems and improve their performance. The Art of Data Storytelling will enhance your ability to gather, analyze, and communicate data-driven insights, enabling you to develop effective strategies and recommendations that drive positive change within organizations.

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User Experience (UX) Researcher

As a UX Researcher, you will focus on understanding user needs and improving user experience (UX) of products and services. The Art of Data Storytelling will enhance your ability to collect, analyze, and communicate user research findings, enabling you to make data-driven design decisions that enhance user satisfaction and drive business success.

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Statistician

Statisticians use statistical methods to collect, analyze, and interpret data, providing insights for decision-making. The Art of Data Storytelling will complement your statistical skills by enabling you to effectively communicate statistical findings and insights to stakeholders, ensuring a clear understanding of data and its implications for decision-making.

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Product Manager

Product Managers are responsible for the development and management of products. The Art of Data Storytelling will enhance your ability to gather, analyze, and communicate user data and feedback, enabling you to make informed decisions about product development, improve user experience, and drive product success.

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