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Karen Vallejo
and
Marla Yoshida
In this course, we will delve into some business topics that illustrate how all company departments and teams need to work together to be successful. We will have some interesting topics learning vocabulary and ideas about human resources, management, and marketing. All of these departments need to work well together to avoid confusion and to be productive and efficient. We will also cover the very important topic of balancing our work tasks and our life outside of work. You will also learn about the language skills of passive voice, non-count nouns, making recommendations, and using dates and numbers in business situations.
Register for this course and see more details by visiting:
OpenCourser.com/course/ou44be/english
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What's inside
Syllabus
Human Resources
This week, you’ll learn about human resources—the ways that companies recruit, hire, and train their employees. We’ll think about how companies attract and keep the best people to make their organization successful and learn about job interviews and how to do well if you’re being interviewed. You’ll also hear a human resources professional discuss current trends and challenges in this important field. Finally, you’ll learn how to use passive voice sentences in many business situations.
Read more
Syllabus
Human Resources
This week, you’ll learn about human resources—the ways that companies recruit, hire, and train their employees. We’ll think about how companies attract and keep the best people to make their organization successful and learn about job interviews and how to do well if you’re being interviewed. You’ll also hear a human resources professional discuss current trends and challenges in this important field. Finally, you’ll learn how to use passive voice sentences in many business situations.
Read more
Management
Management of people and teams is the focus of this week’s lesson. You will read about a challenge for a general manager and listen to passages about meetings and staff recognition. Through these passages, you will reinforce your management related vocabulary in English. You will also learn about how to use count and noncount nouns in business communication.
Marketing
Marketing is our topic for this week. Analysis, planning, and promotion are major activities for a marketing team. We will read about basic ideas of marketing and listen to passages about the promotion and placement of products. We will also learn about how to speak, read, and write about numbers in American business contexts.
Work-Life Balance
This week, we’ll look at some very current topics in the world of work. You’ll learn about the benefits to both companies and employees when workers balance their lives to avoid stress and burnout. We’ll hear about why many companies are turning to remote or hybrid work and how this is becoming a part of the future of work. You’ll also learn useful ways to consider possible options and make recommendations.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Covers the essential skills and knowledge that professionals need to be successful
Provides a strong foundation for beginners in the field of business
Helps learners develop skills in passive voice, non-count nouns, making recommendations, and using dates and numbers in business situations
Includes interactive materials and hands-on exercises
Save this course
Save English for Effective Business Communications to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in English for Effective Business Communications with these
activities:
Review business vocabulary
Show steps
Refresh your memory on key business terms and concepts to enhance your understanding of course materials.
Browse courses on
Business Vocabulary
Show steps
-
Create a list of key terms from the course syllabus and description.
-
Use online resources, such as dictionaries and glossaries, to define and understand the terms.
-
Practice using the terms in sentences related to business contexts.
Practice passive voice exercises
Show steps
Reinforce your understanding of passive voice by completing practice exercises.
Browse courses on
Passive Voice
Show steps
-
Find online exercises or worksheets that focus on passive voice.
-
Complete the exercises, paying attention to the correct usage of passive voice.
-
Review your answers and identify areas for improvement.
Practice using count and noncount nouns
Show steps
Enhance your ability to use count and noncount nouns correctly in business communication.
Show steps
-
Review the rules for using count and noncount nouns.
-
Complete exercises that require you to identify and use count and noncount nouns.
-
Practice using count and noncount nouns in sentences related to business contexts.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice making recommendations and suggestions
Show steps
Develop your ability to make effective recommendations and suggestions in a business setting.
Show steps
-
Review common phrases and expressions used for making recommendations and suggestions.
-
Practice using these phrases and expressions in role-playing exercises.
-
Seek feedback on your recommendations and suggestions from peers or a mentor.
Develop a business communication plan
Show steps
Apply your knowledge of business communication principles by creating a comprehensive plan for an organization.
Browse courses on
Business Communication
Show steps
-
Identify the organization's communication goals and objectives.
-
Research and analyze the organization's target audience.
-
Develop a communication strategy that outlines the key messages, channels, and timelines.
-
Create a budget and timeline for the communication plan.
-
Present your communication plan to stakeholders for feedback and approval.
Design a marketing campaign
Show steps
Demonstrate your understanding of marketing principles by creating a comprehensive campaign for a specific product or service.
Browse courses on
Marketing Campaign
Show steps
-
Conduct market research to identify target audience, competition, and market trends.
-
Develop a marketing strategy that outlines the campaign's objectives, target audience, and key messages.
-
Create a creative concept and design for the campaign.
-
Develop a media plan that includes a mix of traditional and digital channels.
-
Implement the campaign and track its results.
Volunteer at a non-profit organization
Show steps
Gain practical experience and apply your business skills by volunteering at a non-profit organization.
Browse courses on
Volunteering
Show steps
-
Research non-profit organizations that align with your interests and skills.
-
Contact the organization and inquire about volunteer opportunities.
-
Complete the organization's volunteer training program.
-
Regularly participate in volunteer activities and contribute to the organization's mission.
Compile a collection of business case studies
Show steps
Enhance your understanding of real-world business challenges and solutions by compiling a collection of case studies.
Show steps
-
Identify a specific topic or industry for your case study collection.
-
Research and gather case studies from reputable sources, such as business journals and academic databases.
-
Organize the case studies into a coherent collection, with each case study providing a different perspective on the topic.
-
Present your case study collection to your peers or a mentor for feedback.
Review business vocabulary
Show steps
Refresh your memory on key business terms and concepts to enhance your understanding of course materials.
Browse courses on
Business Vocabulary
Show steps
Show steps
Show steps
- Create a list of key terms from the course syllabus and description.
- Use online resources, such as dictionaries and glossaries, to define and understand the terms.
- Practice using the terms in sentences related to business contexts.
Practice passive voice exercises
Show steps
Reinforce your understanding of passive voice by completing practice exercises.
Browse courses on
Passive Voice
Show steps
Show steps
Show steps
- Find online exercises or worksheets that focus on passive voice.
- Complete the exercises, paying attention to the correct usage of passive voice.
- Review your answers and identify areas for improvement.
Practice using count and noncount nouns
Show steps
Enhance your ability to use count and noncount nouns correctly in business communication.
Show steps
Show steps
Show steps
- Review the rules for using count and noncount nouns.
- Complete exercises that require you to identify and use count and noncount nouns.
- Practice using count and noncount nouns in sentences related to business contexts.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Practice making recommendations and suggestions
Show steps
Develop your ability to make effective recommendations and suggestions in a business setting.
Show steps
Show steps
Show steps
- Review common phrases and expressions used for making recommendations and suggestions.
- Practice using these phrases and expressions in role-playing exercises.
- Seek feedback on your recommendations and suggestions from peers or a mentor.
Develop a business communication plan
Show steps
Apply your knowledge of business communication principles by creating a comprehensive plan for an organization.
Browse courses on
Business Communication
Show steps
Show steps
Show steps
- Identify the organization's communication goals and objectives.
- Research and analyze the organization's target audience.
- Develop a communication strategy that outlines the key messages, channels, and timelines.
- Create a budget and timeline for the communication plan.
- Present your communication plan to stakeholders for feedback and approval.
Design a marketing campaign
Show steps
Demonstrate your understanding of marketing principles by creating a comprehensive campaign for a specific product or service.
Browse courses on
Marketing Campaign
Show steps
Show steps
Show steps
- Conduct market research to identify target audience, competition, and market trends.
- Develop a marketing strategy that outlines the campaign's objectives, target audience, and key messages.
- Create a creative concept and design for the campaign.
- Develop a media plan that includes a mix of traditional and digital channels.
- Implement the campaign and track its results.
Volunteer at a non-profit organization
Show steps
Gain practical experience and apply your business skills by volunteering at a non-profit organization.
Browse courses on
Volunteering
Show steps
Show steps
Show steps
- Research non-profit organizations that align with your interests and skills.
- Contact the organization and inquire about volunteer opportunities.
- Complete the organization's volunteer training program.
- Regularly participate in volunteer activities and contribute to the organization's mission.
Compile a collection of business case studies
Show steps
Enhance your understanding of real-world business challenges and solutions by compiling a collection of case studies.
Show steps
Show steps
Show steps
- Identify a specific topic or industry for your case study collection.
- Research and gather case studies from reputable sources, such as business journals and academic databases.
- Organize the case studies into a coherent collection, with each case study providing a different perspective on the topic.
- Present your case study collection to your peers or a mentor for feedback.
Career center
Learners who complete English for Effective Business Communications will develop knowledge and skills
that may be useful to these careers:
Human Resources Manager
Human Resources Manager
As a Human Resources Manager, you lead the recruitment, hiring, and training of your company's employees. You need a strong grasp of workplace trends to ensure that you're attracting and retaining excellent talent. You will be an integral part of your company's success, so top management will often look to you for counsel. This course will aid you in your career by teaching you the language of human resources, such as how to use passive voice sentences. It will also help you understand the trends and challenges that human resources professionals face in the workplace.
Marketing Manager
Marketing Manager
As a Marketing Manager, you are responsible for the development and execution of marketing campaigns that promote your company's products or services. You need a strong understanding of your target market, and you need to be able to develop effective communication strategies to reach them. This course will help you develop a strong understanding of management, count and noncount nouns in business communication, the basic ideas of marketing, the promotion and placement of products, and how to speak, read, and write about numbers in American business contexts.
Talent Acquisition Partner
Talent Acquisition Partner
As a Talent Acquisition Partner, you work with companies to help them find and recruit qualified candidates for their open positions. You need expertise in the hiring process, and you need to be able to sell your services to potential clients. This course will aid you in your career by teaching you the language of human resources, such as how to use passive voice sentences.
Marketing Specialist
Marketing Specialist
Marketing Specialists support marketing managers in developing and executing marketing campaigns. They conduct market research, develop marketing materials, and manage social media accounts. This course will help you develop a strong understanding of management, count and noncount nouns in business communication, the basic ideas of marketing, the promotion and placement of products, and how to speak, read, and write about numbers in American business contexts.
Management Consultant
Management Consultant
As a Management Consultant, you study a client's organization and identify areas where they could improve. Then, you help them develop and implement strategies to make these improvements. This course emphasizes management communication, giving you a strong base as you begin your consulting career.
Data Analyst
Data Analyst
As a Data Analyst, you collect, clean, and analyze data to help businesses make better decisions. You need to have a strong understanding of data analysis techniques, and you need to be able to communicate your findings clearly and concisely. This course will help you develop a strong understanding of numbers in American business contexts.
Financial Analyst
Financial Analyst
As a Financial Analyst, you analyze financial data to make recommendations about investments. You need to have a strong understanding of financial markets, and you need to be able to communicate your findings clearly and concisely. This course will help you develop a strong understanding of numbers in American business contexts.
Project Manager
Project Manager
As a Project Manager, you are responsible for planning, executing, and closing projects. You need to be able to manage budgets, timelines, and teams. This course will help you develop a strong understanding of management and can help you learn the language of business.
Operations Manager
Operations Manager
As an Operations Manager, you are responsible for the day-to-day operations of your company. You need to be able to manage budgets, schedules, and teams. This course will help you develop a strong understanding of management and can help you learn the language of business.
Product Manager
Product Manager
As a Product Manager, you are responsible for the development and launch of new products. You need a strong understanding of your target market, and you need to be able to develop and execute effective product strategies. This course will aid you in your career by teaching you some of the basics of marketing and management.
Business Analyst
Business Analyst
As a Business Analyst, you study a client's organization and identify areas where they could improve. Then, you help them develop and implement strategies to make these improvements. This course will help you develop a strong understanding of management and can help you learn the language of business.
Web Developer
Web Developer
As a Web Developer, you design and develop websites. You need to have a strong understanding of web development technologies, and you need to be able to work effectively in a team environment. This course may help you learn the language of business and develop skills to effectively communicate across departments.
Software Engineer
Software Engineer
As a Software Engineer, you design, develop, and maintain software applications. You need to have a strong understanding of computer science fundamentals, and you need to be able to work effectively in a team environment. This course may help you learn the language of business and develop skills to effectively communicate across departments.
Graphic designer
Graphic designer
As a Graphic Designer, you create visual concepts to communicate ideas. You need to have a strong understanding of design principles, and you need to be able to work effectively in a team environment. This course may help you learn the language of business and develop skills to effectively communicate across departments.
Technical Writer
Technical Writer
As a Technical Writer, you create documentation for technical products or services. You need to have a strong understanding of technical writing principles, and you need to be able to communicate complex technical information clearly and concisely. This course may help you develop skills to effectively communicate across departments and learn some of the language of business.
For more career information including salaries, visit:
OpenCourser.com/course/ou44be/english
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
English for Effective Business Communications.
Provides practical techniques for navigating difficult conversations, a valuable skill for effective business communication in various settings.
Save
A comprehensive guide to marketing principles and strategies. Provides foundational knowledge for the module on marketing in this course.
Provides an introduction to human resource management's role in organizational success, particularly in areas such as talent management, employee training, and labor relations.
Delves into effective business communication skills, encompassing verbal, non-verbal, and written communication, making it a valuable resource for the course's focus on business communication.
Provides a framework for understanding cultural differences in business practices, complementing the course's emphasis on effective communication across cultures.
A classic in personal and professional development, this book offers principles for effective habits and communication, complementing the course's focus on interpersonal skills in business.
Covers the core principles and practices of management, including planning, organizing, leading, and controlling. Suitable as a foundational overview for this course's module on management.
Save
Enhances the course's focus on effective communication by providing insights into cross-cultural communication challenges and strategies, particularly relevant for businesses operating in a globalized world.
This classic guide to writing offers clear and concise advice on grammar, style, and usage. Its principles can enhance the written communication skills covered in this course.
Challenges stereotypes about introversion and highlights the strengths of introverts in communication and leadership, offering valuable insights for effective teamwork.
Explores the cultural significance of numbers in various societies, providing a unique perspective on the module covering numbers in business contexts.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ou44be/english
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Via
Coursera
Institution
University of California, Irvine
Instructors
Karen Vallejo
Marla Yoshida
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
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Türkçe
Polski
Ελληνικά
українська мова
Bahasa Indonesia
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This course belongs to a
collection
called
Essential English for Business Professionals. It's comprised of three courses:
- English for Running a Successful Business
- English for Effective Business Communications (viewing)
- English for Developing a Business
Good to know
Covers the essential skills and knowledge that professionals need to be successful
Provides a strong foundation for beginners in the field of business
Helps learners develop skills in passive voice, non-count nouns, making recommendations, and using dates and numbers in business situations
Includes interactive materials and hands-on exercises
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