Real Estate Buyer Leads on Auto-pilot from Udemy

This course aims to take you from start to finish in setting up your very own automated real estate buyer leads collection system. Harness the power of Facebook and social media to gain pre-qualified buyer leads, delivered on auto-pilot.

Using "lead magnets" and automated chat technology to do the heavy lifting, this course is designed for realtors and real estate agents of all levels. By utilizing technology together with social media, the aim is to provide you with more qualified home or property buyers and in turn boost sales revenue.

The course is split over 6 modules, providing actionable tasks in step by step video walkthrough's, with a total run-time of 1hr 30min.

The content and modules are laid out as follows:

1. Welcome/Introduction - Welcome to the Real Estate Lead Generation Course by Freedom Lifestyle Project

2. Course Overview - Outlining the Goals and Objectives of the Lead Generation System

3. Setting up a Facebook Page - The Correct Way to Create and Setup a Facebook Page to Run Ads for Buyer Leads

4. Lead Magnet Creation - Generating a List of Homes to Use as a Lead Magnet

5. Setting up Manychat - Setup and Configuration of Manychat for Hands-Off Automation

6. Facebook Ads Mastery - Create a Facebook Ad for Acquiring New Real Estate Leads

BONUS: Pre-built Manychat templates and a Buyers Guide are included in the Real Estate Lead Generation Course.

What's inside

Learning objectives

Setup a facebook real estate lead generation campaign
Use manychat for automating the qualification of real estate buyer leads
Setup criteria required for delivering desired real estate buyer results

Create facebook ads for acquiring fresh potential buyers
Start receiving motivated real estate buyer leads on auto-pilot

Setup a facebook real estate lead generation campaign
Use manychat for automating the qualification of real estate buyer leads
Setup criteria required for delivering desired real estate buyer results
Create facebook ads for acquiring fresh potential buyers
Start receiving motivated real estate buyer leads on auto-pilot

Syllabus

Introduction

Welcome to the Real Estate Lead Generation Course by Freedom Lifestyle Project

Fully understand the course layout

Outlining the Goals and Objectives of the Lead Generation System

Creating a Facebook page for collecting buyer leads

The Correct Way to Create and Setup a Facebook Page to Run Ads for Buyer Leads

Lead Magnet Creation

Generating a List of Homes to Use as a Lead Magnet

Setup and configure Manychat to automate customer engagement

Setup and Configuration of Manychat for Hands-Off Automation

Create a Facebook Ad to Collect New Real Estate Leads

Create a Facebook Ad for Acquiring New Real Estate Leads

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches how to leverage Facebook and Manychat, which are popular tools for automating lead generation and customer engagement in the real estate industry

Provides pre-built Manychat templates, which can save time and effort in setting up automated lead qualification systems

Focuses on setting up automated systems, which can free up time for realtors to focus on other aspects of their business

Requires using Facebook Ads, which may incur costs depending on the advertising budget and campaign reach

Requires familiarity with Facebook's advertising platform, which may require additional learning for those unfamiliar with it

Emphasizes using lead magnets, which is a common strategy, but requires creating valuable content to attract potential buyers

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Real Estate Buyer Leads on Auto-pilot with these activities:

Review Facebook Ads Policies

Show steps

Familiarize yourself with Facebook's advertising policies to avoid ad disapprovals and ensure campaign success.

Browse courses on Facebook Marketing

Show steps

Visit the Facebook Ads Policies page.
Read the section on housing ads.
Note any restrictions or requirements.

Read 'Building a StoryBrand'

Show steps

Learn how to craft compelling marketing messages that resonate with potential buyers.

View Building a StoryBrand 2.0: Clarify Your Message... on Amazon

Show steps

Read the book 'Building a StoryBrand'.
Identify the key principles of the framework.
Apply the framework to your real estate marketing.

Explore Manychat Tutorials

Show steps

Deepen your understanding of Manychat by exploring their official tutorials and documentation.

Show steps

Visit the Manychat Help Center.
Search for tutorials on automation.
Follow a tutorial on setting up a flow.

Three other activities

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Show all six activities

Write Ad Copy Variations

Show steps

Improve your ad copywriting skills by creating multiple ad copy variations for your real estate lead generation campaign.

Show steps

Brainstorm different headline ideas.
Write 3-5 different ad copy variations.
Use different tones and angles.

Build a Basic Chatbot Flow

Show steps

Solidify your Manychat skills by building a simple chatbot flow for real estate inquiries.

Show steps

Plan a basic conversation flow.
Create a new flow in Manychat.
Add text, images, and quick replies.
Test the flow with a test user.

Read 'DotCom Secrets'

Show steps

Learn how to build effective sales funnels for online lead generation.

View Dotcom Secrets: The Underground Playbook for... on Amazon

Show steps

Read the book 'DotCom Secrets'.
Understand the concept of sales funnels.
Apply the principles to your real estate lead generation.

Career center

Learners who complete Real Estate Buyer Leads on Auto-pilot will develop knowledge and skills that may be useful to these careers:

Real Estate Agent

A real estate agent helps clients buy, sell, and rent properties, and this course can help. This work involves understanding market trends, marketing properties, and negotiating transactions. The course provides a foundation for generating leads through social media that can greatly enhance a real estate agent's client base. It teaches the use of automated systems to qualify leads through lead magnets and automated chat technology. A real estate agent should take this course to expand their reach, increase efficiency, and gain a steady stream of potential buyers.

See salaries and explore the career path for Real Estate Agent

Lead Generation Specialist

A lead generation specialist focuses on finding and qualifying potential customers for a business, and this course helps greatly with that. This work involves implementing strategies to attract leads, using various channels, and optimizing conversion rates. The course provides actionable skills in setting up a system to generate leads using social media and automation. In particular, the course provides instruction on using lead magnets and setting up Manychat for hands-off automation. A lead generation specialist should consider taking this course to expand their repertoire of lead generation strategies.

See salaries and explore the career path for Lead Generation Specialist

Real Estate Broker

A real estate broker oversees real estate transactions and manages real estate agents, and this course helps in lead generation. This role includes ensuring legal compliance, training agents, and overseeing the daily operations of a brokerage. The skills learned in this course, specifically generating leads through social media and automating qualification using tools like Manychat, would assist a real estate broker in optimizing their team's performance. Brokers should leverage this course’s understanding of lead generation systems as it can help maximize sales and revenue.

See salaries and explore the career path for Real Estate Broker

Sales Representative

A sales representative is responsible for selling a company's products or services to clients, and the lead generation strategies taught in this course are critical for success in the real estate industry. This work includes building relationships with customers, understanding their needs, and closing sales. The course can help a sales representative in the real estate sector generate a steady flow of qualified leads. In particular, the emphasis on using social media and automated chat systems to pre-qualify leads are skills that can greatly improve a sales representative's performance.

See salaries and explore the career path for Sales Representative

Marketing Specialist

A marketing specialist develops and executes marketing strategies for organizations and learning how to generate leads for real estate is a useful skill set. This work includes creating campaigns, analyzing market trends, and managing advertising initiatives. The course's deep dive into utilizing social media platforms, like Facebook, for lead generation will help a marketing specialist improve their lead development skills. Given a need to maximize leads, marketing specialists would benefit from this course's focus on automated chat technology and lead magnets.

See salaries and explore the career path for Marketing Specialist

Social Media Manager

A social media manager is responsible for planning, implementing, and monitoring an organization's social media strategy. This role includes creating engaging content, analyzing performance metrics, and managing online communities. The course specifically focuses on using social media, especially Facebook, to generate buyer leads, which is an invaluable skill for any social media manager. The use of automated chat technology and lead magnets covered in the course can also help boost a social media manager's effectiveness in client acquisition.

See salaries and explore the career path for Social Media Manager

Online Advertising Specialist

An online advertising specialist manages and optimizes digital advertising campaigns, and this course assists in creating leads through online ads. This role includes designing ads, analyzing campaign data, and improving return on investment. The course's direct instruction on creating Facebook ads for acquiring real estate leads is extremely valuable. Specifically, this course allows an online advertising specialist to hone their skills in targeted advertising and automated customer qualification, using tools such as Manychat. Anyone specializing in online ads would find this course useful in their role.

See salaries and explore the career path for Online Advertising Specialist

Digital Marketing Manager

A digital marketing manager develops and implements online marketing strategies, and this course offers important insights into lead generation in real estate. This role also analyses campaign performance and manages digital marketing teams. The course's emphasis on using Facebook and social media platforms to gather and automate client acquisition makes it a valuable resource. Specifically, the course helps one learn about lead magnets and using Manychat for automated qualification. The skills learned in this course also apply to other industries.

See salaries and explore the career path for Digital Marketing Manager

Business Development Manager

A business development manager focuses on creating and implementing strategies to grow a company's revenue and market share, and this course is excellent for learning about new lead generation methods. This role involves identifying new business opportunities, building relationships, and expanding the customer base. The course could help in lead generation within the real estate sector and thus directly improve their outreach and client acquisition strategies. Specifically, the use of lead magnets and automated qualification tools as taught in this course would be beneficial for a business development manager.

See salaries and explore the career path for Business Development Manager

Marketing Consultant

A marketing consultant provides advice to organizations on how to improve their marketing strategies and this course offers a specific strategy that is easy to implement. This role involves analyzing market trends, identifying opportunities, and developing marketing plans. The course's focus on real estate lead generation, particularly through social media and automated systems, can inform a marketing consultant in the real estate sector. The information about using Facebook, lead magnets, and Manychat allows a marketing consultant to better serve real estate clients.

See salaries and explore the career path for Marketing Consultant

Customer Relationship Manager

A customer relationship manager works to improve customer satisfaction and loyalty, and this course offers information about how automation can help manage a pipeline of leads. This role includes managing customer interactions, gathering feedback, and implementing strategies to enhance the customer experience. The course helps a customer relationship manager better understand how to capture and engage with potential clients, particularly using automated systems like Manychat. In particular, the understanding of lead qualification through automation is beneficial to someone in a customer relationship manager role.

See salaries and explore the career path for Customer Relationship Manager

Small Business Owner

A small business owner manages the day-to-day operations of their business, and this course can give them important tools for scaling their operations. This includes managing finances, marketing, and customer service. The course can provide a small business owner with hands-on skills in how to generate leads for their business, especially through social media and automated systems. Learning how to create lead magnets and use tools like Manychat are very useful to a small business owner who wishes to automate the process of building and qualifying a customer base.

See salaries and explore the career path for Small Business Owner

Entrepreneur

An entrepreneur starts and manages their own business ventures and may need tips on how to generate leads. This involves identifying opportunities, developing business plans, and taking risks to achieve their goals. The course provides real world skills in the lead generation process that can be invaluable to any entrepreneur, especially those in the real estate industry. The course's focus on using social media marketing and automated chat technology to gain prequalified leads may be beneficial.

See salaries and explore the career path for Entrepreneur

Sales Manager

A sales manager leads a team of sales professionals, develops sales targets, and implements sales strategies, and this course gives the user an idea of how to automate the lead process. This role also involves training staff and improving sales performance. The course, by teaching lead generation on social media and automation, can help lead a team to greater levels of success. As a sales manager, understanding how to leverage technology, such as Manychat, for lead qualification is important.

See salaries and explore the career path for Sales Manager

Freelance Marketer

A freelance marketer provides marketing services to clients on a project basis. They work to create marketing strategies, develop content, and manage campaigns. The course, by focusing on real estate lead generation and automation, provides valuable resources for a freelance marketer. The course's lead magnet and social media-based advertising strategies can be directly applicable to real estate clients in particular. Learning about Manychat would also be helpful.

See salaries and explore the career path for Freelance Marketer

Real Estate Buyer Leads on Auto-pilot

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