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Phil Ebiner and Video School

What is your ideal life? Does the word FREEDOM come to mind? 

Freedom from stress. Freedom from worry. Freedom from money. Freedom from bosses. Freedom to be with your friends and family.

Freedom to do what you love every day.

Read more

What is your ideal life? Does the word FREEDOM come to mind? 

Freedom from stress. Freedom from worry. Freedom from money. Freedom from bosses. Freedom to be with your friends and family.

Freedom to do what you love every day.

Ultimately, freedom is what this course is all about.

I want to show you how I've built a life of freedom by sharing my knowledge with the world. It's a wonderful thing to make more money than I've ever made before... by teaching others skills that will improve their own lives.

You want freedom, and you're either:

  1. Someone who has never created an online course before

  2. Someone who is trying to sell online courses, but isn't having as much success as you'd like

I can help you, no matter what situation you're in. 

THIS COURSE WILL SHOW YOU HOW TO:

  • Create online courses that actually sell

  • Come up with great online course topics

  • Validate your course idea to make sure it will be profitable

  • Design an engaging outline sure to get great student reviews

  • Understand the equipment needed to get started on any budget

  • Edit more engaging and super duper high quality videos

  • Launch your course successfully, even without an audience

  • Choose a platform(s) to put your courses on

  • Sell courses on marketplaces like Udemy

  • Self-host your courses with tools like Teachable and Thinkific

  • Build an automated sales funnel to sell your course while you sleep

  • Grow your own loyal following for your own brand

  • Use YouTube, webinars, blogging, and podcasting to sell courses

  • Increase your income by re-purposing course content

Along with the video content of the course, there are many bonuses.

BONUSES:

  • Downloadable resources and guides

  • An audio version of the course to listen on the go

  • Q&A videos the answer your specific questions

  • Assignments that make you productive while taking the course

  • An instructor who truly cares about your success

I SHARE ALL MY  They are techniques that other successful course creators are using to build their own businesses.

IT WILL NEVER BE A BETTER TIME TO START TEACHING 

You don't need an audience.

You don't need to know how to make videos.

You don't need to know how to teach.

You don't need to know how market.

You just need to be persistent. You just need to believe in yourself. You just need to keep your eye on the goal (whatever that may be - financial independence, $100,000 per year, an extra couple bucks for coffee, an avenue to share your knowledge with the world).

WHY AM I DOING THIS?

Teaching online has changed my life. It's helped me pay for vacations around the world, pay off $107,000 in student loan debt, pay for our wedding, invest for a better future, and purchase our first home.

Now I want to give back. 

In 2013, I started teaching other people how to create and sell online courses. Since then, thousands of people have used my techniques to create their own online courses and change their own lives. 

A lot has changed since 2013 when I launched my first online teaching training course. I've spoken with and interviewed hundreds of other online instructors to learn what they're doing to grow their online course business. I started the Online Course Masters podcast to document some of these conversations. 

While the podcast, my blog, and my YouTube channel are all ways in which I give amazing, high-quality, and valuable training to people like you, online courses are still the best way to take a student from A to Z. 

That's why I created this course - to walk with you through the entire process.

With our 30-day 100% money-back guarantee, there's no reason to hesitate.

I'll give you two more reasons why you should enroll right this second:

Your investment in this course will quickly be paid back even just by implementing some of the techniques I share with you. There are hundreds of gold nuggets to choose from, making this course the best investment in your own education and future success.

While today is still the best day you can get started with creating and selling online courses, it will get harder for course creators as the markets get more and more competitive. You want to start as soon as you can (like today) to take advantage of this growing market. Instead of struggling and trying to do everything yourself, just learn from someone who has already figured it out. 

I CAN'T WAIT TO SEE YOUR SUCCESS

In the first section, I give you 3 ways to improve your courses right now to get better course reviews.

See you inside.

Phil

Enroll now

What's inside

Learning objectives

  • Create online courses that actually sell.
  • Build an automated sales funnel to sell your course while you sleep.
  • Validate your course idea to make sure it will be profitable.
  • Design an engaging and high-quality course.
  • Launch successfully, even without an audience.
  • Grow a loyal following for your own brand.
  • Use youtube, webinars, blogging, and podcasting to sell your courses.
  • Know exactly what equipment you need to teach your course.
  • Increase your income by re-purposing course content​​.

Syllabus

Welcome to the course. Let's dive right in and learn how creating courses works.

If you enrolled in this course, you've taken the first step to online course success. In this video, you'll learn more about the structure of this course. You'll learn how course creation and selling actually works. You'll learn my secret to success.

With the knowledge from this lesson, you'll have a better understand of where you're at on your course creation journey. And hopefully you'll see a path towards success that I'm excited to lead you on!

Read more

In this lesson, you can download some of the bonus content in this course, and learn about additional resources that will help you become a better online course creator!

Success as an online course creators is rooted in creating a course that students love. Without an amazing course, no ethical way of promoting your course will be successful. 

If you create an amazing course, your course will practically sell itself on marketplaces like Udemy. Good reviews sell courses. More reviews rank your course higher. The higher your rank, the more you sell. The more you sell, the more reviews you get. This snowball is the golden ticket to online course success.

And it starts with an amazing course. By the end of this lesson, you'll know 3 ways to make a course students are guaranteed to love.

Say hello to your fellow students, and share a bit more about your story.

Tips to Improve Your Course Taking Experience | Udemy Masters Course
A Quick Note About the Next 2 Videos

I don't do it to boast. I do it to inspire. In this lesson, I want to share my latest achievements as an online course creator including some latest income milestones.

Remember, I started out like you - with no audience, with no experience, with nothing. In my first month, I made $62 on Udemy. Now I'm consistently making over 5-figures per month. 

This course shares exactly what I'm doing to achieve that success. And I want to make sure you trust me, as your teacher. So that's what this lesson is all about.

Reflecting on 10 Years & 2.5 Million Students with Udemy
You will learn how to come up with course topics that actually sell, before even creating any content. You'll also learn how to structure a course so that it's engaging and gets great reviews.

The first step in the course creation process is to come up with a course topic. In this lesson, I'll share with you my advice on choosing a course topic for your first course (and also for future courses).

Some ideas I'll talk about are: big versus small courses, finding your target audiences, making sure your course is evergreen.

Once you have an idea for a course, the next step is to validate the market demand for your topic. In this lesson, I show you a few ways to make sure there is an audience for your topic. 

I'll even walk you through the process of keyword validation on YouTube, Amazon Kindle, Udemy, Google Keyword planner, and Google Trends.

Here's a brand new way to validate course ideas with Udemy's new Insight feature.

Once you have a validated course idea, it's time to outline your course. But how do you outline a course so that it flows in an engaging way that results in happy students and amazing reviews!

In this lesson, you'll learn how to outline your course - especially the first section of your course so it is engaging for your students.

Here is a case study of an outline that I'm creating for an upcoming course. In these case studies, I walk through a real world example to show you exactly how I'm creating and selling online courses.

Whether you should script or just outline your course is a hot topic in the online course world. I've tried both, an in this lesson I give you my best advice for recording scripted videos (which is harder than you might think!).

Learn the different styles of courses, the equipment you need, and other tips for creating high-quality courses on any budget.

By now, you'll have a course idea. It will be validated, to make sure there is an audience willing to pay for it. You'll have an outline with all of your lessons. 

You're ready to rock and roll!

What next?

You need to choose your course style. There are very different types of lessons, and this decision will effect everything moving forward - from equipment choices to recording and editing.

It's time to take action!

The most popular questions I get have to do with equipment. In this lesson, I give you my most recommended equipment for any video production setup - from cameras and microphones to lighting and editing applications.

If you have any questions about your specific situation or equipment, feel free to ask me in the course!

How do I set up my office when it is filming time? In this article, I'll show you how I map out my video production setup for both webcam and DSLR videos.

In this lesson, I test out the cheapest course equipment I could find - most of it for free.

Most new course creators will be creating courses with slides. While death-by-Powerpoint is a common problem, there are antidotes for it!

Using proper fonts, sizing, colors, and design will make your course slides interesting. Don't make the mistake of boring slides.

You'll learn how to do it right in this lesson.

Every online course will (or at least should) have audio. Most likely, it will be you recording your own voice. Because audio is SO IMPORTANT for online courses, it's crucial to record clean and crisp audio.

This lesson shares tips on recording better audio in any environment with different kinds of microphones.

If you want to make your courses even more engaging, I recommend adding talking head videos to your courses. It doesn't have to be in every lesson. It can just be the introduction of your course, or maybe the introduction to each section. This will increase engagement with your students, and build a better bond.

But newbie course creators often make mistakes with their talking head videos. This lesson will give you 3 ways to make sure your talking head videos look professional.

If you are shooting talking head videos, your background helps tell your story. Because of this, it's important to make a conscious decision about what your background is.  

This lesson shares two ways to choose a background and how to make it look super professional.

Video lighting doesn't have to be complicated. In fact, there's one lighting setup that can be your basis for any style of video (from online courses to Hollywood movies!). You'll learn that exact video lighting setup in this lesson.

Here is a case study of my DIY paper lantern lighting setup. In these case studies, I walk through a real world example to show you exactly how I'm creating and selling online courses.

Once you've recorded your course lessons, the real fun begins. You can make your lessons even more engaging with a few editing techniques. In this lesson, you'll learn how to add graphics, calls to action, music, and use other editing techniques to increase engagement.

No matter what camera you use, what video editing application you use, or where you're posting your course - here are some basic rules to follow when exporting your videos.

Make sure your video lessons look amazing on any device!

Get feedback on your course video. You'll receive feedback from other students here in this course on how you can improve your video production.

As course marketplaces like Udemy expand internationally, it's important as course creators to make sure our courses are ready for the worldwide audience. 

Things like subtitles and translations will help make your courses more desirable to the worldwide audience. In this lesson, I'll give you advice for doing just that.

CASE STUDY: Phil's Livestream Setup | Udemy Masters Course
Learn how to launch a course on a variety of platforms, even if it's your first one without an audience.

Now that you've created an amazing course, it's time to give it to the world!

The first decision is to choose a course platform for your course. We live in a modern world of countless online course platforms. In this lesson, I'll share my advice for choosing the best platform(s) including Udemy, Skillshare, and many others.

Perhaps you have a an audience of your own. Perhaps you just want more control over your courses including pricing and communications. These are both great reasons for wanting to self-host your course. 

We live in a world where self-hosting has never been easier!

With tools like Teachable or Thinkific, and a number of Wordpress plugins, you can self-host your courses in no time!

By the end of this lesson, you'll know how to choose a self-hosting platform.

Great titles and descriptions sell your course. Not only do they share a benefit that encourages potential students to purchase, but it also helps (or hurts) your course SEO and ranking

Learn the best techniques for writing amazing titles and descriptions.

Write Your Course Title & Subtitle | Udemy Masters Course

There are infinite ways to price your course. I'll share my experience pricing courses that sell. From the Udemy-style pricing to premium pricing, I've done it all. 

By the end of this lesson, you'll know exactly how to successfully price your course.

If you don't have an audience, DON'T FEAR. I started without an audience, and I truly believe that you can be successful today using the same practices that I used.

In this lesson, you'll learn the exact steps to launching a course without an audience.

Once you do have an audience, the way you can launch your course changes from when you didn't have an audience. I'll share my exact launch strategies (including pricing, email sequences, and content).

Remember that everything has a snowball effect. If you are persistent and consistent, YOU WILL HAVE SUCCESS.

Here is a case study of some of my promotional message practices. In these case studies, I walk through a real world example to show you exactly how I'm creating and selling online courses.

The next level of course selling is to create an automated sales funnel that makes your course process even more passive.

In this lesson, you'll learn my exact sales funnel. It's one that is working today to sell my own courses, and I'll be that it'll work for you as well!

One of the recent techniques I've been using to convert email subscribers to course purchasers is the tripwire.

By the end of this lesson, you'll know a new technique for increasing your income and growing your tribe.

Here is a case study of my website's tripwire technique. In these case studies, I walk through a real world example to show you exactly how I'm creating and selling online courses.

Learn ways that I've increased my revenue from online courses by re-purposing content.

Some people can make full time income from one single online course. This is not how I've built my business. I've spread out my streams of income to provide a stable monthly income that continues to grow.

In this lesson (and the rest of this section), you'll learn my basic process for boosting your income. Everything you'll learn in this section will feed off each other, making your brand grow exponentially.

The first thing you need as an online course creator (after you've created your course) is a website. People need to be able to find you. You need to be able to provide more information. And you'll need a place to promote your amazing courses.

Not all websites are equal. LEARN WHAT WORKS!

By the end of this lesson, you'll know the exact pages and content to put on your website so that it actually sells your online courses.

Here's a video sharing Phil's 2017 updates to his website and sales funnels.

One of the best ways to improve your website, is to find websites that you like and use them for inspiration. The goal isn't to copy, but to use their structure and style as a guide.

Email Marketing for Course Creators | Udemy Masters Course

One of my main audience-building platforms is YouTube. YouTube is the world's second largest search engine and the PERFECT place to find students for your course.

The YouTube audience already wants video content. And there are millions of people search how to do things - the perfect place for people to find your solutions.

Here is a case study of my YouTube promotion strategy. In these case studies, I walk through a real world example to show you exactly how I'm creating and selling online courses.

Growing a YouTube channel takes time (and a lot of works). In this lesson, you'll learn best practices that expedite the process of growing a YouTube channel.

CASE STUDY: Selling Coaching Calls with Facebook Videos | Udemy Masters Course

It's time to take action and start your YouTube channel if you haven't already done so. Or if you have a channel, make a video that will boost your audience.

From email sequences to sales pages, there are many different ways to sell an online course. The one that consistently has the highest conversion rate is the webinar. 

A successful webinar follows a sequence. You will learn that sequence in this course.

Podcasting is another great way to build your brand... to build your tribe of followers. It's great because you have an audience that listens to you for sometimes hours each week! What other platform allows you to educate and inspire for so long!

In this lesson, you'll learn why you should start a podcast.

Being interviewed on a podcast can boost your reputation, helping you become a 'thought-leader' in your field. It's also a great way to be introduced to a brand new audience. That's why I'm challenging you in this lesson to get on a podcast.

Converting your course into ebooks (or visa versa) is a great way to create a new stream of income. In this lesson, you'll learn multiple ways to efficiently convert your course in an book that you can sell on Amazon Kindle.

By now, you've learned everything that I do to create and sell online courses. I truly hope it has helped you!

Thank you so much for enrolling in this course. By now, you've learned everything that I do to create and sell online courses. I truly hope it has helped you!

Please let me know how I can improve this course!

In this section, I respond to popular student questions via video.

Here is how I've incorporated my business, and the reasons I chose an s-corp.

In this video, I answer common student questions.

In this video, I answer the question about how to accept pre-order payments for your courses. This is a great way to validate your course ideas!

Great question about how to deal with losing time spent creating courses to family.

Here's a Q&A where I talk about starting your online teaching business with no audience or list.

Here are my thoughts about how to hire a virtual assistants and freelancers to help you run your online business.

After you've created your first online course - what should you do next? 

Bonuses from Video School
Bonus Lecture: Learn More from Phil + Video School

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Ideal for those new to creating and selling courses
Taught by Phil Ebiner and Video School, who are recognized for their work in online course creation
Examines online course creation, which is highly relevant in today's online education landscape
Develops skills in creating high-quality videos, marketing, and sales funnels
Bonus content includes downloadable resources, a course audio version, and Q&A videos
Students may need to purchase additional equipment for video production

Save this course

Save Udemy Masters: Learn Online Course Creation - Unofficial to your list so you can find it easily later:
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Reviews summary

Udemy course creation masterclass

learners say this course provides a detailed guide to creating and selling online courses. It covers topics such as course validation, content creation, marketing, and platform selection. The instructor is experienced and provides valuable insights and practical tips. The course is well-organized and engaging, with clear explanations and actionable advice. Learners appreciate the focus on proven strategies and the emphasis on building a strong foundation for success on Udemy and beyond. They also value the insights into various aspects of course creation, including equipment, software, and marketing techniques.
Provides an overview of the Udemy platform, including its features, policies, and best practices, to help learners navigate the platform and maximize their success.
"This course has been so helpful to me as I've launched my first few online courses."
"I'm looking forward to going back and reviewing some of these lessons as I get more experience."
"Thanks, Phil and team!"
"Phil is such a pro! His course design, delivery, video quality, and audio quality are superb."
Offers guidance on optimizing your course for discoverability on Udemy, including keyword research, SEO techniques, and pricing strategies, as well as tips on increasing sales through discounts and promotions.
"I'm already an hour into the course and I'm hooked!"
"Phil has clear presentation, actionable insights, and one very inspiring success story."
"Take this course if you want to make great content on Udemy!"
"I expected quite a bit; and I got more!"
Covers strategies for promoting your course on Udemy and beyond, including social media marketing, email marketing, and paid advertising, with an emphasis on building an audience and creating a brand.
"Phil has shown great, totally actionable advice on how to conceive, create and market your online course, with a genuine focus on making it the best experience possible for your customer."
"5/5!"
"So far, so good."
"And the amount of information I already received already justifies the price."
Stresses the importance of researching and validating your course idea to ensure it meets a real need, backed by data.
"He what I like about Phil's style of teaching, is that he doesn't make it look difficult."
"He is down to earth and teach at eye level with his students."
"I really appreciate it."
Provides comprehensive guidance on creating high-quality course content, including lesson planning, slide design, and video recording techniques, as well as tips on using various software and equipment.
"I studied great content, great quality."
"Especially for the modest and unpretentious style and you teach."
"Would like to imbibe that style."
"Will also be happy to translate your courses in Hindi for India."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Udemy Masters: Learn Online Course Creation - Unofficial with these activities:
Develop a course outline
Get started on the planning phase by creating a detailed outline for your course.
Show steps
  • Identify the main topics and subtopics of your course
  • Organize the topics into a logical sequence
  • Develop learning objectives for each topic
Practice using video editing software
Enhance your course by learning how to effectively edit videos using professional software.
Show steps
  • Find video editing software that suits your needs
  • Watch tutorials and follow along with the instructions
  • Practice editing your own videos
Show all two activities

Career center

Learners who complete Udemy Masters: Learn Online Course Creation - Unofficial will develop knowledge and skills that may be useful to these careers:
Technical Writer
Technical Writers create written content that explains complex technical information. They work with engineers, scientists, and other experts to develop documentation that is clear, concise, and accurate. This course may be useful for Technical Writers as it can help them develop the skills necessary to write and edit technical documentation effectively. The course covers topics such as writing, editing, and technical writing, which are all essential skills for Technical Writers.
Copywriter
Copywriters create written content for a variety of purposes, including advertising, marketing, and public relations. They work with clients to develop and execute copywriting campaigns that are effective in reaching and persuading audiences. This course may be useful for Copywriters as it can help them develop the skills necessary to write effective copy. The course covers topics such as writing, editing, and marketing, which are all essential skills for Copywriters.
Editor
Editors review, edit, and revise written content for a variety of purposes, including books, articles, and marketing materials. They work with authors and publishers to ensure that written content is clear, concise, and error-free. This course may be useful for Editors as it can help them develop the skills necessary to edit and revise written content effectively. The course covers topics such as writing, editing, and grammar, which are all essential skills for Editors.
Digital Marketer
Digital Marketers develop and execute marketing campaigns that are designed to reach and engage audiences online. They work with clients to create and manage websites, social media accounts, and other online marketing channels. This course may be useful for Digital Marketers as it can help them develop the skills necessary to create and execute effective digital marketing campaigns. The course covers topics such as marketing, advertising, and social media, which are all essential skills for Digital Marketers.
Media Planner
Media Planners develop and execute media plans for a variety of advertising campaigns. They work with clients to determine the best media channels to reach their target audiences. This course may be useful for Media Planners as it can help them develop the skills necessary to create and execute effective media plans. The course covers topics such as marketing, advertising, and media planning, which are all essential skills for Media Planners.
Content Creator
Content Creators develop and produce content for a variety of media platforms, including websites, blogs, social media, and video. They work with clients to create content that is engaging, informative, and persuasive. This course may be useful for Content Creators as it can help them develop the skills necessary to create effective content. The course covers topics such as writing, editing, and marketing, which are all essential skills for Content Creators.
Freelance Writer
Freelance Writers create written content for a variety of clients, including businesses, organizations, and individuals. They work on a project-by-project basis, and they set their own rates and hours. This course may be useful for Freelance Writers as it can help them develop the skills necessary to write and market their services effectively. The course covers topics such as writing, editing, and marketing, which are all essential skills for Freelance Writers.
Marketing Manager
Marketing Managers develop and execute marketing campaigns for a variety of products and services. They work with teams to create and implement marketing strategies that are effective in reaching and engaging target audiences. This course may be useful for Marketing Managers as it can help them develop the skills necessary to create and execute effective marketing campaigns. The course covers topics such as marketing, advertising, and public relations, which are all essential skills for Marketing Managers.
Public relations manager
Public Relations Managers develop and execute public relations campaigns for a variety of organizations and individuals. They work with the media to promote their clients and build positive relationships with the public. This course may be useful for Public Relations Managers as it can help them develop the skills necessary to create and execute effective public relations campaigns. The course covers topics such as public relations, media relations, and crisis communication, which are all essential skills for Public Relations Managers.
Journalist
Journalists research, write, and edit news stories for a variety of media platforms, including newspapers, magazines, and websites. They work with sources to gather information and develop stories that are informative and engaging. This course may be useful for Journalists as it can help them develop the skills necessary to write and report news stories effectively. The course covers topics such as writing, editing, and reporting, which are all essential skills for Journalists.
Social Media Manager
Social Media Managers develop and execute social media campaigns for a variety of brands and organizations. They work with teams to create and implement social media strategies that are effective in reaching and engaging target audiences. This course may be useful for Social Media Managers as it can help them develop the skills necessary to create and execute effective social media campaigns. The course covers topics such as social media marketing, content creation, and community management, which are all essential skills for Social Media Managers.
Instructional Designer
Instructional Designers develop and deliver educational programs and materials for a variety of audiences. They work with subject matter experts to create and deliver training programs that are effective and engaging. This course may be useful for Instructional Designers as it can help them develop the skills necessary to create and deliver effective educational programs. The course covers topics such as teaching, learning, and assessment, which are all essential skills for Instructional Designers.
Educator
Educators develop and deliver educational programs and materials for students of all ages. They work with students to help them learn and grow, both academically and personally. This course may be useful for Educators as it can help them develop the skills necessary to create and deliver effective educational programs. The course covers topics such as teaching, learning, and assessment, which are all essential skills for Educators.
Consultant
Consultants provide advice and guidance to organizations and individuals on a variety of topics. They work with clients to identify and solve problems, develop strategies, and improve performance. This course may be useful for Consultants as it can help them develop the skills necessary to provide effective consulting services. The course covers topics such as problem-solving, strategic planning, and communication, which are all essential skills for Consultants.
Author
Authors plan, research, and write books, articles, and other materials for publication. They work with publishers to develop and market their work. This course may be useful for Authors as it can help them develop the skills necessary to write and publish their work. The course covers topics such as writing, editing, and marketing, which are all essential skills for Authors.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Udemy Masters: Learn Online Course Creation - Unofficial.
Provides a practical framework for building a successful startup. It valuable resource for entrepreneurs and anyone interested in innovation.
Explains why large companies often fail to innovate. It valuable resource for anyone interested in innovation and entrepreneurship.
Provides practical advice for building and running a successful startup. It valuable resource for entrepreneurs and anyone interested in leadership.
Provides a framework for marketing and selling technology products to mainstream customers. It valuable resource for entrepreneurs and anyone interested in marketing.
Provides a clear and concise framework for developing good strategy. It valuable resource for entrepreneurs and anyone interested in business.
Provides a practical guide to using lean principles to build and launch successful products. It valuable resource for entrepreneurs and anyone interested in product development.
Provides a practical framework for designing value propositions that customers want. It valuable resource for entrepreneurs and anyone interested in product development.
Provides a step-by-step guide for building a successful startup. It valuable resource for entrepreneurs and anyone interested in starting a business.
Provides a timeless framework for strategy and leadership. It valuable resource for entrepreneurs and anyone interested in business or life in general.

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