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Julio Ricardo Fonseca Rios
Este curso trata sobre los fundamentos del marketing y branding, así como la relación existente entre ambos conceptos. Aprenderemos a identificar los conceptos básicos de Marketing y Branding para la elaboración de una marca, definición de su estrategia y formas de llegada al mercado, que generen valor para la empresa y para el cliente o usuario.
Si quieres iniciar en el mundo del marketing y branding, te invitamos a inscribirte a este curso. Él único requisito es tener interés en aprender sobre estos temas.
¡Te esperamos en el curso!
Register for this course and see more details by visiting:
OpenCourser.com/course/pnpn9e/relacion
What's inside
Syllabus
Introducción
Fundamentos del Marketing
Fundamentos del Branding
Read more
Syllabus
Introducción
Fundamentos del Marketing
Fundamentos del Branding
Read more
Estrategia en Marketing
Marketing estratégico
Marketing táctico
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores fundamentals of marketing and branding, which is standard in business industry
Examines the relationship between marketing and branding, which is highly relevant to both fields
Teaches how to define a brand and its strategy, which helps learners develop marketing plans
Develops skills for reaching target markets, which are core skills for marketing professionals
Builds a strong foundation for beginners in marketing and branding
Offers a comprehensive study of marketing and branding, which may add color to other business topics
Save this course
Save Relación entre Branding y Marketing to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Relación entre Branding y Marketing with these
activities:
Organizar y revisar materiales del curso
Show steps
Mejorar la retención y la comprensión revisando y organizando regularmente las notas, tareas y recursos del curso.
Show steps
-
Crear un sistema para organizar las notas, diapositivas y otros materiales del curso.
-
Revisar regularmente los materiales para reforzar la comprensión.
Conectar con profesionales experimentados en marketing o branding
Show steps
Obtener orientación y apoyo de profesionales con experiencia en la industria del marketing o el branding.
Browse courses on
Marketing
Show steps
-
Identificar a profesionales experimentados en marketing o branding.
-
Contactarlos y solicitar una reunión o conversación.
Leer Marketing Management
Show steps
Repasar conceptos fundamentales de marketing con un libro de referencia ampliamente utilizado en el campo.
View
Dirección de Marketing
on Amazon
Show steps
-
Adquirir el libro: Marketing Management de Kotler y Keller.
-
Leer los capítulos 1-3: Conceptos básicos de marketing, orientación al mercado y estrategia de marketing.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Participar en discusiones en línea sobre estrategias de marketing
Show steps
Intercambiar ideas y aprender de las perspectivas de otros estudiantes participando en discusiones sobre estrategias de marketing.
Browse courses on
Marketing
Show steps
-
Unirse a un foro o grupo de discusión en línea centrado en marketing.
-
Participar en discusiones sobre temas relacionados con el curso, como segmentación, targeting y posicionamiento.
Resolver ejercicios de segmentación de mercado
Show steps
Mejorar la comprensión de los conceptos de segmentación, targeting y posicionamiento a través de ejercicios prácticos.
Show steps
-
Identificar bases de segmentación relevantes para una industria específica.
-
Desarrollar perfiles de clientes específicos para cada segmento identificado.
Seguir tutoriales sobre técnicas avanzadas de branding
Show steps
Ampliar el conocimiento sobre branding explorando técnicas avanzadas a través de tutoriales guiados en línea.
Browse courses on
Branding
Show steps
-
Buscar tutoriales sobre temas específicos de branding, como diseño de logotipos, psicología del color o gestión de redes sociales.
-
Seguir los pasos descritos en los tutoriales para aplicar las técnicas aprendidas.
Asistir a un taller sobre estrategias de marketing digital
Show steps
Profundizar en las estrategias de marketing digital y las tendencias emergentes asistiendo a un taller impartido por expertos en la industria.
Browse courses on
Marketing Digital
Show steps
-
Investigar y encontrar talleres que se centren en estrategias de marketing digital.
-
Registrarse y asistir al taller.
Elaborar un plan de marketing para un producto o servicio
Show steps
Aplicar los principios aprendidos en el curso creando un plan de marketing integral para un producto o servicio real.
Browse courses on
Marketing Plan
Show steps
-
Seleccionar un producto o servicio para el que se desarrollará el plan.
-
Conducir un análisis de mercado para comprender el entorno competitivo.
-
Definir los objetivos de marketing y desarrollar estrategias para alcanzarlos.
-
Desarrollar un plan de implementación detallando tácticas y cronogramas.
-
Presentar el plan de marketing a una audiencia simulada o en línea.
Organizar y revisar materiales del curso
Show steps
Mejorar la retención y la comprensión revisando y organizando regularmente las notas, tareas y recursos del curso.
Show steps
Show steps
Show steps
- Crear un sistema para organizar las notas, diapositivas y otros materiales del curso.
- Revisar regularmente los materiales para reforzar la comprensión.
Conectar con profesionales experimentados en marketing o branding
Show steps
Obtener orientación y apoyo de profesionales con experiencia en la industria del marketing o el branding.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Identificar a profesionales experimentados en marketing o branding.
- Contactarlos y solicitar una reunión o conversación.
Leer Marketing Management
Show steps
Repasar conceptos fundamentales de marketing con un libro de referencia ampliamente utilizado en el campo.
View
Dirección de Marketing
on Amazon
Show steps
Show steps
Show steps
- Adquirir el libro: Marketing Management de Kotler y Keller.
- Leer los capítulos 1-3: Conceptos básicos de marketing, orientación al mercado y estrategia de marketing.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Participar en discusiones en línea sobre estrategias de marketing
Show steps
Intercambiar ideas y aprender de las perspectivas de otros estudiantes participando en discusiones sobre estrategias de marketing.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Unirse a un foro o grupo de discusión en línea centrado en marketing.
- Participar en discusiones sobre temas relacionados con el curso, como segmentación, targeting y posicionamiento.
Resolver ejercicios de segmentación de mercado
Show steps
Mejorar la comprensión de los conceptos de segmentación, targeting y posicionamiento a través de ejercicios prácticos.
Show steps
Show steps
Show steps
- Identificar bases de segmentación relevantes para una industria específica.
- Desarrollar perfiles de clientes específicos para cada segmento identificado.
Seguir tutoriales sobre técnicas avanzadas de branding
Show steps
Ampliar el conocimiento sobre branding explorando técnicas avanzadas a través de tutoriales guiados en línea.
Browse courses on
Branding
Show steps
Show steps
Show steps
- Buscar tutoriales sobre temas específicos de branding, como diseño de logotipos, psicología del color o gestión de redes sociales.
- Seguir los pasos descritos en los tutoriales para aplicar las técnicas aprendidas.
Asistir a un taller sobre estrategias de marketing digital
Show steps
Profundizar en las estrategias de marketing digital y las tendencias emergentes asistiendo a un taller impartido por expertos en la industria.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Investigar y encontrar talleres que se centren en estrategias de marketing digital.
- Registrarse y asistir al taller.
Elaborar un plan de marketing para un producto o servicio
Show steps
Aplicar los principios aprendidos en el curso creando un plan de marketing integral para un producto o servicio real.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Seleccionar un producto o servicio para el que se desarrollará el plan.
- Conducir un análisis de mercado para comprender el entorno competitivo.
- Definir los objetivos de marketing y desarrollar estrategias para alcanzarlos.
- Desarrollar un plan de implementación detallando tácticas y cronogramas.
- Presentar el plan de marketing a una audiencia simulada o en línea.
Career center
Learners who complete Relación entre Branding y Marketing will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning, developing, and executing marketing campaigns for a product or service. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective marketing campaigns that will help you achieve your marketing goals.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity, reputation, and marketing strategy. This course will help you learn the fundamentals of branding and marketing, which are essential for success in this role. You will also gain the skills you need to develop and execute effective marketing campaigns that will help you achieve your brand's goals.
Advertising Account Executive
Advertising Account Executive
An Advertising Account Executive is responsible for managing relationships with clients and developing and executing advertising campaigns. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective advertising campaigns that will help you achieve your clients' goals.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products or services. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective marketing campaigns that will help you launch your products or services successfully.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public relations and communications. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective public relations campaigns that will help you achieve your company's goals.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for managing a company's digital marketing campaigns. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective digital marketing campaigns that will help you achieve your company's goals.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective social media campaigns that will help you achieve your company's goals.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for developing and executing content marketing campaigns. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective content marketing campaigns that will help you achieve your marketing goals.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice to businesses. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective marketing plans that will help your clients achieve their marketing goals.
Sales Manager
Sales Manager
A Sales Manager is responsible for managing a sales team and developing and executing sales strategies. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective sales strategies that will help you achieve your sales goals.
Marketing Research Analyst
Marketing Research Analyst
A Marketing Research Analyst analyzes marketing data using statistical techniques and provides insights to help improve marketing campaigns. This course may be useful for learning the fundamentals of marketing and branding, which will enable you to better understand the data you are analyzing. It will also help you develop the skills you need to communicate your findings effectively.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for developing and executing business development strategies. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective business development strategies that will help you achieve your business goals.
Entrepreneur
Entrepreneur
An Entrepreneur is someone who starts their own business. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective marketing and branding strategies that will help you launch and grow your business.
Freelance Graphic Designer
Freelance Graphic Designer
A Freelance Graphic Designer creates visual content for a variety of clients. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective marketing and branding strategies that will help you attract and retain clients.
Freelance Writer
Freelance Writer
A Freelance Writer writes for a variety of clients. This course will help you learn the fundamentals of marketing and branding, which are essential for success in this role. You will also gain the skills you need to develop and execute effective marketing and branding strategies that will help you attract and retain clients.
For more career information including salaries, visit:
OpenCourser.com/course/pnpn9e/relacion
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Relación entre Branding y Marketing.
Este libro es un texto clásico de marketing que proporciona una base sólida para comprender los conceptos y principios fundamentales del marketing. Es útil como lectura de fondo para el curso.
Este libro es una guía práctica para desarrollar estrategias de marca efectivas. Proporciona información valiosa sobre el proceso de creación y gestión de marcas.
Este libro es otro texto clásico de marketing que proporciona una visión completa de los principios y prácticas fundamentales del marketing. Es útil como lectura de fondo para el curso.
Este libro proporciona una introducción a las técnicas de análisis de marketing. Es útil para comprender cómo utilizar los datos para mejorar las estrategias y tácticas de marketing.
Este libro proporciona una guía práctica para diseñar marcas efectivas. Cubre una amplia gama de temas, desde la creación de logotipos hasta el desarrollo de sistemas de identidad visual.
Save
Este libro explora el campo del neuromarketing y su potencial para comprender el comportamiento del consumidor. Es una lectura valiosa para aquellos interesados en comprender cómo el cerebro reacciona a los mensajes de marketing.
Save
Este libro proporciona una guía práctica para usar las redes sociales para promocionar negocios. Cubre una amplia gama de temas, desde la creación de contenido hasta la medición de resultados.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/pnpn9e/relacion
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Effort
6 semanas de estudio
Level
Introductory
Via
Coursera
Institution
Pontificia Universidad Católica del Perú
Instructor
Julio Ricardo Fonseca Rios
Language
Español
Good to know
Explores fundamentals of marketing and branding, which is standard in business industry
Examines the relationship between marketing and branding, which is highly relevant to both fields
Teaches how to define a brand and its strategy, which helps learners develop marketing plans
Develops skills for reaching target markets, which are core skills for marketing professionals
Builds a strong foundation for beginners in marketing and branding
Offers a comprehensive study of marketing and branding, which may add color to other business topics
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