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Introduction to AI in Business

Kirsten Gokay, Meeta Dash, Alyssa Simpson-Rochwerger, Andrea Butkovic, and Kiran Vajapey
Learn the foundations of AI and how these technologies can learn from data and improve or inform product development.

What's inside

Syllabus

Welcome to this course on AI for Product Managers! Learn about the course structure and resources available to you.
Get an overview of AI and machine learning and where they are used in industry. This lesson covers terminology and applications of supervised learning, unsupervised learning, and neural networks.
How do you build a successful AI product? Learn which kinds of narrow business cases can stand to benefit the most from machine learning, and identify the components of an effective, AI product team.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores the foundations of AI, which is standard in industry
Taught by industry experts with proven experience
Develops product management skills within an AI context
Suitable for learners with a background in product management
Examples and case studies primarily focus on industry applications
Does not cover the full lifecycle of AI product development

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Activities

Coming soon We're preparing activities for Introduction to AI in Business. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Introduction to AI in Business will develop knowledge and skills that may be useful to these careers:
Product Manager
Product Managers are responsible for the development and launch of new products. They work with engineers, designers, and marketers to ensure that products meet customer needs and are successful in the marketplace. This course can help Product Managers build a foundation in AI and understand how these technologies can be used to improve product development. For example, the course covers how to identify the right business cases for AI, how to build and manage an AI product team, and how to measure the success of AI products.
Data Scientist
Data Scientists use data to solve business problems. They work with large datasets to identify trends and patterns, and they develop models to predict future outcomes. This course can help Data Scientists build a foundation in AI and understand how these technologies can be used to improve their work. For example, the course covers how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to interpret the results of AI models.
Machine Learning Engineer
Machine Learning Engineers design, develop, and deploy machine learning models. They work with data scientists and product managers to ensure that models are accurate and efficient. This course can help Machine Learning Engineers build a foundation in AI and understand how these technologies can be used to improve their work. For example, the course covers how to choose the right machine learning algorithms, how to train and evaluate machine learning models, and how to deploy models to production.
Software Engineer
Software Engineers design, develop, and maintain software applications. They work with product managers and other engineers to ensure that applications are reliable, efficient, and meet customer needs. This course can help Software Engineers build a foundation in AI and understand how these technologies can be used to improve their work. For example, the course covers how to use AI to automate software development tasks, how to build and train machine learning models, and how to integrate AI into software applications.
Business Analyst
Business Analysts help organizations understand their business needs and develop solutions to meet those needs. They work with stakeholders across the organization to gather requirements, analyze data, and develop recommendations. This course can help Business Analysts build a foundation in AI and understand how these technologies can be used to improve their work. For example, the course covers how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to use AI to identify trends and patterns in data.
Quantitative Analyst
Quantitative Analysts use mathematical and statistical models to analyze financial data. They work with portfolio managers and other investment professionals to develop investment strategies and make investment decisions. This course can help Quantitative Analysts build a foundation in AI and understand how these technologies can be used to improve their work. For example, the course covers how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to use AI to identify trends and patterns in data.
Market Research Analyst
Market Research Analysts conduct research to understand consumer behavior and market trends. They work with marketing and product development teams to develop new products and services and to improve existing ones. This course can help Market Research Analysts build a foundation in AI and understand how these technologies can be used to improve their work. For example, the course covers how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to use AI to identify trends and patterns in data.
Operations Research Analyst
Operations Research Analysts use mathematical and statistical models to solve business problems. They work with operations managers and other decision-makers to develop strategies to improve efficiency and productivity. This course can help Operations Research Analysts build a foundation in AI and understand how these technologies can be used to improve their work. For example, the course covers how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to use AI to identify trends and patterns in data.
Management Consultant
Management Consultants help organizations improve their performance. They work with clients to identify problems, develop solutions, and implement change. This course can help Management Consultants build a foundation in AI and understand how these technologies can be used to improve their work. For example, the course covers how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to use AI to identify trends and patterns in data.
Financial Analyst
Financial Analysts analyze financial data to make recommendations on investment and business decisions. They work with portfolio managers and other investment professionals to develop investment strategies and make investment decisions. This course may be useful for Financial Analysts who want to learn how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to use AI to identify trends and patterns in data.
Actuary
Actuaries use mathematical and statistical models to assess risk and uncertainty. They work with insurance companies and other financial institutions to develop products and services that protect against financial risks. This course may be useful for Actuaries who want to learn how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to use AI to identify trends and patterns in data.
Statistician
Statisticians collect, analyze, and interpret data. They work with researchers, businesses, and governments to solve problems and make decisions. This course may be useful for Statisticians who want to learn how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to use AI to identify trends and patterns in data.
Data Analyst
Data Analysts collect, clean, and analyze data to identify trends and patterns. They work with businesses and organizations to improve decision-making and solve problems. This course may be useful for Data Analysts who want to learn how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to use AI to identify trends and patterns in data.
Business Intelligence Analyst
Business Intelligence Analysts use data to help businesses make better decisions. They work with data analysts and other business professionals to identify trends and patterns, and to develop strategies to improve business performance. This course may be useful for Business Intelligence Analysts who want to learn how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to use AI to identify trends and patterns in data.
Marketing Analyst
Marketing Analysts use data to understand consumer behavior and market trends. They work with marketing and product development teams to develop new products and services and to improve existing ones. This course may be useful for Marketing Analysts who want to learn how to use AI to automate data analysis tasks, how to build and train machine learning models, and how to use AI to identify trends and patterns in data.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Introduction to AI in Business.
Comprehensive guide to deep learning. It covers the latest research in the field and provides a detailed explanation of deep learning algorithms.
Provides a comprehensive overview of AI in practice. It good choice for those who want to learn more about the practical aspects of AI.
Provides a comprehensive overview of statistical learning methods. It good choice for those who want to learn more about the mathematical foundations of machine learning.
Provides a comprehensive overview of pattern recognition and machine learning. It good choice for those who want to learn more about the mathematical foundations of AI.
Provides a comprehensive overview of machine learning from a probabilistic perspective. It good choice for those who want to learn more about the mathematical foundations of AI.
Provides a comprehensive overview of AI for business. It good choice for those who want to learn more about the practical aspects of AI.
Provides a comprehensive overview of reinforcement learning. It good choice for those who want to learn more about the mathematical foundations of AI.
Provides a comprehensive overview of computer vision algorithms and applications. It good choice for those who want to learn more about the practical aspects of AI.
Provides a comprehensive overview of speech and language processing. It good choice for those who want to learn more about the practical aspects of AI.
Provides a comprehensive overview of data mining techniques. It good choice for those who want to learn more about the practical aspects of machine learning.
Provides a comprehensive overview of AI. It good starting point for those who want to learn more about the basics of AI.
Provides a comprehensive overview of AI. It good starting point for those who want to learn more about the basics of AI.

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