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H.V. Jagadish

What are the ethical considerations regarding the privacy and control of consumer information and big data, especially in the aftermath of recent large-scale data breaches?

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What are the ethical considerations regarding the privacy and control of consumer information and big data, especially in the aftermath of recent large-scale data breaches?

This course provides a framework to analyze these concerns as you examine the ethical and privacy implications of collecting and managing big data. Explore the broader impact of the data science field on modern society and the principles of fairness, accountability and transparency as you gain a deeper understanding of the importance of a shared set of ethical values. You will examine the need for voluntary disclosure when leveraging metadata to inform basic algorithms and/or complex artificial intelligence systems while also learning best practices for responsible data management, understanding the significance of the Fair Information Practices Principles Act and the laws concerning the "right to be forgotten."

This course will help you answer questions such as who owns data, how do we value privacy, how to receive informed consent and what it means to be fair.

Data scientists and anyone beginning to use or expand their use of data will benefit from this course. No particular previous knowledge needed.

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What's inside

Syllabus

What are Ethics?
Module 1 of this course establishes a basic foundation in the notion of simple utilitarian ethics we use for this course. The lecture material and the quiz questions are designed to get most people to come to an agreement about right and wrong, using the utilitarian framework taught here. If you bring your own moral sense to bear, or think hard about possible counter-arguments, it is likely that you can arrive at a different conclusion. But that discussion is not what this course is about. So resist that temptation, so that we can jointly lay a common foundation for the rest of this course.
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History, Concept of Informed Consent
Early experiments on human subjects were by scientists intent on advancing medicine, to the benefit of all humanity, disregard for welfare of individual human subjects. Often these were performed by white scientists, on black subject. In this module we will talk about the laws that govern the Principle of Informed Consent. We will also discuss why informed consent doesn’t work well for retrospective studies, or for the customers of electronic businesses.
Data Ownership
Who owns data about you? We'll explore that question in this module. A few examples of personal data include copyrights for biographies; ownership of photos posted online, Yelp, Trip Advisor, public data capture, and data sale. We'll also explore the limits on recording and use of data.
Privacy
Privacy is a basic human need. Privacy means the ability to control information about yourself, not necessarily the ability to hide things. We have seen the rise different value systems with regards to privacy. Kids today are more likely to share personal information on social media, for example. So while values are changing, this doesn’t remove the fundamental need to be able to control personal information. In this module we'll examine the relationship between the services we are provided and the data we provide in exchange: for example, the location for a cell phone. We'll also compare and contrast "data" against "metadata".
Anonymity
Certain transactions can be performed anonymously. But many cannot, including where there is physical delivery of product. Two examples related to anonymous transactions we'll look at are "block chains" and "bitcoin". We'll also look at some of the drawbacks that come with anonymity.
Data Validity
Data validity is not a new concern. All too often, we see the inappropriate use of Data Science methods leading to erroneous conclusions. This module points out common errors, in language suited for a student with limited exposure to statistics. We'll focus on the notion of representative sample: opinionated customers, for example, are not necessarily representative of all customers.
Algorithmic Fairness
What could be fairer than a data-driven analysis? Surely the dumb computer cannot harbor prejudice or stereotypes. While indeed the analysis technique may be completely neutral, given the assumptions, the model, the training data, and so forth, all of these boundary conditions are set by humans, who may reflect their biases in the analysis result, possibly without even intending to do so. Only recently have people begun to think about how algorithmic decisions can be unfair. Consider this article, published in the New York Times. This module discusses this cutting edge issue.
Societal Consequences
In Module 8, we consider societal consequences of Data Science that we should be concerned about even if there are no issues with fairness, validity, anonymity, privacy, ownership or human subjects research. These “systemic” concerns are often the hardest to address, yet just as important as other issues discussed before. For example, we consider ossification, or the tendency of algorithmic methods to learn and codify the current state of the world and thereby make it harder to change. Information asymmetry has long been exploited for the advantage of some, to the disadvantage of others. Information technology makes spread of information easier, and hence generally decreases asymmetry. However, Big Data sets and sophisticated analyses increase asymmetry in favor of those with ability to acquire/access.
Code of Ethics
Finally, in Module 9, we tie all the issues we have considered together into a simple, two-point code of ethics for the practitioner.
Attributions
This module contains lists of attributions for the external audio-visual resources used throughout the course.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Suitable for data analysts with limited prior knowledge of ethics
Delves into complex topics like algorithmic fairness and societal consequences of data science
Practical examples and case studies illustrate ethical dilemmas in data management
Covers foundational concepts in ethics, such as informed consent and privacy principles
Emphasizes the importance of shared ethical values in data science practices
Provides a framework for analyzing ethical concerns related to data privacy and control

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Reviews summary

Data science ethics exploration

Learners say this largely positive course on data science ethics is engaging, well-paced, and thought-provoking. Students say the case studies and examples helped them understand the implications of data science ethics in the real world. Learners say the course is accessible even to those without a background in data science.
The course is accessible to those without a background in data science.
"Great overview of the topic with lots of case studies and examples. Would be accessible even to people with a limited data background"
"This is a good course that provides a high-level overview of different aspects of data ethics."
"The materials of this course is really good."
The course is concise but provides a comprehensive overview of ethical issues in data science.
"Not the longest course but it is concise enough and give you a very good overall understanding of the ethical situations in the current world."
"This course is really amazing for the data science professionals."
"A comprehensive course, with many real examples on the topic."
Actionable steps for promoting ethical practices in data science are provided.
"The course provided practical tools and frameworks for identifying and mitigating ethical risks, which I found very useful."
"I will apply the things I have learned here on my job as a Safety personnel."
The course provides real-world examples and case studies to illustrate ethical concepts.
"Course was filled with great examples and lots of videos to stay engaged with the content. Highly recommend."
"Amazing course that is being carefully prepared. The case studies are classic hence it is rather easy to correlate with the identified problem being introduced throughout the course."
"I recently completed the Data Science Ethics course offered by the University of Michigan through Coursera, and I must say it was an eye-opening experience."
Widely considered as an excellent course.
"One of the most engaging course on Coursera !! Well done !!"
"Excellent course. There are issues in DS Ethics, especially the Face Recognition aspects."
"An excellent grounding in the ethical considerations in the field of data science."
The instructor is knowledgeable, engaging, and clear.
"Great instructor. Very well balanced approach to what could easily turn into a political or ideologically biased topic."
"The instructor really explained everything well and in detailed manner."
"The instructor made the course interesting all through out."
Certificate difficulties with peer review.
"This course asks true or false questions when the answer can be either yes or no, or true or false, depending upon circumstances, and where the circumstances aren't specified in the questions - which present only absolute/binary answer options with no opportunity to clarify or expound."
"I haven't got my certificate yet so please give me my certificate this is all i wanted to say"
"The course content is actually quite good and thought provoking, but the final submission requires peer review which appears to be practically impossible to get."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Data Science Ethics with these activities:
Review basic concepts of statistics and probability
Ensure a strong foundation in statistics and probability for understanding data analysis techniques.
Browse courses on Statistics
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  • Revisit textbooks or online resources to refresh your understanding of basic statistical concepts
  • Practice solving probability problems to enhance your analytical skills
Review the book 'Ethics of Big Data' by Viktor Mayer-Schönberger
Gain a comprehensive understanding of the ethical implications of big data from a leading expert.
View Access Rules on Amazon
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  • Read the book thoroughly and take notes on key concepts and arguments
  • Identify the main ethical challenges discussed in the book
  • Summarize the author's proposed solutions and evaluate their strengths and weaknesses
Practice exercises on data privacy and ethics
Reinforce understanding of data privacy and ethical considerations through repetitive exercises.
Browse courses on Data Privacy
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  • Complete the quizzes at the end of each module to test your understanding
  • Participate in the discussion forums to engage with others and discuss ethical scenarios
Five other activities
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Show all eight activities
Participate in peer discussions on data ethics cases
Gain diverse perspectives and enhance critical thinking skills by engaging in peer discussions.
Browse courses on Data Privacy
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  • Join or create study groups with classmates to discuss course materials
  • Engage in online forums or discussion boards to share insights and learn from others
Follow tutorials on data ethics and privacy best practices
Enhance knowledge of ethical data practices by following guided tutorials from experts.
Browse courses on Data Privacy
Show steps
  • Explore online resources and videos to gain additional insights into data privacy and ethics
  • Attend webinars or online workshops on best practices for handling sensitive data
Attend a workshop on responsible data management
Expand knowledge and skills in responsible data management through hands-on learning.
Browse courses on Data Privacy
Show steps
  • Identify and attend workshops or seminars on data ethics and privacy best practices
  • Participate actively in discussions and ask questions to gain insights from experts in the field
Create a presentation on the ethical implications of big data
Deepen understanding of the ethical considerations in big data by creating a presentation.
Browse courses on Big Data
Show steps
  • Research and gather information on the ethical implications of big data collection and use
  • Develop a compelling narrative that highlights the key ethical issues and their potential impact
  • Design engaging slides and visuals to support your presentation
  • Practice presenting your ideas clearly and effectively
Develop a data ethics policy for a hypothetical organization
Apply ethical principles to real-world scenarios by creating a comprehensive data ethics policy.
Browse courses on Data Ethics
Show steps
  • Research and analyze existing data ethics policies and frameworks
  • Identify the specific ethical considerations relevant to the hypothetical organization
  • Develop a clear and concise policy that addresses the identified ethical issues
  • Include mechanisms for monitoring and enforcing the policy

Career center

Learners who complete Data Science Ethics will develop knowledge and skills that may be useful to these careers:
Data Ethics Officer
Data Ethics Officers are responsible for ensuring that their company's use of data is ethical and responsible. This course would provide a comprehensive overview of data ethics, including topics such as privacy, algorithmic fairness, and societal consequences of data science. This knowledge would be essential for Data Ethics Officers who want to ensure that their company's use of data is ethical and responsible.
Data Governance Specialist
Data Governance Specialists are responsible for developing and implementing policies and procedures to ensure that their company's data is used ethically and responsibly. This course would provide a strong foundation in data ethics, which is essential for Data Governance Specialists. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science.
Privacy Officer
Privacy Officers are responsible for protecting their company's data from unauthorized access and use. This course would provide a strong foundation in data ethics, which is essential for Privacy Officers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science.
Data Scientist
Data Scientists analyze data to extract meaningful insights that can be used to make better decisions. This course would provide a strong foundation in data ethics, which is becoming increasingly important as companies collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science. This knowledge would be invaluable to Data Scientists who want to ensure that their work is ethical and responsible.
Data Analyst
Data Analysts use data to identify trends and patterns that can help businesses make better decisions. This course would provide a solid foundation in data ethics, which is becoming increasingly important as businesses collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science. This knowledge would be invaluable to Data Analysts who want to ensure that their work is ethical and responsible.
Information Security Analyst
Information Security Analysts are responsible for protecting their company's data from unauthorized access and use. This course would provide a strong foundation in data ethics, which is becoming increasingly important as companies collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science.
Risk Analyst
Risk Analysts are responsible for identifying and assessing risks to their company's data. This course would provide a strong foundation in data ethics, which is becoming increasingly important as companies collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science.
Business Intelligence Analyst
Business Intelligence Analysts use data to help businesses understand their customers and make better decisions. This course would provide a strong foundation in data ethics, which is becoming increasingly important as businesses collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science. This knowledge would be invaluable to Business Intelligence Analysts who want to ensure that their work is ethical and responsible.
Compliance Officer
Compliance Officers are responsible for ensuring that their company complies with applicable laws and regulations. This course would provide a strong foundation in data ethics, which is becoming increasingly important as companies collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science.
Financial Analyst
Financial Analysts are responsible for analyzing financial data to make investment recommendations. This course would provide a strong foundation in data ethics, which is becoming increasingly important as companies collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science.
Auditor
Auditors are responsible for reviewing and evaluating their company's financial and operational data. This course would provide a strong foundation in data ethics, which is becoming increasingly important as companies collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science.
Investment Banker
Investment Bankers advise companies on mergers and acquisitions, capital raising, and other financial transactions. This course would provide a solid foundation in data ethics, which is becoming increasingly important as companies collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science.
Management Consultant
Management Consultants advise companies on a wide range of business issues, including strategy, operations, and technology. This course would provide a broad overview of data ethics, which is becoming increasingly important as companies collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science.
Product Manager
Product Managers are responsible for developing and managing products. This course would provide a basic understanding of data ethics, which is becoming increasingly important as companies collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science.
Software Engineer
Software Engineers design, develop, and maintain software applications. This course would provide a basic understanding of data ethics, which is becoming increasingly important as companies collect more data on their customers. The course covers topics such as privacy, algorithmic fairness, and societal consequences of data science.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Data Science Ethics.
Provides an overview of the ethical issues surrounding big data, including privacy, fairness, and accountability. It good starting point for anyone who wants to learn more about this topic.
Provides a practical guide to data ethics for practitioners. It covers topics such as data privacy, algorithmic bias, and the responsible use of AI.
Provides a comprehensive overview of the data science process, from data collection to model building. It valuable resource for anyone who wants to learn more about the technical aspects of data science.
Provides a practical guide to responsible data science, with a particular focus on the social and ethical implications of data science.
Provides a practical guide to data ethics for practitioners.

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