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Using AI & ChatGPT for Content

Research & Planning

Skillshare

This course is ideal for content creators, digital entrepreneurs, YouTubers, coaches, and marketers who want to plan smarter and faster. No AI background is required; if you’ve got basic digital literacy and a goal to grow your content presence, you’re ready.

By the end of this course, you’ll be able to:

* Use ChatGPT to research your audience and define a target avatar.

* Identify your audience’s core problems and generate content ideas that address them.

* Build a content foundation that feels aligned with your goals and your audience’s needs.

By the end of this course, you’ll be able to:

* Use ChatGPT to research your audience and define a target avatar.

* Identify your audience’s core problems and generate content ideas that address them.

* Build a content foundation that feels aligned with your goals and your audience’s needs.

Whether you're just starting or trying to scale what you’ve built, this course gives you a blueprint for using AI to create high-impact, high-value content with clarity and confidence.

Instructor Bio:

Lambros (Lamz) is an educator and entrepreneur dedicated to helping creators turn their knowledge into thriving businesses. With over 60,000 students worldwide, he has built a successful Course Creation Academy that empowers teachers to become entrepreneurs.

Through proven strategies and hands-on coaching, Lambros teaches the core principles of content creation—helping creators identify the right audience, design impactful info-products, and build sustainable income around their passions. His mission is to guide individuals into the digital renaissance, transforming expertise into opportunity.

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What's inside

Syllabus

Introduction to AI Content Creation

Start your journey into AI-assisted content creation by exploring the course goals and ChatGPT's foundational role. You'll begin using AI to uncover content topics that resonate with your audience.

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Career center

Learners who complete Using AI & ChatGPT for Content: Research & Planning will develop knowledge and skills that may be useful to these careers:

Content Strategist

A Content Strategist shapes and develops the overarching content plan for an organization, ensuring all content aligns with business goals and deeply resonates with the target audience. This role involves defining content pillars, understanding user journeys, and deploying content to solve specific audience problems. This course provides a robust framework for content strategists, helping them master how to research, plan, and organize content ideas effectively using AI tools like ChatGPT. It helps in defining a niche and understanding audience needs, which are critical for building a high-impact content foundation aligned with strategic objectives.

See salaries and explore the career path for Content Strategist

Audience Researcher

An Audience Researcher specializes in understanding the demographics, psychographics, behaviors, and needs of target audiences for various purposes, from marketing to product development. This role is fundamentally centered around gathering insights that inform strategic decisions. The course, with its dedicated modules on "Researching Your Audience with AI" and defining a target avatar, directly equips an audience researcher with powerful techniques to deeply understand audience pain points and motivations using ChatGPT. This focused approach is invaluable for laying the foundation for effective, audience-driven strategies.

See salaries and explore the career path for Audience Researcher

Entrepreneur Digital Product Creator

An Entrepreneur Digital Product Creator develops and sells online courses, e-books, templates, or other digital resources, often leveraging their expertise to help others. This course is exceptionally well-suited for an Entrepreneur Digital Product Creator, as it provides a clear blueprint for using AI to create high-impact, high-value content and info-products. It empowers them to define their niche, deeply understand their audience's core problems, and generate aligned content ideas using ChatGPT, directly supporting the mission of building sustainable income around their passions and knowledge.

See salaries and explore the career path for Entrepreneur Digital Product Creator

Digital Marketing Manager

A Digital Marketing Manager oversees all online marketing efforts, including content marketing, social media, email campaigns, and SEO. Success in this role hinges on creating integrated strategies that connect with diverse audiences and drive measurable results. This course directly contributes to the skills needed by a Digital Marketing Manager by helping them leverage AI and ChatGPT to research audiences, identify their core problems, and generate compelling content ideas. This strategic approach ensures that all digital content is purposeful, audience-centric, and contributes to overall marketing goals with clarity and confidence.

See salaries and explore the career path for Digital Marketing Manager

Content Creator

A Content Creator produces various forms of media, such as articles, videos, podcasts, or social media posts, to engage specific audiences. This course is an ideal fit for aspiring and established content creators, offering a blueprint for using AI to develop high-impact, high-value content. It helps them master how to research their audience, define their target avatar, and identify the core problems their content should solve. By learning to plan and organize content ideas with ChatGPT, a content creator can ensure their output truly connects with their audience and aligns with their creative and business goals.

See salaries and explore the career path for Content Creator

Marketing Consultant

A Marketing Consultant advises businesses on their marketing strategies, identifying opportunities for growth, improving campaign performance, and helping them reach their target audiences more effectively. This role requires strong analytical skills and a deep understanding of market dynamics. This course helps a marketing consultant by providing a pragmatic approach to leveraging AI and ChatGPT for robust audience research and strategic content planning. The ability to quickly define target avatars and generate problem-solving content ideas with AI can significantly enhance the value a consultant brings to their clients.

See salaries and explore the career path for Marketing Consultant

Product Marketing Manager

A Product Marketing Manager is responsible for defining the target customer for a product, crafting compelling messaging, and developing strategies to bring the product to market. This involves understanding customer needs, market trends, and how to communicate a product's value effectively. For a Product Marketing Manager, this course helps in leveraging AI to deeply research their audience, identify core problems their product solves, and generate content ideas that resonate. This strategic planning ensures that product messaging and related content are aligned with market needs and business goals.

See salaries and explore the career path for Product Marketing Manager

Brand Manager

A Brand Manager is responsible for shaping and maintaining the overall perception and identity of a brand. This involves consistent messaging, strategic communication, and developing content that builds a strong connection with the target audience. The course provides a brand manager with a powerful framework to leverage AI for researching audience perceptions and defining a resonant brand voice. By learning to plan and organize content ideas with ChatGPT, they can ensure all brand communications are deeply aligned with audience needs and contribute to a cohesive, impactful brand presence.

See salaries and explore the career path for Brand Manager

Growth Marketer

A Growth Marketer focuses on scalable strategies to acquire, activate, and retain customers, often experimenting across various channels to drive rapid and sustainable growth. Content is a crucial lever in many growth marketing funnels. This course helps a growth marketer by providing a systematic way to research audiences and generate content ideas that address their core problems using AI and ChatGPT. This data-driven approach to content strategy ensures that marketing efforts are highly targeted, resonate deeply, and contribute effectively to an organization's growth objectives.

See salaries and explore the career path for Growth Marketer

Social Media Manager

A Social Media Manager develops and executes content strategies across various social platforms to build brand awareness, engage communities, and drive traffic. This role requires a keen understanding of platform dynamics and audience preferences. This course provides a social media manager with essential skills to use AI and ChatGPT for in-depth audience research, enabling them to identify what truly connects with their followers. Learning to plan and organize content ideas with AI ensures that social media output is not only engaging but also strategically aligned with audience needs and overall social objectives.

See salaries and explore the career path for Social Media Manager

Copywriter

A Copywriter crafts persuasive and engaging text for advertisements, websites, marketing materials, and more, driven by the goal to inform, educate, or elicit a specific action from the reader. While this course does not teach writing mechanics, it provides foundational strategic thinking for a copywriter. It helps them master how to research an audience, understand their core problems, and generate compelling content ideas using AI. This deep understanding of audience needs and strategic content planning ensures that the copywriter’s output is highly targeted, relevant, and effective in solving real problems for readers.

See salaries and explore the career path for Copywriter

SEO Specialist

An SEO Specialist optimizes website content and structure to improve search engine rankings, driving organic traffic and visibility. This involves thorough keyword research, technical optimization, and creating high-quality, relevant content that satisfies user intent. For an SEO Specialist, this course may be helpful by offering advanced techniques to research audiences and identify the problems they seek solutions for online using AI and ChatGPT. This audience-centric approach to content planning is critical for developing content that not only ranks well but also genuinely connects with searchers and solves their real problems.

See salaries and explore the career path for SEO Specialist

User Experience Researcher

A User Experience Researcher investigates how users interact with products and services, aiming to understand their needs, behaviors, and motivations to inform design and development. This role typically requires an advanced degree. For a User Experience Researcher, this course may be helpful by enhancing their skills in deeply understanding audience pain points and needs. Leveraging AI and ChatGPT to research and define target avatars, similar to content planning, provides valuable insights into user problems, which can directly inform the creation of more intuitive and user-centric products and experiences.

See salaries and explore the career path for User Experience Researcher

Communications Specialist

A Communications Specialist manages internal and external messaging for an organization, crafting narratives and content that inform, engage, and influence various stakeholders. This role demands clarity, strategic thinking, and an ability to tailor messages to different audiences. This course may be useful for a communications specialist by providing tools to research and define target audiences more effectively using AI and ChatGPT. This helps in identifying core problems or information gaps and generating content ideas that align with organizational goals and resonate powerfully with the intended recipients.

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Learning Content Designer

A Learning Content Designer creates educational materials and experiences, such as online courses, training modules, or workshops, that effectively impart knowledge or skills to learners. This role requires a deep understanding of pedagogical principles and learner needs. For a Learning Content Designer, this course may be helpful in applying its audience research and problem-solving framework. By using AI and ChatGPT to identify learning audience problems and generate relevant content ideas, they can build engaging and impactful educational content that truly addresses learners' needs and supports their development goals.

See salaries and explore the career path for Learning Content Designer

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Using AI & ChatGPT for Content

Research & Planning

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