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ASO (App Store Optimization)

Mobile App Marketing SEO

Oak Academy and OAK Academy Team

Hi there,

Welcome to the "ASO (App Store Optimization): Mobile App Marketing SEO" course Mobile App Marketing with App Store Optimization ASO, get more organic downloads with App store optimization ASO (SEO)

In this course, you will learn how to optimize app stores, how to track keywords, how to find correct keywords, creatives, A/B testing Aso, app marketing, app store optimization, mobile app marketing, app store optimization aso, app store optimisation, seo, app store, mobile marketing, app seo, appstore, mobile app business

Read more

Hi there,

Welcome to the "ASO (App Store Optimization): Mobile App Marketing SEO" course Mobile App Marketing with App Store Optimization ASO, get more organic downloads with App store optimization ASO (SEO)

In this course, you will learn how to optimize app stores, how to track keywords, how to find correct keywords, creatives, A/B testing Aso, app marketing, app store optimization, mobile app marketing, app store optimization aso, app store optimisation, seo, app store, mobile marketing, app seo, appstore, mobile app business

If you are thinking to start to learn app store optimization, this course is for you

We have explained ASO from beginner to all levels We have explained all the topics as simply as possible with examples, slides, and diagrams

Take an SEO Search Engine Optimization course on Udemy, and discover how a strong SEO strategy can help your website rise in the ranks and get more clicks Real-world experts will help you understand what SEO is, why it matters, and how to optimize your content to get more traffic to your site Whether you’re just starting out or want to keep up with the latest SEO techniques, Udemy can help you achieve your goals

We have created a lot of examples and used real app promotions while explaining the subjects Because we believe that applied educations are much more useful than other teaching methods

We explained all the subjects with simple examples and applications, and explanatory diagrams in a way that the student can understand at all levels

We paid attention to explaining all the topics in order Because we think that the order of presentation of the subject is as important as the content of education We have seen this shortcoming in many pieces of training we have examined and tried to explain these issues to you in the best way

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results SEO aims to increase website traffic by helping the website organically appear more often in relevant online searches SEO strategies for improving a website are based on the factors that popular search engines (such as Google) assess when determining which websites to display in search results SEO practices involve optimizing the quantity of written content across web pages, elevating the quality of content to ensure it offers clear value to audiences, and improving website performance and technical settings to make it easier for search engines to find the site SEO is a practice for increasing organic web traffic as opposed to paid web traffic, meaning SEO strategies are designed to help a website rank in search engine results without paying for placement

What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

While both terms refer to promoting websites by increasing their visibility in search engine results, the main difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is that SEO focuses solely on strategies to help a website rank in organic (unpaid) search results SEO practices include improving the quantity and quality of content on websites to offer more value to audiences, with the goal to be recognized by search engines as a valuable resource and placed in relevant search results In the digital marketing community, SEM is often used as an umbrella term for organic and paid strategies that help a website gain more visibility in search engine results Therefore, SEM may include SEO strategies and paid digital advertising tactics to improve a website’s placement in search engine results

What skills do I need for SEO?

SEO professionals need a basic understanding of technical website items — such as HTML tags, META tags, page speed, lazy loading, and server-side redirects — and their importance to search engines Other useful skills include applying best practices and assessing websites to make recommendations for improving these factors While you don’t need technical skills to succeed in SEO, it helps to know how to do the technical work to improve factors that help a website load, render, and redirect smoothly SEO professionals also need research skills, critical thinking skills, an understanding of what makes website content high quality, and the ability to incorporate keywords into informative and creative written content While you don’t need advanced writing skills to succeed in SEO, it helps to know how to strategically write content for a specific goal and audience and make recommendations for improving content

What are some popular SEO tools?

There are free and paid SEO tools available for tasks like conducting keyword research, tracking keywords, measuring and analyzing website traffic, and assessing site performance Popular SEO tools for keyword research include SpyFu, Ahrefs, KWFinder, Ubersuggest, and Answer The Public SEO tools for measuring and improving site performance include Google PageSpeed Insights, SEO Web Page Analyzer, SimilarWeb, and SEO Site Checkup Tools like Browseo and SERP Simulator allow you to view your website how a search engine would see it and preview how your site would appear in search results SEO professionals also use tools like Schema Creator to customize how a website appears in search results Popular platforms for SEO management (which often feature a combination of keyword research and wider analysis tools) include SEMrush, Google Search Console, Google Analytics, Moz Pro, Yoast, and BuzzSumo, among others

Why would you want to take this course?

Our answer is simple: The quality of teaching

OAK Academy based in London is an online education company OAK Academy gives education in the field of IT, Software, Design, development in Turkish, English, Portuguese, Spanish, and a lot of different language on Udemy platform where it has over 1000 hours of video education lessons OAK Academy both increase its education series number by publishing new courses, and it makes students aware of all the innovations of already published courses by upgrading

When you enroll, you will feel the OAK Academy`s seasoned developers' expertise

Video and Audio Production Quality

All our videos are created/produced as high-quality video and audio to provide you the best learning experience

You will be,

  • Seeing clearly

  • Hearing clearly

  • Moving through the course without distractions

You'll also get:

  • Lifetime Access to The Course

  • Fast & Friendly Support in the Q&A section

  • Udemy Certificate of Completion Ready for Download

We offer full support, answering any questions

If you are ready to learn "ASO (App Store Optimization): Mobile App Marketing SEO"

Dive in now.

See you in the course.

Enroll now

What's inside

Learning objectives

  • What are the google play and apple app stores?
  • Organic installs; search and explore installs.
  • Category rankings in app store optimization
  • Impressions, ctr and cvr in aso
  • Keyword usage in stores
  • Keyword rankings and organic install
  • How to find correct keyword?
  • How to track keyword?
  • Cvr basics
  • Creative optimization
  • Apple and google algorithms
  • A/b testing for mobile app marketing
  • Reviews and ratings in aso
  • Search engine optimization (seo) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results.
  • Seo aims to increase website traffic by helping the website organically appear more often in relevant online searches.
  • Seo strategies for improving a website are based on the factors that popular search engines (such as google) assess when determining which websites to display
  • Seo is a practice for increasing organic web traffic as opposed to paid web traffic, meaning seo strategies are designed to help a website rank in search engine
  • Aso
  • App store optimization
  • Mobile app marketing
  • App store optimization aso
  • Mobile app business
  • App search optimization
  • Show more
  • Show less

Syllabus

Aso, app marketing, app store optimization, mobile app marketing, app store optimization aso, app store optimisation, seo, app store, mobile marketing, app seo, appstore, mobile app business, Google
Read more

mobile app marketing, aso, mobile app business: This course is really a crush app store optimization course for mobile app marketing. First of all, we talk about how to get organic downloads, what are google play store and apple app store. In this course we use real data and apps, I will show really good examples

Aso, app marketing, app store optimization, mobile app marketing, app store optimization aso, app store optimisation, seo, app store

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results. SEO aims to increase website traffic by helping the website organically appear more often in relevant online searches. SEO strategies for improving a website are based on the factors that popular search engines (such as Google) assess when determining which websites to display in search results.

mobile app marketing: You are new to the world of mobile apps/games and you’ve heard of something called ASO but you’re not sure if it’s a mountain, an association, or an app marketing optimization process? It can be hard at the beginning when you don’t know anything about App Store Optimization and this is why we prepared this course – to help you discover what it is, how it works, and why it’s so helpful.

mobile app marketing, aso, seo, app store optimization: 

What are the google play and apple app stores?

Firstly we  would like to talk about establishing google play store then app store

mobile app growth: in this lesson we will talk about introduction of google play and app store

create mobile app, aso seo: Organic installs are app downloads that occur without any direct effort by an advertiser to acquire users via paid or owned campaigns. Organic users discover apps by themselves through word-of-mouth or an app store keyword search.

marketing app, app store: Firstly we should know what is an app store conversion rate? And impressions.

quiz
Extra

ASO, App Store Optimization: At this part, I will talk about keywords on google play store and apple app store.

mobile app marketing, aso, app store optimization: Firstly, let me explain something about organic installs and keywords ranking.

What is an organic install? An organic install takes place when the user discovers and installs your app without any help, meaning that he hasn’t seen an ad or an affiliate (measured) link from another website or mobile app.

app marketing: There is a few ways to find correct keywords, I will tell you all ways which I figure out.

mobile app marketing: So this part of the Course is optional because the sensor tower is a paid tool. I'm going to be showing you some page features of sensor tower you do not need to absolutely buy it.

app store optimization: Ok well, it is the most important thing to track competitors’ keywords but we need paid tools for this because free version of tools don't give this informations and datas

app store optimization: We got it almost how can find keywords but we should know to track our own keywords exactly. And how to measure new keywords and make them analyze

mobile app store optimization: let's learn what are these things “icon, screenshot, featured graph and promo videos”. How can we design efficient creatives? Ok let's dive into one by one.

app seo, mobile app marketing: we need to create icons, screenshots, and promo videos, etc. Then make A/B testing find popular creatives. Sometimes it can take time for finding niche icons for our apps. We should know some principles.

mobile app marketing, aso, app store optimization: in this lesson, we will learn what A/B testing is

App store optimization aso: we will learn how to A/B test on creatives

mobile app marketing: another important part of app store optimization is tracking competitor's creatives

ASO, app store optimization: google play store or app store are places which people comment on your app, and these reviews affect the ranking of your app.

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in ASO (App Store Optimization): Mobile App Marketing SEO with these activities:
Review SEO Fundamentals
Solidify your understanding of SEO principles to better grasp ASO concepts.
Browse courses on Search Engine Optimization
Show steps
  • Read articles on basic SEO techniques.
  • Watch introductory videos on SEO strategy.
  • Take a short quiz on SEO terminology.
Read 'App Store Optimization (ASO) Book' by Gabriel Machuret
Gain a deeper understanding of ASO strategies and best practices.
View Putting Knowledge to Work on Amazon
Show steps
  • Read the book cover to cover.
  • Take notes on key concepts and strategies.
  • Apply the strategies to your own app or a case study.
Keyword Research Practice
Sharpen your keyword research skills for effective app store optimization.
Show steps
  • Use keyword research tools to identify relevant keywords.
  • Analyze keyword difficulty and search volume.
  • Create a keyword list for a sample app.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Read 'Hooked: How to Build Habit-Forming Products' by Nir Eyal
Understand user psychology to improve app engagement and retention.
View The Nir Eyal Bestselling,2 Books Collection Set... on Amazon
Show steps
  • Read the book and take notes on the Hook Model.
  • Identify opportunities to apply the Hook Model to your app.
  • Brainstorm ideas for making your app more habit-forming.
Create a Competitor Analysis Report
Analyze competitor apps to identify opportunities for improvement in your own ASO strategy.
Show steps
  • Identify key competitors in your app category.
  • Analyze their keyword usage, creatives, and reviews.
  • Summarize your findings in a report with actionable recommendations.
Optimize an App Listing
Apply ASO techniques to improve the visibility and conversion rate of an app listing.
Show steps
  • Select an app to optimize.
  • Conduct keyword research and optimize the app title and description.
  • Design compelling app icons and screenshots.
  • Track the app's performance and make adjustments as needed.
A/B Test Plan for App Creatives
Develop a structured plan for A/B testing app icons, screenshots, and videos to improve conversion rates.
Show steps
  • Identify key elements of app creatives to test.
  • Create variations of each element.
  • Define metrics for measuring success.
  • Outline a timeline for conducting the tests.

Career center

Learners who complete ASO (App Store Optimization): Mobile App Marketing SEO will develop knowledge and skills that may be useful to these careers:
App Store Optimization Specialist
An App Store Optimization Specialist focuses on improving an app's visibility within app stores like Google Play and Apple's App Store. This involves optimizing app store listings to improve search rankings and conversion rates. People in this role conduct keyword research, optimize app titles, descriptions, and screenshots, and analyze data to improve app performance. This course helps you understand keyword optimization, A/B testing for creatives, and tracking keyword rankings, all essential skills for a successful career as an App Store Optimization Specialist. The course's focus on real-world examples and practical applications is particularly beneficial for those looking to directly apply ASO strategies.
See salaries and explore the career path for App Store Optimization Specialist
Mobile Marketing Manager
A Mobile Marketing Manager is responsible for planning, executing, and analyzing mobile marketing campaigns to drive app downloads and user engagement. They develop strategies to increase app visibility in the app stores and beyond. Mobile Marketing Manager responsibilities include managing ASO, paid advertising, push notifications, and in-app messaging. This course offers insights into ASO, SEO, and mobile app business operations, which are crucial for this role. The course’s exploration of keyword research, creative optimization, and A/B testing directly relates to the core responsibilities of a Mobile Marketing Manager, providing you with the knowledge to excel in this field.
See salaries and explore the career path for Mobile Marketing Manager
Search Engine Optimization Analyst
A Search Engine Optimization Analyst analyzes website data, researches keywords, and implements SEO strategies to improve a website's ranking in search engine results. This career involves optimizing website content, improving site architecture, and building backlinks to increase organic traffic. Understanding SEO is critical for improving website visibility. This course addresses the fundamentals of SEO, emphasizing how to increase website traffic organically. It provides the foundational knowledge of SEO principles and tools needed to succeed as a Search Engine Optimization Analyst.
See salaries and explore the career path for Search Engine Optimization Analyst
Mobile App Product Manager
A Mobile App Product Manager defines the product vision, strategy, and roadmap for a mobile application. They work with engineering, design, and marketing teams to deliver successful app releases. This role requires a deep understanding of user needs, market trends, and competitive landscape. While this course focuses on ASO, the principles of user acquisition and engagement are highly relevant for a Mobile App Product Manager. By understanding how ASO can drive organic downloads and improve app discoverability, graduates are better equipped to make informed decisions about product strategy and feature prioritization. The practical examples and real app promotions discussed in the course offer valuable insights for product planning.
See salaries and explore the career path for Mobile App Product Manager
Digital Marketing Specialist
A Digital Marketing Specialist implements and manages various digital marketing campaigns, including SEO, social media marketing, email marketing, and paid advertising. They analyze campaign performance, identify areas for improvement, and optimize strategies. This course touches on many aspects of digital marketing, including ASO and SEO. Understanding how to optimize content for app stores and search engines is crucial for driving organic traffic and improving overall campaign effectiveness. The course assists in building a skillset for a Digital Marketing Specialist, enabling them to more effectively manage all aspects of a digital presence.
See salaries and explore the career path for Digital Marketing Specialist
App Marketing Consultant
An App Marketing Consultant advises businesses on how to effectively market their mobile applications. This involves conducting market research, developing marketing strategies, and implementing ASO and paid advertising campaigns. An App Marketing Consultant requires a thorough understanding of app store dynamics and marketing principles. The course helps provide a solid foundation in ASO, covering topics such as keyword research, creative optimization, and A/B testing. This foundational knowledge enables graduates to offer better app marketing strategies.
See salaries and explore the career path for App Marketing Consultant
Growth Hacker
A Growth Hacker focuses on identifying and implementing innovative strategies to drive rapid growth for a company or product. This often involves experimentation with different marketing channels, data analysis, and creative problem-solving. This course may be useful for Growth Hackers looking to optimize app downloads and user acquisition. The course touches on A/B testing, tracking keywords, and understanding app store algorithms, providing a foundation for implementing effective growth strategies in the app world.
See salaries and explore the career path for Growth Hacker
Mobile App Developer
A Mobile App Developer is responsible for designing, developing, and testing mobile applications for iOS and Android platforms. They write code, debug issues, and collaborate with designers and product managers to deliver high-quality apps. While the course does not directly teach app development skills, understanding ASO is valuable for Mobile App Developers. Knowing how users discover apps and what factors influence app store rankings can inform development decisions and improve app visibility. The course's focus on keyword optimization, A/B testing, and creative optimization helps developers create more marketable apps.
See salaries and explore the career path for Mobile App Developer
Content Marketing Specialist
A Content Marketing Specialist creates and distributes valuable, relevant, and consistent content to attract and engage a target audience. This can include blog posts, articles, videos, infographics, and social media content. Optimizing content for search engines is a key component of content marketing. Understanding SEO principles, as covered in this course, helps Content Marketing Specialists create content that ranks well in search results and drives organic traffic. The course offers valuable insights into keyword research and on-page optimization, enabling Content Marketing Specialists to improve their content's visibility.
See salaries and explore the career path for Content Marketing Specialist
User Acquisition Manager
A User Acquisition Manager is responsible for developing and executing strategies to acquire new users for a product or service. This involves managing paid advertising campaigns, optimizing landing pages, and analyzing data to improve campaign performance. This course assists User Acquisition Managers looking to improve organic app installs through ASO. It covers key strategies, such as keyword optimization, A/B testing, and creative optimization, enabling them to improve app store visibility and drive more downloads. This knowledge is key to acquiring users.
See salaries and explore the career path for User Acquisition Manager
Web Analytics Specialist
A Web Analytics Specialist analyzes website data to identify trends, insights, and opportunities for improvement. This involves using tools like Google Analytics to track website traffic, user behavior, and conversion rates. Understanding how search engines drive traffic to a website is an important part of web analytics. This course may be useful by providing a foundation in SEO, helping Web Analytics Specialists to better understand organic search performance and identify opportunities to improve search engine rankings. With this foundation, the specialist can better advise on website improvements.
See salaries and explore the career path for Web Analytics Specialist
Social Media Manager
A Social Media Manager is responsible for developing and implementing social media strategies to increase brand awareness, engage with customers, and drive leads. They create and curate content, manage social media accounts, and analyze campaign performance. While this course focuses on ASO and SEO, understanding how to optimize content for search engines may be useful for Social Media Managers. By applying SEO principles to social media content, they can improve its visibility and reach a wider audience.
See salaries and explore the career path for Social Media Manager
Market Research Analyst
A Market Research Analyst studies market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. They often analyze competitor strategies and consumer behavior. This course may be helpful for Market Research Analysts who focus on the mobile app market. Understanding the principles of ASO could aid in evaluating the competitive landscape, identifying popular keywords, and assessing the effectiveness of different app store listings.
See salaries and explore the career path for Market Research Analyst
Business Development Manager
A Business Development Manager identifies and develops new business opportunities to drive revenue growth. They build relationships with potential clients, negotiate deals, and manage partnerships. While this course focuses on ASO, understanding app store dynamics and marketing principles may be useful for Business Development Managers in the mobile app space. By understanding how ASO can drive organic downloads and improve app discoverability, this specialist can better assess the potential of new app-related business ventures.
See salaries and explore the career path for Business Development Manager
Technical Writer
A Technical Writer creates technical documentation such as user manuals, help guides, and API documentation. While not directly related to the focus of this course, the general principles of SEO may be useful to Technical Writers. By applying SEO principles, Technical Writers can increase the visibility of their documentation and make it easier for users to find the information they need. Because the course mentions SEO, graduates may have success with this career.
See salaries and explore the career path for Technical Writer

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in ASO (App Store Optimization): Mobile App Marketing SEO.
Cover image
Putting Knowledge to Work
Save
Provides a comprehensive guide to ASO, covering keyword research, creative optimization, and A/B testing. It offers practical advice and real-world examples to help you improve your app's visibility and downloads. It valuable resource for both beginners and experienced app marketers looking to deepen their understanding of ASO strategies. This book will help you understand the nuances of ASO.
Putting Knowledge to Work
Paperback
Check
Putting Knowledge to Work
Kindle Edition
Check
The Nir Eyal Bestselling,2 Books Collection Set...
Save
Explores the psychology behind habit formation and provides a framework for building products that users love and use repeatedly. Understanding these principles can help you design apps that are more engaging and retain users longer. While not directly about ASO, it provides valuable insights into user behavior and app design that can indirectly improve ASO results. This book is best used as additional reading.
The Nir Eyal Bestselling,2 Books Collection Set...
Paperback
Check
The Nir Eyal Bestselling,2 Books Collection Set...
Kindle Edition
Check

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Effort
1.5 total hours
Via
Udemy
Instructors
Oak Academy
OAK Academy Team
Language
English
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