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Mastering Solar Sales with Erin the Solar Girl

Erin Madsen

Are you curious about making money in the residential solar industry but don't know where to start? Then you are the perfect student for my course. If you wanted to get into real estate, you would take required state training courses & invest quite a bit of money to get the training you need. Residential solar is not regulated which creates a huge gap in proper training. Usually the only way to get into solar is knowing someone to be your mentor & help you every step of the way. Guess what, you know me.  I have a Bachelors Degree in Marketing & Communications and 20 years of sales & marketing experience. You will quickly see that I passionate about the solar industry & want to help others get in on this huge opportunity. This course will give you the knowledge, tools & confidence to jump right into the solar industry ready to make some money. Every single topic that you need to know to get started is covered including how solar works, how to understand solar terminology, how to knock doors, how to close deals, where to find interested homeowners and MORE. And the best part is, I'm always just an email away & I am ready to see you succeed. Let's do this.

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What's inside

Learning objectives

  • Learn how to get started in solar sales & all angles of understanding the industry
  • Understand the progression of solar sales rep & expectations at each level
  • Learn important organization and systems that will set you apart from other sales reps
  • Receive guidance and tips for setting appointments, closing deals & learn the #1 trait you need to master solar sales!

Syllabus

Let's Get Started!

Congratulations on being curious about the solar industry! This course will teach you everything you need to know from start to finish on how to jump into the lucrative solar sales industry and start making $ from day 1.

Read more

As your new solar mentor, let's get to know each other! Get to know me, my career background & what makes me qualified to help you start your new solar career.

Before we jump into solar details, let's get our minds focused & set some goals which will both prepare you for your new solar career.

Why is solar one of the largest growing industries in the world? Knowing the reasons people are going solar will help you educate your homeowners on why YOU are the one to help them make this great decision.

Succeed in Solar

Solar terms will feel like a foreign language at first but let me break down all of the terms that you need to know when talking solar.

Educating your homeowners on how solar works is KEY in this process because they cannot make a buying decision until they understand the details. Draw it out, I'll show you how!

This video explains the natural progression of a solar rep and also a typical step by step breakdown of how a solar project goes from a "Yes I want it!" to panels installed & turned on.

One of the biggest decisions you will need to make when starting your solar journey is picking a solar brokerage or install company to work with. This video explains what things to look for & the right questions to ask when making this decision.

Find out how door to door knocking make you quick and big money when starting your solar career. There is a reason why people do it! Get all the tips & tricks here.

You will without a doubt be faced with questions & objections when talking to potential clients about solar. This video will prepare you for these moments and teach you how to progress the conversation forward.

This screen shared video will walk you through the process of making a solar proposal for your home owner using SolorGraf. 

This screen shared video will walk you through the process of making a solar proposal for your home owner using Solo.

Now you have all the knowledge & background you need to start closing your own solar deals! This video walks you through the 1st appointment you will have with your home owner in a solar closing.

Now you have all the knowledge & background you need to start closing your own solar deals! This video walks you through the 2nd appointment you will have with your home owner in a solar closing.

On Your Way!

If you love the solar industry and want to make even MORE money than just selling solar deals, learn how to build a solar team!

The only way to be a GREAT solar rep instead of a good solar rep is to be organized! Systems keep you organized, watch & see what systems work great for me.

Learn & see how to organize your homeowner pipeline so nothing is every missed! My system is free & easy...the only way you can mess it up is if you never do it.

Now that you now start to finish how to set & close a solar deal, find out all the different avenues that you can find interested homeowners.

Can you guess what it is!? 

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides insights into the solar sales industry, which is experiencing substantial growth and offers significant earning potential
Covers door-to-door sales techniques, which can lead to quick income generation in the solar industry
Explores the progression of a solar sales representative, which helps learners understand expectations at each stage
Features screen-shared videos demonstrating solar proposal creation using SolarGraf and Solo software
Requires learners to select a solar brokerage or installation company, which may limit some students' options
Teaches how to use SolarGraf and Solo, which may not be the only or most current software used in the industry

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Mastering Solar Sales with Erin the Solar Girl with these activities:
Review Basic Electricity Concepts
Reinforce your understanding of basic electricity principles. This will provide a solid foundation for understanding how solar panels generate electricity and interact with a home's electrical system.
Show steps
  • Review online resources explaining voltage, current, and resistance.
  • Practice simple circuit calculations.
  • Watch introductory videos on electricity generation.
Review Basic Electricity Concepts
Reviewing basic electricity concepts will provide a solid foundation for understanding how solar panels generate electricity and interact with a home's electrical system.
Browse courses on Electricity
Show steps
  • Read articles or watch videos explaining voltage, current, and resistance.
  • Solve practice problems related to Ohm's Law and power calculations.
  • Review electrical safety guidelines.
Read 'Solar Energy Basics'
Gain a deeper understanding of solar energy principles and technologies. This will help you communicate more effectively with potential customers and address their technical concerns.
View The Chinese Greenhouse on Amazon
Show steps
  • Read the chapters on photovoltaic systems and solar thermal systems.
  • Take notes on key concepts and terminology.
  • Research any unfamiliar terms or concepts online.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Read 'Solar Energy Basics'
Reading a book on solar energy basics will provide a broader understanding of the technology and its applications, enhancing your ability to explain solar benefits to potential customers.
View The Chinese Greenhouse on Amazon
Show steps
  • Obtain a copy of 'Solar Energy Basics'.
  • Read the book, taking notes on key concepts and terminology.
  • Summarize the main points of each chapter.
Practice Solar Proposal Generation
Refine your skills in creating solar proposals using tools like SolarGraf and Solo. This will improve your efficiency and accuracy in presenting solar solutions to homeowners.
Show steps
  • Use SolarGraf or Solo to create sample proposals for different home types.
  • Compare the proposals and identify areas for improvement.
  • Practice explaining the proposals to a friend or family member.
Role-Play Common Objections
Practicing responses to common objections will build confidence and improve your ability to handle customer concerns effectively.
Show steps
  • Identify common objections to solar panel installations.
  • Write down responses to each objection.
  • Practice role-playing with a friend or colleague.
Develop a Solar Sales Pitch
Craft a compelling sales pitch that highlights the benefits of solar energy for homeowners. This will help you effectively communicate the value proposition and close more deals.
Show steps
  • Identify the key benefits of solar energy for homeowners.
  • Write a short, persuasive sales pitch that addresses those benefits.
  • Practice delivering the pitch to a friend or family member.
Develop a Solar Sales Pitch
Crafting a compelling sales pitch will help you articulate the value proposition of solar energy to potential customers.
Show steps
  • Research the benefits of solar energy for homeowners.
  • Write a script for a short sales pitch.
  • Record yourself delivering the pitch and review it.
Research Local Solar Incentives
Understanding local incentives will allow you to provide accurate and valuable information to potential customers, increasing your credibility.
Show steps
  • Identify the geographic area you will be selling in.
  • Research local, state, and federal solar incentives.
  • Create a summary of available incentives for potential customers.
Read 'The Solar Sales Handbook'
Reading a dedicated solar sales handbook will provide specific strategies and techniques for closing deals and maximizing your earnings.
View Putting Knowledge to Work on Amazon
Show steps
  • Obtain a copy of 'The Solar Sales Handbook'.
  • Read the book, focusing on sales techniques and strategies.
  • Implement the strategies in your sales efforts.
Answer Questions in Online Solar Forums
Helping others learn about solar energy will reinforce your own understanding and build your reputation as a knowledgeable resource.
Show steps
  • Find online forums related to solar energy and sales.
  • Monitor the forums for questions from other users.
  • Provide helpful and accurate answers to the questions.

Career center

Learners who complete Mastering Solar Sales with Erin the Solar Girl will develop knowledge and skills that may be useful to these careers:
Solar Sales Representative
A solar sales representative is responsible for generating leads and closing deals for residential solar panel installations. This course is specifically designed to help individuals enter the solar sales industry, providing a comprehensive understanding of solar technology, sales strategies, and closing techniques. The course covers everything from fundamental solar terminology to generating homeowner proposals and closing deals, essential knowledge for a successful solar sales representative. Furthermore, the course introduces strategies for door-to-door sales, a key tactic in this role. It will help a solar sales representative not just understand the industry, but truly thrive within it.
See salaries and explore the career path for Solar Sales Representative
Solar Consultant
A solar consultant guides homeowners through the process of adopting solar energy solutions. This course provides essential background knowledge on solar technology, sales, and the overall industry landscape. It specifically delves into explaining how solar works, understanding key terminology, and crafting proposals. The course explains the typical process of a solar project from a ‘yes’ to installed panels, which is vital for a consultant who needs to explain every aspect of solar to clients. If you aspire to help homeowners adopt solar, this course helps you gain expertise to become a trusted and knowledgeable solar resource.
See salaries and explore the career path for Solar Consultant
Renewable Energy Sales Specialist
A renewable energy sales specialist focuses on selling sustainable energy solutions, with solar energy playing a significant part in this portfolio. This course will be very helpful since it offers a deep dive into solar sales, including how to approach potential clients, educate them on the benefits, and close deals. The course's content on understanding solar technology and explaining it to homeowners is especially valuable. If you wish to work in the renewable energy sector, this course helps build your sales proficiency and your base knowledge to discuss solar energy solutions confidently.
See salaries and explore the career path for Renewable Energy Sales Specialist
Sales Team Leader
A sales team leader manages and motivates a team of sales professionals, and in the renewable energy sector, this often means solar sales. The course provides insight into building a solar sales team, offering guidance on how to organize and structure the roles. The course content on sales processes, closing deals, and lead generation will help a sales team leader train and guide their team to success. If your ambition is to lead, the course offers an industry specific road map to achieving your goals within solar sales.
See salaries and explore the career path for Sales Team Leader
Energy Efficiency Advisor
An energy efficiency advisor helps clients understand and implement strategies to reduce their energy consumption, often involving solar installations. This course provides a solid understanding of solar technology, how it benefits homeowners, and how to present these benefits effectively. The course's content on solar terminology and proposal generation is especially relevant for this role because it enhances the adviser's ability to discuss solar energy with homeowners. For those looking to guide people towards energy conservation, this course helps you become a solar expert.
See salaries and explore the career path for Energy Efficiency Advisor
Business Development Representative
A business development representative identifies and develops new business opportunities, including strategic partnerships within the solar sector. The course will be very helpful because it provides a solid understanding of how solar sales work, how to find interested homeowners, and how to close deals. This knowledge would enable the business development representative to more effectively connect with partners, explain the solar landscape, and demonstrate solar's potential. For those looking to drive growth in solar, this course gives you a strong grasp of the industry’s core sales tactics.
See salaries and explore the career path for Business Development Representative
Account Manager
An account manager maintains client relationships, ensuring satisfaction and continued business, often requiring knowledge about the products or services they offer. In the solar industry, an account manager would benefit from the course’s insights on the solar project process, from sales to installation, and from understanding customer needs and managing expectations. The course’s guidance on communicating solar benefits and terms will also be useful in client interactions. The understanding gained from this course helps an account manager provide better service and strengthen relationships with clients.
See salaries and explore the career path for Account Manager
Sales Trainer
A sales trainer develops and delivers training programs to enhance the skills of sales teams. This course provides comprehensive knowledge of solar sales, from fundamental terminology to strategies for closing deals and generating leads. The course's content on door-to-door sales and proposal generation can be integrated into training programs to help develop successful solar sales professionals. If you wish to lead training programs, this course offers a framework for the solar sales industry.
See salaries and explore the career path for Sales Trainer
Project Coordinator
A project coordinator organizes and oversees the various aspects of a project, ensuring it is completed on time and within budget. For solar installation projects, the course provides essential insights into the different stages of a project, from initial engagement to final installation. The course will be helpful because it includes content about the progression of a solar project, terminology, and critical factors in choosing an installation company. The knowledge this course provides helps a project coordinator streamline the solar installation process.
See salaries and explore the career path for Project Coordinator
Marketing Specialist
A marketing specialist develops and implements marketing strategies to promote products or services. In the solar industry, having deep knowledge of solar technology and sales can help craft effective marketing campaigns. This course provides a great deal of information on the language of solar, the ways to present information to homeowners, and the critical points to consider when selling solar. This will be useful to a marketing specialist creating targeted messages for homeowners. If you want to work in marketing, this course can give you a competitive edge in the solar sector.
See salaries and explore the career path for Marketing Specialist
Customer Service Representative
A customer service representative addresses customer inquiries and provides support for products or services. Specifically in solar, a customer service representative would greatly benefit from the course's emphasis on solar terminology and the overall solar project process. The course will help a customer service professional understand the technicalities of solar, and also enable them to communicate effectively with homeowners who have questions or concerns. For those in customer support, this course can help with greater understanding and empathy.
See salaries and explore the career path for Customer Service Representative
Field Sales Representative
A field sales representative focuses on direct sales in a specific geographic area, often engaging with customers face-to-face. This course provides very helpful insights into door-to-door sales techniques, an important skill for field sales. The course's instruction on solar terminology, proposal generation, and closing strategies would be directly applicable in the field. If you wish to be successful in field sales, this course provides training that’s crucial for solar industry work.
See salaries and explore the career path for Field Sales Representative
Inside Sales Representative
An inside sales representative conducts sales activities remotely, typically by phone or online. While not focused on in person interaction, the course’s comprehensive coverage of solar sales techniques and strategies is still extremely relevant. The instruction on closing deals, addressing objections, and structuring sales presentations can be adapted to virtual interactions. This course helps an inside sales representative understand how to sell solar effectively from any location and through any medium.
See salaries and explore the career path for Inside Sales Representative
Lead Generation Specialist
A lead generation specialist identifies and cultivates potential customers, an activity that’s essential for sales success. The course provides insights into various lead generation strategies for solar sales professionals. The course’s details on door-to-door sales and techniques for finding interested homeowners will help a lead generation specialist successfully find potential solar clients. This is helpful for a role designed to feed a sales pipeline.
See salaries and explore the career path for Lead Generation Specialist
Community Outreach Coordinator
A community outreach coordinator engages with local communities, often to promote initiatives or programs. This course, while focused on sales, provides solar industry knowledge that can help create relevant community education information and create partnerships. The course's coverage of solar benefits and the process of adopting solar can be conveyed to different groups during outreach initiatives. This course can provide the necessary solar information for someone working in outreach.
See salaries and explore the career path for Community Outreach Coordinator

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Mastering Solar Sales with Erin the Solar Girl.
Cover image
Putting Knowledge to Work
Save
Practical guide to solar sales, offering proven strategies for success in the industry. It covers topics such as lead generation, closing techniques, and customer relationship management. This book is highly relevant to the course, providing actionable advice and real-world examples to help students excel in solar sales. It is best used as additional reading to deepen understanding of sales techniques.
Putting Knowledge to Work
Paperback
Check
Putting Knowledge to Work
Kindle Edition
Check
Cover image
The Chinese Greenhouse
Save
Provides a comprehensive overview of solar energy technologies, including photovoltaics and solar thermal systems. It's a great resource for understanding the technical aspects of solar energy and how it can be used to power homes and businesses. It offers a solid foundation for understanding the sales process and answering customer questions with confidence. This book is particularly useful for those without a technical background.
The Chinese Greenhouse
Paperback
Check
The Chinese Greenhouse
Kindle Edition
Check

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Effort
4.5 total hours
Via
Udemy
Instructor
Erin Madsen
Language
English
Good to know
Provides insights into the solar sales industry, which is experiencing substantial growth and offers significant earning potential
Covers door-to-door sales techniques, which can lead to quick income generation in the solar industry
Explores the progression of a solar sales representative, which helps learners understand expectations at each stage
Features screen-shared videos demonstrating solar proposal creation using SolarGraf and Solo software
Requires learners to select a solar brokerage or installation company, which may limit some students' options
Teaches how to use SolarGraf and Solo, which may not be the only or most current software used in the industry
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