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Create a Marketing Analysis dashboard using G-Spreadsheets

In this 1-hour long project-based course, you will learn how to enter any data set on google sheets, organize and format your rows and columns, create drop down lists, create basic query formulas related to the data set and finally translate those formulas into dashboard and charts to help you better visualize your analysis. This will help beginner market analysts to prepare reports and dashboards to present it to their managers.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Project Overview

By the end of this project, as a market analyst you will be able to assess various digital marketing tools to help you take decisions related to the market and the organization. For instance you can decide which tool is the most effective one reaching potential customers. You will be able to enter any data set on google sheets, organize and format your rows and columns, create drop down lists, create basic query formulas related to the data set and finally translate those formulas into dashboard and charts to help you better visualize your analysis. This will help beginner market analysts to prepare reports and dashboards to present it to their managers.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Intended for beginner market analysts, this course provides fundamental skills for data analysis and visualization

Emphasizes spreadsheet organization, basic query formulas, dashboard creation, and data visualization techniques

Suitable for learners seeking to enhance their knowledge and skills in digital marketing tools

Note that the course may not be accessible to learners outside the North America region

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Reviews summary

Excellent marketing dashboard course

Learners say this course is an excellent introduction to creating marketing analysis dashboards using G-Spreadsheets. Students praise the course for its engaging and fun assignments and lessons.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create a Marketing Analysis dashboard using G-Spreadsheets with these activities:

Review Basic Spreadsheet Concepts

Show steps

Ensure a strong foundation in basic spreadsheet concepts to maximize your learning in this course.

Browse courses on Spreadsheets

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Review the basics of cells, rows, and columns.
Practice using basic formulas and functions.
Understand the principles of data formatting and conditional formatting.

Read 'Data Analysis with Google Sheets' by Ben Collins

Show steps

Gain valuable insights and best practices for data analysis with Google Sheets from an expert.

View Typographic Design: Form and Communication on Amazon

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Participate in a Data Analysis Study Group

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Collaborate with peers to discuss data analysis techniques, share insights, and provide feedback.

Show steps

Establish a regular meeting time.
Create a shared space for storing and discussing materials.
Take turns leading discussions on specific topics.
Provide constructive feedback on each other's work.

Five other activities

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Show all eight activities

Explore Google Sheets Add-ons

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Enhance your Google Sheets skills by learning about and using add-ons that extend its functionality.

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Install the Power Tools add-on for advanced data manipulation.
Explore the Query Builder add-on for creating complex queries.
Use the Chart Tools add-on for customizing and enhancing charts.

Solve Query Formula Challenges

Show steps

Strengthen your problem-solving skills by practicing various query formulas and data analysis techniques.

Show steps

Use SUMIF, AVERAGEIF, and COUNTIF functions to analyze data based on specific criteria.
Practice using VLOOKUP and HLOOKUP formulas to retrieve data from different tables.
Explore advanced functions like INDEX and MATCH for more complex data retrieval.

Build a Dashboard for Data Visualization

Show steps

Create an interactive dashboard to visualize your data and gain insights into the market.

Show steps

Import your data into Google Sheets.
Create charts and graphs to represent your data.
Add interactive elements, such as filters and drill-downs, to enhance user experience.
Share your dashboard with your team or stakeholders.

Develop a Market Analysis Report

Show steps

Showcase your analytical skills by creating a comprehensive market analysis report based on the data you analyze.

Show steps

Conduct market research to gather relevant data and insights.
Analyze the data using the query formulas and techniques you've learned.
Craft a compelling narrative that presents your findings and recommendations.
Present your report to your stakeholders.

Attend a Local Data Analytics Meetup

Show steps

Connect with professionals in the data analytics field, learn about new trends, and expand your network.

Show steps

Identify a local data analytics meetup.
Prepare a brief introduction about yourself and your interests.
Attend the event and actively engage in discussions.
Follow up with interesting contacts after the event.

Career center

Learners who complete Create a Marketing Analysis dashboard using G-Spreadsheets will develop knowledge and skills that may be useful to these careers:

Marketing Analyst

As a Marketing Analyst, you will use your knowledge of marketing principles and data analysis techniques to help businesses understand their customers and make better decisions about their marketing campaigns. This course will help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Marketing Analyst

Digital Marketing Manager

Digital Marketing Managers use their skills in data analysis and visualization to help businesses understand their customers and make better decisions about their marketing campaigns. This course will help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Digital Marketing Manager

Market Research Analyst

Market Research Analysts use their skills in data analysis and visualization to help businesses understand their customers and make better decisions about their marketing campaigns. This course will help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Market Research Analyst

Business Intelligence Analyst

Business Intelligence Analysts use their skills in data analysis and visualization to help businesses understand their performance and make better decisions about their future. This course will help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Business Intelligence Analyst

Data Analyst

Data Analysts use their skills in data analysis and visualization to help businesses make better decisions about their products, services, and operations. This course will help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Data Analyst

Product Manager

Product Managers use their skills in data analysis and visualization to help businesses understand their customers and make better decisions about their products. This course will help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Product Manager

Financial Analyst

Financial Analysts use their skills in data analysis and visualization to help businesses understand their financial performance and make better decisions about their future. This course will help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Financial Analyst

Operations Research Analyst

Operations Research Analysts use their skills in data analysis and visualization to help businesses optimize their operations and make better decisions about their future. This course will help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Operations Research Analyst

Management Consultant

Management Consultants use their skills in data analysis and visualization to help businesses solve problems and improve their performance. This course will help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Management Consultant

Data Scientist

Data Scientists use their skills in data analysis and visualization to help businesses understand their customers and make better decisions about their products and services. This course may help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Data Scientist

Data Engineer

Data Engineers use their skills in data analysis and visualization to help businesses build and maintain their data infrastructure. This course may help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Data Engineer

Computer Programmer

Computer Programmers use their skills in data analysis and visualization to help businesses develop and maintain their software systems. This course may help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Computer Programmer

Software Engineer

Software Engineers use their skills in data analysis and visualization to help businesses develop and maintain their software systems. This course may help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Software Engineer

Database Administrator

Database Administrators use their skills in data analysis and visualization to help businesses manage their databases. This course may help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Database Administrator

Statistician

Statisticians use their skills in data analysis and visualization to help businesses understand their data and make better decisions about their future. This course may help you build a foundation in data analysis and visualization, which are essential skills for success in this role. You will learn how to collect, clean, and analyze data from a variety of sources, and how to create dashboards and charts that can help you communicate your findings to stakeholders.

See salaries and explore the career path for Statistician

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create a Marketing Analysis dashboard using G-Spreadsheets.

Sports Analytics and Data Science

Save

Provides a comprehensive overview of how data science can be used in marketing and how to implement data science techniques to improve the performance of your marketing programs.

Sports Analytics and Data Science: Winning the Game...

Kindle Edition

$$$

Digital Marketing

Save

Provides a comprehensive guide to designing and building marketing dashboards. It covers everything from data selection to visualization best practices, and it includes real-world examples from leading companies.

Web Analytics

Save

Provides a step-by-step guide to using Google Analytics. It covers everything from setting up your account to tracking your website traffic to analyzing your data, and it includes real-world examples from leading companies.

Structuralist and Behavioral Macroeconomics

Save

Takes a hands-on approach with real-world examples and exercises, it helps to understand concepts, methods, and tools, and to interpret and report on analysis results.

Structuralist and Behavioral Macroeconomics

Paperback

Structuralist and Behavioral Macroeconomics

Kindle Edition

Data-Driven Marketing

Save

Provides a guide to data-driven marketing. It covers topics such as data collection, analysis, and visualization. It good option for marketers who want to learn how to use data to make better marketing decisions.

Data-Driven Marketing: The 15 Metrics Everyone in...

Hardcover

Data-Driven Marketing: The 15 Metrics Everyone in...

Kindle Edition

Epic Content Marketing, Second Edition: Break...

Save

Provides a comprehensive guide to content marketing. It covers topics such as content creation, distribution, and measurement. It good option for marketers who want to learn how to create engaging content that will attract and retain customers.

Epic Content Marketing, Second Edition: Break...

Hardcover

Epic Content Marketing, Second Edition: Break...

Kindle Edition

Social Media Marketing

Save

Provides a strategic approach to social media marketing. It covers topics such as content creation, audience targeting, and campaign measurement. It good option for marketers who want to learn how to use social media to achieve their business goals.

Social Media Marketing

Hardcover

$$$$

Social Media Marketing

Paperback

Social Media Marketing

Paperback

Journalism and Climate Crisis

Save

Provides a comprehensive guide to what is the best way to use social media to market your business or organization.

Journalism and Climate Crisis: Public Engagement,...

Paperback

Journalism and Climate Crisis: Public Engagement,...

Kindle Edition

Big Data: Second Edition

Save

Provides a non-technical introduction to data analytics. It covers topics such as data collection, cleaning, and analysis, and includes case studies and examples. It good option for beginners who want to learn the basics of data analytics.

Big Data: Second Edition

Paperback

Check price

Big Data: Second Edition

Kindle Edition

Check price

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Effort

1 hour

Level

Introductory

Via

Coursera

Institution

Coursera Project Network

Instructor

Yasmeen Atwa

Language

English

Good to know

Intended for beginner market analysts, this course provides fundamental skills for data analysis and visualization

Emphasizes spreadsheet organization, basic query formulas, dashboard creation, and data visualization techniques

Suitable for learners seeking to enhance their knowledge and skills in digital marketing tools

Note that the course may not be accessible to learners outside the North America region

Share and help others discover this course.

Facebook

Link

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