Маркетинг в цифровую эпоху from Coursera

Интернет-маркетолог – одна из наиболее востребованных digital профессий наших дней. Маркетолог развивает бизнес, привлекает целевую аудиторию, выстраивает воронку продаж и организовывает масштабирование. Данный курс, он позволит узнать какие направления существуют в цифровом маркетинге, с чего начать планирование маркетинговой стратегии для бизнеса, как выбирать верные инструменты продвижения исходя из задач бизнеса, с помощью каких сервисов анализировать результаты рекламных кампаний, какие частые ошибки может совершить начинающий специалист и как их избежать. Курс последовательно знакомит слушателя с темами разработки digital стратегии, выбора типа сайта для бизнеса, возможностей и особенностей различных каналов привлечения трафика, работе с контентом для эффективной маркетинговой коммуникации. Отдельные модули посвящены основам веб-аналитики и анализу эффективности, а также особенностям маркетинга в сфере B2B (business-to-business). Курс подготовлен практикующими маркетологами и объединяет актуальный опыт и примеры из реальной практики

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Covers a broad range of marketing concepts and strategies

Explores essential aspects of digital marketing, including strategy, channels, and analytics

Suitable for beginners seeking a comprehensive introduction to digital marketing

Taught by practicing marketers with real-world experience

Provides practical examples and insights to enhance learning

Self-paced learning format allows for flexibility

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Маркетинг в цифровую эпоху with these activities:

Organize Your Course Notes and Resources

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Stay organized and improve your study habits by compiling and reviewing your course notes and resources.

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Gather all of your course notes, assignments, and resources.
Create a system for organizing your materials, such as folders, binders, or digital note-taking apps.
Review your materials regularly to reinforce your learning.

Read 'Digital Marketing for Dummies'

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Gain a comprehensive understanding of the essential concepts, strategies, and best practices of digital marketing.

View Digital Marketing For Dummies (For Dummies... on Amazon

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Purchase or borrow a copy of 'Digital Marketing for Dummies'.
Read the book thoroughly and take notes on key concepts.
Apply the knowledge you gain to your own digital marketing efforts.

Set Up and Manage Google Analytics

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Master the fundamentals of using Google Analytics to track, analyze, and optimize your digital marketing campaigns.

Browse courses on Google Analytics

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Create a Google Analytics account and property.
Install the Google Analytics tracking code on your website.
Configure and customize your Google Analytics dashboard.
Generate and interpret reports to track your website traffic, user behavior, and marketing campaign performance.

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Join a Digital Marketing Meetup Group

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Connect with other digital marketers, exchange ideas, and explore collaboration opportunities by joining a digital marketing meetup group.

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Identify and join relevant digital marketing meetup groups in your area or online.
Attend meetup events regularly and engage with other members.
Contribute to discussions, share your knowledge, and seek feedback from others.

Take an Advanced Social Media Marketing Course

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Deepen your understanding of social media marketing strategies, content creation, influencer marketing, digital advertising, and marketing analytics.

Browse courses on Social Media Marketing

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Enroll in an advanced social media marketing course offered by a reputable platform.
Complete the course modules and assignments on time.
Apply the concepts and techniques you learn to your own social media marketing efforts.

Develop a Content Marketing Calendar

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Plan and schedule your content marketing activities effectively by creating a comprehensive content marketing calendar.

Browse courses on Content Marketing

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Determine your content marketing goals and target audience.
Brainstorm and develop content ideas that align with your goals and audience.
Create a content calendar that outlines your content topics, publication dates, and distribution channels.
Promote your content and track its performance.

Attend a Digital Marketing Conference

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Gain exposure to the latest digital marketing trends, innovations, technologies, and strategies at a digital marketing conference.

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Research and identify upcoming digital marketing conferences that align with your interests.
Register for the conference and secure your spot.
Attend the conference sessions and actively participate in discussions and networking opportunities.

Develop Your Own Marketing Plan

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Develop a holistic marketing plan that puts your understanding of digital marketing strategy, consumer behavior, and marketing fundamentals into practice.

Browse courses on Marketing Planning

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Identify your target audience and conduct market research.
Set specific, measurable, achievable, relevant, and time-bound marketing goals.
Develop a content marketing strategy that aligns with your target audience and goals.
Create a social media marketing plan that engages your target audience and drives traffic to your website.
Track your progress and make adjustments to your plan as needed.

Career center

Learners who complete Маркетинг в цифровую эпоху will develop knowledge and skills that may be useful to these careers:

Management Consultant

Management Consultants provide advice and guidance to businesses on how to improve their operations and achieve their business goals. They work with a variety of clients, from small businesses to large corporations, to identify and solve business problems. This course may be useful for aspiring Management Consultants, as it provides a comprehensive overview of digital marketing strategies and business analysis.

See salaries and explore the career path for Management Consultant

Marketing Manager

Marketing Managers are responsible for developing and executing marketing plans that promote a company's products or services. They work with a variety of stakeholders, including sales, product development, and customer service, to ensure that marketing campaigns are aligned with business objectives. This course may be useful for aspiring Marketing Managers, as it provides a foundation in digital marketing strategies and analytics.

See salaries and explore the career path for Marketing Manager

Business Analyst

Business Analysts are responsible for gathering, analyzing, and interpreting data to help businesses make better decisions. They work with a variety of stakeholders, including executives, managers, and employees, to identify and solve business problems. This course may be useful for aspiring Business Analysts, as it provides a foundation in data analysis and problem-solving skills.

See salaries and explore the career path for Business Analyst

Product Manager

Product Managers are responsible for developing and managing products that meet the needs of customers. They work with a variety of stakeholders, including engineers, designers, and marketers, to bring products to market. This course may be useful for aspiring Product Managers, as it provides a foundation in digital marketing strategies and product development.

See salaries and explore the career path for Product Manager

Entrepreneur

Entrepreneurs are individuals who start their own businesses. They are responsible for all aspects of running their business, from developing a business plan to marketing and sales. This course may be useful for aspiring Entrepreneurs, as it provides a foundation in digital marketing strategies and business planning.

See salaries and explore the career path for Entrepreneur

Social Media Manager

Social Media Managers are responsible for creating and managing social media content that promotes a company's brand and products or services. They track social media analytics to measure the success of their campaigns and make adjustments as needed. This course may be helpful for aspiring Social Media Managers, as it provides a comprehensive overview of social media marketing strategies and best practices.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

Digital Marketing Managers plan, execute, and analyze digital marketing campaigns. They use their knowledge of digital marketing channels, such as search engine optimization (SEO), social media marketing, and email marketing, to reach target audiences and achieve business goals. This course may be useful for aspiring Digital Marketing Managers, as it provides a comprehensive overview of digital marketing strategies and best practices.

See salaries and explore the career path for Digital Marketing Manager

Marketing Consultant

Marketing Consultants provide advice and guidance to businesses on how to improve their marketing strategies and achieve their business goals. They work with a variety of clients, from small businesses to large corporations, to develop and execute marketing plans. This course may be useful for aspiring Marketing Consultants, as it provides a comprehensive overview of digital marketing strategies and best practices.

See salaries and explore the career path for Marketing Consultant

Content Marketing Manager

Content Marketing Managers are responsible for planning, creating, and distributing content that attracts and engages a target audience. They use a variety of content formats, such as blog posts, articles, videos, and infographics, to educate and entertain their audience. This course may be useful for aspiring Content Marketing Managers, as it provides a foundation in content marketing strategies and best practices.

See salaries and explore the career path for Content Marketing Manager

Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialists are responsible for optimizing websites and online content to improve their visibility in search engine results pages (SERPs). They use a variety of techniques, such as keyword research, link building, and content optimization, to help websites rank higher in SERPs. This course may be helpful for aspiring SEO Specialists, as it provides a foundation in SEO principles and best practices.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Email Marketing Manager

Email Marketing Managers are responsible for planning, creating, and executing email marketing campaigns. They use a variety of email marketing tools and techniques to reach target audiences and achieve business goals. This course may be useful for aspiring Email Marketing Managers, as it provides a foundation in email marketing strategies and best practices.

See salaries and explore the career path for Email Marketing Manager

Digital Marketing Analyst

Digital Marketing Analysts are responsible for collecting, analyzing, and interpreting data to measure the success of digital marketing campaigns. They use a variety of data analysis tools and techniques to identify trends and make recommendations for improving marketing strategies. This course may be helpful for aspiring Digital Marketing Analysts, as it provides a foundation in digital marketing analytics and best practices.

See salaries and explore the career path for Digital Marketing Analyst

Web Analyst

Web Analysts are responsible for collecting, analyzing, and interpreting data to measure the performance of websites and online content. They use a variety of web analytics tools and techniques to identify trends and make recommendations for improving website design and content. This course may be helpful for aspiring Web Analysts, as it provides a foundation in web analytics principles and best practices.

See salaries and explore the career path for Web Analyst

Freelance Marketing Consultant

Freelance Marketing Consultants provide advice and guidance to businesses on how to improve their marketing strategies and achieve their business goals. They work with a variety of clients, from small businesses to large corporations, on a project-by-project basis. This course may be useful for aspiring Freelance Marketing Consultants, as it provides a comprehensive overview of digital marketing strategies and best practices.

See salaries and explore the career path for Freelance Marketing Consultant

Professor, Marketing

Professors of Marketing teach courses in marketing at colleges and universities. They conduct research in the field of marketing and publish their findings in academic journals. This course may be useful for aspiring Professors of Marketing, as it provides a comprehensive overview of digital marketing strategies and best practices.

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