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Discover Your Career Path & Land a Job You Love in 12 Weeks

Mark Langford

Over 7,000 hours of professional career coaching experience is poured into this Masterclass to help you:

1. Discover an Ideal Career Path that Fits Your Skills & Interests

2. Conduct an Effective Job Search & Stand Out from the Competition

3. Get Noticed by Hiring Managers & Score More Interviews

4. Land the Job Offers You Want (& Negotiate More Compensation)

This high-production-value Masterclass contains over 80 downloadable tools, templates, exercises, and work samples, along with 141 short and to-the-point video lessons

Read more

Over 7,000 hours of professional career coaching experience is poured into this Masterclass to help you:

1. Discover an Ideal Career Path that Fits Your Skills & Interests

2. Conduct an Effective Job Search & Stand Out from the Competition

3. Get Noticed by Hiring Managers & Score More Interviews

4. Land the Job Offers You Want (& Negotiate More Compensation)

This high-production-value Masterclass contains over 80 downloadable tools, templates, exercises, and work samples, along with 141 short and to-the-point video lessons

It offers the professional guidance of a Master Career Coach who's worked with over 1,000 clients to help you easily build "next-gen" resumes, cover letters, and LinkedIn profiles that work in a difficult job market. It also offers innovative, cutting-edge career marketing documents that will get you noticed by recruiters and hiring managers.

You’ll get all the expert guidance, strategies, tools, tips, and resources offered in a live multi-thousand-dollar career coaching package - only at a fraction of the price.

Common outcomes include more confidence, greater professional fulfillment, and thousands of dollars of incremental salary, bonuses, and benefits.

This Masterclass is heads and tails better than typical talking head resume and LinkedIn development classes, and your return on investment will be exponential. Take this Masterclass and go from chasing jobs to being a sought-after pro.

Enroll now

What's inside

Learning objectives

  • Discover your best career path and the specific industries, organizations, and jobs that fit your particular skills & interests
  • Create a compelling brand and develop "next gen" marketing collateral that gets noticed by recruiters and hiring managers
  • Learn unconventional networking & job search strategies that land the interviews that you want
  • Optimize interview skills to land more job offers
  • Find out the salary negotiation techniques that can increase compensation by 10-15%
  • Learn job search secrets that avoid job boards and applicant tracking systems

Syllabus

Dig deep to get crystal clear and confident on who you are and what you want next. Use well-honed assessments and exercises to develop your personal and professional clarity.
Read more

The first section introduces the class structure and reviews the content of each of the 4 courses:

  1. Career Path Discovery

  2. Branding & Collateral

  3. Job Search Strategy & Networking

  4. Interviewing, Closing, & Transition

In addition to overviewing each course, this Module provides instruction on how to get the most out of each lesson and how to work the exercises to get the maximum return on invested time.


Dig deep into your core values and skills in this section to get crystal clear and confident on exactly what you want in your career. This module will help you assess your beliefs, characteristics, and habits.

Time Management
Staying Productive
Defining What You Want
Goals & Measurable Results
Mental Preparation
Getting Out of Your Own Way
Uncovering Limiting Beliefs
Moving Past Limiting Beliefs
Overcoming Doubts, Blindsides, and Uncertainty
The Personal Mantra
Building a Sustainable Support System
Getting Your Confidence Back
Minimizing Distractions & Interruptions
How to Develop Better Habits
Conquering the Money Monster
Clearing a Path to Success
Get crystal clear on career direction, articulate skills, and define your ideal job. Use frameworks and evaluation tools to determine roles that fit you best and assemble an effective action plan.
Course 1: Career Path Discovery Overview
Self-Assessment
The Job Search Toolkit
Identifying Target Business Sectors
Evaluating Target Organizations
Assessing Potential Roles
Marketing Keywords
Staying Accountable
Finding Your Core “Whys”
Defining Passions
Vision Statement: Starting with the End in Mind
The Power of Vision Journaling
Determining Your Core Values
Articulating Your Key Skills
Assessing Alternatives & Possibilities
Identifying Your "Must Haves"
Defining Your Ideal Job
Determining Where You Fit
Crossing Over to New Industries & Roles
Beyond Corporate
Role Evaluation Deep Dive
Researching
Action Planning
Course 1 Summary
Build a compelling brand that conveys your competencies, abilities, and experience in professional innovative ways to stand out from the competition and get noticed by recruiters and hiring managers.
Course 2: Branding & Collateral Overview
Discovering the Problems You Love to Solve
Creating a Custom Value Proposition
Developing a Compelling Elevator Pitch
The Four Tier Branding Statement
How to Write a Killer Resume
Resume: Contact Information
Resume: Title & Subtitles
Resume: Summary Section
Resume: Key Skills & Core Competencies
Resume: Areas of Expertise
Resume: Career Highlights
Resume: Professional Experience
Resume: Education & Professional Organizations
Avoiding Cliches & Overused Terms
Resume Versions
Compelling Cover Letters
How to Build an All-Star LinkedIn Profile
LinkedIn: Images
LinkedIn: Headline
Linked: About Section
LinkedIn: Experience Section
LinkedIn: Skills Section
LinkedIn: Recommendations
LinkedIn: Articles
Course 2 Summary
Learn the secrets to connecting and getting into target organizations. Employ an unconventional job search that avoids dreaded job boards and ATS’ and learn how to network with more ease and flow.
Course 3: Next Gen Job Search and Networking Strategy Overview
Getting into Action
Mastering the Digital Jungle
Understanding How Organizations Think & Hire
The Best Way to Apply to Online Jobs
Getting Past Applicant Tracking Systems (ATS)
Targeting Your Job Search
Researching Industries
Researching Companies
Finding Mavens & Connectors Who Can Help You
Using Social Media in Your Search
Executive Recruiters
Connecting with Recruiters
Reaching Out to Human Resources (HR)
Staffing Agencies
Job Application Follow-up
Unconventional Job Search Strategies
Hand Deliver Your Resume
Send a Personalized Video
Email the CEO
Tap Your Alumni Network
Express Mail Your Resume
Send a Handwritten Note
Creating Your Own Job
The Networking Brief
Get LinkedIn Referrals
How to Use a Networking Brief
How to Make Networking Fun

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Discover Your Career Path & Land a Job You Love in 12 Weeks with these activities:
Review Core Values and Skills Assessments
Reinforce your understanding of self-assessment techniques. This will help you to more effectively complete the initial modules of the course and gain clarity on your career goals.
Browse courses on Core Values
Show steps
  • Review notes from previous self-assessment exercises.
  • Identify areas where your values or skills may have evolved.
  • Practice articulating your core values and key skills.
Read 'What Color Is Your Parachute?'
Supplement the course material with a comprehensive guide to career discovery. This book offers practical exercises and frameworks to help you identify your skills, interests, and values.
View What Color Is Your Parachute? for Teens, Third... on Amazon
Show steps
  • Read the book and complete the exercises.
  • Reflect on your findings and identify potential career paths.
  • Use the book's resources to refine your job search strategy.
Develop a Personal Branding Statement
Solidify your understanding of personal branding by creating a concise and compelling statement. This will help you articulate your value proposition to potential employers.
Show steps
  • Identify your key skills and accomplishments.
  • Define your target audience and their needs.
  • Craft a statement that highlights your unique value.
  • Solicit feedback and refine your statement.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a 'Next-Gen' Resume Draft
Apply the course's resume-building techniques to create a modern and effective resume. This will help you stand out from the competition and get noticed by hiring managers.
Show steps
  • Review the course materials on resume writing.
  • Update your resume with your latest skills and experience.
  • Incorporate keywords relevant to your target roles.
  • Seek feedback from peers or career advisors.
Practice Elevator Pitches
Refine your ability to concisely and persuasively communicate your value. This will improve your networking skills and make a strong first impression.
Show steps
  • Write several versions of your elevator pitch.
  • Practice delivering your pitch in front of a mirror.
  • Record yourself and identify areas for improvement.
  • Practice with friends or family and get feedback.
Attend Industry Networking Events
Expand your professional network and learn about job opportunities in your target industry. This will help you build connections and gain valuable insights.
Show steps
  • Identify relevant networking events in your area.
  • Prepare a brief introduction and elevator pitch.
  • Attend the event and engage with other attendees.
  • Follow up with new contacts after the event.
Read 'Never Eat Alone'
Enhance your networking skills with a guide to building meaningful professional relationships. This book offers strategies for connecting with people and leveraging your network for career advancement.
View Never Eat Alone, Expanded and Updated: And... on Amazon
Show steps
  • Read the book and identify key networking principles.
  • Apply the book's strategies to your own networking efforts.
  • Track your progress and adjust your approach as needed.

Career center

Learners who complete Discover Your Career Path & Land a Job You Love in 12 Weeks will develop knowledge and skills that may be useful to these careers:
Career Coach
A career coach guides individuals in their professional development, often assisting with career exploration, job searching, and interview preparation. This course directly aligns with the work of a career coach, as it is designed to help individuals discover their ideal career path, conduct effective job searches, and land job offers. The strategies and tools offered, like assessments and exercises for personal and professional clarity, are similar to those used by career coaches. Furthermore, this course offers an understanding of creating marketing documents, which can be invaluable to a career coach looking to enhance clients' job search materials.
See salaries and explore the career path for Career Coach
Career Counselor
A career counselor provides guidance to individuals seeking career direction. Often they are employed at educational institutions, employment agencies, or private practice. This course is a strong fit for a career counselor because it is designed to help individuals discover their ideal career paths and land jobs they love. The course provides over 80 downloadable tools and 141 short video lessons, covering self-assessment, branding, networking, and interview skills, which are fundamental aspects of career counseling. The course's focus on uncovering limiting beliefs and building confidence will be useful in facilitating client transformation.
See salaries and explore the career path for Career Counselor
Job Search Strategist
A job search strategist helps individuals define their career goals and develop the most direct plan to land a job. This course provides a detailed framework for this type of work, focusing on career path discovery, branding, and advanced job search strategies. The course provides specific ways of working through applicant tracking systems and job boards. The job search strategist helps job seekers by using techniques taught in this course, such as crafting a value proposition and creating a personal brand. The course also delves into the most effective networking methods, which is a necessity for anyone in this role.
See salaries and explore the career path for Job Search Strategist
Personal Branding Consultant
A personal branding consultant helps clients define and promote their professional brand. This career path is directly relevant to this course, as a central focus is on creating a compelling personal brand and developing 'next-gen' marketing collateral. The course's teachings on crafting a value proposition, building a professional online presence, and developing marketing documents are skills used by those in the field. The course also addresses how to stand out from the competition, which is a crucial skill for a personal branding consultant to help their own clients.
See salaries and explore the career path for Personal Branding Consultant
Employment Counselor
An employment counselor assists individuals in finding employment, often working with people who have experienced job loss or are entering the workforce. This course is appropriate for an employment counselor, because it directly addresses the common challenges their clients face. The course provides resources for defining an ideal career path, creating a strong personal brand, and conducting a strategic job search. The course's focus on overcoming limiting beliefs and building confidence supports strategies effective for helping individuals re-enter the workforce.
See salaries and explore the career path for Employment Counselor
LinkedIn Profile Writer
A LinkedIn profile writer optimizes a client's LinkedIn profile to enhance their professional visibility. This course directly aligns with the work of a LinkedIn profile writer, as a significant element of the curriculum focuses on building an all-star LinkedIn profile. The course addresses key areas such as images, headlines, about sections, and recommendations, which are all crucial for a compelling LinkedIn presence. The course's emphasis on creating a strong personal brand would be particularly useful, as an effective LinkedIn profile should function as a key component of that brand.
See salaries and explore the career path for LinkedIn Profile Writer
Outplacement Consultant
An outplacement consultant assists employees in transitioning to new employment following a job loss or restructuring. This course aligns very well with the role of an outplacement consultant. The course provides the tools individuals need to define their career path, build a strong brand, and conduct a strategic job search. The course's comprehensive approach, covering topics from self-assessment to salary negotiation, gives the outplacement consultant a powerful set of resources to enhance client outcomes.
See salaries and explore the career path for Outplacement Consultant
Resume Writer
A resume writer creates professional resumes and related documents for job seekers. This course is highly relevant for a resume writer, as it provides detailed instruction on building resumes and related job search documents. The course covers best practices for writing killer resumes, cover letters, and building a successful LinkedIn profile. The course's focus on creating a compelling brand and value proposition offers a framework for helping clients stand out from the competition, which is a key skill for a successful resume writer.
See salaries and explore the career path for Resume Writer
Talent Acquisition Specialist
A talent acquisition specialist focuses on identifying and recruiting qualified candidates for open positions. This course may be useful, because it gives the talent acquisition specialist a sense of a job seeker’s mindset and what makes them stand out in a competitive environment. The course covers job search strategies, including ways to get noticed by recruiters and hiring managers. The talent acquisition specialist can use this knowledge to improve their talent sourcing and engagement tactics, as well as their interviewing strategies.
See salaries and explore the career path for Talent Acquisition Specialist
Recruiter
A recruiter is responsible for sourcing, screening, and hiring talent for organizations. This course may be useful for a recruiter, because it provides a deep understanding of job search strategies, job marketing documents, and how candidates can stand out from the competition. The course explores how organizations think and hire, and how to get past application tracking systems, which offers recruiters valuable insight into the candidate's perspective. Understanding these processes helps a recruiter better evaluate and identify top talent, as well as enhance their talent acquisition strategies.
See salaries and explore the career path for Recruiter
Instructional Designer
An instructional designer creates course content and materials, which can be useful in a professional development context. This course may be useful to an instructional designer, because the course itself is well structured. The instructional designer can learn by observing its organization and the methods it uses to teach career development. By analyzing the course's approach to video lessons, exercises, and downloaded tools, an instructional designer can come to a better understanding of how to deliver their own course content more effectively.
See salaries and explore the career path for Instructional Designer
Training Coordinator
A training coordinator manages the logistics and administration of training programs, including career development programs. This course may be useful for a training coordinator to increase their insight into the content their programs deliver. The course provides a comprehensive look at career development strategies, including career path discovery and job search strategies. This knowledge will help a training coordinator better assess the value of training opportunities, and improve program marketing and outreach.
See salaries and explore the career path for Training Coordinator
Human Resources Specialist
A human resources specialist manages various aspects of the employee life cycle, and has frequent involvement in recruitment and onboarding. This course may be useful for a human resources specialist, particularly in understanding the job seeker's perspective. The course delves into career path discovery, job search strategies, and techniques for standing out in a competitive environment. This understanding helps a human resources specialist better interact with potential candidates and enhance recruitment strategies. Also, they can use the methods taught in this course to improve internal career mobility, which is a common function of human resources.
See salaries and explore the career path for Human Resources Specialist
Interview Coach
An interview coach helps clients prepare for job interviews, providing feedback and strategies to improve their performance. This course may be useful to an interview coach, as it offers learning modules on honing interview skills and increasing job offers. Though it provides a general overview, the course also touches on salary negotiation tactics. While not the main focus, the course does give the coach a foundation for helping candidates land offers with appropriate compensation.
See salaries and explore the career path for Interview Coach
Higher Education Administrator
A higher education administrator oversees the operations of a college or university. This course may be useful to a higher education administrator, particularly for those involved in career services or student development. The course is structured as a masterclass to help students in their career search. Understanding the methods and processes used in the course allows the administrator to gain insight into how they might develop or improve the services they offer their student body.
See salaries and explore the career path for Higher Education Administrator

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Discover Your Career Path & Land a Job You Love in 12 Weeks.
Cover image
What Color Is Your Parachute? for Teens, Third...
Save
Classic guide to job hunting and career change. It provides a comprehensive approach to self-assessment, skills identification, and job search strategies. It is particularly useful for individuals who are unsure of their career path or who are looking to make a career transition. This book provides a wealth of exercises and resources to help you discover your ideal career.
What Color Is Your Parachute? for Teens, Third...
Paperback
$$
What Color Is Your Parachute? for Teens, Third...
Kindle Edition
$$
Cover image
Never Eat Alone
Save
Provides a practical guide to building and maintaining a strong professional network. It emphasizes the importance of genuine connection and reciprocity in networking. It is particularly useful for individuals who are uncomfortable with traditional networking approaches. This book offers actionable strategies for building relationships and leveraging your network to achieve your career goals.
Never Eat Alone, Expanded and Updated: And Other...
Hardcover
$$
Never Eat Alone: And Other Secrets to Success, One...
Hardcover
$$
Never Eat Alone
Hardcover
$$$
Never Eat Alone, Expanded and Updated: And Other...
Kindle Edition
$$

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Effort
7 total hours
Via
Udemy
Instructor
Mark Langford
Language
English
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