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Dennis Schrader

Real Estate Video Production is one of the easiest and most common ways for new videographers to start out in professionally making videos and earning a living with it.I have made classes on Editing Real Estate Videos before and hundreds of students learned how to take amazing footage and turn it into a real estate video that sells.

Since then a lot of you have asked for the Shooting-part of the process and here it is. In this class I take you through my complete process of how to Shoot Real Estate Videos.Here is what you can expect in the class:

Read more

Real Estate Video Production is one of the easiest and most common ways for new videographers to start out in professionally making videos and earning a living with it.I have made classes on Editing Real Estate Videos before and hundreds of students learned how to take amazing footage and turn it into a real estate video that sells.

Since then a lot of you have asked for the Shooting-part of the process and here it is. In this class I take you through my complete process of how to Shoot Real Estate Videos.Here is what you can expect in the class:

1. In section one I explain which gear you need to be able to produce amazing quality real estate videos.

  • Which camera is the best?

  • Which lenses should I buy?

  • Which stabilizers do you recommend?

  • Do I need a drone?

2. In section two I quickly mention a couple of tips for preparation3. Section 3 is the heart of this class and we go through the complete and detailed process of how I produce my videos for my clients

  1. The 5 most important camera settings

  2. My personal 5-step-shot list

  3. Composition and Focus

  4. The top 5 camera movements you need to master

  5. The 9 most common mistakes that I have made in the past and still see beginners and even intermediates do today

  6. The problem of lighting in real estate videos

4. And then in section four, I take a bit of time and go through the business side of producing real estate videos

  • How to cold-email potential clients and actually get results

  • How to find clients in the first place

  • How to get amazing material for your portfolio before you even have a job

  • How to over-deliver to your clients and have them come back to you

As you can see there is a lot of amazing knowledge waiting for you. I have put a lot of effort into this class to equip you with the knowledge you need to go out there and start getting results in your creative career in video.

Complementary classes by me:

If you liked this class, chances are, some of my other classes could be helpful to you as well. Here are my recommendations for you:

Instructor Dennis Schrader

I am a fulltime filmmaker based out of Hamburg, Germany and I work with clients to produce real estate videos, documentaries, commercials and event videos.

For the last 1,5 years I have been teaching my video production knowledge to students all over the world. My goal is to teach my students the skills and mindset they need to fullfill their creative goals.

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What's inside

Learning objectives

  • How to shoot professional real estate videos
  • Which camera is the best?
  • Which lenses should i buy?
  • Which stabilizers do you recommend?
  • Do you need a drone?
  • The important camera settings for real estate video
  • My personal 5-step-shotlist for real estate video
  • The top 5 camera movements you need to master
  • The 9 most common mistakes
  • How to find clients in the first place
  • My exact word-for-word script for cold e-mails
  • How to get amazing material for your portfolio before you even have a job
  • How to over-deliver to your clients and have them come back to you
  • Show more
  • Show less

Syllabus

Introduction
1.1 What Camera to use
1.2 What lens to use
1.3 What stabilizer to use
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Develops skills needed by videographers to create revenue as freelancers
Instructed by an experienced professional in Real Estate video production
Offers a systematized approach to Real Estate video production
Covers the full range of Real Estate video production, from setup to how to acquire clients
Provides tips on how to create a portfolio and prepare for shoots
May not offer enough depth for advanced Real Estate videographers

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Reviews summary

Professional real estate video production & business

According to students, this course is a comprehensive and highly practical guide for anyone looking to enter or improve their skills in real estate videography. Learners particularly praise the detailed explanations on camera settings, movements, and composition, making complex topics easy to understand and implement. A significant number of reviews highlight the invaluable business section, which provides actionable advice on finding clients, pricing, and building a portfolio—a unique selling point for many. While generally well-structured and concise, some suggest that more in-depth coverage on specific techniques or advanced lighting could be beneficial, though most find it more than sufficient for starting out professionally.
Helpful advice on essential equipment for beginners.
"The section on gear was really helpful for understanding what I truly needed without breaking the bank."
"I liked that the course recommended practical gear and didn't push expensive equipment unnecessarily."
"It clarified what camera and lenses are best for real estate, which saved me a lot of research time."
"Getting the right stabilizer and understanding drone necessity was clearly explained."
Instructor is knowledgeable, clear, and encouraging.
"Dennis is a fantastic instructor, very knowledgeable and explains everything in a way that just makes sense."
"I loved Dennis's teaching style; he's concise and gets straight to the point, which I really appreciate."
"The instructor's passion for real estate video and teaching really comes through in every lesson."
"His tips and personal experiences are very valuable and show he truly knows his craft."
Excellent for newcomers to professional real estate video.
"As a beginner, I found this course to be incredibly helpful and not overwhelming. It gave me a solid foundation."
"I can literally go out and start shooting real estate videos after completing this course. The practical steps are amazing."
"This course is perfect for anyone just starting out. It covers everything you need to know without getting too technical."
"I appreciate how quickly I could apply the knowledge. It's very much a 'learn and do' kind of course."
Provides actionable techniques for shooting high-quality video.
"The instruction on camera settings, shot lists, and movements was incredibly clear and easy to follow. I feel ready to shoot."
"I learned so much about composition and focus. My videos already look more professional after applying these tips."
"The section on common mistakes was a huge eye-opener. I immediately identified things I was doing wrong and corrected them."
"The course breaks down complex filming concepts into digestible and applicable lessons for real estate video."
Offers crucial guidance on client acquisition and pricing.
"The business side of the course was worth the entire course cost. It's often overlooked in other courses, but I found it invaluable."
"I especially appreciated the tips on finding clients and knowing how to charge for my services. It gives me a real plan of action."
"The cold email script and advice on portfolio building are exactly what I needed to confidently start reaching out to realtors."
"This course doesn't just teach shooting, it teaches you how to run a real business in real estate video."
Some topics could benefit from more detailed coverage.
"While great for beginners, I would have loved to see a bit more advanced lighting techniques or specific problem-solving scenarios."
"Could use more in-depth coverage on complex topics or optimization techniques."
"For intermediate users, some parts might feel basic, but it’s a solid refresher for everyone."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Shooting Professional Real Estate Video with these activities:
Refresh your photography basics
Reviewing the fundamentals of photography can help you capture better footage for your real estate videos.
Show steps
  • Review the basics of aperture, shutter speed, and ISO.
  • Practice taking photos in different lighting conditions.
  • Experiment with different composition techniques.
Start a small real estate video project for practice
Gain hands-on experience and apply your skills by starting a small real estate video project, such as creating a video for your own portfolio or a local business.
Browse courses on Project-Based Learning
Show steps
  • Identify a suitable property or subject for your video.
  • Plan and storyboard your video.
  • Shoot and edit your video using the techniques you have learned.
  • Share your video with others for feedback and improvement.
Attend industry events and meet potential clients
Attend industry events to meet potential clients, build relationships, and promote your real estate video services.
Browse courses on Networking
Show steps
  • Identify industry events and conferences relevant to real estate professionals.
  • Register for and attend the events.
  • Prepare an elevator pitch and marketing materials to introduce your services.
  • Network with attendees, introducing yourself and exploring potential collaborations.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Follow video tutorials on shooting real estate video
Follow video tutorials on shooting real estate video to learn from experienced videographers.
Show steps
  • Search for video tutorials on shooting real estate video.
  • Watch the tutorials and take notes on the techniques used.
  • Practice the techniques you learned in the tutorials.
  • Ask questions in the comments section of the tutorials if you need help.
Take practice shots using different camera settings
Practice shooting real estate videos using different camera settings to develop proficiency and improve your ability to capture high-quality footage.
Browse courses on Camera Settings
Show steps
  • Identify the key camera settings for real estate videos (e.g., aperture, shutter speed, ISO).
  • Adjust the camera settings manually to control the exposure, depth of field, and motion blur in your shots.
  • Take multiple shots of the same scene using different settings to observe the impact on the image quality.
  • Analyze the results and select the best settings for your desired look and style.
Practice shooting real estate video footage
Practice shooting real estate video footage to improve your camera skills and composition.
Show steps
  • Set up your camera and lighting for a real estate shoot.
  • Shoot a variety of shots, including wide shots, medium shots, close-ups, and details.
  • Review your footage and identify areas for improvement.
  • Practice shooting different types of real estate, such as homes, apartments, and commercial properties.
  • Get feedback from a professional or experienced videographer.
Follow online tutorials on advanced video editing techniques
Enhance your video editing skills by following online tutorials to learn advanced techniques and improve the quality of your real estate videos.
Show steps
  • Identify online tutorials that cover advanced video editing techniques relevant to real estate videos (e.g., color grading, transitions).
  • Follow the tutorials and practice applying the techniques.
  • Experiment with different techniques and settings to refine your skills.
  • Incorporate the new techniques into your current video editing workflow.
Develop a real estate video portfolio
Create a portfolio of your best real estate video work to showcase your skills and attract potential clients.
Browse courses on Portfolio Building
Show steps
  • Select and edit your best real estate video footage.
  • Create a website or online portfolio to display your work.
  • Optimize your portfolio for search engines and social media.
  • Share your portfolio with potential clients and collaborators.
Create a blog or vlog to share your real estate video knowledge
Establish yourself as a thought leader in the industry by creating and sharing valuable content about real estate video production.
Browse courses on Content Creation
Show steps
  • Choose a platform for your blog or vlog (e.g., website, YouTube).
  • Develop a content strategy that aligns with your expertise and target audience.
  • Create high-quality content that provides valuable insights, tips, and tutorials related to real estate video production.
  • Promote your content through social media and other channels.

Career center

Learners who complete Shooting Professional Real Estate Video will develop knowledge and skills that may be useful to these careers:
Real Estate Videographer
A Real Estate Videographer is a photographer who specializes in taking photos and videos of properties for real estate agents and brokers. They may also edit and produce these videos for marketing purposes. This course may be useful for someone who wants to become a Real Estate Videographer because it will teach them how to shoot professional real estate videos. The course covers topics such as camera settings, lighting, composition, and editing. This course will provide an understanding of the skills needed to succeed in this role including the camera equipment, shooting techniques, and editing process.
Real Estate Agent
A Real Estate Agent is a licensed professional who represents buyers and sellers in real estate transactions. They help clients find properties, negotiate contracts, and close deals. This course may be useful for someone who wants to become a Real Estate Agent because it will teach them how to shoot professional real estate videos. This skill can be used to market properties to potential buyers and sellers. The course covers topics such as camera settings, lighting, composition, and editing. This course will provide an understanding of the skills needed to succeed in this role including the camera equipment, shooting techniques, and editing process.
Video Editor
A Video Editor is a professional who edits and produces video content for a variety of purposes, including marketing, advertising, and entertainment. They use software to cut, splice, and combine video clips, add music and sound effects, and create transitions. This course may be useful for someone who wants to become a Video Editor because it will teach them how to shoot professional real estate videos. This skill can be used to create marketing videos for real estate agents and brokers. The course covers topics such as camera settings, lighting, composition, and editing. This course will provide an understanding of the skills needed to succeed in this role including the camera equipment, shooting techniques, and editing process.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns for a company or organization. They work with a team of marketing professionals to create and implement marketing strategies, manage budgets, and track results. This course may be useful for someone who wants to become a Marketing Manager because it will teach them how to shoot professional real estate videos. This skill can be used to create marketing videos for real estate agents and brokers. The course covers topics such as camera settings, lighting, composition, and editing.
Photographer
A Photographer is a professional who takes photographs for a variety of purposes, including portraiture, commercial photography, and photojournalism. They use cameras and other equipment to capture images of people, places, and things. This course may be useful for someone who wants to become a Photographer because it will teach them how to shoot professional real estate videos. This skill can be used to create marketing videos for real estate agents and brokers. The course covers topics such as camera settings, lighting, composition, and editing.
Filmmaker
A Filmmaker is a professional who writes, directs, and produces films. They work with a team of actors, crew members, and other professionals to create feature films, documentaries, and short films. This course may be useful for someone who wants to become a Filmmaker because it will teach them how to shoot professional real estate videos. This skill can be used to create marketing videos for real estate agents and brokers. The course covers topics such as camera settings, lighting, composition, and editing.
Freelance Videographer
A Freelance Videographer is a self-employed professional who creates video content for clients. They work on a variety of projects, including corporate videos, commercials, and music videos. This course may be useful for someone who wants to become a Freelance Videographer because it will teach them how to shoot professional real estate videos. This skill can be used to create marketing videos for real estate agents and brokers. The course covers topics such as camera settings, lighting, composition, and editing.
Content Creator
A Content Creator is a professional who creates content for a variety of purposes, including marketing, advertising, and entertainment. They use a variety of media, including video, photography, and writing, to create content that is engaging and informative. This course may be useful for someone who wants to become a Content Creator because it will teach them how to shoot professional real estate videos. This skill can be used to create marketing videos for real estate agents and brokers. The course covers topics such as camera settings, lighting, composition, and editing.
Real Estate Marketing Specialist
A Real Estate Marketing Specialist is a professional who develops and executes marketing campaigns for real estate agents and brokers. They work with a team of marketing professionals to create and implement marketing strategies, manage budgets, and track results. This course may be useful for someone who wants to become a Real Estate Marketing Specialist because it will teach them how to shoot professional real estate videos. This skill can be used to create marketing videos for real estate agents and brokers. The course covers topics such as camera settings, lighting, composition, and editing.
Multimedia Journalist
A Multimedia Journalist is a journalist who uses a variety of media, including video, photography, and writing, to report on news stories. They work for a variety of news organizations, including newspapers, magazines, and television stations. This course may be useful for someone who wants to become a Multimedia Journalist because it will teach them how to shoot professional real estate videos. This skill can be used to create video reports on real estate trends and developments. The course covers topics such as camera settings, lighting, composition, and editing.
Television Producer
A Television Producer is responsible for the production of television programs. They work with a team of producers, directors, and other professionals to develop and execute production plans. This course may be useful for someone who wants to become a Television Producer because it will teach them how to shoot professional real estate videos. This skill can be used to create television shows about real estate. The course covers topics such as camera settings, lighting, composition, and editing.
Drone Pilot
A Drone Pilot is a professional who operates drones for a variety of purposes, including photography, videography, and surveillance. This course may be useful for someone who wants to become a Drone Pilot because it will teach them how to shoot professional real estate videos. This skill can be used to create aerial videos of real estate properties. The course covers topics such as camera settings, lighting, composition, and editing.
Social Media Manager
A Social Media Manager is a professional who manages social media accounts for businesses and organizations. They create and publish content, engage with followers, and track results. This course may be useful for someone who wants to become a Social Media Manager because it will teach them how to shoot professional real estate videos. This skill can be used to create social media content for real estate agents and brokers. The course covers topics such as camera settings, lighting, composition, and editing.
Event Planner
An Event Planner is a professional who plans and executes events for a variety of clients. They work with a team of event planners, vendors, and other professionals to create and implement event plans. This course may be useful for someone who wants to become an Event Planner because it will teach them how to shoot professional real estate videos. This skill can be used to create videos of events for real estate agents and brokers. The course covers topics such as camera settings, lighting, composition, and editing.
Interior designer
An Interior Designer is a professional who designs and furnishes interior spaces. They work with clients to create spaces that are both functional and stylish. This course may be useful for someone who wants to become an Interior Designer because it will teach them how to shoot professional real estate videos. This skill can be used to create videos of interior spaces for real estate agents and brokers. The course covers topics such as camera settings, lighting, composition, and editing.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Shooting Professional Real Estate Video.
This classic guide to filmmaking provides a comprehensive overview of the filmmaking process, from pre-production to post-production.
This comprehensive guide to video editing covers all aspects of the editing process, including cutting, transitions, and effects.
This comprehensive guide covers all aspects of video camera operation, including camera settings, lighting, and composition.
This beautifully illustrated book provides a comprehensive overview of real estate photography, including tips on lighting, composition, and editing.
This practical guide to set lighting covers everything from basic lighting principles to advanced techniques.

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