Communication Principles for Leaders from Coursera

What's inside

Syllabus

Corporate Communication

This week, you’ll learn details about how reputation has become an indispensable asset in organizations’ current context and how you, regardless of which area you work in, can impact it.

External Communication

At the end of this week, participants will understand the importance of communication with different stakeholders in the construction and maintenance of the reputation. Participants will also recognize standard practices to make this work possible. We will emphasize two groups: press and influencers.

Employee Communication

This week, we will focus on the fundamental concept of employee communication, why it has become increasingly important, and practice it nowadays.

Leadership Communication

This week, our focus will be to look at the concept of dialogue in-depth to apply it daily as a master resource of leadership communication. In this chapter, we will gain awareness of the subject and not eventually use it as an everyday practice.

Leadership Communication Superpower

This is the last week of our Communication Principles for Leaders course. Therefore, it presents each of the resources available to leaders to strengthen the practice of dialogue in day-to-day life.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a unique outlook on building and maintaining corporate reputations

Taught by Viviane Mansi, a notable professional in the field of corporate communications

Explores various techniques for communicating with external stakeholders, including media and influencers

Emphasizes the significance of employee communication and provides practical strategies for effective implementation

Delves into the concept of dialogue as a key leadership communication principle

Course is relevant to professionals from diverse backgrounds who seek to enhance their communication skills for business and management

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Communication Principles for Leaders with these activities:

Review basic communication theory and models

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Solidify foundational knowledge of communication principles and models.

Browse courses on Communication Theory

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Review lecture notes or textbooks on communication theory.
Take practice quizzes or complete review exercises.

Read 'Made to Stick' by Chip and Dan Heath

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Gain insights into effective communication strategies and how to craft compelling messages.

View Making Numbers Count: The Art and Science of... on Amazon

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Read the book 'Made to Stick'.
Summarize key concepts and ideas.
Apply principles to your own communication.

Watch TED Talks on leadership and communications

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Enhance understanding of the foundational principles of leadership and communication.

Browse courses on Leadership

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Identify a TED talk related to leadership or communication.
Watch the TED talk and take notes on key insights.
Reflect on how the insights apply to your own communication.

Four other activities

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Role-play and practice different communication styles.

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Develop and strengthen practical communication skills in various situations.

Browse courses on Communication

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Identify different communication styles.
Role-play scenarios with a partner, practicing specific communication styles.
Evaluate and discuss the effectiveness of different styles.

Join a study group to discuss course materials

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Foster collaboration, knowledge sharing, and deeper understanding of course content.

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Find a study group or create your own.
Set regular meeting times to discuss course materials.
Engage in active discussions, sharing insights and perspectives.

Design a communication plan for a specific audience

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Apply principles of communication strategy to develop a practical plan for target audience.

Browse courses on Communication

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Identify a specific audience and communication goal.
Research the audience and their communication preferences.
Develop a communication plan outlining messages, channels, and evaluation methods.

Launch a social media campaign to promote a new product launch

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Combine strategic communication and project management to execute a real-world campaign.

Browse courses on Communication

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Define campaign goals and target audience.
Create engaging content and social media posts.
Monitor and analyze campaign performance.

Career center

Learners who complete Communication Principles for Leaders will develop knowledge and skills that may be useful to these careers:

Public relations manager

Public Relations Managers manage a company's reputation as well as its relationships with the media. They are skilled at using a variety of communication channels to share positive news and information while also handling negative media attention. Understanding reputation formation is part of this course and is a significant part of this role.

See salaries and explore the career path for Public relations manager

Executive Communication Strategist

Executive Communication Strategists help develop and deliver communication strategies for senior executives. This role often requires a deep understanding of communication principles and how to communicate effectively with a variety of audiences. This course provides a comprehensive overview of communication principles and how to apply them in the workplace.

See salaries and explore the career path for Executive Communication Strategist

Corporate Communications Manager

Corporate Communications Managers oversee a company's relationship with its customers, employees, investors, and the public at large. A strong understanding of communication principles is imperative to excel at this role. This course can help build a foundation in communication principles and how to effectively apply them in the workplace.

See salaries and explore the career path for Corporate Communications Manager

Internal Communications Manager

Internal Communications Managers are responsible for communicating with employees of an organization. This role often requires a strong understanding of employee communication and how to engage employees in a variety of ways. This course can help build a strong understanding of effective employee communication.

See salaries and explore the career path for Internal Communications Manager

Speechwriter

Speechwriters write speeches and other presentations for a variety of audiences. This role often requires a strong understanding of communication principles and how to use them to create effective speeches.

See salaries and explore the career path for Speechwriter

Employee Communications Manager

Employee Communications Managers develop and implement communication strategies to support employee engagement. In this role, communication principles are used to understand employee perspectives and develop effective communication strategies to achieve desired outcomes.

See salaries and explore the career path for Employee Communications Manager

Public Affairs Specialist

Public Affairs Specialists develop and manage communication strategies for government agencies and nonprofit organizations. This role often requires a strong understanding of communication principles and how to use them to build relationships with stakeholders.

See salaries and explore the career path for Public Affairs Specialist

Media Relations Manager

Media Relations Managers build and maintain relationships with members of the media to secure positive media coverage for their company. This course can help build a foundation in how to work with the media effectively, an essential skill for this role.

See salaries and explore the career path for Media Relations Manager

Content Marketing Specialist

Content Marketing Specialists create and manage content for a variety of channels to attract and engage customers. This role often requires a strong understanding of communication principles and how to use them to create effective content.

See salaries and explore the career path for Content Marketing Specialist

Communications Specialist

Communications Specialists assist in developing and implementing communication strategies for a variety of organizations. This role often requires a strong understanding of communication principles and how to apply them across a variety of channels.

See salaries and explore the career path for Communications Specialist

Marketing Communications Manager

Marketing Communications Managers develop and manage communication strategies for marketing teams. This role often requires a strong understanding of communication principles and how to use them to support marketing goals.

See salaries and explore the career path for Marketing Communications Manager

Digital Marketing Manager

Digital Marketing Managers develop and implement digital marketing strategies for a variety of organizations. This role often requires a strong understanding of communication principles and how to use them to reach target audiences online.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

Social Media Managers develop and manage social media strategies for a variety of organizations. This role often requires a strong understanding of communication principles and how to use them to engage with customers on social media.

See salaries and explore the career path for Social Media Manager

Journalist

Journalists research, write, and edit news stories for a variety of media outlets. This role often requires a strong understanding of communication principles and how to use them to inform the public about important issues.

See salaries and explore the career path for Journalist

Sales Communication Manager

Sales Communication Managers develop and manage communication strategies for sales teams. This role often requires a strong understanding of communication principles and how to use them to support sales goals.

See salaries and explore the career path for Sales Communication Manager

Communication Principles for Leaders

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