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Viviane Mansi

This course was developed for professionals from any area or industry to use communication strategically to improve their management and business understanding. There is no mandatory prerequisite but having business experience will help participants make the most of the proposal of texts, analyses, and content. From a unique approach, it funnels content from understanding reputation formation to practical actions that each participant can apply in their daily life.

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What's inside

Syllabus

Corporate Communication
This week, you’ll learn details about how reputation has become an indispensable asset in organizations’ current context and how you, regardless of which area you work in, can impact it.
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External Communication
At the end of this week, participants will understand the importance of communication with different stakeholders in the construction and maintenance of the reputation. Participants will also recognize standard practices to make this work possible. We will emphasize two groups: press and influencers.
Employee Communication
This week, we will focus on the fundamental concept of employee communication, why it has become increasingly important, and practice it nowadays.
Leadership Communication
This week, our focus will be to look at the concept of dialogue in-depth to apply it daily as a master resource of leadership communication. In this chapter, we will gain awareness of the subject and not eventually use it as an everyday practice.
Leadership Communication Superpower
This is the last week of our Communication Principles for Leaders course. Therefore, it presents each of the resources available to leaders to strengthen the practice of dialogue in day-to-day life.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides a unique outlook on building and maintaining corporate reputations
Taught by Viviane Mansi, a notable professional in the field of corporate communications
Explores various techniques for communicating with external stakeholders, including media and influencers
Emphasizes the significance of employee communication and provides practical strategies for effective implementation
Delves into the concept of dialogue as a key leadership communication principle
Course is relevant to professionals from diverse backgrounds who seek to enhance their communication skills for business and management

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Communication Principles for Leaders with these activities:
Review basic communication theory and models
Solidify foundational knowledge of communication principles and models.
Browse courses on Communication Theory
Show steps
  • Review lecture notes or textbooks on communication theory.
  • Take practice quizzes or complete review exercises.
Read 'Made to Stick' by Chip and Dan Heath
Gain insights into effective communication strategies and how to craft compelling messages.
Show steps
  • Read the book 'Made to Stick'.
  • Summarize key concepts and ideas.
  • Apply principles to your own communication.
Watch TED Talks on leadership and communications
Enhance understanding of the foundational principles of leadership and communication.
Browse courses on Leadership
Show steps
  • Identify a TED talk related to leadership or communication.
  • Watch the TED talk and take notes on key insights.
  • Reflect on how the insights apply to your own communication.
Four other activities
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Show all seven activities
Role-play and practice different communication styles.
Develop and strengthen practical communication skills in various situations.
Browse courses on Communication
Show steps
  • Identify different communication styles.
  • Role-play scenarios with a partner, practicing specific communication styles.
  • Evaluate and discuss the effectiveness of different styles.
Join a study group to discuss course materials
Foster collaboration, knowledge sharing, and deeper understanding of course content.
Show steps
  • Find a study group or create your own.
  • Set regular meeting times to discuss course materials.
  • Engage in active discussions, sharing insights and perspectives.
Design a communication plan for a specific audience
Apply principles of communication strategy to develop a practical plan for target audience.
Browse courses on Communication
Show steps
  • Identify a specific audience and communication goal.
  • Research the audience and their communication preferences.
  • Develop a communication plan outlining messages, channels, and evaluation methods.
Launch a social media campaign to promote a new product launch
Combine strategic communication and project management to execute a real-world campaign.
Browse courses on Communication
Show steps
  • Define campaign goals and target audience.
  • Create engaging content and social media posts.
  • Monitor and analyze campaign performance.

Career center

Learners who complete Communication Principles for Leaders will develop knowledge and skills that may be useful to these careers:
Public relations manager
Public Relations Managers manage a company's reputation as well as its relationships with the media. They are skilled at using a variety of communication channels to share positive news and information while also handling negative media attention. Understanding reputation formation is part of this course and is a significant part of this role.
Executive Communication Strategist
Executive Communication Strategists help develop and deliver communication strategies for senior executives. This role often requires a deep understanding of communication principles and how to communicate effectively with a variety of audiences. This course provides a comprehensive overview of communication principles and how to apply them in the workplace.
Corporate Communications Manager
Corporate Communications Managers oversee a company's relationship with its customers, employees, investors, and the public at large. A strong understanding of communication principles is imperative to excel at this role. This course can help build a foundation in communication principles and how to effectively apply them in the workplace.
Internal Communications Manager
Internal Communications Managers are responsible for communicating with employees of an organization. This role often requires a strong understanding of employee communication and how to engage employees in a variety of ways. This course can help build a strong understanding of effective employee communication.
Speechwriter
Speechwriters write speeches and other presentations for a variety of audiences. This role often requires a strong understanding of communication principles and how to use them to create effective speeches.
Employee Communications Manager
Employee Communications Managers develop and implement communication strategies to support employee engagement. In this role, communication principles are used to understand employee perspectives and develop effective communication strategies to achieve desired outcomes.
Public Affairs Specialist
Public Affairs Specialists develop and manage communication strategies for government agencies and nonprofit organizations. This role often requires a strong understanding of communication principles and how to use them to build relationships with stakeholders.
Media Relations Manager
Media Relations Managers build and maintain relationships with members of the media to secure positive media coverage for their company. This course can help build a foundation in how to work with the media effectively, an essential skill for this role.
Content Marketing Specialist
Content Marketing Specialists create and manage content for a variety of channels to attract and engage customers. This role often requires a strong understanding of communication principles and how to use them to create effective content.
Communications Specialist
Communications Specialists assist in developing and implementing communication strategies for a variety of organizations. This role often requires a strong understanding of communication principles and how to apply them across a variety of channels.
Marketing Communications Manager
Marketing Communications Managers develop and manage communication strategies for marketing teams. This role often requires a strong understanding of communication principles and how to use them to support marketing goals.
Digital Marketing Manager
Digital Marketing Managers develop and implement digital marketing strategies for a variety of organizations. This role often requires a strong understanding of communication principles and how to use them to reach target audiences online.
Social Media Manager
Social Media Managers develop and manage social media strategies for a variety of organizations. This role often requires a strong understanding of communication principles and how to use them to engage with customers on social media.
Journalist
Journalists research, write, and edit news stories for a variety of media outlets. This role often requires a strong understanding of communication principles and how to use them to inform the public about important issues.
Sales Communication Manager
Sales Communication Managers develop and manage communication strategies for sales teams. This role often requires a strong understanding of communication principles and how to use them to support sales goals.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Communication Principles for Leaders.
Offers a comprehensive guide to managing reputational risks and protecting brand image. It covers various aspects of reputation management, crisis communication, and stakeholder engagement.
Focuses on the essential communication skills and strategies for effective leadership. It covers topics such as building trust, inspiring followers, and managing conflict.
This foundational work in public relations provides a comprehensive overview of the principles, strategies, and tactics involved in effective public relations campaigns.
Covey's classic work on personal and professional effectiveness provides fundamental principles that can enhance leadership communication skills. The emphasis on building strong relationships and effective habits aligns with the course's principles.
This classic guide to style and usage is essential for anyone who wants to write with clarity and precision. It provides practical advice on grammar, punctuation, and word choice.

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