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Jasper Ribbers and Ian Bednowitz

Build a strong mental foundation that will empower you to take action, quit your corporate job and change your life.

Ever wondered what the common denominator is of people who do the things that others perceive as impossible? It’s often not talent, experience or background. It’s their mindset.

We designed this course, for anyone who feels stuck in their corporate job, and is seeking to become an entrepreneur. By the end of the course, you’ll be able to adopt the mindset necessary to leave your current job and start your entrepreneurial journey.

Some of the mindsets that you'll learn are:

Read more

Build a strong mental foundation that will empower you to take action, quit your corporate job and change your life.

Ever wondered what the common denominator is of people who do the things that others perceive as impossible? It’s often not talent, experience or background. It’s their mindset.

We designed this course, for anyone who feels stuck in their corporate job, and is seeking to become an entrepreneur. By the end of the course, you’ll be able to adopt the mindset necessary to leave your current job and start your entrepreneurial journey.

Some of the mindsets that you'll learn are:

*Recognizing your own value

*Making the right assumptions

*Not being afraid of failure

*Defining success the right way

The course is split up into ten sections and each section teaches you one of the essential mindsets. To help you understand each mindset, we provide you with examples from our own lives, and we’ll give you practical exercises to apply them in your life.

Who is this course for?

The ideal student for this course, is someone who feels trapped at their current job, that wants to start their own venture, but struggles to make the jump. You’re facing fear, “How do I give up the security of my current job?” “What if I’m not successful?” “What will other people think of me?” If you these questions sound familiar to you, then this course if for you.

Look forward to seeing you inside.

Enroll now

What's inside

Learning objectives

  • Perform simple exercises to build confidence to leave their corporate job
  • Recognize that the risk of leaving their corporate job is not that great
  • Learn how to treat failure and obstacles in an empowering fashion
  • Understand the full potential of their capabilities in their business life and as a potential entrepreneur

Syllabus

Introduction & Course Overview
Instructor introductions: Why Learn From Us?
Read This First!
Leaving Corporate Mindset 1: Recognize Your Own Value
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Activities

Coming soon We're preparing activities for Entrepreneurship: Learn How to Quit the Rat Race Today. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Entrepreneurship: Learn How to Quit the Rat Race Today will develop knowledge and skills that may be useful to these careers:
Founder
A Founder is the ultimate embodiment of an entrepreneur, responsible for conceiving, launching, and leading a new venture. For aspiring Founders, this course is exceptionally relevant. It specifically addresses the mental hurdles of transitioning from corporate security to the uncertain, yet rewarding, path of a startup leader. By focusing on essential mindsets such as recognizing personal value, embracing action, and reframing failure, the course builds the psychological resilience crucial for navigating the demanding journey of a Founder. Overcoming fears about security and external opinions, as covered, directly empowers students to take the decisive leap to create their own business.
Startup Chief Executive Officer
As a Startup Chief Executive Officer, you lead a nascent company, driving its vision, strategy, and operations from the ground up. This role is inherently entrepreneurial, demanding immense courage and a robust mindset for navigating uncertainty. This course directly prepares individuals for the unique challenges faced by a Startup Chief Executive Officer, focusing on how to overcome the fear of leaving conventional employment and forging a new path. The emphasis on mindsets like taking action, defining success on one's own terms, and viewing obstacles as gifts provides a vital mental framework. It helps you build the confidence to make critical decisions and inspire your team through the inherent volatility of a startup environment.
Product Developer Entrepreneur
A Product Developer Entrepreneur conceives, designs, and brings new products to market, subsequently building a business around their innovation. This career path perfectly aligns with the entrepreneurial journey of creating something new and taking ownership. This course is exceptionally relevant for aspiring Product Developer Entrepreneurs, offering the essential mindsets needed to transform an idea into a successful venture. By focusing on recognizing your own value, embracing action, and not being afraid of failure, the course builds the mental fortitude to overcome technical and market challenges. It empowers individuals to confidently make the leap from conceptualization to launching a viable product-focused business.
Growth Hacker Entrepreneur
A Growth Hacker Entrepreneur is an individual who applies rapid experimentation and innovative marketing strategies to achieve significant growth for their own ventures. This role is inherently entrepreneurial, demanding both creativity and a robust, action-oriented mindset to scale businesses quickly. For aspiring Growth Hacker Entrepreneurs, this course is highly relevant, as it cultivates the essential mental framework for embracing risk and continuous innovation. The focus on taking action, making positive assumptions, and not being afraid of failure provides the psychological foundation needed to implement untested strategies and adapt swiftly. It empowers individuals to confidently challenge conventional approaches and drive their own entrepreneurial success.
Small Business Owner
A Small Business Owner establishes and manages their own enterprise, overseeing everything from product development to marketing and customer relations. The journey to becoming a Small Business Owner often begins with the desire to escape the corporate structure and build something personal. This course is an excellent guide for those contemplating this shift, specifically addressing the psychological barriers to making the leap. It helps cultivate essential entrepreneurial mindsets, such as recognizing one's value and not being afraid of failure, which are critical for sustaining and growing a business. Learning to approach challenges with a positive mindset and defining success on one's own terms empowers individuals to navigate the ups and downs of independent business ownership.
Social Entrepreneur
A Social Entrepreneur identifies social problems and applies entrepreneurial principles to create innovative solutions with a primary focus on social impact. This role embodies the spirit of taking action to create desired change, often requiring a departure from conventional career paths. This course is highly relevant for aspiring Social Entrepreneurs, as it directly addresses the mental framework needed to make such a bold leap. By fostering mindsets like recognizing personal value, embracing action, and reframing obstacles as gifts, the course builds the confidence and resilience necessary to launch and sustain socially driven ventures. It empowers individuals to overcome fears and define success authentically, crucial for navigating the unique challenges of social enterprise.
Independent Consultant
An Independent Consultant offers specialized expertise to various clients, operating as a self-employed professional rather than a corporate employee. This career path embodies the spirit of leaving the rat race to define one's own work and schedule. The course, with its focus on overcoming the fear of leaving a corporate job and building confidence, is highly relevant for aspiring Independent Consultants. It helps individuals adopt crucial mindsets like recognizing their own value and taking decisive action, which are essential for building a client base and managing a solo practice. Learning to treat obstacles as gifts and not being afraid to fail provides the mental resilience needed to thrive independently.
Content Creator Entrepreneur
A Content Creator Entrepreneur builds a business around creating and distributing various forms of media, such as videos, podcasts, or written articles. This career requires significant self-motivation, a strong personal brand, and the ability to operate independently. This course is particularly helpful for aspiring Content Creator Entrepreneurs, as it addresses the core psychological barriers to starting and sustaining a solo venture. By emphasizing mindsets like recognizing your own value, defining success on your own terms, and not worrying about outside opinions, the course builds the confidence and resilience needed to establish and grow an audience. It empowers individuals to take action and overcome the fears associated with putting their work out into the world.
Freelancer
A Freelancer provides services to multiple clients on a project basis, enjoying autonomy and the flexibility to choose their work. This career is a prime example of departing from traditional employment to forge an independent professional identity. This course is particularly helpful for those contemplating becoming a Freelancer, addressing the inherent fears associated with relinquishing corporate security. It emphasizes cultivating mindsets such as recognizing one's own value, making positive assumptions, and taking action, which are fundamental for securing projects and managing one's own business effectively. The focus on reframing failure and defining success individually provides a robust mental framework for sustained self-employment.
Online Course Instructor Entrepreneur
An Online Course Instructor Entrepreneur develops and markets their own educational programs, leveraging their expertise to create a personal business. This path epitomizes the rat race escape, offering autonomy and the ability to monetize unique knowledge. This course is highly relevant for aspiring Online Course Instructor Entrepreneurs, as it cultivates the essential mindsets for transitioning from traditional employment to self-driven education. By focusing on recognizing your own value, taking action, and not being afraid of failure, it builds the confidence necessary to develop and launch courses. Learning to define success and attach positive meaning to events provides the resilience to navigate the challenges of building an independent educational platform.
Portfolio Career Professional
A Portfolio Career Professional intentionally combines multiple streams of income and roles, often eschewing a single traditional job for a diverse array of projects and ventures. This path embodies the spirit of designing one's own professional life, driven by autonomy and personal meaning. This course is exceptionally relevant for aspiring Portfolio Career Professionals, as it directly supports the mental shift required to confidently leave corporate structures. By cultivating mindsets like recognizing your own value, taking decisive action, and not worrying about external opinions, the course builds the courage to craft a unique career narrative. It empowers individuals to define success on their own terms and overcome the perceived risks of non-traditional employment.
Creative Director Freelance
A Creative Director Freelance leads creative projects for various clients, developing innovative concepts and campaigns on an independent basis. This career path is a compelling example for those seeking to leave structured corporate environments and embrace professional autonomy. This course is particularly helpful for Creative Directors Freelance, as it directly supports the mindset shift required to move from employee to independent professional. Cultivating mindsets like recognizing one's own value, taking decisive action, and not worrying about external opinions is crucial for building a personal brand and securing diverse projects. The focus on reframing obstacles and defining success personally provides a robust mental framework for managing the creative and business demands of working independently.
Franchise Owner
A Franchise Owner operates a business under the brand and system of an existing company, combining independent ownership with established support. While benefiting from a proven model, success as a Franchise Owner still demands a strong entrepreneurial mindset and resilience. This course may be useful for those considering becoming a Franchise Owner, as it addresses critical psychological aspects of committing to a significant business venture. The emphasis on recognizing your own value, taking action, and not being afraid of failure helps build the confidence required to make the initial investment and navigate operational challenges. Learning to define success and overcome obstacles promotes a positive approach to managing and growing the business.
Business Development Manager for a Startup
A Business Development Manager for a Startup is crucial for identifying new opportunities, building partnerships, and driving growth for emerging companies. While an employee, this role demands an entrepreneurial spirit, high initiative, and resilience, mirroring many challenges faced by founders. This course may be useful for an aspiring Business Development Manager in a Startup by helping to instill the proactive and adaptable mindsets essential for success. The emphasis on taking action, making positive assumptions, and viewing obstacles as gifts can empower individuals to confidently pursue new ventures and navigate the high-stakes environment of a growing startup.
Intrapreneur
An Intrapreneur acts as an entrepreneur within a larger organization, driving innovation, developing new products, or launching new initiatives from within the corporate structure. While not quitting the rat race entirely, this role benefits significantly from an entrepreneurial mindset. This course may be helpful for aspiring Intrapreneurs by fostering critical psychological attributes for initiating change and overcoming internal resistance. The emphasis on taking action, making positive assumptions, and not being afraid of failure can empower individuals to champion new ideas and navigate organizational obstacles. Learning to define success and attach positive meaning to events helps build resilience and drive for internal ventures, even within a corporate setting.

Reading list

We've selected 24 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Entrepreneurship: Learn How to Quit the Rat Race Today.
Directly addresses the 'corporate trap' and redefines success, mirroring the course's goals of leaving the rat race. It is highly valuable for learners seeking a philosophical and practical transition away from traditional employment. Millerd provides a modern perspective on work-life integration that adds significant breadth to the course’s mindset shifts.
Direct companion to the course's primary theme of escaping the corporate structure to build a 'Fastlane' business. It provides a deep dive into the psychological and systemic chains of the corporate world, helping students recognize their own value. It is particularly useful for those who need a blunt, realistic assessment of the risks versus rewards of entrepreneurship.
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Provides the analytical background for the course section on 'Recognizing the risk of leaving.' Duke uses decision science to explain why walking away from a job is often a strategic win rather than a failure. It is an essential reference for those struggling with the 'permanence' of the corporate world and the fear of social judgment.
Masterclass in the 'Recognize Your Own Value' mindset, emphasizing the importance of specific knowledge and leverage. It helps students understand their capabilities in a business life beyond trading time for money. It highly popular reference for modern entrepreneurs seeking to escape the rat race through intellectual capital.
Jarvis challenges the mindset that growth is the only measure of success, which aligns with the course's goal of defining success on one's own terms. It useful reference for those who want to quit the rat race without the pressure of building a massive corporation. adds breadth by showing how to build a sustainable, personal business that prioritizes freedom.
Helps students understand the full potential of their capabilities even with limited resources. It is highly relevant to the course's focus on taking action and making positive assumptions about business viability. It serves as a modern textbook for building a 'lean' venture while still employed in a corporate role.
Housel’s work is essential for addressing the 'security of the current job' fear mentioned in the course description. By understanding the psychology behind financial security and risk, learners can better manage the anxiety of leaving a steady paycheck. It provides a strong mental foundation for the financial aspects of the entrepreneurial journey.
Provides the scientific prerequisite knowledge for the entire course, which is built on the concept of 'essential mindsets.' Dweck’s work on the growth mindset is the academic foundation for the course's lessons on failure and obstacles. It standard textbook in both academic and professional development circles.
Transitioning from corporate to entrepreneurship requires a complete overhaul of daily routines and discipline. foundational tool for the course's 'Taking Action' mindset, providing the mechanics for incremental progress. It is widely used by industry professionals to maintain the consistency needed to build a business on the side.
Although older, this is the definitive text on the 'rat race' concept mentioned in the course title. It provides the initial inspiration and 'out of the box' thinking required for the sections on defining success and getting out of the comfort zone. It remains a high-reputation resource for anyone looking to automate or leave corporate life.
Fadell provides authority and reputation as the creator of the iPod and Nest, offering a bridge between corporate excellence and entrepreneurial success. is valuable as additional reading for those who want to see how the mindsets in the course apply at the highest levels of industry. It reinforces the idea that obstacles are gifts and failure learning mechanism.
Maxwell focuses on the 'Recognizing Your Own Value' and 'Capability' objectives of the course. It provides a specific framework for building a business without initial capital, which major hurdle for corporate employees. This very practical textbook-style resource for the early stages of the entrepreneurial journey.
Provides a pragmatic 'middle ground' that addresses the course's focus on the fear of giving up security. It allows learners to apply the mindsets of the course while still maintaining their corporate role initially. It is an excellent prerequisite or parallel read for those not yet ready for a 100% leap.
Cassidy focuses on the 'Taking Risk' and 'Positive Assumptions' portions of the syllabus. She argues that success is about taking many small risks rather than one giant leap, which helps lower the barrier for corporate employees. This very useful reference for students who feel paralyzed by the magnitude of quitting their job.
McKeown’s book helps students with the 'Taking Action' mindset by teaching them how to simplify complex tasks and avoid burnout during the transition phase. It helpful reference for those who feel overwhelmed by the prospect of starting a business. It adds depth to the course by focusing on sustainable effort rather than just 'hustle.'
Challenges the 'permanence' of the corporate world by arguing for the value of experiences and time over-accumulation. It strong supplement to the course’s mission of helping students make the leap by reframing what a successful life looks like. It provides a logical counter-argument to the fear of losing corporate financial security.
Is essential for the course module 'Do The Things That Scare You Most.' It personifies 'Resistance' as the force that keeps people stuck in corporate jobs and provides a battle plan to overcome it. It is widely considered a cult classic for entrepreneurs and creators facing the fear of the unknown.
Clark’s book is specifically designed for professionals in transition, making it a perfect fit for the 'Leaving Corporate' modules. It helps students manage 'the opinion of the outside world' during their career pivot. It provides a structured approach to how others perceive you as you transition from employee to entrepreneur.
Kelly provides concise, powerful insights that align with the course's 'Positive Meaning to Every Event' and 'Defining Success' sections. acts as a collection of mental models for living a non-traditional life. It is an excellent, recent publication (2023) that offers breadth to the mindset training of the course.
Rubin’s book is highly relevant to the course's focus on mindset and the opinion of the outside world. It encourages a focus on the process and internal validation, which is crucial for someone leaving a corporate environment where validation is usually external. It adds a more spiritual and philosophical depth to the entrepreneurial journey.
This classic text is the primary reference for the course's 'Do The Things That Scare You Most' section. It provides timeless exercises to build confidence and handle the 'What if I’m not successful?' question. While not a new book, its authority on the subject of fear is unparalleled and directly supplements the syllabus.
Thiel provides a high-level mindset for creating unique value, which correlates with the 'Recognize Your Own Value' module. It highly reputable book in the entrepreneurship field that challenges conventional wisdom and assumptions. It is valuable as additional reading for those looking to build something truly innovative after quitting their job.
Gilbert’s book useful reference for the course sections on 'Giving a positive meaning to events' and 'Don't be afraid to fail.' It encourages a curious rather than fearful approach to new ventures. It adds a layer of emotional intelligence to the course’s mental foundation objectives.

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