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YouTube As Your Business (Outsourcing & Automation Channel)

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Based on 232 ratings
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Dan Britain

You can run a YouTube channel like a business (a channel can be your online business. ).

Many successful channels earning from YouTube AdRevenue do not film or edit their own content (I'll show you examples).

Instead they treat their YouTube channel as a business outsourcing the video creation, editing, thumbnails and then they upload the content and monitor analytics to make the channel grow and earn.

Read more

You can run a YouTube channel like a business (a channel can be your online business. ).

Many successful channels earning from YouTube AdRevenue do not film or edit their own content (I'll show you examples).

Instead they treat their YouTube channel as a business outsourcing the video creation, editing, thumbnails and then they upload the content and monitor analytics to make the channel grow and earn.

Here I'll show you how to set up a channel like this, how to find freelance staff to edit for you, how to find copyright free music and video and to work out how much you could make and so when you'll breakeven and be in profit.

Just like any business, a YouTube channel is now a great and viable way to start a side-income or open multiple channels in the same way and have a portfolio of earning channels.

Just like if you were looking to start a business, a traditional business, a product, a bricks-and-mortar store, you would first research, see your competitors, find staff, release products and track their success and make adjustments... that is exactly what you can you in youtube. You can have a channel earning and start other channels in different niches all without editing or filming a thing; instead you manage the business, have staff... it's such an exciting concept and one huge channels are doing today.

 I must emphasize, please familiarize yourself with the YouTube fairuse policy. Yes you can use footage from other video but you must add to it, commentate or change it substation ally and be adding to the content (think like a movie review channel showing clips); do not just copy big chunks of video.  Link to the fairuse policy in the first lecture description or search "YouTube Fairuse Policy" on Google. Also, if you are using someones footage, contact them first if possible and ask and credit them too :) be respectful please.

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What's inside

Learning objectives

  • How to create a youtube channel
  • How to work out earnings for youtube
  • How to find editors for youtube
  • How to find people to make your youtube videos
  • Create a profit & loss sheet & projections for youtube
  • Work out youtube earnings
  • Work out what to make a channel about
  • How to make a channel not showing your face
  • How to make a youtube channel without filming
  • How to find stock footage and other video for youtube
  • How to find free music for youtube
  • Show more
  • Show less

Syllabus

Introduction

You can run a YouTube channel like a business. Many successful channels earning from YouTube AdRevenue do not film or edit their own content (I'll show you examples). Instead they treat their YouTube channel as a business outsourcing the video creation, editing, thumbnails and then they upload the content and monitor analytics to make the channel grow and earn.


Here I'll show you how to set up a channel like this, how to find freelance staff to edit for you, how to find copyright free music and video and to work out how much you could make and so when you'll breakeven and be in profit.


Just like any business, a YouTube channel is now a great and viable way to start a side-income or open multiple channels in the same way and have a portfolio of earning channels.


** I must emphasize, please familiarize yourself with the YouTube fairuse policy! Yes you can use footage from other video but you must add to it, commentate or change it substation ally and be adding to the content (think like a movie review channel showing clips); do not just copy big chunks of video. 

Read more

Covered in this course:

Overview section: Overview how you and YouTube make money, how different countries and Niches make different amounts of AdRevenue; things to consider when deciding on a channel type to make and how to work out what to make a channel about.

We will then go into the step-by-step full process of what you'll need. First decide on your niche and how to research that to get your list of first 30 videos and titles/thumbnail Ideas.

then I'll show you how to get your thumbnails made (and where); then create your YouTube channel (step by step); get your channel art and branding created; script written (or do it for free); get stock footage/Download video footage for free ; how to do/get a voiceover (paid and free);  music and sound effect (free and paid); then how to schedule for success and work out your costs vs income with YouTube projections.

Then I will show you the full process for uploading your videos for maximum success to get discovered on YouTube.

A full, beginning to end, step-by-step process of how to make a YouTube channel and treat is as a business.

This is an overview of how youtube generates income through AdRevenue and then how you earn too. I will show you examples of live channels now and their RPM and CPM for that niche

I can show you examples where videos had views from the USA compared to India and how much the difference it between those earnings (it's crazy!). You need to attract an audience from the right country or your earnings will be significantly affected

What are the main things to think about when choosing a channel type? Earnings potential, knowledge, competition... let's discuss.

This is an exercise I developed to ask the critical questions to work out what you should make a channel about and even develop the channel name, tagline and video structure, all here on this sheet!

With 30,000 hours of video uploaded to YouTube every hour... what makes YouTube choose to share your video and get views? Let's discuss...

** I must emphasize, please familiarize yourself with the YouTube fairuse policy! Yes you can use footage from other video but you must add to it, commentate or change it substation ally and be adding to the content (think like a movie review channel showing clips); do not just copy big chunks of video. 

Research is key, it will save you years and years off your channel growth time. You need to understand in your niche what got people to click (it's very different between niches) and show you can also get a high CTR and more impressions.

Now we're starting to move! We'll learn how to get out first 30 video ideas and thumbnails from research so we can begin the process of getting videos made

Use the links on the sheet provided (in lecture 20) to go directly to the freelance staff I recommend in fiverr.com Let's get your (all-important... most important) thumbnail created

While we wait for your thumbnails to be created we can begin to create your actual channel - this is a step by step guide of how to correctly set up your YouTube channel

So as not to sow down out progress, let's get out channel art made. I'll show you exactly what I mean here for the 3 pieces of art you'll need created for your channel and where to upload these.

You may or may-not need a script for your niche (see the video structure we discussed in the previous lectures) and it'll be the most expensive part of the process if you do... here's all the options and costs

Here are free and paid stock footage options (detailed in video). But also the YouTube fair-use policy allows for you to use other recorded footage but only in a specific way (search Youtube "Fairuse policy" for full details of how you have to use footage to adhere to these rules). Let me show you how you can use this and how to download those for free.

This will also be a more expensive part of your production process and I show you both getting a voiceover produced for you online or free options using voice generators or doing it yourself.. it' really depends on your channel niche and your own league you speak.

there are some great copyright free music sources for around $30 per month (i'll show you which) but also there is a YouTube audio library that is free... let me know you where just so you don't get any copyright strikes.

This is how you find great editors at great prices and see the resource in lecture 20 for direct clickable links to the editors I show. We need 3 editors and i'll let you why...

Use this sheet to follow  though what and how you need to send your materials to an editor and also use my template to negotiate a great deal with an editor (always be fair please, editing is a tough and long job, respect that but negotiate a deal if you can offer the editor more and continuous work if it benefits them).

You need a strong production plan and calendar for what you are doing, when and releasing videos so you can keep a steady stream of content to help your channel grow. Let me share my production calendar with you

This is the sheet I am sharing to work out your potential costs for your launch months compared to when you are monetized on YouTube and earning so you can work out when you will break even and be earning from YouTube.

In case you were still struggling to come up with an idea of what to make a channel about that requires no filming yourself or showing your face, here are 10 examples channel ideas with in-depth discussion on each

Your description is important and a place to add external links (in a certain way) and hashtags and more

Let's add our title looking back at the title structure lecture and how to best title a video for discovery and intrigue.

Let's add tags now! Which tags should you add, long or short, how many... let's discuss

This is how you add monetization to your videos and what you HAVE to tell youtube is included in your content

Lets grow clicks and interactivity with end-screen, cards and subtitles - full explanation or what these are and how to add them.

Schedule your videos ahead of time (and I can show you in analytics where to find the best time for release so as many people as possible see it) and if you show set these as a premiere to increase engagement.

It's important to not miss any key steps in the upload process, you only have one launch of each video, you must get it right. Let's follow along and get this uploaded the best way possible for maximum exposure

Thanks so much for completing the course - remember these key bits of info to make sure your channel is a success and let me know how you're getting on!

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Provides a step-by-step process for creating and managing a YouTube channel as a business, which is useful for those looking to monetize their content creation skills
Explores how to outsource video creation, editing, and thumbnails, which allows entrepreneurs to focus on channel growth and monetization strategies
Covers how to find copyright-free music and video, which is essential for creating content without legal issues and adhering to YouTube's policies
Emphasizes the importance of understanding and adhering to YouTube's fair use policy, which is crucial for avoiding copyright strikes and ensuring channel compliance
Requires learners to familiarize themselves with YouTube's fair use policy, which may require additional research and effort outside of the course material
Teaches how to create profit and loss sheets and projections for YouTube, which is valuable for understanding the financial aspects of running a YouTube channel

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Create your own learning path. Save this course to your list so you can find it easily later.
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Reviews summary

Building an outsourced & automated youtube business

According to learners, this course provides a practical and actionable framework for treating a YouTube channel like a business, focusing on outsourcing content creation rather than personal filming. Students highlight the step-by-step guidance on finding and managing freelancers, navigating the business and financial aspects, and the emphasis on YouTube's fair use policy as particularly valuable. While the approach is praised for enabling channel growth without being on camera, some reviewers suggest it is perhaps best suited for beginners or those new to this specific automation model. The recent update incorporating AI tools is seen as a relevant addition.
May be basic for experienced users.
"If you are completely new to YouTube and this outsourcing model, this course is a great starting point."
"Some parts felt like a review of basic YouTube features if you've had a channel before."
"Provides a solid foundation, but advanced users might want more depth on scaling or optimization."
Recent module adds current relevance.
"The addition of the AI module shows the course is being kept up-to-date."
"Found the tips on using AI for scripts, titles, and thumbnails helpful."
"It's good that modern tools like AI are covered in the latest version."
Emphasis on legal considerations.
"The instructor's repeated emphasis on understanding YouTube's fair use policy was crucial."
"Highlighting the legal requirements for using third-party footage is very important."
"Good reminder about adding substantial value to any borrowed content."
Covers financial projections and costs.
"The financial planning sections, including the P&L sheet, were incredibly useful for understanding costs and potential earnings."
"Gave me a realistic view of the investment needed and calculating the break-even point."
"Analyzing RPM and CPM for different niches helped solidify my strategy."
"It's great to see YouTube approached from a pure business perspective."
Clear process from start to finish.
"The course provides a clear, step-by-step plan from niche selection to uploading videos."
"I appreciated the detailed walkthroughs and practical exercises provided."
"It gives you an exact roadmap to follow to set up your automated channel."
"Everything is laid out logically, making it easy to implement the strategies."
Unique approach to building a channel.
"This course taught me how to run a channel like a business by outsourcing all the content creation."
"Loved learning how to build a channel without ever having to film or edit myself."
"The strategies for finding and managing freelance editors and voiceover artists were key takeaways."
"It's a refreshing perspective on YouTube - treating it purely as a business model."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in YouTube As Your Business (Outsourcing & Automation Channel) with these activities:
Review YouTube's Fair Use Policy
Familiarize yourself with YouTube's Fair Use Policy to avoid copyright strikes and ensure ethical content creation practices.
Show steps
  • Read the official YouTube Fair Use Policy documentation.
  • Research examples of fair use and copyright infringement.
  • Summarize the key principles of fair use in your own words.
Read 'YouTube Secrets' by Sean Cannell and Benji Travis
Learn proven strategies for growing a YouTube channel from experienced creators.
View YouTube Secrets on Amazon
Show steps
  • Obtain a copy of 'YouTube Secrets'.
  • Read the book, taking notes on key strategies and tactics.
  • Identify actionable steps to implement on your own channel.
Create a Profit & Loss Sheet for Your Channel
Develop a detailed financial model to project earnings, track expenses, and determine break-even points for your YouTube channel.
Show steps
  • List all potential revenue streams (AdSense, sponsorships, etc.).
  • Estimate monthly expenses (editing, thumbnails, software).
  • Project viewership and ad revenue based on niche and content.
  • Calculate break-even point and potential profit margins.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Thumbnail Template
Design a consistent thumbnail template to improve brand recognition and click-through rates.
Show steps
  • Research effective thumbnail designs in your niche.
  • Choose a color scheme, font, and layout for your template.
  • Create a template using a design tool (e.g., Canva, Photoshop).
  • Apply the template to create thumbnails for your videos.
Develop a Content Calendar for 30 Videos
Plan and schedule your content in advance to maintain a consistent upload schedule and maximize audience engagement.
Show steps
  • Research trending topics and keywords in your chosen niche.
  • Brainstorm 30 video ideas based on research and audience interests.
  • Create a detailed content calendar with titles, descriptions, and tags.
  • Schedule videos for optimal release times based on analytics.
Follow Tutorials on AI Video Generation
Explore AI tools for video creation to streamline content production and enhance efficiency.
Show steps
  • Identify AI video generation tools (e.g., Synthesia, Pictory).
  • Watch tutorials on using these tools to create videos.
  • Experiment with different AI features and templates.
  • Integrate AI-generated content into your YouTube workflow.
Read 'The YouTube Formula' by Derral Eves
Learn how to use data and analytics to optimize your YouTube channel for growth.
View The YouTube Formula on Amazon
Show steps
  • Obtain a copy of 'The YouTube Formula'.
  • Read the book, focusing on data-driven strategies.
  • Apply the principles to analyze your own channel's performance.

Career center

Learners who complete YouTube As Your Business (Outsourcing & Automation Channel) will develop knowledge and skills that may be useful to these careers:
Online Business Owner
An Online Business Owner creates and manages an enterprise that operates primarily online, and a YouTube channel can become that business. This course is helpful for an Online Business Owner because it provides a step-by-step guide to setting up a YouTube channel as a viable business, including outsourcing content creation and managing expenses. The course explains how to work out profits, find staff and track progress, and then how to scale a channel, equipping an Online Business Owner with the necessary skills to succeed.
See salaries and explore the career path for Online Business Owner
YouTube Channel Manager
A YouTube Channel Manager oversees the day-to-day operations of one or more YouTube channels, similar to a business owner. This course is directly relevant because it teaches how to treat a YouTube channel as a business, focusing on outsourcing video creation, editing, and thumbnails. The course helps a YouTube Channel Manager learn how to find freelance staff, manage a production calendar, and track costs versus income, while also working toward optimizing videos for maximum exposure, a fundamental skill for success in this job.
See salaries and explore the career path for YouTube Channel Manager
Video Marketing Manager
A Video Marketing Manager develops video marketing campaigns on platforms like YouTube, from planning to execution. This course directly translates to the needs of this role by detailing how to treat a channel as a business, including outsourcing the creation, editing, and thumbnails of videos. The course also covers how to manage a budget, track expenses, and understand key metrics, allowing a Video Marketing Manager to be effective and efficient on platforms like YouTube.
See salaries and explore the career path for Video Marketing Manager
Entrepreneur
An Entrepreneur creates and manages their own business ventures, and a YouTube channel can serve as that business. This course helps an Entrepreneur by teaching them the process of treating a YouTube channel as a business, from outsourcing video creation to tracking revenue and expenses. The course covers crucial aspects of starting and scaling a channel, including business development, making projections, and strategizing to maximize income. This course can provide an entrepreneur with the skills needed to start a YouTube enterprise.
See salaries and explore the career path for Entrepreneur
Content Strategist
A Content Strategist develops and implements plans for content creation and distribution across various platforms, including YouTube. This course helps the Content Strategist learn how to choose a niche, research competitors, and generate video ideas. The course provides a plan for creating 30 videos, optimizing videos for discovery, and effectively using thumbnails and titles. It provides a framework to analyze what makes content successful, helping a Content Strategist maximize their impact on YouTube.
See salaries and explore the career path for Content Strategist
Digital Content Manager
A Digital Content Manager oversees the creation, distribution, and optimization of online content across various channels including YouTube. This course can help a Digital Content Manager by providing a framework for managing a YouTube channel like a business. The course emphasizes outsourcing video creation and editing, managing costs, and tracking analytics, all of which are valuable skills for efficiently managing a channel and optimizing digital content.
See salaries and explore the career path for Digital Content Manager
Content Creator
A Content Creator produces material for various platforms, which can certainly include video content for YouTube. This course helps a Content Creator understand how they can leverage YouTube as a business. The course provides insight on how to outsource the editing process, optimize video for discovery, and manage the financial aspects of a channel. This more business-focused education makes a content creator more efficient in all they do.
See salaries and explore the career path for Content Creator
Digital Marketing Specialist
A Digital Marketing Specialist uses a variety of strategies, including video content creation, to promote products and services online, and many operate within the YouTube ecosystem. This course may be useful to a Digital Marketing Specialist because it helps them to understand how to effectively structure a YouTube channel, find freelance staff, and analyze video performance. This course teaches the importance of optimizing videos for search and engagement, and understanding how to track costs and profits, all crucial aspects of digital marketing.
See salaries and explore the career path for Digital Marketing Specialist
Social Media Manager
A Social Media Manager is responsible for planning, implementing, and overseeing social media strategies, often including video content creation for platforms such as YouTube. This course is useful to a Social Media Manager because it provides a detailed guide on how to set up a YouTube channel, how to find freelance staff, and how to optimize videos for engagement. The course provides a strong foundation for understanding the business potential of YouTube, leading to a more effective social media presence.
See salaries and explore the career path for Social Media Manager
Brand Manager
A Brand Manager is responsible for creating and maintaining a cohesive brand image and strategy. A Brand Manager may leverage YouTube to help with these goals. This course shows a Brand Manager how to produce and manage content, optimize that content, and manage costs, all skills that are valuable for establishing a brand presence on YouTube. By understanding the process from start to finish, a Brand Manager will be that much more prepared to leverage YouTube as a marketing asset.
See salaries and explore the career path for Brand Manager
Marketing Analyst
A Marketing Analyst examines market trends, consumer behavior, and campaign performance to make recommendations. This course helps the Marketing Analyst to understand a YouTube channel's business potential, and how to make data-driven decisions. The course emphasizes video optimization, content strategy, and tracking key metrics, all of which align with a Marketing Analyst’s needs and skillset. By implementing the course’s teachings, a Marketing Analyst can become more effective at advising decision makers.
See salaries and explore the career path for Marketing Analyst
Project Manager
A Project Manager plans, organizes, and oversees projects to ensure they are completed on time and within budget, and a YouTube channel often needs this kind of management. This course helps a Project Manager learn how to plan and manage all the aspects of a YouTube project including outsourcing editing, setting schedules, and working out costs. This course provides the tools to effectively manage a YouTube channel project and understand what it takes to make it successful. This can be useful for the management of any project.
See salaries and explore the career path for Project Manager
Freelance Video Producer
A Freelance Video Producer creates video content, often for platforms like YouTube. This course helps the Freelance Video Producer by teaching the various aspects of YouTube channel management. Although a Freelance Video Producer may work on the content creation side of things, they still need to understand the business and growth aspects of YouTube. Learning about optimizing videos for discovery, understanding thumbnails, and the business of YouTube, will make this role go further.
See salaries and explore the career path for Freelance Video Producer
Business Development Manager
A Business Development Manager identifies new business opportunities and ways to increase revenue, and they may see value in YouTube channels. This course may help a Business Development Manager see how YouTube can be treated as a business asset, including outsourcing content creation, managing costs, and tracking analytics. The insights into optimizing videos for growth and maximizing earnings may align with this job's focus on business growth.
See salaries and explore the career path for Business Development Manager
Video Editor
A Video Editor is responsible for assembling recorded footage into a finished product. This course can help a Video Editor better understand the business motivations of the client, especially if that client uses YouTube. The course provides a valuable understanding of YouTube channel management, from finding staff to managing finances, and how to best optimize a video to make it successful on the platform. This larger understanding can add value to the expertise of a Video Editor.
See salaries and explore the career path for Video Editor

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in YouTube As Your Business (Outsourcing & Automation Channel).
Cover image
The YouTube Formula
Save
Provides a data-driven approach to understanding the YouTube algorithm and optimizing video content for maximum reach. Derral Eves shares insights from his experience working with top YouTubers. This book is particularly useful for understanding how to leverage data analytics to improve channel performance. It valuable resource for anyone looking to grow their YouTube channel strategically.
The YouTube Formula
Paperback
Check
The YouTube Formula
Kindle Edition
Check
YouTube Secrets
Save
Provides a comprehensive guide to growing a YouTube channel, covering topics like content strategy, audience engagement, and monetization. It offers practical advice and actionable tips for creators of all levels. Reading this book will help you gain a deeper understanding of the YouTube algorithm and best practices for success. It serves as a valuable reference for optimizing your channel and maximizing your earnings.
YouTube Secrets
Paperback
Check
YouTube Secrets
Kindle Edition
Check

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Rating
4.7 Filled star Filled star Filled star Filled star Half star
Effort
7.5 total hours
Via
Udemy
Instructor
Dan Britain
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Provides a step-by-step process for creating and managing a YouTube channel as a business, which is useful for those looking to monetize their content creation skills
Explores how to outsource video creation, editing, and thumbnails, which allows entrepreneurs to focus on channel growth and monetization strategies
Covers how to find copyright-free music and video, which is essential for creating content without legal issues and adhering to YouTube's policies
Emphasizes the importance of understanding and adhering to YouTube's fair use policy, which is crucial for avoiding copyright strikes and ensuring channel compliance
Requires learners to familiarize themselves with YouTube's fair use policy, which may require additional research and effort outside of the course material
Teaches how to create profit and loss sheets and projections for YouTube, which is valuable for understanding the financial aspects of running a YouTube channel
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