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Home Dog Care Business

Dog Boarding, Walking & Pet Sitting

Tatiana Ambrose

Have you wanted to start a dog-related business but feel intimidated? Do you currently have a dog care business but want to get the upper hand to be #1 in your area?

If your answer was YES then you came to the right course where I have partnered with Alex Genadinik to bring you the best

PAST STUDENTS REVIEWS AFTER .. Start here. Wow, incredible amounts of information on getting noticed, and building up your client-base and reviews."  ~Wanda

"As I was updating my profile with the suggestions, I received a new client request. " ~Lori

Read more

Have you wanted to start a dog-related business but feel intimidated? Do you currently have a dog care business but want to get the upper hand to be #1 in your area?

If your answer was YES then you came to the right course where I have partnered with Alex Genadinik to bring you the best

PAST STUDENTS REVIEWS AFTER .. Start here. Wow, incredible amounts of information on getting noticed, and building up your client-base and reviews."  ~Wanda

"As I was updating my profile with the suggestions, I received a new client request. " ~Lori

"Really in-depth and amazing insight into starting and succeeding as a dog sitter." ~Jonathon

THIS COURSE WILL GUARANTEE:

Attract new clients by implementing the various strategies Understand Google SEO and use it to your advantage Show you how to implement local marketing strategies this week Easily set up your website with pixels, SEO and improve your conversion rate

MAKE 6-

Think of how much your income can increase by gaining the right tools. Go ahead and enroll today to start learning and improving your dog business locally and online to make your business be #1. Your Instructors,Tatiana & Alex 

Enroll now

What's inside

Learning objectives

  • Transform your pet care business into an empire that dominates your local area
  • Promote your dog business as a local service to build your customer base in your area
  • Access different resources to promote your dog business online to get your first clients
  • Market your dog business using seo, facebook, ads, and your website

Syllabus

Introduction to Starting Your Dog Business
Course and instructor introduction, and what to expect from the course
Local business marketing - dog walking is a local business so let's learn it
Read more
Local search results
Signing up for Google My Business for local businesses
Filling out your Google My Business profile
Three pack ranking signals
Adding your first post to Google My Business
Town name in the listing title
How to get reviews for your Google listing
Adding photos and videos
Adding your services and products
Social media and brand activity impacting your ranking
Running local 3-pack ads
Setting up a local ad from Google My Business dashboard
Private address
Answering reviews can help rankings and customer engagement
Q&A feature in Google My Business
Where ads show up and when
Analytics and what to do if you are not getting the calls
Adding attributes to your Google listing
SEO introduction to grow your website (optional if you have a website)

dog walking, dog sitting, pet sitting, pet walking, cat sitting, house sitting, someone to walk my dog, god walkers, good, cheap, dog walking services, doggy daycare, dog sitters near me, dog walkers near me.

Zip codes, city name, county name, neighborhood/district names

Google ranking factors
How to use SEO to turn your business into an empire
Short tail vs long tail keywords
Recommended SEO plugin
How to balance long tail and short tail keywords
How to get the most out of your title and description tags
Elements on the page that are seen
Google citations to boost initial SEO
Facebook ads and Facebook page for your dog business
What is the Facebook Business Manager and why you should use it
Setting up our Facebook Business Manager account
Adding a page to our Facebook Business Manager account
Creating an ad account in Facebook Business Manager
Setting Up Your Facebook Business Page
Beginning to work with the business pages in Facebook's Business Manager
Page banner size
Setting the brand image
Where to get an unlimited number of great images to use on your page
How to set up your Facebook page screen name
Facebook page call to action button and About section
Starting to run Facebook ads from your Facebook page
Ad goals and a few strategies
Starting to work with Ad Manager and doing initial ad setup
Closer look at Facebook ad targeting
Ad placements: Automatic vs. Manual
Pixel and retargeting audiences from your website
Introducing and setting up the Facebook Pixel
Cold vs. Warm traffic from ads and strategies to warm up the traffic
Setting up an event
Connecting a new Facebook Pixel to an ad set
Creating lookalike audiences from your Facebook Pixel
Basic website setup
How to set up your own website
Website setup cost
Boosting your website conversion rate
How to make your website highly converting
Example of a highly converting local business website
Full Yelp setup and the model for working with other local directories
Local directory and Yelp section introduction
Registering your business on Yelp for business
Creating a great listing
Review management on Yelp - the way to rank organically on page 1
Finishing up your Yelp listing
How to get a lot of free ads
Setting up your Yelp ads
Leveraging local events and dog owner communities
Why events are good
Event ideas for your dog business
Flier marketing for your business
Fliers section introduction
Practical example: how to get a flier professionally designed for just $5
Examples of good and bad fliers
Outdoor flier dispenser
Practical example: how to choose from 5,000 ready-made templates
Little bit about sales
AIDA
Business Registration: C Corp, S Corp, LLC and EIN
Should you register your business
NEW! What is an EIN & How to get an EIN
NEW! What is a C corp and S Corp
NEW! Why you need a commercial bank account
Pet Business Insurance
Deciding on pet insurance that's right for your dog business
PUPS Membership Resources for new Pet Businesses
Meet & Greets with Potential Dog Owner Clients
What Location Do You Have Your Meet & Greet?
Questions to Ask Potential New Dog Clients During Your Meet & Greet
Practice Activity: Important Questions
My Basic Etiquette With A New Dog During A Meet & Greet
What If A Dog Isn't A Good Fit?
Practice Activity: What Type of Dog Business You Want On Rover
Getting Started If you DO NOT have a dog business
Introduction To My Background with Rover
Top Benefits of Starting With Rover
How Does Rover Pay It's Dog Walkers, Dog Boarding and Dog Sitters?
When Do You Get Paid?

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides actionable strategies for attracting new clients, leveraging Google SEO, and implementing local marketing techniques, which are essential for business growth
Covers Facebook Business Manager, ad creation, and pixel setup, which are valuable skills for online marketing and reaching a wider audience
Includes guidance on setting up a website and optimizing it for conversions, which is crucial for establishing a professional online presence
Explores Yelp setup and local directory management, which can significantly improve local search rankings and customer acquisition
Discusses business registration (C Corp, S Corp, LLC, EIN) and pet business insurance, which are important considerations for legal and financial security
Features content on Rover, a popular platform for dog walkers and sitters, which may not be relevant to all learners

Save this course

Save Home Dog Care Business: Dog Boarding, Walking & Pet Sitting to your list so you can find it easily later:
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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Home Dog Care Business: Dog Boarding, Walking & Pet Sitting with these activities:
Review Local SEO Fundamentals
Reviewing local SEO fundamentals will help you better understand how to optimize your online presence for local customers, a key aspect of this course.
Browse courses on Local SEO
Show steps
  • Read articles on local SEO best practices.
  • Watch videos explaining Google My Business optimization.
  • Take a short quiz on local SEO concepts.
Optimize Your Google My Business Profile
Optimizing your Google My Business profile will directly apply the course's teachings and improve your visibility in local search results.
Show steps
  • Claim or create your Google My Business profile.
  • Fill out all sections with accurate and compelling information.
  • Add photos and videos showcasing your services.
  • Regularly post updates and respond to reviews.
Read 'Local SEO Secrets' by Greg Gifford
Reading this book will provide a deeper understanding of local SEO strategies, complementing the course's practical approach to marketing your dog care business.
View Putting Knowledge to Work on Amazon
Show steps
  • Obtain a copy of 'Local SEO Secrets'.
  • Read the book, taking notes on key strategies.
  • Identify actionable steps to implement for your business.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Create a Facebook Ad Campaign
Creating a Facebook ad campaign will allow you to practice the course's strategies for reaching potential clients through targeted advertising.
Show steps
  • Define your target audience based on location and interests.
  • Design compelling ad creatives with clear calls to action.
  • Set a budget and schedule for your campaign.
  • Monitor and optimize your campaign's performance.
Attend Local Pet Owner Events
Attending local pet owner events will allow you to network with potential clients and promote your dog care business in person.
Show steps
  • Research local pet-related events in your area.
  • Prepare a brief introduction about your business.
  • Attend the event and network with attendees.
  • Collect contact information and follow up with potential clients.
Build a Basic Website for Your Business
Building a website will provide a central hub for your online presence and allow you to showcase your services and attract new clients.
Show steps
  • Choose a domain name and hosting provider.
  • Select a website builder or CMS platform.
  • Design a user-friendly website with essential information.
  • Optimize your website for search engines.
Read 'The Ultimate Guide to Local Business Marketing' by Perry Marshall
Reading this book will provide a broader perspective on local business marketing, complementing the course's focus on specific online strategies.
View Ultimate Guide to Local Business Marketing on Amazon
Show steps
  • Obtain a copy of 'The Ultimate Guide to Local Business Marketing'.
  • Read the book, focusing on chapters relevant to your business goals.
  • Identify new marketing strategies to implement.

Career center

Learners who complete Home Dog Care Business: Dog Boarding, Walking & Pet Sitting will develop knowledge and skills that may be useful to these careers:
Pet Sitter
A Pet Sitter cares for animals in their own homes while their owners are away, providing feeding, walks, and companionship. If you're looking to become a pet sitter, this course may be useful for your business, as it provides an understanding of how to market your services locally and online using various strategies. The course covers everything from building an online presence and using Google SEO to Facebook ads and creating converting websites. It is uniquely valuable for those looking to become pet sitters, as it specifically touches the various aspects of this business, including client meet and greets, etiquette with new dogs, and how to use services such as Rover.
See salaries and explore the career path for Pet Sitter
Freelance Pet Care Provider
A Freelance Pet Care Provider works independently, offering services like dog walking, pet sitting, or house sitting to various clients. This course may be useful to aspiring freelance pet care providers, as it covers crucial strategies for building their client base and utilizing online platforms. Specifically, the course's direction on local marketing, SEO, and social media can help a freelance pet care provider gain clients and build a sustainable business. The course also goes over how to use various platforms such as Rover to gain clients and get paid for your services.
See salaries and explore the career path for Freelance Pet Care Provider
Dog Walker
A Dog Walker provides exercise and companionship for dogs whose owners are unable to do so themselves. This course may be useful for aspiring dog walkers, as it covers local business marketing strategies, Google SEO, and building a client base, all of which are crucial for establishing a successful dog walking business. Specifically, the course's instruction on local search results, creating a Google My Business profile, implementing local marketing strategies, and obtaining reviews will help a dog walker get their business seen by potential clients. The course also offers valuable insight into how to use both social media and a website to help boost their business and attract customers.
See salaries and explore the career path for Dog Walker
Dog Boarding Business Owner
A Dog Boarding Business Owner provides overnight or extended care for dogs in a home or kennel setting. This course may be useful for aspiring owners, as it covers strategies to attract new clients by maximizing online visibility and brand recognition. The course teaches how to effectively use SEO, social media, and website conversion rate optimization techniques that can lead to growth for a dog boarding business. The course also offers detailed insight into running a pet business, including how to leverage other sites like Rover, how to get reviews, and how to leverage local marketing strategies.
See salaries and explore the career path for Dog Boarding Business Owner
Small Business Owner
A Small Business Owner manages and operates their own company. This course may be helpful to an aspiring small business owner, as it covers the fundamentals of building a local business, including the use of online and offline marketing strategies. The course goes over how to build a brand, create a converting website, and use social media to grow your customer base. It also goes over important things to keep in mind, such as registering your business and choosing the appropriate business structure.
See salaries and explore the career path for Small Business Owner
Social Media Manager
A Social Media Manager oversees a business's presence on platforms like Facebook, Instagram, and others. This course may be useful for aspiring social media managers, as it provides an in-depth look into how to use Facebook Business Manager, create successful ads and build brand recognition through social media. This course also includes important information on how to create a Facebook page, brand images, and effective call to action buttons, valuable elements to understand for a social media manager. This course will help a social media manager learn how to tailor marketing efforts to capture the attention of potential clients.
See salaries and explore the career path for Social Media Manager
Local Business Consultant
A Local Business Consultant provides advice to local businesses on how to improve their marketing, operations, and profitability. This course may be useful to an aspiring consultant, as it provides an in-depth look at various strategies for building a presence in the local market. The course explores Google SEO, local marketing, and how to set up a website, among many topics. This information can prove invaluable in advising local businesses looking to improve their services. This course includes how to use marketing and business tools like Google My Business and Facebook Business Manager.
See salaries and explore the career path for Local Business Consultant
Online Business Owner
An Online Business Owner manages and operates a business that sells products or services via the internet. This course may be useful to aspiring online business owners, as it covers the creation of a website, how to set up Facebook ads, and how to utilize search engine optimization. The online business owner may also be interested in learning about how to boost their website's conversion rating and create a brand identity via the internet. This course provides detailed guidance on how to utilize local marketing techniques and build a brand, all of which can be extended to an online business as well.
See salaries and explore the career path for Online Business Owner
Yelp Marketing Specialist
A Yelp Marketing Specialist develops strategies to enhance business visibility and engagement on the Yelp platform. This course may be useful to a Yelp marketing specialist, as it contains very detailed information about how to set up a Yelp page and how to manage reviews successfully. The course also goes over the benefits of leveraging the Yelp platform for advertising and brand recognition. This course would give a Yelp marketing specialist a framework that they can use to help their clients grow their businesses.
See salaries and explore the career path for Yelp Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist develops and executes marketing strategies across various digital platforms. This course may be useful to a digital marketing specialist, as it provides detailed insights into local SEO, website optimization, and social media strategies. The course provides thorough instructions on how to set up a website, optimize it for SEO, and use Facebook advertising effectively. This will provide the specialist a foundation for growing and marketing various businesses across the digital landscape.
See salaries and explore the career path for Digital Marketing Specialist
Local Marketing Consultant
A Local Marketing Consultant advises small businesses on how to best promote themselves within their communities. This course may be useful to a local marketing consultant, as it details effective strategies for various local businesses, including Google My Business optimization, local SEO, and social media marketing. By understanding the strategies taught in this course, a local marketing consultant can better advise their clients on building a local customer base and maximizing revenue. This course's detailed lessons on generating reviews and creating converting websites can help consultants advise clients on how to succeed.
See salaries and explore the career path for Local Marketing Consultant
Search Engine Optimization Specialist
A Search Engine Optimization Specialist improves website rankings in search engine results. This course may be helpful for a search engine optimization specialist, as it provides an overview of SEO strategies, including keyword research, title and description tag optimization, and local search optimization. The course also covers Google citation and ranking factors, which are valuable to anyone working in search engine optimization. This course can help a search engine optimization specialist learn how to use SEO to turn a business into a local empire.
See salaries and explore the career path for Search Engine Optimization Specialist
Advertising Specialist
An Advertising Specialist creates and manages advertising campaigns for businesses. This course may be useful to an advertising specialist, as it offers specific information about how to leverage Facebook Business Manager and the creation of successful ads. The course also goes over ad goals, targeting, and placements, all of which are valuable for an advertising specialist. The course can help an advertising specialist learn how to create and target successful ads to boost a business's customer base.
See salaries and explore the career path for Advertising Specialist
Website Conversion Rate Optimizer
A Website Conversion Rate Optimizer analyzes and improves website design and content to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form. This course may be useful to an aspiring website conversion rate optimizer, as the course includes information about boosting a website's performance and making it highly converting. This course can help a website conversion rate optimizer learn how to implement changes on a website to improve conversion rates. It also discusses example websites and how to do a website setup.
See salaries and explore the career path for Website Conversion Rate Optimizer
Business Development Representative
A Business Development Representative is responsible for generating new leads and creating opportunities for business growth. This course may be useful to a business development representative. as it discusses the various methods of building a business through local marketing strategies, an online presence, and client engagement. The course goes over valuable tactics such as generating reviews, using social media, and utilizing Google My Business to create local traction, all of which can help a business development representative grow their business.
See salaries and explore the career path for Business Development Representative

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Home Dog Care Business: Dog Boarding, Walking & Pet Sitting.
Cover image
Putting Knowledge to Work
Save
Provides actionable strategies for improving local search rankings. It covers topics like Google My Business optimization, citation building, and review management, all of which are directly relevant to the course. It offers a deeper dive into the technical aspects of local SEO, complementing the course's practical approach. This book valuable resource for anyone looking to dominate local search results.
Putting Knowledge to Work
Paperback
Check
Putting Knowledge to Work
Kindle Edition
Check
Cover image
Ultimate Guide to Local Business Marketing
Save
Offers a comprehensive overview of local business marketing strategies. It covers topics such as online advertising, social media marketing, and reputation management. It provides a broader perspective on marketing beyond SEO, which is useful for developing a well-rounded marketing strategy. This book is best used as additional reading to expand your knowledge of local business marketing.
Ultimate Guide to Local Business Marketing
Paperback
Check
Ultimate Guide to Local Business Marketing
Kindle Edition
Check

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Effort
12.5 total hours
Via
Udemy
Instructor
Tatiana Ambrose
Language
English
Good to know
Provides actionable strategies for attracting new clients, leveraging Google SEO, and implementing local marketing techniques, which are essential for business growth
Covers Facebook Business Manager, ad creation, and pixel setup, which are valuable skills for online marketing and reaching a wider audience
Includes guidance on setting up a website and optimizing it for conversions, which is crucial for establishing a professional online presence
Explores Yelp setup and local directory management, which can significantly improve local search rankings and customer acquisition
Discusses business registration (C Corp, S Corp, LLC, EIN) and pet business insurance, which are important considerations for legal and financial security
Features content on Rover, a popular platform for dog walkers and sitters, which may not be relevant to all learners
Share and help others discover this course.
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