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雷立芬
本課程主要介紹企業管理的基本理論與概念，並整合經濟學、會計學及統計學等專業知識，培養農業企業化經營所需管理人才之智能。
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What's inside
Syllabus
農企業概念 & 商業環境與總體經濟學
本單元以介紹農業供應鏈與農企業定義為主軸，並結合經濟學相關之基本知識與概念。
基本管理觀念 & 營運計劃書
本單元說明一般管理流程及決策方法，並聚焦介紹營運計劃書之用途與內容。
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Syllabus
農企業概念 & 商業環境與總體經濟學
本單元以介紹農業供應鏈與農企業定義為主軸，並結合經濟學相關之基本知識與概念。
基本管理觀念 & 營運計劃書
本單元說明一般管理流程及決策方法，並聚焦介紹營運計劃書之用途與內容。
Read more
生產管理
本單元介紹企業生產之定義與流程，並從產品開發、廠址與設備選擇、營運控管、品質控管等方面，探討管理者從事生產規劃的考量因素。
財務管理 & 計劃評估
本單元主要說明財務管理之分析工具與評估方法，並透過介紹貨幣時間價值及資本預算概念，解析管理者面對投資計劃的決策原則。
行銷與消費者行為
本單元探討行銷職能及其所創造之效用，其中特別介紹農產運銷之職能與特性，最後講述如何從事行銷研究，並解析消費者購買行為。
通路與宣傳
本單元主要介紹中間商類型與功能，以及廣告、人員銷售、促銷、公共關係等宣傳組合之目的與方式。
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
本課程涵蓋農企、商業環境、總體經濟、會計、財務、行銷等各領域之基本理論與實務，適合欲從事農業經營管理者、農產運銷，或農業政策相關工作者報名修習。
Develops an understanding of the basic principles and concepts of business management, and integrates professional knowledge such as economics, accounting, and statistics
Taught by 雷立芬, who are recognized for their work in business management
Provides an understanding of the basic principles and concepts of business management for agricultural enterprises
Teaches foundational knowledge that is useful in the field of agriculture
Examines intermediate-level topics in business management
Save this course
Save 農企業管理學 (Agribusiness Management) to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in 農企業管理學 (Agribusiness Management) with these
activities:
閱讀經濟學教科書
Show steps
對於經濟學沒有基礎的人，可以先閱讀一本教科書來建立基本概念。
View
经济学原理
on Amazon
Show steps
-
閱讀第一部分：經濟學的本質和國民經濟運作
-
閱讀第二部分：市場中的供給與需求
-
閱讀第三部分：市場失靈
Show all one activities
閱讀經濟學教科書
Show steps
對於經濟學沒有基礎的人，可以先閱讀一本教科書來建立基本概念。
View
经济学原理
on Amazon
Show steps
Show steps
Show steps
- 閱讀第一部分：經濟學的本質和國民經濟運作
- 閱讀第二部分：市場中的供給與需求
- 閱讀第三部分：市場失靈
Show all one activities
Career center
Learners who complete 農企業管理學 (Agribusiness Management) will develop knowledge and skills
that may be useful to these careers:
Farm Manager
Farm Manager
Farm Managers typically need a Bachelor's Degree in Agricultural Sciences or a related field. This course may be useful in developing skills in business management and planning, which are essential for success in this role.
Agribusiness Consultant
Agribusiness Consultant
Agribusiness Consultants typically need a Master's Degree in Business Administration or a related field. This course may be useful in developing skills in business management and planning, which are essential for success in this role.
Management Consultant
Management Consultant
Management Consultants typically need a Master's Degree in Business Administration or a related field. This course may be useful in developing skills in business management and planning, which are essential for success in this role.
Sales Manager
Sales Manager
Sales Managers typically need a Bachelor's Degree in Business Administration or a related field. This course may be useful in developing skills in business management and planning, which are essential for success in this role.
Market Researcher
Market Researcher
Market Researchers typically need a Bachelor's Degree in Marketing or a related field. This course may be useful in developing skills in marketing and consumer behavior, which are essential for success in this role.
Agricultural Marketing Manager
Agricultural Marketing Manager
Agricultural Marketing Managers typically need a Bachelor's Degree in a related field. This course may be useful in developing skills in marketing and consumer behavior, which are essential for success in this role.
Business Analyst
Business Analyst
Business Analysts typically need a Bachelor's Degree in Business Administration or a related field. This course may be useful in developing skills in business management and planning, which are essential for success in this role.
Agricultural Loan Officer
Agricultural Loan Officer
Agricultural Loan Officers typically need a Bachelor's Degree in Finance, Economics, or a related field. This course may be useful in helping to develop skills in financial analysis and planning, which are essential for success in this role.
Agricultural Policy Analyst
Agricultural Policy Analyst
Agricultural Policy Analysts typically need a Master's Degree in Public Policy or a related field. This course may be useful in developing a foundation in the economic principles that affect agribusinesses, which is essential for success in this role.
Economist
Economist
Economists typically need a Master's Degree in Economics or a related field. This course may be useful in developing a foundation in the economic principles that affect agribusinesses, which is essential for success in this role.
Agricultural Economist
Agricultural Economist
Agricultural Economists typically need a Master's Degree. This course may be useful in developing a foundation in the economic principles that affect agribusinesses.
Commodity Broker
Commodity Broker
Commodity Brokers typically need a Bachelor's Degree in Finance or a related field. This course may be useful in developing skills in financial analysis and planning, which are essential for success in this role.
Financial Analyst
Financial Analyst
Financial Analysts typically need a Bachelor's Degree in Finance or a related field. This course may be useful in developing skills in financial analysis and planning, which are essential for success in this role.
Banker
Banker
Bankers typically need a Bachelor's Degree in Finance or a related field. This course may be useful in developing skills in financial analysis and planning, which are essential for success in this role.
Investment Banker
Investment Banker
Investment Bankers typically need a Bachelor's Degree in Finance or a related field. This course may be useful in developing skills in financial analysis and planning, which are essential for success in this role.
For more career information including salaries, visit:
OpenCourser.com/course/u7u6if/Nong
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
農企業管理學 (Agribusiness Management).
A comprehensive reference work that covers a wide range of topics in agricultural economics, including production, marketing, and policy.
Provides a comprehensive overview of agricultural policy, including the history, theory, and evaluation of agricultural policies.
Save
A comprehensive textbook on marketing management that covers all aspects of the marketing process, from product development to customer relationship management.
A comprehensive textbook on operations management that covers all aspects of the operations management process, from product design to supply chain management.
Save
A comprehensive textbook on consumer behavior that covers all aspects of consumer behavior, from motivation to decision-making.
A comprehensive textbook on financial management that covers all aspects of the financial management process, from capital budgeting to risk management.
A classic work on industrial organization that provides a theoretical framework for understanding the behavior of firms in different market structures.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/u7u6if/Nong
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Effort
6 週的學習，1-2 小時 / 週
Level
Introductory
Via
Coursera
Institution
National Taiwan University
Instructor
雷立芬
Language
中文
Good to know
本課程涵蓋農企、商業環境、總體經濟、會計、財務、行銷等各領域之基本理論與實務，適合欲從事農業經營管理者、農產運銷，或農業政策相關工作者報名修習。
Develops an understanding of the basic principles and concepts of business management, and integrates professional knowledge such as economics, accounting, and statistics
Taught by 雷立芬, who are recognized for their work in business management
Provides an understanding of the basic principles and concepts of business management for agricultural enterprises
Teaches foundational knowledge that is useful in the field of agriculture
Examines intermediate-level topics in business management
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