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Foundations of Predictive Analytics

Regression and Classification

Dr. Rafif Srour Daher

The course provides practical guidance on implementing predictive analytics to achieve business goals. You will explore the different stages of a data analytics pipeline, including data collection, data cleaning, and data analysis.

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The course provides practical guidance on implementing predictive analytics to achieve business goals. You will explore the different stages of a data analytics pipeline, including data collection, data cleaning, and data analysis.

You will discover how regression analysis can be used to identify relationships between variables for business decision-making and find out how sales data is used to probe customer behavior ahead of further analysis. You will also learn how to estimate relationships between variables with regression analysis and review whether a regression model meets specified business success criteria. Lastly, you will delve into the value and practical considerations of using classification models to customize business strategies.

What you'll learn

  • Identify areas where predictive analytics can be applied to achieve business objectives.

  • Evaluate data requirements and sources needed for predictive analytics projects.

  • Choose appropriate regression analysis techniques based on business objectives.

  • Analyze model outputs and determine if further iterations are necessary to improve model accuracy.

  • Evaluate classification approaches and limitations to determine the best approach for achieving business goals.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops relationships between variables with regression analysis, which lays the groundwork for more complex predictive analytics applications
Introduces concepts of customer behavior and the role of sales data in understanding it, bridging the gap between data and business
Explores practical considerations for utilizing classification models, empowering learners to adapt analytics to specific business strategies
Emphasizes business relevance throughout, ensuring that learners grasp the practical implications of predictive analytics
Appropriate for beginners in predictive analytics, providing a solid foundation in data handling and analysis techniques

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Career center

Learners who complete Foundations of Predictive Analytics: Regression and Classification will develop knowledge and skills that may be useful to these careers:
Data Scientist
Data Scientists use data to solve problems and make better decisions. They work with data from a variety of sources to uncover patterns and trends. Data Scientists may also develop predictive models to help businesses make better decisions.
Statistician
Statisticians use data to collect, analyze, interpret, and present information. They work in a variety of industries, including business, finance, healthcare, and government. The Foundations of Predictive Analytics course can help Statisticians develop the skills they need to succeed in this role.
Data Analyst
Data Analysts use data to solve problems and make better decisions. They work in a variety of industries, including business, finance, healthcare, and government. The Foundations of Predictive Analytics course can help Data Analysts develop the skills they need to succeed in this role.
Quantitative Analyst
Quantitative Analysts use data to develop models for金融 markets. They work for a variety of companies, including investment banks, hedge funds, and asset management firms. The Foundations of Predictive Analytics course can help Quantitative Analysts develop the skills they need to succeed in this role.
Machine Learning Engineer
Machine Learning Engineers design, build, and deploy machine learning models. Machine learning models are an important tool for classifying and predicting data, making them useful in a variety of applications, including image recognition, natural language processing, and fraud detection. Statistical knowledge and regression analysis techniques are typically needed for this role. The Foundations of Predictive Analytics course can help Machine Learning Engineers develop the skills they need in these two areas
Business Analyst
A Business Analyst's job is to help businesses make better decisions. In order to do this, they need to be able to analyze data and identify patterns. The Foundations of Predictive Analytics course can help Business Analysts develop the skills they need to do this, and can also introduce students to valuable tools, including regression analysis and classification models.
Market Researcher
Market Researchers collect and analyze data about customers and markets. They use this information to help businesses make better decisions about product development, marketing, and sales. Predictive analytics techniques are commonly used by Market Researchers to gain deeper insights from data. The Foundations of Predictive Analytics course can help Market Researchers develop the skills they need to succeed in this role.
Risk Analyst
Risk Analysts use data to identify and assess risks. They work in a variety of industries, including banking, insurance, and healthcare. Classification models and other predictive analytics techniques are commonly used for risk assessment, and the Foundations of Predictive Analytics course can help Risk Analysts develop the skills they need to succeed.
Econometrician
Econometricians use data to study economic relationships. They work for a variety of organizations, including government agencies, businesses, and research institutions.
Operations Research Analyst
Operations Research Analysts use data to improve the efficiency of business operations. They work in a variety of industries, including manufacturing, transportation, and healthcare. Regression analysis is used in operations research to optimize processes and identify areas for improvement. The Foundations of Predictive Analytics course can help Operations Research Analysts develop the skills they need to succeed in this role.
Financial Analyst
Financial Analysts use data to make investment recommendations. They work for a variety of companies, including investment banks, hedge funds, and asset management firms. Regression analysis and other predictive analytics techniques are commonly used for analyzing financial data. The Foundations of Predictive Analytics course can help Financial Analysts develop the skills they need to succeed in this role.
Product Manager
Product Managers are responsible for the development and launch of new products. They work closely with engineers, designers, and marketers to bring new products to market. Predictive analytics can be used to identify customer needs, optimize pricing, and forecast demand. The Foundations of Predictive Analytics course can help Product Managers develop the skills they need to succeed in this role.
Operations Manager
Operations Managers are responsible for the day-to-day operations of a company. They oversee a variety of functions, including production, inventory management, and customer service. Predictive analytics can be used to improve efficiency and make better decisions in all of these areas. The Foundations of Predictive Analytics can help Operations Managers develop the skills they need to succeed in this role.
Actuary
Actuaries use data to assess risk and calculate probabilities. They work in a variety of industries, including insurance, banking, and healthcare. The Foundations of Predictive Analytics course can help Actuaries develop the skills they need to succeed in this role.
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with stakeholders to define project goals, develop project plans, and track progress. Predictive analytics can be used to identify risks, allocate resources, and optimize project schedules. The Foundations of Predictive Analytics course can help Project Managers develop the skills they need to succeed in this role.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Foundations of Predictive Analytics: Regression and Classification.
A comprehensive textbook on statistical learning and data mining, this book covers a wide range of topics relevant to this course, including regression, classification, and model evaluation.
An accessible reference guide to predictive analytics concepts, approaches, and methods that provides the foundation knowledge needed to understand this course.
A comprehensive textbook on data mining, this book covers a wide range of topics relevant to predictive modeling, including data preprocessing, feature selection, and model evaluation.
A comprehensive guide to data analysis with Python, this book covers essential libraries such as Pandas, NumPy, and IPython, which are widely used in predictive modeling.
A comprehensive guide to regression modeling with applications to actuarial and financial problems, this book provides a theoretical foundation and practical examples relevant to this course.
A comprehensive textbook on statistical methods for machine learning, this book covers a wide range of topics relevant to predictive modeling, including probability, inference, and optimization.
A technical introduction to causal inference, this book provides a rigorous foundation for understanding and applying causal methods in predictive modeling.
A practical guide to predictive analytics, this book covers the fundamentals of predictive modeling, including data preparation, model building, and model evaluation.
A practical guide to machine learning with Python, this book provides hands-on experience with popular machine learning libraries and techniques, including regression and classification.
A practical guide to data science for business professionals, this book provides an overview of data mining and data-analytic thinking, with a focus on applications in business decision-making.
An accessible introduction to deep learning for beginners, this book provides a step-by-step guide to building and training neural networks for predictive modeling.
A groundbreaking book on the science of causality, this book provides a philosophical and theoretical foundation for understanding the relationships between variables and making causal inferences.

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